Project Feasibility Study

PROJECT FEASIBILITY STUDY
Gov. Felliciano Leviste Road, Balintawak, Lipa City

Telephone Numbers: +63 43 723 1446 | 980 0041
Website: www.ub.edu.ph
I. Summary of the Project
A. Name of the Firm
Root ’97 Manufacturing Company
B. Location
Root ’97 Manufacturing Company is located at Purok 1 San Lucas, Lipa
City, Batangas
Root ’97 Manufacturing Co.

C. Brief Description of the Project
1. History of the Business
Route ’97 Manufacturing Company, a company based solely on
manufacturing bamboo tumblers, is founded by Trixia Mae Abaja, Myca
Hernandez, Rhei Arianne Liman, and Milanie Maguad.
With the availability of more efficient technology in bamboo
harvesting and manufacturing today, bamboo has become a practical yet
stylish material for accessories, clothing, and more. One of the many
products that can be made from bamboo is the tumbler which is the main
product of our company.
With green marketing comes the concept of sustainability. This
marketing strategy puts major emphasis on the promotion of eco-friendly
goods, environmental protection, and fair transactions between producer
and consumer. With the advent of sustainable goods, this strategy has
become widespread.
Root ’97 Manufacturing Company produces its products while
keeping in mind all the impacts, positive or negative, it will bring to the
society.

2. Mission
Root ’97 Manufacturing Company emphasizes on the promotion of
environmental protection by utilizing renewable resources found in the
forest of the Philippines and producing eco-friendly products while catering
the needs and capturing the interest of many customers.
3. Vision
Root ’97 Manufacturing Company will be the lead manufacturer of
bamboo tumblers in the Philippines by consistently providing affordable
and quality products.

II. MANAGEMENT ASPECTS
A. Type of Organization
An organization is a social unit of people that is structured and managed
to meet a need or to pursue collective goals. All organizations have a
management structure that determines relationships between the different
activities and the members, and subdivides and assigns roles, responsibilities,
and authority to carry out different tasks. Organizations are open systems — they
affect and are affected by their environment. The type organizational structure of
Root ’97 Manufacturing Company is a functional organizational structure.
B. Organizational Structure
A functional structure is one of the most common organizational structures.
Under this structure, the organization groups employees according to a
specialized or similar set of roles or tasks. While functional structures operate
well in stable environments where business strategies are less inclined to
changes or dynamism, the level of bureaucracy makes it difficult for
organizations to respond to changes in the market quickly. It organizes the
activities of a business around areas of specialization. This approach involves a

considerable amount of process standardization within a business, with the real
decision-making authority centered at the top of the organization.
Officers of the Business and their Qualifications
Owners
Operational Administrative Marketing

Manager Manager Manager
Bookkeeper Sales
Workers
Representative
Organizational structure is a system that consists of explicit and implicit
institutional rules and policies designed to outline how various work roles and
responsibilities are delegated, controlled and coordinated. Organizational structure also

determines how information flows from level to level within the company. For example,
in a centralized structure, decisions flow from the top down, while in a decentralized
structure, the decisions are made at various levels.
Organizational structure is a system used to define a hierarchy within an
organization. It identifies each job, its function and where it reports to within the
organization. This structure is developed to establish how an organization operates and
assists an organization in obtaining its goals to allow for future growth. The structure is
illustrated using an organizational chart.
1.) Operational Manager
Ensures that all operations are manufactured in a correct, cost effective
and timely manner in alignment with specifications and quality requirements.
Job Specification: He/She must be a degree holder of a 4-year course in
college. He/She must have operational experience/s in any related field of
business especially in manufacturing. He/She must have the capability to
manage the operation of the company and must be able to communicate well
with laborers and suppliers.
2.) Administrative Manager
Ensures that there is effective information flow and that resources are
employed efficiently throughout a business.

college.He/She must have managerial experience/s in any related field of
business.He/She must have the capability to manage the overall aspects of the
company and must be able to communicate well with employees and other
people inside and outside the company.
3.) Marketing Managers
Are responsible for developing, implementing and executing strategic
marketing plans for an entire organization in order to attract potential customers
and retain existing ones.
college. He/She must have marketing experience/s in any related field of
business. He/She must have the capability to manage the sales of the company
and must be able to communicate well with dealers, agents, customers and
leads.
4.) Bookkeeper
Develops system to account for financial transactions by establishing a chart
of accounts.
Job Specification: He/She must be an accounting course graduate though
being CPA is preferred. He/She must be trustworthy on all occasions with all of
the company’s financial documents.
5.) Sales Representative

Sell retail products, goods and services to customers. Sales representatives work
with customers to find what they want, create solutions and ensure a smooth
sales process.
Job Specification: He/She must be a degree holder related in business
courses. He/She must possess a pleasing personality and good communication
skills.
6.) Factory Workers
Consist of individuals making changes by hand or by running machinery
equipment.
Job Specification: He/She must be at least a high school graduate. He/She
must be willing to undergo extensive trainings and programs.

