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ENGINEERS IN SOCIETY

SUMMARY OF TOPICS

EEE610

HJ. Ir. HARIZAN CHE MAT HARIS

FACULTY OF ELECTRICAL ENGINEERING,


UNIVERSITI TEKNOLOGI MARA,
SHAH ALAM, SELANGOR,
MALAYSIA.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
CHAPTER 1: LAWS AND ENGINEERING ETHICS

1. Laws

1.0 Laws

Definition of law is a system of rules and guidelines which are enforced through
social institutions to govern behaviour.

1.1 The Purpose of Law:

(a) To attain justice in society


(b) To stabilize the society.
(c) To form a boundary between human nature and humanity.
(d) Prevent chaos and disintegration of structure.
(e) To encode rights and punish infringement of people’s rights.

1.2 Classifications of Law:

1) Public Law(individual and the states)


2) Private Law(individual in between themselves)
3) International Law (prevails between states)

1.3 Contract Law

Contract is an agreement between two (2) or more people that is legally binding.
Contract is the foundation or base of all commercial transactions. A contract is a deal
from which both parties expect to benefit.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
1.4 Commercial Law:

Commercial law is the body of law that governs business and transactions.

I. Private Law
 Involves interactions between private citizens.
II. Public Law
 A part of law that governs relationships between individuals and
governments.

1.5 Industrial Relations

Discuss about the laws and regulations that regulate the relationship between
employer and individual employee.

a. Employer
 A person who hires an individual to work for that person for an
agreed upon salary which may be either hourly or fixed salary
for a specified period of working time
b. Employee
 An individual who agrees to work for a person, to fulfil the job
requirements, works for specific job and hours, and is paid for
the performance of the job.

1.6 Legal requirements relating to recruitment, employment and


training of engineers

The recruitment process is:

1. Defining the role

2. Attracting applications

3. Managing the application and selection process

4. Making the appointment

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
1.7 Employees’ Provident Fund

Employees’ provident fund is a Malaysian government agency under the ministry of


finance. It manages the essential savings plan and retirement planning for private
sector workers in Malaysia.

1.8 Insurance and Pension

The insurance and pensions authority is a statutory board originally established to


regulate the insurance sector of the Isle of Man.

1.9 Product Liabilities

A product liability is the area of law in which manufacturers, distributors, suppliers


and retailers are held responsible for any injuries products cause.

Types of liability:

1. Manufacturing defect
2. Design defect
3. A failure to warn (also known as marketing defects).

1.10 Guarantees

Guarantees defined as an undertaking by one person to pay the amount due from
another person.

1.11 Breach of Warranty

A breach of warranty involves a broken promise about a product made by either a


manufacturer or a seller. The term also covers a failure of a statement or agreement
by a seller of property which is a part of the contract of sale.

1.12 Breach of Contract

A breach of contract occurs when a party to a contract fails to perform, precisely and
exactly, his obligations under the contract.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
2. Engineering Ethics

2.0 Definition of Ethics

Ethics is define as the study of characteristics of moral, and involves the moral
choices made by individuals as they interact with other person.

2.1 Definition of engineering Ethics

Engineering ethics means rules and standards governing the conduct of engineers in
their roles as professional.

2.2 Body of the Code of Ethics

Engineers uphold and advance the integrity, honour and dignity of the engineering
profession by:

I. using their knowledge and skill for the enhancement of human welfare;

II. being honest and impartial, and servicing with fidelity the public, their
employers and clients;

III. Striving to increase the competence and prestige of the engineering


profession

IV. Supporting the professional and technical societies of their disciplines.

The bodies of the code of ethics are divided into 3 groups:

1) The Institution of Engineer Malaysia (IEM)

2) Institute of Electronic and Electrical (IEEE)

3) Board of Engineers Malaysia (BEM)

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
2.3 Engineer’s liabilities and obligations

Obligations placed on engineers are not principally limitations, but enablers of their
practice. Engineers are highly valuable to society. Ethical obligations are necessary in
order for engineers to carry out their profession.

