JANUARY-DECEMBER 2017

Strategic Planning Division

TOURISM MALAYSIA

DIRECTOR’S NOTE :
2017 showed Malaysia received less arrivals than the previous year, decreased -3.0% to 25.95
mil. (26.76 mil. in 2016). Major markets such as Singapore (12,441,713, -6.3%), Indonesia
(2,796,570, -8.3%), India (552,739, -13.4%), Japan (392,777, -5.1%), United Kingdom (358,818,
-10.4%), Australia (351,232, -7.0%) and West Asia (251,937, -12.3%) led to the downtrend.
However, China (2,281,666, +7.4%), Thailand (1,836,522, +3.1%), Brunei (1,660,506, +19.4%),
South Korea (484,528, +9.0), Taiwan (332,927, +10.7%), Netherlands (75,885, +5.1%) and
Russia (67,564, +32.8%) continued their uptrend trajectory in 2017. In tandem with the
downtrend of arrivals, Malaysia recorded minimal growth of tourist expenditure, increased +0.1%
to RM82.17 b. Traditional markets such as Singapore (RM36.95 b., -2.9%), China (RM9.05 b.,
+14.2%), Indonesia (RM8.48 b., -3.8%), Thailand (RM4.15 b., +16.8%) and Brunei (3.73 b.,
+0.7%) were the main contributors.

DATO’ HJ. ZAINUDDIN BIN ABDUL WAHAB

Senior Director, Strategic Planning Division

SUMMARY OF TOURIST ARRIVALS & EXPENDITURE

TOTAL AVERAGE AVERAGE AVERAGE

TOURIST EXPENDITURE PER CAPITA PER DIEM STAY
ARRIVALS (RM) (RM) (RM) (NIGHTS)

+0.1% +3.2% +6.8%

25,948,459 82,165.0 m. 3,166.5 555.5 5.7

-3.0% -0.2

Cabinet Approval:

28th Feb 2018

Source: DVS, Tourism Malaysia.
 TOURISM PERFORMANCE REPORT
January-December 2017
Strategic Planning Division TOURISM MALAYSIA

TOURIST ARRIVALS BY MODE OF TRANSPORT (Share,%)

AIR LAND SEA RAIL

2017 25.5 69.2 4.1 1.3

2016 23.2 70.8 5.1 0.9

Source : Tourism Malaysia with the cooperation of Immigration Department

ASEAN TOURIST ARRIVALS

Thailand Vietnam
*31.8 m. 12.9 mil.
+7.8 % +29.1%

Singapore Philippines
17.4 mil. 6.6 mil.
+11.0 %
+6.2 %

Indonesia
14.0 mil.
+21.9 %
*Note : Jan – Nov 2017 Source : Ministry of Tourism & Sports, Thailand
BPS [Badan Pusat Statistik Indonesia]
Respective NTO’s 2
TOURISM PERFORMANCE REPORT
January-December 2017
Strategic Planning Division TOURISM MALAYSIA

TOP 5 RANKING

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Strategic Planning Division TOURISM MALAYSIA

TOURIST EXPENDITURE COMPONENTS

Shopping Entertainment

RM26.87 b. RM 3.20 b.
∆ : 3.2% ∆ : +0.1%

Accommodation Medical

RM21.03 b. RM3.04 b.
∆ : +2.9% ∆ : +2.9%

F&B Domestic Airfares

RM10.93 b. RM2.63 b.
∆ : +1.6% ∆ : +3.3%

Local Transport Fuel

RM4.77 b. RM0.58 b.
∆ : -12.0% ∆ : -12.4%

Organized Tour Sports

RM4.03 b. RM0.25 b.
∆ : -9.2% ∆ : +0.1%

*International Airfares Others

RM3.37 b. RM1.48 b.
∆ : -6.7% ∆ : -18.1%

*Note: Malaysian owned airlines only

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Strategic Planning Division TOURISM MALAYSIA

TOURIST EXPENDITURE COMPONENTS – SHARE (%)

Shopping Entertainment

32.7% 3.9%

Accommodation Medical

25.6% 3.7%

F&B Domestic Airfares

13.3% 3.2%

Local Transport Fuel

5.8% 0.7%

Organized Tour Sports

4.9% 0.3%

*International Airfares Others

4.1% 1.8%

*Note: Malaysian owned airlines only

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Strategic Planning Division TOURISM MALAYSIA

