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  • Imc 2nd Sessional 2018

    Transféré par

    Talha Siddiqui
    13 vues1 page
    This document appears to be an exam paper for a Business Research Methods course. It contains 7 questions in 3 sections (A, B, C). Section A has 7 short answer questions about integrated marketing communication (IMC), marketing mix, STP strategies, advertising budget, message integration, native advertising, and promotional mix elements. Section B has 3 essay questions to choose from about factors contributing to and challenges of IMC, setting an advertising budget and methods, and types of advertising appeals. Section C has 7 essay questions to choose from covering topics like the importance of IMC from a customer perspective, the IMC process, functions of advertising, communication models, types of advertising research, designing advertising messages, international advertising decisions, cross-

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    Integrated marketing communications

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    This document appears to be an exam paper for a Business Research Methods course. It contains 7 questions in 3 sections (A, B, C). Section A has 7 short answer questions about integrated marketing communication (IMC), marketing mix, STP strategies, advertising budget, message integration, native advertising, and promotional mix elements. Section B has 3 essay questions to choose from about factors contributing to and challenges of IMC, setting an advertising budget and methods, and types of advertising appeals. Section C has 7 essay questions to choose from covering topics like the importance of IMC from a customer perspective, the IMC process, functions of advertising, communication models, types of advertising research, designing advertising messages, international advertising decisions, cross-

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    © All Rights Reserved
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    Signaler comme contenu inapproprié
    13 vues1 page

    Imc 2nd Sessional 2018

    Transféré par

    Talha Siddiqui
    This document appears to be an exam paper for a Business Research Methods course. It contains 7 questions in 3 sections (A, B, C). Section A has 7 short answer questions about integrated marketing communication (IMC), marketing mix, STP strategies, advertising budget, message integration, native advertising, and promotional mix elements. Section B has 3 essay questions to choose from about factors contributing to and challenges of IMC, setting an advertising budget and methods, and types of advertising appeals. Section C has 7 essay questions to choose from covering topics like the importance of IMC from a customer perspective, the IMC process, functions of advertising, communication models, types of advertising research, designing advertising messages, international advertising decisions, cross-

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    Date of Exam:24/04/2018

    RMB 203 d) Describe the role that media plays in advertising. What factors
    (Following Paper ID and Roll No. to be filled in your Answer Book) should be taken into account while planning media for advertising
    campaign.
    PAPER ID : 00000 Roll No. e) Define sponsorship? Elaborate the categories of sponsorship. What
    are the benefits of sponsorships?
    BORA INSTITUTE OF MANAGEMENT SCIENCES Section – C
    M.B.A.
    Ques:3 Attempt any one part of the following: (1x7=7)
    (SEM. II) SECOND SESSIONAL TEST (2017-18)
    Business Research Methods a) Place yourself at the position of customer and explain
    how IMC is important in branding.
    Time: 3 Hour Total Marks: 70
    b) Explain the process of IMC.
    Note:(1) The question paper contains three sections A, B, and C. Ques: 4 Attempt any one part of the following: (1x7=7)
    (2) Instructions are mentioned under all section.
    a) What is advertising? Explain in detail the functions of
    Section- A advertising.
    b) Discuss various communication Model with reference to
    1. Attempt all questions (7x2=14) advertising.
    a. What do you mean by IMC?
    b. What is marketing mix? Ques: 5 Attempt any one part of the following: (1x7=7)
    c. What is STP strategies?
    d. What is Ad budget? a) What is Advertising Research? Discuss its types.
    e. Write a note on message integration. b) What are the various steps to design a message? Explain
    f. What is native advertising? with example.
    g. What are the elements of promotional mix?
    Ques: 6 Attempt any one part of the following: (1x7=7)

    Section- B a) Explain the key decisions areas while advertising


    Ques:2 Attempt any Three questions (3x7=21) internationally.
    b) What is cross media concept? Explain different categories
    a) Explain the factors contributing to Integrated Marketing of cross media.
    Communication (IMC) and the challenges in IMC with suitable
    examples. Ques:7 Attempt any one part of the following: (1x7=7)
    b) What are the factors that a marketer should consider while setting
    the advertising budget? Discuss the various methods used in setting a) What is public relation. Discuss the various tools of
    advertising budget. public relation.
    c) What do you mean by appeal? What are the different types of b) Why digital marketing is playing a crucial role in today’s
    appeal? Illustrate with example. scenario. Explain.

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