2.4 Difference between Engineers and Scientists

The difference between Engineers and Scientists are as follows:

ENGINEERS SCIENTISTS

A CREATIVE DESIGNER AND PROBLEM A PERSON WHO GATHERS KNOWLEDGE


SOLVER THAT APPLIES THE SCIENTIFIC THROUGH RESEARCH CONDUCTED IN
KNOWLEDGE AND FINDINGS. AN OBTAINING NEW FINDINGS BY
ENGINEER ALWAYS TRIES TO FURTHER OBSERVATION, EXPERIMENTS
IMPROVE A DESIGN AND CONCEPT. ANALYSIS.

Engineer’s role to serve the followings:

• To God

• To the society (public, community).

• To the environment.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
CHAPTER 2: HUMAN RESOURCE MANAGEMENT

1. Definition of Human Resource Management

Human Resource Management (HRM) is the function within an organization that focuses on
recruitment of, management of, and providing direction for the people who work in the
organization.

2. Human Resource Management Function

There is five human resource management functions. The functions are:

• Health and safety


• Personal management policy
• Staffing/recruitment
• Human resource development
• Compensation

2.0 Staffing / Recruitment

Staffing or recruitment is the process through which an organization ensures that it


always has the proper number of employees with the appropriate skills in the right
jobs, at the right time, to achieve organizational objectives.

2.1 Human Resource Developments

Human Resource Development (HRD) is a major hrm function consisting not only of
training and development but also of individual career planning and development
activities, organization development, and performance management and appraisal.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
2.2 Compensation

The hr department has to evaluate employee performances, and devise an


appropriate rewarding system such as:

1. Equities
2. Bonuses
3. Increments
4. Awards
5. Complimentary vacations
6. Flexibility in working hours

2.3 Human resource management policy

Objectives of Human Resource Management Policy:

a. Dignity
b. Justice Compensation – package of benefit for work well done by
workers
c. Stability
d. Discrimination

2.4 Health and safety

Safety involves protecting employees from injuries caused by work related accidents.
Health refers to the employees’ freedom from physical or emotional illness.

3. Manpower planning

Consists of putting right number of people, right kind of people at the right place,
right time, doing the right things for which they are suited for the achievement of
goals of the organization.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
The procedure:

 Analysing the current manpower inventory


 Making future manpower forecasts
 Developing employment programs
 Design training programs

3.0 The importance of manpower planning

The importance of manpower planning:

 Key to managerial functions


 Efficient utilization
 Motivation
 Better human relations
 Higher productivity.

3.1 Recruitment and training for career development

Recruitment is the process of attracting individuals on timely basis, in sufficient


numbers, and with appropriate qualifications, to apply for the jobs with and
organization.

3.2 Recruitment sources

1. Internal sources
2. External sources

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
3.3 Selecting employee

1. Obtain complete application forms


2. Conduct initial and follow-up interviews
3. Give employment tests
4. Conduct background investigations
5. Obtain results from physical exams
6. Establish trial (probationary) periods

3.4 Important of training and development strategic

 Improving recruitment and retention


 Improving competitiveness
 Implementing new technology
 Improving customer services

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
CHAPTER 3: ENGINEERING MAINTENANCE, INVENTORY
CONTROL AND RESOURCE MANAGEMENT

1. Engineering Maintenance Concept

Maintenance is defined as all activities undertaken to maintain equipment in a


particular predetermined condition or to return it to such condition. Engineering
maintenance is the discipline and profession of applying engineering concepts to
maximize the use of equipment, procedures, and budget departments to get
effective output and also to detect fault of the equipment.

