Synoptic Business Plan

2013
“Hellenic Development Beteiligungs AG”

Registry Court: District Court Düsseldorf
Company Register Number: HRB 68648
1st floor, Hüttenstrasse 3
40215 Düsseldorf, Germany
Tel: (+49) 211 8763 7520
Fax: (+49) 211 3112 9915
Email: info@hdb-ag.de
Website: www.hdb-ag.de
Authors:
Theodorakou Christie
Chasapi Katerina
Tel: (+30) 27540 52165
SYNOPTIC BUSINESS PLAN
1.STRATEGIC PLANNING HDB AG (2013-2018)

Innovation of our company for the financing of the issue of a bond loan (Logos
Hellenic 1) worth 10 million Euros, is that the nominal value of each bond will be of
8,00 Euros and the ability is offered to the investors to purchase of only one (1) bond.
Date of Conduction: 2013/04/10

1.OG, Hüttenstrasse 3, 40215, Düsseldorf, Nordrhein-Westfalen, Deutschland
T: (+49) 211 8763 7520 · E: info@hdb-ag.de · W: www.hdb-ag.de
HDB AG Synoptic Business Plan
Table of Contents
“Hellenic Development Beteiligungs AG” Registry Court: District Court Düsseldorf
Company Register Number: HRB 68648 ................................................................................... 1
1. Introduction ....................................................................................................................... 3
1.1. The Company ............................................................................................................ 3
1.2. Strengths .................................................................................................................... 4
1.3. Summary Chief Executive Officer ............................................................................. 5
1.4. Summary Financial Data ........................................................................................... 6
1.5 Aims & Goals of the Company ......................................................................................... 9
F Η.1 – Life Growth ............................................................................................................ 9
1.5. Web Real Estate ....................................................................................................... 12
F Η.2 - Web Real Estate (www.goutos.com) .................................................................... 12
1.7 Land Development .................................................................................................. 15
F Η.3 - Land Development - Properties Development ..................................................... 15
1.8. Software Development ............................................................................................ 17
1.9. “Ellinon Politeia” ..................................................................................................... 18
1.9.1. HRADF ................................................................................................................ 21
1.9.2. Academic City ..................................................................................................... 22
1.10. Development - Promotion of Trademarks ............................................................... 23
1.11. www.GlobalEstate24.com ....................................................................................... 24
1.11.1. E-agent ............................................................................................................. 25
1.11.2. GlobalDeals24.com .......................................................................................... 26

Page 2 of 26
1. Introduction
1.1. The Company
The “HELLENIC DEVELOPMENT BETEILIGUNGS AG” is an anonymous

German shareholding company, with its Headquarters in Düsseldorf, Germany
(Hüttenstrasse 3). It was established in July 2012 with aim, the occupation with the
dynamic sectors of the Greek economy, including the area of agricultural products,
the development and management of properties.
The legislative framework development of the Greek real estate, which was signed
between the Troika and the Greek government (memorandum / 2011 – English loan
agreement), in the case of a price according to international standards based on
actuarial studies per project and overall strategic planning, will benefit the German
and Greek society in total, as guarantor and obligor, respectively.
The achievement of one of our key objectives for the development of the Greek
properties and specifically the implementation of our proposal "Metropolitan -
Residential Park Ellinon Politeia” (www.ellinonpoliteia.org), will be achieved
through partnerships with German companies, financial organizations and credit
institutions.
Through the cooperation of our company with production teams from both
countries, there will be the possibility of promoting quality products from one
consumer to another and to the international market.
The corporate form, that we selected, has been successfully tested and will provide
a maximum economic result: absolute transparency at all levels of activities and
mutual benefits for everyone (Business Philosophy).
The main stages of the company's activities are:
the creation of business proposals,
the formatting through the necessary planning,
the ensuring of the funding,
the development,
the operation and overall utilization.