TOP 40 MARKETS
COUNTRY OF ARRIVALS AVERAGE STAY (NIGHTS) PER DIEM (RM) PER CAPITA (RM) TOTAL (RM BIL.)
NATIONALITY 2016 2017 (%) 2016 2017 ∆ 2016 2017 (%) 2016 2017 (%) 2016 2017 (%)

SINGAPORE 13,272,961 12,441,713 -6.3 4.0 5.2 1.2 720.6 575.8 -20.1 2,868.2 2,969.7 3.5 38,069.2 36,948.1 -2.9

THAILAND 1,780,800 1,836,522 3.1 6.1 6.5 0.4 327.5 348.1 6.3 1,997.7 2,262.4 13.2 3,557.6 4,154.9 16.8

INDONESIA 3,049,964 2,796,570 -8.3 5.3 5.7 0.4 545.7 532.2 -2.5 2,892.3 3,033.3 4.9 8,821.5 8,482.8 -3.8

BRUNEI 1,391,016 1,660,506 19.4 3.7 4.6 0.9 720.3 484.0 -32.8 2,664.9 2,248.8 -15.6 3,707.0 3,734.1 0.7

PHILIPPINES 417,446 370,559 -11.2 6.2 5.6 -0.6 479.1 521.5 8.9 2,960.8 2,914.1 -1.6 1,236.0 1,079.8 -12.6

VIETNAM 216,877 248,927 14.8 5.8 6.0 0.3 406.6 603.7 48.5 2,337.8 3,622.3 54.9 507.0 901.7 77.8

OTHERS ASEAN 142,080 123,778 -12.9 10.8 9.1 -1.7 185.8 309.3 66.5 2,001.5 2,815.0 40.6 284.4 348.4 22.5

TOTAL ASEAN 20,271,144 19,478,575 -3.9 5.2 5.8 0.6 533.0 492.6 -7.6 2,771.6 2,857.0 3.1 56,182.6 55,649.9 -0.9

CHINA 2,124,942 2,281,666 7.4 5.0 6.0 1.0 746.2 661.3 -11.4 3,730.9 3,968.1 6.4 7,927.9 9,053.9 14.2

JAPAN 413,768 392,777 -5.1 6.2 6.3 0.1 526.0 490.2 -6.8 3,245.2 3,088.5 -4.8 1,342.8 1,213.1 -9.7

SOUTH KOREA 444,439 484,528 9.0 6.8 6.4 -0.4 505.1 505.5 0.1 3,414.3 3,234.9 -5.3 1,517.5 1,567.4 3.3

TAIWAN 300,861 332,927 10.7 5.2 5.6 0.4 645.9 600.9 -7.0 3,358.9 3,364.9 0.2 1,010.5 1,120.3 10.9

OTHERS EAST ASIA 2,137 2,018 -5.6 5.8 6.4 0.6 510.3 475.9 -6.7 2,960.0 3,045.7 2.9 6.3 6.1 -2.8

TOTAL EAST ASIA 3,286,147 3,493,916 6.3 5.9 6.0 0.1 608.9 618.3 1.5 3,592.4 3,709.5 3.3 11,805.0 12,960.8 9.8

INDIA 638,578 552,739 -13.4 7.0 7.3 0.3 594.7 561.0 -5.7 4,162.7 4,112.9 -1.2 2,658.2 2,273.4 -14.5

PAKISTAN 58,388 53,453 -8.5 8.3 8.1 -0.2 484.9 482.2 -0.5 4,024.4 3,905.9 -2.9 235.0 208.8 -11.1

OTHERS SOUTH ASIA 214,530 184,408 -14.0 6.5 6.9 0.4 431.6 423.7 -1.9 2,805.7 2,923.2 4.2 601.9 539.1 -10.4

TOTAL SOUTH ASIA 911,496 790,600 -13.3 4.9 5.4 0.5 784.1 707.7 -9.8 3,834.5 3,821.4 -0.3 3,495.1 3,021.2 -13.6

SAUDI ARABIA 123,878 100,549 -18.8 10.8 10.8 0.0 943.1 1069.9 13.4 10,185.7 11,555.4 13.4 1,261.8 1,161.9 -7.9

UNITED ARAB EMIRATES 14,150 8,555 -39.5 7.4 9.2 1.9 1046.1 838.5 -19.9 7,689.0 7,713.7 0.3 108.8 66.0 -39.3

OMAN 23,770 16,282 -31.5 9.1 9.0 -0.1 863.0 902.0 4.5 7,853.4 8,117.6 3.4 186.7 132.2 -29.2

KUWAIT 13,562 9,247 -31.8 7.2 7.9 0.7 1185.3 1036.9 -12.5 8,534.1 8,191.2 -4.0 115.7 75.7 -34.6

IRAN 47,102 59,023 25.3 8.5 8.5 0.0 787.9 824.7 4.7 6,696.7 7,009.9 4.7 315.4 413.7 31.2