2. Principle Objectives in Maintenance

 To achieve product quality and customer satisfaction through adjusted and


serviced equipment
 Maximize useful life of equipment
 Keep equipment safe and prevent safety hazards
 Minimize frequency and severity of interruptions
 Maximize production capacity – through high utilization of facility

3. Types of Maintenance

Maintenance can be classified into three different types:

I. Corrective Maintenance
II. Preventive Maintenance
III. Breakdown Maintenance

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
4. Planned Preventive Maintenance (PPM)

Preventive maintenance is planned maintenance of plant and equipment that is


designed to improve equipment life and avoid any unplanned maintenance activity.

4.0 Steps in Organizing the PPM

 Establishing responsibility
 Planning and scheduling work
 Preparing work order
 Inspection and testing
 Record keeping
 Evaluating effectiveness and corrective action

4.1 Preventive Maintenance should include


 Non-destructive testing
 Periodic inspection
 Preplanned maintenance activities
 Maintenance to correct deficiencies found through testing or inspections.

4.2 Advantages of Preventive Maintenance

There are many advantages of preventive maintenance such as

 Reduces break down and thereby down time


 Lass odd-time repair and reduces over time of crews
 Greater safety of workers
 Lower maintenance and repair costs

5. Breakdown

The objective of breakdown maintenance are the maximisation of the effectiveness of all
critical plant systems, the elimination of breakdowns, the elimination of unnecessary repair,
and the reduction of the deviations from optimum operating conditions.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
6. Predictive Maintenance (PDM)

Predictive maintenance techniques help determines the condition of in-service


equipment in order to predict when maintenance should be performed.

7. Condition Based Monitoring (CBM)

The process of monitoring a parameter of condition in machinery such as a


significant change is indicative of a developing failure. CBM consist of the following
task.

 Measurement.
 Analysis / trending
 Assessment of machine condition.
 Diagnosis of faults.
 Reporting

8. Equipment Life Cycle Cost (LCC) Concept

Life cycle cost is the total cost of ownership of machinery and equipment.

8.0 The importance for Life Cycle Cost.

 Helps engineers justify equipment and process selection based on total costs
rather than the initial purchase price.
 Provides best results when both art and science are merged with good
judgment.
 Help product suppliers to optimize their design by evaluation of alternatives
and by performing trade-off studies.
 Total cost of the product can be calculated over the total span of product life
cycle.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
8.1 The reasons use LCC

 Affordability studies
 Source selection studies
 Design trade-offs
 Repair level analysis
 Warranty and repair costs
 Suppliers sales strategies

8.2 Advantages of LCC

 Useful to control programs


 Tool for making selection among competing contractors
 For comparing the cost of competing projects
 Useful in reducing total cost

8.3 Disadvantages of LCC

 Costly and time consuming


 Cannot compare design alternatives that have different benefits (e.g.,
reconstruct road vs. Reconstruct road with widening)
 Accuracy of data is doubtful
 Obtaining data for analysis is difficult

9. Inventory control

9.0 Definitions

 Inventory means all the goods including one's own assets


 Stock means the goods which are with one when one is selling items or
goods.
 Stock inventory is the total items with the person who is doing business.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
9.1 Purposes of Inventory

 Benefit from quantity discount


 Hedge against price increases and inflation
 Satisfy expected demand
 Protect against future shortages due various reasons

9.2 Types of Inventories.

 Raw materials
 Work-in-Process (WIP)
 Finished products

10. Definition of Economic Order Quantity (EOQ)

Economic Order Quantity (EOQ) is the order quantity that minimizes total inventory
holding costs and ordering costs.

10.0 Basic Economic Order Quantity (Basic EOQ)

There are some assumptions made on basic EOQ;

 Annual demand, carrying cost and ordering cost for a material can be
estimated.
 Average inventory level for a material is half of order quantity.
 No safety stock is utilized.
 Orders are received all at once.
 Materials are used at uniform rate.
 Materials are used up when the next order begins to arrive.
 Stock-out, customer responsiveness and other cost are neglected.
 Quantity discounts do not exist.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
10.1 Inventory Control, Par Stock and Resource Management Models

Inventory control can be achieved through:

 Purchasing items at economic price at proper.