Page 3 of 26
Company’s Asset: The Company, besides its presence in Germany from July 2012,
utilizes the infrastructure, knowledge and experience of the Greek market through
its related companies, and more specifically:
1. Providing investors with a guarantee of property estimated by an

international trustee
2. Representations (Glyfada, Porto Heli)
3. Database, property portfolio - clientele (Goutos.com)
4. Market expertise and procedures in Greece
5. Copyright of the proposal - project “Ellinon Politeia”
6. Portal for properties worldwide (GlobalEstate24.com)
7. Human resources in Greece
8. Utilization of the assets owned by the related company “Berto Properties

Limited”
9. Software for utilization – marketing
10. Certification for any structures in Greece, according to European standards
11. Active projects (real estate, software, etc.)
12. Direct income from renting - housing sales
13. Revenue from the sale of 300 tons of olive oil in the first productive period
2013-2014, in an area (province of Ermionida), where annually 3,500 tons of
olive oil are produced.
1.2. Strengths
1. Additional purchase price of 0,60 euros per kilo to the producers who join the
processes, that ensure the quality of the product.
2. Producer label on the finished products available to the consumer.
3. Tariff fixed for the company’s profit by 2,00 euros per liter.
4. Additionally of the 2,00 euros company’s profit, the producer participates

with 25% in profits arising from the sale of the product by the company.
5. Ensuring the consumer through a driven visual image technology of the

production trees.
Page 4 of 26
6. European specifications throughout the process.
7. Access to the web database for producers and consumers.
8. Possible for consumer to be informed about the historical culture of trees of

each producer.
9. Uncompetitive product, as essentially the consumer buys the natural extract

which produces the fruit of the olive tree.
10. Combining human and scientific resources with producers and business
operators of the area.
11. Inclusion of the company in the European program «ICT4GROWTH», in the

possibility, the company will invest in its own facilities.
1.3. Summary Chief Executive Officer
The CEO of the company, born in 1961, has a multifaceted business activity since
1983 and onwards.
Since 1981, as a partnership member, participates by 50% in a construction

company. In the 1980's, namely the period between 1984 and 1988, he served as
president and CEO of a Greek - Canadian limited food and beverage company, with
object of creation the restaurants’ franchise in Greece.
At the same time, from 1983 until now, he is:
a. President in the Anonymous company "E. D. Goutos S.A." related to real

estate, commercial and construction services,
b. Member of “Agricultural Cooperative of Ermionida” and producer-owned

olive trees in the area of the Municipality of Ermionida,
c. Shareholder, as an individual, by 50% in the company «ABS Software

Business Solutions Ltd", related to Web services, providing IT consulting
services, IT solutions development, software etc.
d. Since 2005, 100% owner of the English company “Berto Properties Limited”
investment properties in Greece and
e. Since 2007, holder of a majority stake of an anonymous hotel company titled

“Margaritarenia Akti”, in order to develop touristic properties.

Page 5 of 26
SUPERVISORY BOARD
Head of Supervisory Board:

Mr. Niadis Sarantis
Vice Head:
Mr. Manolis Tzanos
Member:
Mr. Georgios Voigt
Management Consultants: (Soon you will be sent Curriculum Vitaes)
The business strategy is supported by people who will join in the organizational
development, which have been of unlimited help from Greece and particularly in the
proposal "Ellinon Politeia", as in the success of the company’s operation in Germany,
since July 2012, as well as by young associate’s consultants who are already
participating in Germany.
The company's site will be updated on the company's human resources in Germany
and Greece.
1.4. Summary Financial Data

(Will be forwarded in excel)
Introduction
a. The financing for all the above company’s activities will come from two bond
loan issuances, totaling up to 28 million euros.
b. The total financing will be ensured through a trustee in Düsseldorf, Germany,

on property which already has been assessed by an international firm in the
amount of 31 million euros.
c. The bond will have, for each investor, the annual interest rate of 4.10% and a
duration of 5 years.
d. The company will provide optional exchange right, to the holders of the
bonds of the issuance “LOGOS HELLENIC 1”, with shares or bonds of the
issuances made by the subsidiary company’s legal entities.
e. Data and valuation report of the property which will be mortgaged, as soon
as the company covers the original amount from investors, totaling 1 million
euros. The expenses, amounting approximately 200,000 euros, will be borne
by the company.
f. Security reports, that the above property is in fully legal order.