OTHERS WEST ASIA 64,936 58,281 -10.2 8.0 8.6 0.6 1094.2 1024.0 -6.4 8,753.9 8,806.7 0.6 568.4 513.3 -9.7

TOTAL WEST ASIA 287,398 251,937 -12.3 9.6 9.4 -0.2 926.7 997.7 7.7 8,896.6 9,378.5 5.4 2,556.9 2,362.8 -7.6

CANADA 72,337 67,056 -7.3 6.9 8.5 1.6 501.7 436.0 -13.1 3,461.6 3,706.0 7.1 250.4 248.5 -0.8

U.S.A 217,075 198,203 -8.7 6.3 8.9 2.6 520.5 390.8 -24.9 3,279.5 3,477.9 6.1 711.9 689.3 -3.2

OTHERS AMERICAS 32,922 43,308 31.5 7.9 6.0 -1.9 365.4 630.6 72.6 2,887.0 3,753.5 30.0 95.0 162.6 71.0

TOTAL AMERICAS 322,334 308,567 -4.3 7.3 8.0 0.7 449.3 445.8 -0.8 3,280.2 3,566.1 8.7 1,057.3 1,100.4 4.1

UNITED KINGDOM 400,269 358,818 -10.4 6.6 9.2 2.6 692.0 504.9 -27.0 4,587.7 4,644.8 1.2 1,836.3 1,666.6 -9.2

IRELAND 18,208 20,854 14.5 8.8 8.9 0.1 514.1 468.2 -8.9 4,524.5 4,145.1 -8.4 82.4 86.4 4.9

SWEDEN 32,861 34,304 4.4 7.6 7.0 -0.6 478.0 520.4 8.9 3,628.2 3,643.1 0.4 119.2 125.0 4.8

DENMARK 21,612 23,219 7.4 8.7 8.5 -0.2 420.1 527.0 25.5 3,654.8 4,479.7 22.6 79.0 104.0 31.7

FINLAND 7,282 6,794 -6.7 8.1 7.3 -0.8 472.3 554.5 17.4 3,825.6 4,048.1 5.8 27.9 27.5 -1.3

NORWAY 14,709 14,121 -4.0 7.4 7.9 0.5 443.1 396.6 -10.5 3,279.2 3,128.4 -4.6 48.2 44.2 -8.4

ITALY 42,747 44,638 4.4 6.9 6.1 -0.8 624.4 568.3 -9.0 4,283.3 3,441.2 -19.7 183.1 153.6 -16.1

SPAIN 28,018 35,149 25.5 8.0 8.5 0.5 513.6 386.3 -24.8 4,108.7 3,277.7 -20.2 115.1 115.2 0.1

FRANCE 134,257 131,668 -1.9 9.1 8.5 -0.6 406.1 442.9 9.1 3,695.8 3,764.5 1.9 496.2 495.7 -0.1

BELGIUM 14,283 17,327 21.3 8.5 8.2 -0.3 416.2 415.6 -0.2 3,537.9 3,404.0 -3.8 50.5 59.0 16.7

NETHERLANDS 72,200 75,885 5.1 9.4 9.8 0.4 392.0 381.2 -2.7 3,684.5 3,735.9 1.4 266.0 283.5 6.6

GERMANY 130,276 109,816 -15.7 8.1 8.3 0.2 429.1 537.7 25.3 3,475.8 4,462.8 28.4 452.8 490.1 8.2

SWITZERLAND 26,628 20,775 -22.0 8.9 8.8 -0.1 382.4 366.3 -4.2 3,403.0 3,223.1 -5.3 90.6 67.0 -26.1

RUSSIA 50,893 67,564 32.8 7.3 7.0 -0.3 658.0 645.1 -2.0 4,803.6 4,515.9 -6.0 244.5 305.1 24.8

OTHERS EUROPE 117,656 131,861 12.1 8.0 5.0 -3.0 519.6 834.3 60.6 4,156.7 4,172.3 0.4 489.1 550.2 12.5

TOTAL EUROPE 1,111,899 1,092,793 -1.7 7.1 8.0 0.9 583.6 523.1 -10.4 4,119.9 4,184.7 1.6 4,580.9 4,573.0 -0.2

AUSTRALIA 377,727 351,232 -7.0 7.6 6.2 -1.4 591.9 778.1 31.5 4,498.3 4,824.3 7.2 1,699.1 1,694.5 -0.3

NEW ZEALAND 53,352 55,923 4.8 7.5 7.0 -0.5 440.0 416.3 -5.4 3,299.7 2,933.6 -11.1 176.0 164.1 -6.8

SOUTH AFRICA 20,053 21,560 7.5 8.8 5.0 -3.8 484.9 769.5 58.7 4,267.1 3,847.7 -9.8 85.6 83.0 -3.1

CENTRAL ASIA 17,989 16,834 -6.4 8.5 6.1 -2.4 545.4 695.5 27.5 4,636.2 4,242.5 -8.5 83.4 71.4 -14.4