 Time and in sufficient quantity
 Provision of suitable and secured location with sufficient space
 Inventory identification system
 Up to data and accurate record keeping by a responsible staff

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
CHAPTER 4: SUMMARY OF FINANCIAL MANAGEMENT

1. Introduction

Business is defined as economic oriented activities involving product or services


rendered to a consumer or customer in return of profit gained through the
transaction made.

Financial Management means planning, organizing, directing and controlling the


financial activities such as procurement and utilization of funds of the enterprise.

2. Scope of Study

2.0 Function of Financial Management

 Financial planning followed by implementation of financial decisions:


 Financial Analysis
 Financial Control

2.1 Financial Planning

 Financial decisions
 Investment decisions
 Dividend decision: (distribution of fund)

2.2 Financial Analysis

Financial analysis refers to study of financial health from different interested groups
(management, employee, government, suppliers, lenders, investors etc.) point of
view.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
2.3 Financial Controls

Financial control refers to comparison of actual activities related to financial


decisions with planned activities. In other words, it is reviewing financial
performances as per planning schedule in order to meet the set financial objective.

3. Capital Investment

Investment has different meanings in finance and economics.


 In economic
 In finance
 Capital investment
 Capital budgeting
3.0 Capital Budgeting

The important of Capital Budgeting:


I. Capital budgeting decisions involve long-term implication for the firm, and
influence its risk complexion.
II. Capital budgeting involves commitment of large amount of funds.
III. Capital decisions are required to assessment of future events which are
uncertain.
IV. Wrong sale forecast; may lead to over or under investment of resources.

3.1 Return on Investment (ROI)

ROI is the most profitability ratio. This analysis compares the magnitude and timing
of investment gains directly with the magnitude and timing of investment costs.

There were the concepts of ROI:


i. Compare investment returns and costs by constructing a ratio, or percentage.
ii. ROI ratio > 0% - investment return more than is cost.
iii. Many competitors, many choices factor of investment higher ROI is better
choice.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
3.2 Discounting Method of Investment Appraisal

3 Technique discounting method of investment appraisal:


 Accounting rate of return
 Net present value
 Internal rate of return

3.3 Accounting Rate of Return

Accounting Rate of Return is calculated using the following formula:

ARR= Average Accounting Profit

Initial Invesment

3.4 Net Present Value (NPV)

There two possible formulas that can be used in calculating net present value,
which is when cash flow, are even and uneven.

Formula when cash inflows are even:

1 − (1 + i)-n
NPV = R × − Initial Investment
I

Formula when cash inflows are uneven:

PV = …) − Initial Investment

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
3.5 Internal Rate of Return

The main objective in calculating internal rate of return is to net present value equal
to zero.

NPV = 0

CF1 CF2 CF3


+ + + ... − Initial Investment = NPV
(1+r )1 (1+r )2 (1+r )3

4. Method Used in Calculating Depreciation and Capital Allowances

4.0 Method used in Calculating Depreciation

Depreciation is a method of allocating the cost of a fixed asset such as


building, machinery, equipment and etc. over its period of the project.

There are three methods in calculating depreciation:

i. Straight-line depreciation method


ii. Declining balance depreciation method
iii. Sum of year digits depreciation method

4.1 Capital Allowance

Capital Allowance is reduction in the amount of corporation tax payable, offered as


an incentive for investment in large-scale projects (that increase a country’s
production capacity and stock of capital).

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
Categories of Capital Allowance:
i. The initial allowance of the assets that is given only once in the first year it is
earned.
ii. The annual allowance is granted an annual allowance based on rates set.

