Question Bank

Integrated Marketing Communications NMBA MK02

Unit 1
1. Explain the factors contributing to Integrated Marketing Communication (IMC) and the
challenges in IMC with suitable example.
2. Describe the participants in IMC and their roles in V effective marketing communication.
3. Explain the process of Marketing Communication.
4. What factors do contribute for the development of IMC in India?
5. What challenges do IMC face in the era of globalization?
6. What challenges do marketing communication face in the era of globalization?
7. Explain the factors contributing to Integrated Marketing Communication (IMC) and the
challenges in IMC with suitable example.
8. What factors do contribute for the development of IMC in India?
9. Write a detailed note on IMC mix.
10. Describe the flow and strategies of marketing communication.
11. Give the IMC process along with its management.

Unit 2
1. STP strategies for advertising.
2. Persuasive and reminder advertising.
3. Ethical and social issues in advertising.
4. Discuss the role of Advertising in Promotion Mix of FMCG products.
5. “Awareness advertising is done in introduction stage of PLC.” Explain with the help of examples.
6. Testing of Advertising effectiveness.
7. Discuss the different criticism leveled against modern advertising. .
8. “Advertising facilitates the building-up of positive attitude of the target audience towards a
brand.” Elaborate with suitable example.
9. What are the factors that a marketer should consider while setting the advertising budget?
Discuss the various methods used in setting advertising budget.
10. What are the factors that a marketer should consider while setting the Advertising Budget?
Discuss the various methods used in setting advertising budget.
11. Describe the advertising agency, and what are its functions?
12. What are the ethical and social issues in advertising?
13. State the importance of ad campaign planning. Enumerate the steps in ad campaign planning. '

Unit 3
1. Discuss AIDA concept with the help of example.
2. Explain the role of creativity in Copywriting.
 3. What do you mean by appeal? What are the different types of appeal? Illustrate with example.
4. Explain different types of tests applied in advertisement evaluation.
5. Write a short note on Advertorials and Infomercials.
6. What is message design?
7. What are different approaches in Ad Copy writing?

Unit 4
1. Objectives in media planning.
2. What types of advertising media are available to marketers in India? Discuss.
3. Describe the role the media plays in advertising.
4. What factors should be taken into account while planning media for an advertising campaign.
5. Objectives of media planning. Describe the media plan development process.
6. Explain the function and process of media buying.
7. Discuss the criteria and components of media strategy development and implementation.
8. Elaborate merits and demerits (Advantages and disadvantages) of various types of media
available in market.

Unit 5
1. Explain role of E-commerce in marketing communication with the help of suitable example.
2. Explain “Supportive Communication” in detail with help of example.
3. Write short notes on:
4. Transit advertising/POP/In-flight advertising .
5. Define sponsorship.’ State the significance and limitations of sponsorship.
6. Highlight the functional areas and techniques for corporate communication.
7. Discuss the direct response methods along with the importance of direct marketing.
8. Explain in detail personal selling.
9. Explain publicity. What are the difference between advertising and publicity.
10. What are different types of sales promotion techniques being practiced in market with
examples.