III. Marketing Aspects
A. Market Description
Marketing is as important as the product or service you provide. That’s
why the proponents of this study aim to formulate a marketing plan that will help
the company obtain its objectives of giving its consumers eco-friendly products
from renewable resources.
A marketing plan is also important for developing a promotional strategy
as it helps your business identify its target market and to set measurable goals. It
is vital to the success of the organization that you implement a marketing plan
that aims for growth and positive change in the bottom line.
Location
It is important for a company to consider its location in putting up a
business. Root ’97 has a manufacturing plant located at Purok 1 San Lucas, Lipa
City, Batangas
B. Demand
To be able to come up with a demand, a survey was conducted by the
proponents with 100 respondents. The result shows that 85% of the respondents

own a tumbler. While 94% prefers to use a tumbler over buying plastic water
bottles.A total of 61% of the respondents showed interest on the product. As to
pricing, 38% of the respondents are willing to pay a price of P200 per tumbler.
C. Supply
Root ’97 Manufacturing Company will generate its revenues from
consigning the products. A 10% commission based on its monthly sales will be
given to the company’s consignees. The revenue will be dependent on the
consignment sales arising from contracts.
D. Competition
In a competitive market, businesses will try to make their products
different from the rest. This results in greater choice – so consumers can select
the product that offers the right balance between price and quality. Competition
also encourages the business to improve the quality of goods and services they
sell – to attract more customers and expand market share.
Root ’97 Manufacturing Company offers a simple, reusable, eco-friendly
and inherently sustainable product that maintains a classic and sleek design
perfect for everyone.

E. Marketing Program
1. Product
Mizutake, as an eco-friendly product, will be a great substitute for
plastic water bottles that are not durable and sustainable.
2. Price
Every tumbler will cost from a range of P200-P300 pesos. This
price determination will impact profit margins, supply, demand and
marketing strategy.
3. Promotion
Promotion is when a business decides which forms of
communication it wants to use in their marketing plan. Every one of the
promotional avenues has intense competition, so it is imperative the
marketer choose their promotional avenue carefully.
1. Visual Advertising
 Flyers
Flyers are still important in the world of advertising because people
actually read them. When you have a ton of advertisements cluttering
up a website, it’s very possible to have potential customers overlook
your ad even if it’s well done.

 Tarpaulin/Posters/Banners
Banners and posters on public roads are eye catching. Aside from the
quality of the promotional content, the material used on the banner or
poster is also important to make it effective.
2. Social Network Groups
 Facebook Advertisement
With millions of users every day, it is a perfect avenue for
promoting products that has a huge target market. With paid ads
from this site, it will be an ease to put up an advertisement.
 Twitter Advertisement
With twitter’s assist tools for monitoring trends in the web today, it
will be a great way to advertise using this platform.
3. Public Relations
Root ’97 Manufacturing Company aims to build a good relationship
between their consignees as part of the company’s objective to gain the trust of
the public.
4. Place

The proponents of the study considered the distance of the
manufacturing plant to its resources and the accessibility of the plant to
highways and other routes for delivering consigned goods.
SAMPLE SURVEY
Good day!
We are Accountancy students from the University of Batangas Lipa City Campus and
we are conducting this survey as part of our final project in ACC402A- Management
Consultancy, i.e., a project feasibility study. Our proposed product is a bamboo tumbler
that will be very useful for students and workers alike.
We would be sincerely grateful if you can spare us a minute or two to answer the
following questions. Your answers would be a really great help to our study. Thank you
very much!
1. Name (Optional):
________________________________________
2. Do you own a tumbler?
 Yes
 No

3. Do you prefer using bamboo tumbler over buying bottled water?
Yes
 No
4. Are you willing to buy a bamboo tumbler?
 Yes
 No
 Maybe
5. How much are you willing to pay for a bamboo tumbler?
 P200
 P250
 P300
 Others (please specify): ________________
6. If you were to buy a bamboo tumbler, what do you expect from it (e.g., design, size,
etc..)?
________________________________________

IV. Technical Aspect
The study will provide information in the raw materials to be used in
providing activity in this product as well as their resources. The study discusses
about the process of production and activities of the business. It states also the
machineries and equipment used in production and the process of bringing the
raw materials into finished products. The list of machineries, tools, and
equipment are enumerated with their corresponding costs, raw materials and
plant fund sources as cited.
A. Product Description
Root ’97 Manufacturing Company’s main product is a bamboo tumbler. It
is BPA free and eco-friendly with a bamboo exterior and a stainless-steel interior.
It is an easy-to-carry, handy, durable product which is an ideal tumbler for you or
as a gift.
B. Plant Size
Root ’97 Manufacturing Company plant size measures 350 square meters
where plant area, warehouse and business office are located. The plant area is
the place where all of the products will be manufactured and assembled.
Finished products will be stored at the warehouse. Also, there would be a
business office within the plant where all business-related transactions will occur.