Prime cost method calculation

Prime cost method formula:

Assets cost ×

Diminishing Value method calculation

Diminishing value method formula:

Assets cost ×

4.2 The Cash Flow Table

Cash flow reports the movement of cash into and out of the business in a given per
year.
Cash flow statements are broken down into three sections:
i. Operating activities
ii. Investing activities
iii. Financing activities

4.3 The Balance Sheet

A balance sheet is divided into three parts, namely:


 Assets
 Liabilities
 Net worth or capital

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
4.4 Profit and Loss Statement

Net Profit Ratio = (Net Profit / Net Sales)


Rate of return on Investment = (Net Profit / Net Worth)
Rate of Earnings on Total Capital Employed = (Net profit /Total Liabilities and Net
worth)

4.5 Manufacturing Cost Statement


Manufacturing costs are divided into three broad categories:
 Direct materials
 Direct labour
 Overheads

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
CHAPTER 5: ENGINEERING ECONOMY

1. Introduction of Engineering Economy

Engineering economy is about determining the economic factors and the economic
criteria utilized when one or more alternatives are considered for selection.

2. Macro and Microeconomics

Macroeconomics looks at the total output of a nation and the way nation allocates its
limited resources of land, labour and capital in an attempt to maximize production
levels and promote trade and growth for future generations.

Microeconomics looks into similar issues, but on the level of the individual people
and firms within the economy.

3. Fundamental Concept of Demand, Supply and Price

3.0 Concept of Demand

Demand refers to how much quantity of a product or service is desired by buyers.

3.1 Law of Demand

The law of demand states that, if all other factors remain equal.

3.2 Concept of Supply

Supply represents how much the market can offer.

3.3 Law of Supply

The law of supply demonstrates the quantities that will be sold at a certain price.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
3.4 Supply and Demand

Supply and demand is an economic model of price determination in a market.

The four basic laws of supply and demand are:

1. If demand increases and supply remains unchanged, a shortage occurs,


leading to a higher equilibrium price.
2. If demand decreases and supply remains unchanged, a surplus occurs,
leading to a lower equilibrium price.
3. If demand remains unchanged and supply increases, a surplus occurs, leading
to a lower equilibrium price.
4. If demand remains unchanged and supply decreases, a shortage occurs,
leading to a higher equilibrium price.

3.4.1 Equilibrium
When supply and demand are equal, the economy is said to be at equilibrium.

3.4.2 Disequilibrium

When market that did not reach in equilibrium.

3.4.3 Excess Supply

The quantity of a good or service supplied is more than the quantity demanded and
the price is above the equilibrium level.

3.4.4 Excess Demand

Excess demand is created when price is set below the equilibrium price. Because the
price is too low, too many consumers want the good while the producers are not
making enough of it.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
4. Organization Economic Theory

4.0 Agency Theory

Agency theory is concerned with the relationship, in which one party (the principle)
delegates work to another (the agent), who performs that work.

4.1 Transaction Cost Economics

Transaction cost economics focuses on the organization of transactions that occur


whenever a good or service is transferred from a provider to a user across a
technologically separable interface.

4.2 Property Rights Theory

A property right is the exclusive authority to determine how a resource is used,


whether that resource is owned by government or by individuals.

5. Market Conditions for Perfect Competition

The structure of the market is determined by four different market characteristics:

 The number and size of the firms in the market.


 The ease with which firms may enter and exit the market.
 The degree to which firm’s products are differentiated and the amount of
information available to both buyers and sellers regarding prices.
 Product characteristics and production techniques.

Four characteristics or conditions must be present for a perfectly competitive market


structure to exist:

 There must be many firms in the market, none of which is large in terms of
its sales.
 Firms should be able to enter and exit the market easily.
 Each firm in the market produces and sells a nondifferentiated or
homogeneous product.
 All firms and consumers in the market have complete information about
prices, product quality and production techniques.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
6. Market Conditions for Monopoly

Three conditions characterize a monopolistically competitive market:

 The market has many firms, none of which is large.


