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Quantitative

Quantitative market research typically includes customer surveys and questionnaires. These
can be conducted face-to-face with a clipboard and pen, over the telephone, via post or
email, online or via your website. Survey questions have to be carefully considered so that
the results provide meaningful data. Emphasize objective measurements and the statistical,
mathematical, or numerical analysis of data collected through polls, questionnaires, and
surveys, or by manipulating pre-existing statistical data using computational techniques.

Qualitative
Qualitative is a method that gives more information and is more concerned with the 'quality'
of the responses than the 'quantity'. This type of research is conducted through focus groups
and interviews with the public.A focus group is a form of qualitative research in which a
group of people are asked about their perceptions, opinions, beliefs and attitudes in relation
to a certain product.
The results help producers understand the needs of their target audience. Other forms of
audience research include finding out how audiences have responded to similar texts by
reading their comments on online forums, social media channels and blogs. Media
producers often research other production companies to determine how they budget, plan
and market their products to a target audience. Film and TV companies produce ‘Media Kits’
and 'Press Packs’ which contain information on audience demographics and marketing
which producers find useful.

Socio- economic
A→ Upper class / upper middle class
B→ middle class
C1→ Lower class
C2→ Working class
D→ Lower working class
E→ Lower class

The movies, magazine, advert and in all platform of media. Definition: socio-
economic information is used in media marketing to classify an audience into age,
gender, race and other categories. Socio- economic are broken into bands
depending on people's jobs or status. This is shown in this table.
Psychographic:

Psychographic studies of individuals or communities can be valuable in the fields of


marketing, demographics, opinion research, prediction, and social research in
general. Psychographic attributes can be contrasted with demographic variables
(such as age and gender), behavioral variables (such as purchase data or usage
rate), and organizational descriptors (sometimes called firmographic variables), such
as industry, number of employees, and functional area.

Geodemographic
This will be for all types of audience because in questions there is no specific type of
audience, their are different type of them, example Asian, Indian and Caucasian.
Even the artist will get more popular if he’s targeting all types audience. Mostly the
publishing the magazine will be in manchester because the artist is based.

Mainstream

The magazine is for the audience who follow trend music and artist, because they
will like this magazine and it will be on online because a lot of the consumer reading
the online article, and that will be to all types of audience, and all the magazine they
talk about little personal life so that everyone can connect to them mostly their fans
because they always want to know about them, not just being an artist and being
normal person. The term is often used for large news conglomerates, including
newspapers and broadcast media, that underwent successive mergers in many
countries. The concentration of media ownership has raised concerns of a
homogenization of viewpoints presented to news consumers. Consequently, the
term mainstream media has been widely used in conversation and the blogosphere,
often in oppositional, pejorative, or dismissive senses, in discussion of the mass
media and media bias

Alternative

The concept for this magazine will be more focusing on the artist and their personal
life and goals. In this article Jay-Z picture and J letter is outstanding this and direct
address the audience. So that Jay-Z fan will like and usually Jay-Z don’t like to give
interview if he’s doing interview that is will be a big thing for the fans especially he’s
directly address audience with the big bold J letter in the middle of the page.

Nichie

A niche market is the subset of the market on which a specific product is focused.
The market niche defines as the product features aimed at satisfying specific market
needs, as well as the price range, production quality and the demographics that is
intended to impact. It is also a small market segment. In the small audience will be
for the college and school people, they will like inspiring story.