Page 6 of 26
Table 1: Summary financial data for the first HDB AG bond loan of 10 million
euros' “LOGOS HELLENIC 1”

Page 7 of 26
Table 2: Organizational Chart

Page 8 of 26
1.5 Aims & Goals of the Company
Table 3: Aims & Goals of the Company
The full details and Curriculum Vitaes, of all those who involved in its formation
and development, will be reported in the detailed business plan of the company.
F Η.1 – Life Growth: It is the company’s general brand name, which will cover all
the products through the primary production process from the Greek land and will
promote the uniqueness of the Greek agricultural products’ quality.
F H.1.1 – Life Growth: Olive Oil Extract
For agricultural products, the company will operate immediately, with first
product the olive oil (olive extract), starting from the 2013-2014 production in the
Municipality of Ermionida, prefecture of Argolida.
Particularly, the CEO is producer and member of the agricultural cooperative of

Ermioni of the Municipality of Ermionida since 1983.

Page 9 of 26
Company’s executives are, for decades, members of local agricultural cooperatives

and olive oil producers, with the necessary experience and knowledge of the long
tradition of cultivation and production of local varieties, agricultural production, etc.
The company has already come to an agreement with a group of producers to

ensure the original amount of olive oil.
The locality and the quality of agricultural production give a comparative

advantage in dealing with certified products, according to European standards.
[Protected Designation of Origin (PDO) and Protected Geographical Indication
(PGI)].
The company innovates globally in this product, using the appropriate software
and technology, in order to ensure excellent quality and traceability.
Table 4: Product Software Life Growth

Page 10 of 26
Table 5: Life Growth - Innovation HDB AG Product Traceability

Page 11 of 26
Table 6: The blue color indicates the area of production for the first two years and
can be extended over the next three years.
Expectation of Revenues:
From the detailed business plan result five years revenues, always with the fixed
profit of the company of 2.00 euros, without being achieved better price, worth about
16 million euros.
1.5. Web Real Estate
F Η.2 - Web Real Estate (www.goutos.com):
www.goutos.com The company will invest in the development of the existing

software, which has in its possession, to Web CRM, not only for Greece, but also for
Germany, in order to provide vertical brokerage services through the internet, with
revenues 0,50% from any transaction carried out through the specialized online
professional network.
Apart from our headquarters in Germany, the company has presence in Ermionida,
Greece (Peloponnese) and in the southern suburbs of Athens (Glyfada).

Page 12 of 26
Table 7: Offices Glyfada, Athens, Greece
Table 8: Glyfada, Interiors

Page 13 of 26
Table 9: Porto Heli, Argolida, Greece
Table 10: Porto Heli, Interiors

Page 14 of 26
1.7 Land Development
F Η.3 - Land Development - Properties Development:
We have experience in the real estate development since 1976 in the area of the
Municipality of Ermionida. This particular area was developed from 1955 by
purchases made by international celebrities (Peter Smith, Niarchos, Libanos, Liar),
and today has become a place of residence and a reference point for the international
jet set. From the past investors, is the current king of Holland (purchase 2011).
The company will invest specifically in the municipality of Ermionida, where it has
already an infrastructure and experience. It will expand the purchasing public,
taking in advantage of the international market through its headquarters in
Düsseldorf, as it has already in its portfolio of intangible assets, database, properties
for use, infrastructures and the expertise of “E. D. GOUTOS S.A.”
www.goutos.de: This domain name will operate exclusively for properties owned
by HDB AG or for properties which have the exclusive use, for example, for
properties of the associate company “Berto Properties Limited”, shareholder of
which is the CEO of the company by 100%. HDB AG will receive the 50% of the use
of the above properties. The properties, which are in use, will be contributed to the
company, after the assent of our legal advisors, here in Germany.
The webpage is under construction. At present, properties managed by the HDB AG are
being presented through the website www.goutos.com
Table 11: Properties exclusively for usage by the HDB AG

Page 15 of 26
Table 12: Picture Porto Heli - Spetses
Table 13: Picture Porto Heli, Kosta, Ermionida
Table 14: Picture Porto Heli, Kosta, Ermionida

Page 16 of 26
1.8. Software Development
F Η.4 – Project Manager Software Development:

In the field of development, adaptation and evolution of software, there is the
experience of the company since 1999, holding all copyrights of its affiliated
companies and particularly, since 2006 it operates through the company “Analysis
Business Solutions Ltd.”, which has undertaken the software department.
The human resources of the company has the ability and experience to manage the
development of projects, as it has extensive experience and expertise in developing
innovative software solutions.
Our goal is, investing through contracts with internationally renowned software
companies, to develop applications in order to cover the needs of the company, as
well as the commercial use of web applications that are already operating.
The following article refers to the expertise of the company’s executives:
«Nortel SMB customer Real Estate firm E.D. Goutos SA (2), has been in business in
Greece for the last 45 years. 'Today we have 25 employees based in our head
office in Athens and 11 employees in our two branches at Peloponissos and we are
in the process of opening a new branch in Glyfada, Athens to serve our expanding
customer base more effectively,' said Triantafillos Papaioannou, IT and SW
Development manager, E.D. Goutos SA. 'Nortel is helping us support this growth
by ensuring we have the best connectivity for each employee, either at their
desk or on the move with their laptops, through features such as unified
messaging and advanced conferencing capabilities. Nortel understands that we are
a fast-growing company in a fast-moving business sector and continues to provide
products and solutions that can grow with us as we need to expand.»
Source: Nortel, Empowers SMBs, 17. January 2008

http://www.investegate.co.uk/articlePrint.aspx?id=200801170910499693L

Page 17 of 26
1.9. “Ellinon Politeia”
F G.1 – “Ellinon Politeia” (Project in Greece)
Table 15: “Metropolitan - Residential Park Ellinon Politeia”
Innovation - Proposal for the development of the former Hellinikon airport in

Athens, Attica.
WE ENSURE HELLAS AVAILS OF
Revenue 31,1 billion Euros Thousands of job positions

13,2 billion Euros Thousands of new investors
investments
44,3 billion Euros in Total Thousands of new consumers
http://ellinonpoliteia.org/

Page 18 of 26
Table 16: Architectural sketch of the project “Ellinon Politeia”
Table 17: Picture of the area of the former Hellinikon Airport

Page 19 of 26
The company, through its Chief Executive Officer, owns all the copyrights of the
proposal “Metropolitan - Residential Park Ellinon Politeia”
(www.ellinonpoliteia.org), a proposal which has been submitted from him, as
president of a Greek anonymous company, to the HRADF and the Greek
government in 2011.
As a company, we will finance the actions for the establishment of a German

company with the distinctive name “Ellinon Politeia”, with a share capital of
250.000,00 euros, under the guidance of our legal and financial advisors in Germany.
Our aim is, through the creation of the above legal entity, the management of the
company may be operated entirely in Germany.
This proposal covers a development project which provides social reciprocal

benefits.
The total budget of the project, covering all costs (costs of financing, studies,
construction, operating costs, etc.) is at 13.2 billion euros. The proposal will be
submitted to the HRADF, with notification to the Financial Stability Fund, European
Central Bank, the German government, the Greek government and it will be in Swiss
francs which will cover the risk of any involved investor. The assets of the project
exceed the 100 billion euros, equivalent in Swiss francs.
Table 18: “Ellinon Politeia”

Page 20 of 26
1.9.1. HRADF
F G.1.2 - HRADF:
Properties Ownership of HRADF
The HRADF is a Greek company by private law and owner of about 80 thousand
properties, formerly owned by the Hellenic Republic. Germany, as a state, has
guaranteed, through the Financial Stability Fund based in Luxembourg, for the debts
of Greece to the Eurozone.
As a company we do believe that, if the International Standards for the

development of those properties will operate, the price will be a multiple of the
already under discussion today in Greece and in line with the German and Greek
public interest. These properties are covered by a specialist legal framework for
financing, for the first time in the history of Greece.
Further information for HRADF, please find in: http://hradf.com/
Table 19: Information Day for the HRADF, July 2012, Nafplion (Peloponnese,
Greece)