 There is free entry and exit into the market, there are no barriers to entry or
exit.
 Each firm in the market produces a differentiated product.

7. Cost Benefit Analysis (CBA)

CBA is an engineering decision making procedures in define the problems, choose


the objectives, identify the alternatives and evaluates the impact and consequences
of the alternatives taken.

Decision making analysis of selection of machines:

i. Annual Cost Method (ACM)


ii. Present worth method (PWM)

8. Return on Investment (ROI)

ROI is the most profitability ratio. This analysis compares the magnitude and timing
of investment gains directly with the magnitude and timing of investment costs.

There were the concepts of ROI:


i. Compare investment returns and costs by constructing a ratio, or percentage.
ii. ROI ratio > 0% - investment return more than is cost.
iii. Many competitors, many choices factor of investment higher ROI is better
choice.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
9. Payback Period
Payback period in capital budgeting refers to the period of time required to recoup
the funds expended in an investment, or to reach the break-even point. For
example, a $1000 investment which returned $500 per year would have a two-year
payback period. The time value of money is not taken into account. Payback period
intuitively measures how long something takes to "pay for itself." All else being
equal, shorter payback periods are preferable to longer payback periods. Payback
period is popular due to its ease of use despite the recognized limitations described
below.:

Payback Period = (p - n)÷p + ny


= 1 + ny - n÷p (unit:years)

Where
ny = The number of years after the initial investment at which the last
negative value of cumulative cash flow occurs.
n = The value of cumulative cash flow at which the last negative value of
cumulative cash flow occurs.
p = The value of cash flow at which the first positive value of cumulative
cash flow occurs.

This formula can only be used to calculate the soonest payback period; that is, the
first period after which the investment has paid for itself. If the cumulative cash flow
drops to a negative value some time after it has reached a positive value, thereby
changing the payback period, this formula can't be applied. This formula ignores
values that arise after the payback period has been reached. Another formula for
Payback Period is shown as below:

Initial Investment
Payback Period =
Cash Inflow per Period
When cash inflows are uneven, we need to calculate the cumulative net cash flow
for each period and then use the following formula for payback period:
B
Payback Period = A +
C
In the above formula,
A is the last period with a negative cumulative cash flow;
B is the absolute value of cumulative cash flow at the end of the period A;
C is the total cash flow during the period after A

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
CHAPTER 6: MARKETING MANAGEMENT

1. Marketing Management

‘Marketing’ is defined as the task of capturing and keeping customers by ensuring


that the right products or services are available at the right price with the right
promotion in the right place at the right time.

‘Management’ is defined as the accomplishment of goods and objectives through


other with the utilization of available assets.

There are four elements called the 4 p's of marketing:

i. Identification selection and development of a products.


ii. Determination of its price.
iii. Selection of a distribution channel to reach the customer's place.
iv. Development and implementation of a promotional strategy.

2. The Basic of Marketing Concept


In marketing concept, there are several points that should be considered. There are
:

 Customers
 Market demand
 Competitors

3. Determination of Demand

The main determinants of individual demands are:

i. Income
ii. Consumer preferences
iii. Number of buyers
iv. Price of related goods
v. Needs

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
4. Product Planning and Development

The product life cycle stages can be classified in four stages. They are :

i. Market development and introduction


ii. Rapid Growth
iii. Maturity and market
iv. Decline

5. Marketing Functions

Six marketing function that covers the marketing management which is:

i. Marketing Research
ii. Advertising
iii. Sales
iv. Product planning
v. Product guarantee and back up service
vi. Product distributions and arrangement

6. Product Advertising and Promotion

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
7. Product Planning

Below is the several function of product planning:

i. New product is added.


ii. Old ones discontinued (phasing out of product).
iii. To maintain a higher level of manufacturing activities to fulfil the
customers’ needs and demand.
iv. Developing in product sales forecast in the future.