The company requires fiveproduction workers, one for the cutting
machine, two for the molding machine, and another two for the assembling
machine. Three managers for operation, administrative and marketing. The hired
employees must have required knowledge on their duties and responsibilities.
The production workers will be paid P300/per day. Business hours will be from
8:00 A.M. – 5:00 PM
C. Production Schedule
Production scheduling is the management and allocation of resources,
events and processes to create goods and services. A business adjusts its
production schedule based on the availability of resources, client orders and
efficiencies. The goal of production scheduling is to balance client needs with
available resources while operating in the most cost-efficient manner.
Bamboo Tumbler
Production Schedule
Daily Monthly Yearly
100 3000 36000

Materials and Equipment
Bamboos include some of the fastest-growing
plants in the world. Bamboo has a higher
specific compressive strength than wood, brick,
or concrete and a specific tensile strength that
rivals steel.
Stainless tumbler gets you through the day. Your
morning brew stays hot.Plus, happy hour drinks
stay cold well into the night.
Bamboo Cross Cut Machine
Amachine with a fine-tooth blade is an excellent tool for
cutting back large amounts of bamboo. This cuts bamboo in
required length by using gauge. Anybody can cut complete

lot in same length. And also a Cutting Tool-Circular Saw-14 inch diameter or as
required. Power-1.0 H.P. Electric Motor.
3D printed steel is a material obtained by
superimposing fine layers of steel. 3D printed
steel enables you to make parts for very
technical applications that sometimes perform
better than those manufactured by traditional
methods.3D steel printing, as well as 3D metal
printing, is not the only kind of single additive manufacturing technology. There are
many technologies used to print steel in 3D.


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PROJECT FEASIBILITY STUDY

Gov. Felliciano Leviste Road, Balintawak, Lipa City

A. Name of the Firm

Root ’97 Manufacturing Company

Root ’97 Manufacturing Company is located at Purok 1 San Lucas, Lipa

Root ’97 Manufacturing Co.

Gov. Felliciano Leviste Road, Balintawak, Lipa City

1. History of the Business

Route ’97 Manufacturing Company, a company based solely on

manufacturing bamboo tumblers, is founded by Trixia Mae Abaja, Myca

Hernandez, Rhei Arianne Liman, and Milanie Maguad.

With the availability of more efficient technology in bamboo

harvesting and manufacturing today, bamboo has become a practical yet

product of our company.

With green marketing comes the concept of sustainability. This

marketing strategy puts major emphasis on the promotion of eco-friendly

goods, environmental protection, and fair transactions between producer

Root ’97 Manufacturing Company produces its products while

Gov. Felliciano Leviste Road, Balintawak, Lipa City

Root ’97 Manufacturing Company emphasizes on the promotion of

environmental protection by utilizing renewable resources found in the

forest of the Philippines and producing eco-friendly products while catering

the needs and capturing the interest of many customers.

Root ’97 Manufacturing Company will be the lead manufacturer of

bamboo tumblers in the Philippines by consistently providing affordable

and quality products.

Gov. Felliciano Leviste Road, Balintawak, Lipa City

An organization is a social unit of people that is structured and managed

to meet a need or to pursue collective goals. All organizations have a

management structure that determines relationships between the different

Root ’97 Manufacturing Company is a functional organizational structure.

A functional structure is one of the most common organizational structures.

Under this structure, the organization groups employees according to a

specialized or similar set of roles or tasks. While functional structures operate

well in stable environments where business strategies are less inclined to

changes or dynamism, the level of bureaucracy makes it difficult for

organizations to respond to changes in the market quickly. It organizes the

activities of a business around areas of specialization. This approach involves a

Gov. Felliciano Leviste Road, Balintawak, Lipa City

decision-making authority centered at the top of the organization.

Officers of the Business and their Qualifications

Operational Administrative Marketing

Organizational structure is a system that consists of explicit and implicit

responsibilities are delegated, controlled and coordinated. Organizational structure also

Gov. Felliciano Leviste Road, Balintawak, Lipa City

structure, the decisions are made at various levels.

Organizational structure is a system used to define a hierarchy within an

organization. This structure is developed to establish how an organization operates and

illustrated using an organizational chart.

1.) Operational Manager

Ensures that all operations are manufactured in a correct, cost effective

and timely manner in alignment with specifications and quality requirements.

Job Specification: He/She must be a degree holder of a 4-year course in

college. He/She must have operational experience/s in any related field of

business especially in manufacturing. He/She must have the capability to

with laborers and suppliers.

2.) Administrative Manager

employed efficiently throughout a business.

Gov. Felliciano Leviste Road, Balintawak, Lipa City

college.He/She must have managerial experience/s in any related field of

people inside and outside the company.

3.) Marketing Managers