Page 21 of 26
Table 20: Swiss article for the legal framework of the HRADF (Troika)
Source: Tout L' Immobilier
1.9.2. Academic City
F G.1.3 – Academic City
The 'Academic City' is the proposal of HDB AG for the development of an area of
approximately 1,000 acres of DEPOS, in the municipality of Ermionida.
The anonymous company DEPOS1 solved and was placed under liquidation. Its
ownership is expected to be received by the HRADF for development, after the
completion of the liquidation tasks of the company, in accordance with Law
3986/2011 (Memorandum I).
For the developing of this property, the Managing Director of the company had
discussions with the Professional Chamber of Moscow, in May 2012.
1
According to article 2, paragraph 1b of Law 3895/2012 (206/8-12-10 Gazette issue A ')' ”Repeal - mergers of
services, organizations and public sector bodies."

Page 22 of 26
1.10. Development - Promotion of Trademarks
F G.2 - Development - Promotion of Trademarks: We hold in our portfolio

trademarks, which we will immediately proceed to their development with
international firms, which will have direct economic benefits to the company.
Table 21: Trademarks
The HDB AG has exclusive rights of use of the above trademark.
Use Of Trademark:
The general trademark of "Ellinon Politeia” will be registered in classes of

trademarks in the competent commercial department of Germany or Greece.
General Marketing Idea – Utilization
Since both the font, as well as the meaning of itself, create a strong brand name, it
can be used as numbered exclusive range executive products, indicative as follows:
As a trademark, a specific, numbered jewelry series can operate, always as a

whole or using components of it
a. In watches
b. In clothes for example just the font
c. As a company, we can connect the securities of the company “Ellinon

Politeia” with every product, which is an innovation
d. It will operate as a numbered luxury collection and will be registered plain

with writing (font), such as the "Ellinon Politeia". Each product will have a
serial number linked to securities. We will define and approve the product
and the number that will be produced. The participated companies will have
the right to a 20% discount on the purchase and use of the commercial space
in the settlement of “Ellinon Politeia”, if the project succeeds. Hence, the
challenge is that the first company that we will close a deal, for example

Page 23 of 26
Bulgari, for 1.000 gold watches and 3.000 pieces in silver, we will receive an
order instrument from each one, 1.500 euros and 500 euros respectively.
Benefits for the companies with rights of use of the brand label:
a. The companies, which will participate, will have the right to a discount of
20% for the purchase and use of business premises in the settlement of
“Ellinon Politeia”.
b. The company will be displayed as great contributors to the success of the

project “Metropolitan - Residential Park Ellinon Politeia”.
c. For each company will extend its purchasing public, as well as in the Greek
market.
d. Each company will acquire the ability in producing new label products with
a strong brand name.
1.11. www.GlobalEstate24.com
F G.3 - www.GlobalEstate24.com:
The company holds the rights of the Global Market Database on properties
operated by URL: www.GlobalEstate24.com. GlobalEstate24.com is based on our
philosophy “One World-One Market”. It is an innovative, Global Real Estate portal
which brings together buyers and sellers from all over the world. It is possible for
each visitor (individual, agent, developer) to list, promote, search and compare
properties from all over the world in 34 countries, 13 languages and 30 currencies.
The idea was born when, after a long and strong experience in the Real Estate field,
the founders of GlobalEstate24.com wanted to overcome the limitations of the Real
Estate portals of that time in order to create a global portal, which could offer its
visitors customized search criteria. The development and improvement of this
application also to mobile applications (smartphone, etc.), will offer maximum
economic results. Globally, there is no common database for properties that the user
has the possibility to compare prices. Shortly, the website de.globalestate24.com will
be available, the basis of properties, agents and developers in Germany.
(See Table n.22).

Page 24 of 26
1.11.1. E-agent
F G.3.1 - E-agent:
It is a web subscription, Real Estate application, linked with

www.GlobalEstate24.com. It is based on the SaaS model (Software as a Service), ideal
for agents or developers who wish to increase their customers by acquiring online
presence. http://e-agent.globalestate24.com/
Key Advantages
Easy to use: No programming knowledge required
Customized templates
Advanced Real Estate Features
Website Available in 2 languages of your choice
Low cost - pay as you go service (I pay for the service as long as I use it)
No start-up and installation costs
Available and Up & Running within 24 hours
Shortly, it will be available in German version.