Some aspects of product services:

i. It helps in providing the long terms success of the business is to be


assured.
ii. Trade in of obsolete/phased out products for new products purchase.
iii. Maintenance, service and repair.
iv. Back-up service.
v. Product guarantee.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
CHAPTER 7: ENGINEERING PRACTICES RELATED TO RELEVANT
ACT BY LAWS AND REGULATIONS AND HUMAN RELATION

1. Introduction

"Good Engineering Practice" or "GEP" is a term applied to engineering and technical


activities to ensure that a company manufactures products of the required quality as
expected by the relevant regulatory authorities.

2. Engineering Technology in Society

Engineering technologists use the principles and theories of science, engineering,


and mathematics to solve technical problems in research and development,
manufacturing, sales, construction, inspection, and maintenance.

2.0 Variety of Engineering Technology fields in society:

• Aeronautical Engineering Technology

• Air Conditioning Engineering Technology

• Architectural Engineering Technology

• Automotive Engineering Technology

• Bioengineering and Biomedical Engineering Technology

• Civil Engineering Technology

• Computer Engineering Technology

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
2.1 Development of Modern Technological Society

Factors have been the result of Technology development:

 Scientific discoveries,
 Changing business self-image and interests,
 Changing consumer demand,
 Government regulation,
 The global citizens movement,
 Emerging institutions and paradigms, and
 Ultimately changing dominant values.

2.2 Professional Code of Practices, Licensing and Registration

Professional code of practices

 Set of internally enforced rules or regulations that members of a Profession must


follow.
 The main intention is to ensure public safety, prevent exploitation of the Client,
and preserve the integrity of the Profession.
 Code of Professional Conduct: Given in Part IV of Registration of Engineers
Regulations 1990.

Regulation and Licensure

Engineering is established by various jurisdictions of the world to encourage public


welfare, safety, well-being and other interests of the general public, and to define
the licensure process through which an engineer becomes authorized to practice
engineering and/or provide engineering professional services to the public.

Licensed Engineers are permitted to "practice engineering," which requires careful


definition in order to resolve potential overlap or ambiguity with respect to certain
other professions which may or may not be themselves regulated.

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
2.3 Engineering Education and the pursuit for Professional Engineer
status

2.3.0 Professional Engineer

Professional engineer the meaning and purpose of this act, refers to a person
engaged in the professional practice of rendering service or creative work requiring
education, training and experience.

2.3.1 Engineering Education

Engineering education is the activity of teaching knowledge and principles related to


the professional practice of engineering.

Engineering is often characterized as having four main branches:

 Chemical engineering
 Civil engineering
 Electrical engineering.
 Mechanical engineering

2.4 Inter-Personal Communication and Skills

Communication skills:

i. Body language
ii. Displacement activities
iii. The language of your hands
iv. Eye contact
v. Language
vi. Words

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
2.5 Principles of Communication

Communication is a two-way process of giving and receiving information through


any number of channels.

The following basic principles apply:

 Know your audience.


 Know your purpose.
 Know your topic.
 Anticipate objections.
 Present a rounded picture.
 Achieve credibility with your audience.
 Follow through on what you say.
 Communicate a little at a time.
 Present information in several ways.
 Develop a practical, useful way to get feedback.
 Use multiple communication techniques.

2.6 Technical Report Writing and Presentation

Elements of a Technical Report:

 Title page
 Acknowledgements
 Summary
 Table of Contents
 Introduction/Terms of Reference/Scope
 Procedure
 Findings (the evidence)
 Conclusions
 Recommendations
 References/Bibliography
 Appendices

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018
2.7 Speaking and Presentation Skills

Presentation Skills:

 Your voice
 Pauses
 Passion and emotions
 Humors
 Engage your audience
 Managing nerves
 Using visual aid
 Planning
 Timing

EEE610 SUMMARY NOTES HJ. Ir. HARIZAN BIN CHE MAT HARIS 02 MARCH, 2018

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