CSR- a surrogate advertising technique or a real giveback to the society.

The last few years of corporate policies has seen the emergence of a new trend i.e., CSR. As
organizations use societal resources and the paying off or returning the favor is the need, we see many
organizations joining the bandwagon to contribute to the society. But most of the time organizations
resort to CSR for tax evasions and also leverage it as a cheaper and most effective means of advertising
and brand building. This trend is more apparent after the government made it mandatory for large scale
organizations to contribute through CSR.

Prior to this organizations did care honestly for the upliftment of the society and highlight the need for
safer, healthier and better society. We also have seen a remarkable change in the way the corporates
have been using CSR to improve their onboard freshers’ by getting them trained before so that they
could deliver from Day one. Also it has reduced the government’s responsibility of improving
infrastructure in rural India. Hence there is an urgent need to identify intentions behind organizations
doing any CSR.