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ASSIGNMENT NUMBER: 7
DATE: 23.2.2017.
1. What is the role of going to market in CCCDVTP?
Answer:
DELIVER
• CREATE
• CAPTURE • VALUE
• TARGET
PROFIT
COMMUNICATE
Going to market
A go-to-market strategy (GTM strategy) is an action plan that specifies
how a company will reach customers and achieve competitive advantage.
GTM strategy provides a blueprint for delivering a product or service to
the end customer, considering factors as pricing and distribution. The
strategy is similar to that of Business plan.
GTM is often associated with product launches, but it can also be used to
describe the specific steps a company needs to take in order to guide
2
customer interactions for existing products. Service-oriented firms such
as cloud services providers and managed services providers (MSPs) may
also devise GTM strategies.
3
BACKWARD FLOW (Information of money)
4
SUBJECT: MARKETING MANAGEMENT 2
ASSIGNMENT NUMBER: 8
DATE: 23.2.2017
5
1. What is IMC?
ANSWER: Integrated Marketing Communication.
It is Strategic coordination of all messages and media used by an
organization to influence its perceived value.
ANSWER:
CHANNELS OF COMMUNICATIONS
TWO WAY
ONE WAY MESSAGE TWO WAY WITH TIME LAG INSTANTANEOUS IN
(MEDIA) IN RESPONSE (DIRECT) RESPONSE(WEB,
SALESPERSON)
TELEVISION DIRECT MAIL E-MAIL
MAGAZINES CATALOGS TELEMARKETING
RADIO INFOMERICALS
NEWSPAPERS
ANSWER:
6
It is more effective than Advertising as
It is less effective than IMC in
3 proved by marketers for reaching
reaching various demographics.
demographics
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4. Given an example of one brand /product that effectively uses
IMC in India?
YOUTUBE
NEWSPAPER
FACEBOOK
INSTAGRAM
TWITTER
PRINT MEDIA
TELEVISION
MAIL
SMS
RADIO
APP
GOOGLE ADDS.