Page 25 of 26
1.11.2. GlobalDeals24.com
F G.3.2 – GlobalDeals24.com:
Table 22: GlobalDeals24.com-GlobalEstate24.com
The GlobalDeals24.com will come from the existing infrastructure of the

customized application CRM, a database which is in our possession and gives us the
opportunity to take advantage in additional domain, apart from the one of Real
Estate, with minimum invested capital, as any other promotional products have a
minimum volume data as opposed to properties (example, cars or boats). At the
same time, it will also create automatic applications to be developed, according to the
standards of E-agent, per type of promotion (GlobalAutoMoto24.com,
GlobalBoats24.com), the domains of which are already registered.
The company expects, after the investment and development of all of these
applications in the next two years, minimum revenue of 30 million euros from patent
licensing (royalties - operating rate per state) just from one single state, from the total
of 17 where it already has a presence through GlobalEstate24.com.
Porto Heli, Prefecture of Argolis, Greece

10 April 2013

Page 26 of 26

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2013

“Hellenic Development Beteiligungs AG”

SYNOPTIC BUSINESS PLAN

1.STRATEGIC PLANNING HDB AG (2013-2018)

Date of Conduction: 2013/04/10

Date of Conduction: 2013/04/10

1.1. The Company

The “HELLENIC DEVELOPMENT BETEILIGUNGS AG” is an anonymous

The main stages of the company's activities are:

the creation of business proposals,

the formatting through the necessary planning,

the ensuring of the funding,

the operation and overall utilization.

Date of Conduction: 2013/04/10

1. Providing investors with a guarantee of property estimated by an

2. Representations (Glyfada, Porto Heli)

3. Database, property portfolio - clientele (Goutos.com)

4. Market expertise and procedures in Greece

5. Copyright of the proposal - project “Ellinon Politeia”

6. Portal for properties worldwide (GlobalEstate24.com)

7. Human resources in Greece

8. Utilization of the assets owned by the related company “Berto Properties

9. Software for utilization – marketing

10. Certification for any structures in Greece, according to European standards

11. Active projects (real estate, software, etc.)

12. Direct income from renting - housing sales

2. Producer label on the finished products available to the consumer.

4. Additionally of the 2,00 euros company’s profit, the producer participates

5. Ensuring the consumer through a driven visual image technology of the

6. European specifications throughout the process.

7. Access to the web database for producers and consumers.

8. Possible for consumer to be informed about the historical culture of trees of

9. Uncompetitive product, as essentially the consumer buys the natural extract

11. Inclusion of the company in the European program «ICT4GROWTH», in the

1.3. Summary Chief Executive Officer

Since 1981, as a partnership member, participates by 50% in a construction

At the same time, from 1983 until now, he is:

a. President in the Anonymous company "E. D. Goutos S.A." related to real

b. Member of “Agricultural Cooperative of Ermionida” and producer-owned

c. Shareholder, as an individual, by 50% in the company «ABS Software

e. Since 2007, holder of a majority stake of an anonymous hotel company titled

Date of Conduction: 2013/04/10

Head of Supervisory Board:

Management Consultants: (Soon you will be sent Curriculum Vitaes)

1.4. Summary Financial Data

b. The total financing will be ensured through a trustee in Düsseldorf, Germany,

f. Security reports, that the above property is in fully legal order.

Date of Conduction: 2013/04/10

Table 2: Organizational Chart

Date of Conduction: 2013/04/10

1.5 Aims & Goals of the Company

Table 3: Aims & Goals of the Company

F H.1.1 – Life Growth: Olive Oil Extract

Particularly, the CEO is producer and member of the agricultural cooperative of

Date of Conduction: 2013/04/10

Company’s executives are, for decades, members of local agricultural cooperatives

The company has already come to an agreement with a group of producers to

The locality and the quality of agricultural production give a comparative

Table 4: Product Software Life Growth

Date of Conduction: 2013/04/10

Table 5: Life Growth - Innovation HDB AG Product Traceability

Date of Conduction: 2013/04/10

1.5. Web Real Estate