OTHERS 97,853 86,522 -11.6 7.0 7.8 0.8 549.3 717.2 30.6 3,844.9 5,594.5 45.5 376.2 484.0 28.7

TOTAL NON ASEAN 6,486,248 6,469,884 -0.3 7.5 7.9 0.4 532.7 518.8 -2.6 3,995.5 4,098.2 2.6 25,915.6 26,515.1 2.3 6
GRAND TOTAL 26,757,392 25,948,459 -3.0 5.9 5.7 -0.2 520.0 555.5 6.8 3,068.2 3,166.5 3.2 82,098.2 82,165.0 0.1
 TOURISM PERFORMANCE REPORT
January-December 2017
Strategic Planning Division TOURISM MALAYSIA

MAIN PURPOSE OF VISIT

49.0% 24.8% 14.2% 3.1%

2.2% 1.3% 0.8% 0.7%

(Single Response)

MAJOR ACTIVITIES ENGAGED

VISITING VISITING
SIGHTSEEING ISLAND & NIGHTLIFE & HISTORICAL
SHOPPING IN THE CITIES BEACHES ENTERTAINMENT PLACES

60.8% 49.9% 46.0% 40.4% 33.9%

VISITING VISITING SPA &

SWIMMING VILLAGE MUSEUM SNORKELING WELLNESS
28.8% 27.1% 23.8% 21.8% 18.0%
(Multiple Response) 7
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January-December 2017
Strategic Planning Division TOURISM MALAYSIA

SHOPPING INFORMATION

TOTAL EXPENDITURE TOP SHOPPING LOCATION

BY POPULARITY
2016 +3.2% 2017
RM 26.03 b. RM 26.87 b. 58.4% 49.6% 27.1%
BB-KLCC JB Petaling st.

PER CAPITA

+6.5% 25.9% 25.7% 24.7%

2016 2017 KK MELAKA GEORGETOWN
RM 972.6 RM 1,035.4
(Multiple Response)

TOP SHOPPING ITEMS PURCHASED BY POPULARITY

HANDICRAFT/ HOUSEHOLD
SOUVENIR FOODSTUFF SHOES GOODS
85.6% 82.2% 53.8% 51.9%

APPARELS/
CLOTHES COSMETICS CHOCOLATE BOOKS
50.0% 43.1% 32.1% 24.2%
(Multiple Response)
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Strategic Planning Division TOURISM MALAYSIA

SOURCE OF INFORMATION

OWN *F/R VISITED *F/R LIVING IN

EXPERIENCE MALAYSIA INTERNET MALAYSIA
64.5% 54.6% 46.2% 32.5%

TRAVEL BUSINESS
GUIDE BOOKS TRAVEL AGENTS AIRLINES COLLEAGUE
15.1% 13.8% 9.1% 3.1%

*F/R = Friends / Relatives

(Multiple Response)
Source: DVS, Tourism Malaysia.

Breakdown of INTERNET
(as single response)

SEARCH TRAVEL REVIEW

ENGINE WEBSITES WEBSITES
31.5% 22.0% 15.9%

ONLINE TRAVEL
SOCIAL MEDIA TRAVEL
PROVIDER
8.3% BLOG
14.3% 9
3.0%
 TOURISM PERFORMANCE REPORT
January-December 2017
Strategic Planning Division TOURISM MALAYSIA

TOP STATES VISITED (BY RANK)

8 Labuan

7 Penang
6 Sarawak 4 Sabah
5 Pahang

1 KL, Selangor
& Putrajaya

Johor

2 Melaka
Note:
3 Johor
Tourist stayed at least 1 night at each state
Multiple Response

DECISION MAKER

OWN SELF
73.8% SPOUSE
19.7%
FRIEND
1.3%

COMPANY
1.1%

COLLEGE/
SCHOOL
1.0%

(Single Response)

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Strategic Planning Division TOURISM MALAYSIA

NOTES

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