Executive Summary

Title Eggbot

Business
Animation, Smart Contents, Game, Licensing
scope
• Animation : TV series, 11 min X 52 epi
• Smart Contents : App, Digital Book, Game
• Online Game(MMORPG)
• MD : Toys, Plush toys, Stationeries, Clothing etc
• Kids Cafe

Business 2013~2014(Production) 2015~2019 (Licensing)

Plan
• Animation Production: 2013~2014, 2015 Q1 release
• MD : 2014~
• Smart Contents : 2014 Q4 release
• Game : 2014 release
• Kids Cafe : 2016~
Executive Summary

Business Int’l Co-production

Strategies Eggbot Global Brand Management

Estimated
USD3,545,000
Budget

Overseas Investment
Financing
Government Grants. Project Finance from Networks, Venture
Plan Capital. Self-financing.

Investment Korea Investment 50%

Allowance Overseas Investment 50%

Estimated
USD 13,164,000 (3 yrs total after release)
Revenue
Project Profile
 Project Profile

 Introduction

Title Eggbot(Working Title)

Format TV series (11 min X 52 epi)

Genre Adventure

Target Children 7~9

Method 2D & 3D Animation

Producer NHC MEDIA Co., Ltd

 Project Profile

 What are Eggbots?

“ Living Robot Creatures ”

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 What are Eggbots?

“ They Hatch From Eggs ”

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 What are Eggbots?

“ Simple Structure ”
Different In Shape
Project Profile

What is Eggville? Beautiful Place Where Eggbots Live Peacefully

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What is Eggville?
Mysterious Power Creates Eggs And Eggbots Hatch From Them
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What is Eggville? A Day In The Human World = A Year In Eggville

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What is Eggville? Quite Varied Geography

Aqua

Forest
Desert

Ice
 Project Profile

 Synopsis

On a beautiful starry night in the Earth,

Rickey put some eggs in his incubator and
made a wish upon a shooting star.

“ Please send me a living robot~”

To his great surprise, next morning, a little

robot hatching out of the incubator and It’s
ALIVE!!

He cherishes the robot very much. Then, a

bright light flashes out of the robot and the
portal opens. Rickey is sucked into the
portal as the robot itself disappeared.
 Project Profile

 Synopsis conti.

It’s Eggville where he landed and into

Hoodwink’s lab unfortunately. The villains
are working on Tarutun’s core to control
him. Astonished to see Rickey dropped
down from nowhere, Hoodwink realizes
the portal is open for that little kid!

“Seize him!”

Rickey runs away with Tarutun to Lia, the

best repairwoman in the village. As he
recovers his senses, he realized he has just
met with a real living robot! Lia told him
that Hoodwink’s gang rule the village by
force and they want the Earth next. They are
searching for the portalbot by every means
possible and the village is in great danger.
 Project Profile

 Synopsis conti.

Finally the villains find where they are and instantly attack them. Tarutun
struggles hard to fight back however he can’t do much because his core’s
empty. At the very desperate moment when the villain-eggbot
is about to stamp on him, Rickey roars out!

“NOo!!!, Come on, Tarutun!

On hearing him, Taruton’s eyes lit up…..

a beam comes out of his empty core
and it surrounds Rickey, absorbing him
into the core.
They become completed then defeat
the villains together.

Rickey’s gang set out on new

adventure all over Eggville
in order to stop the villains
and protect the village.
 Project Profile

 Characters
Rickey
From his father who is a robot
scientist, he is crazy about robots.
His dream is to meet a living
robot. One day, he accidently
opens a portal to Eggville when he
tries to create his own living robot
by placing some eggs in the
incubator.

He meets a real living robot and

sets out on new adventures with
him. He will develop a close
friendship with Eggbot during his
adventures.
 Project Profile

 Characters Tarutun
The Eggbot.
He is kind-hearted and righteous. He lost
his core by the villain so he has an empty
core. He becomes weak however he isn’t
controlled by the villain because Rickey fills
his empty core.

A special bond of friendship develops

between Tarutun and Rickey as they fight
against the villain together.
He wants to get his core back and protect
the village.
 Project Profile

 Characters

Lia
Lia is a resident of Eggville
and she repairs Eggbots.
She is lively and smart. She’s
a very social person who is
willing to become friends
with anybody. She joins
Rickey’s adventures and they
will travel around Eggville.
 Project Profile

 Characters

Guinea Pig
Rickey’s pet from the human world.
He’s able to speak in Eggville and
he becomes very talkative.

He wants to have a cool name but

everybody just calls him Guinea pig.
 Project Profile

 Characters

DD
Lia’s pet eggbot.
He is very fainthearted and pops
out a fried egg whenever he is
startled.
 Project Profile

 Characters

Portalbot
He is a mysterious cute little eggbot that opens a portal between two
worlds. He looks very vulnerable but he can’t be opened by force. He
disappears once he opens a portal, so he will only open a portal for his true
friends. He’s deeply hidden somewhere in Eggville and nobody has seen him
except Rickey.
 Project Profile

 Characters

Hoodwink
The Eggbot. The villain.
He’s very strong but also very mean. He
rules the village by force. He converts
the cores of fellow Eggbots into dark
cores to control them, but he fails to
control Tarutun because of Rickey.

He wants to conquer the human world

next so he’s looking for the portalbot by
whatever means possible.
He goes after Rickey & Tarutun’s gang.
 Project Profile

 Characters

Bree
She lives in Eggville.
She is Hoodwink’s adviser but she
is also paranoid and obsessively
neat.

She’s very knowledgeable about

Eggbots and has a very good
spotter(eggbot).
 Project Profile

 Characters

Mark
Mark is another Hoodwink’s
henchman and he lives in Eggville.
He is ignorant and very strong.

He competes with Bree to win

Hoodwink’s confidence. He and
Bree shares a vehicle which can
transform into a battle robot when
needed.
 Project Profile

 Characters
Mark & Bree’s Vehicle
 Project Profile

 Character Line Up
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 Story Line

VS
Tarutun, Rickey,
Hoodwink, Bree, Mark
Lia, DD, Guniea pig Good VS Bad
 Project Profile

 Story Line

MESSAGE
- Good To Become A Hero
- Better To Become A Hero Together With Friend!

HOW
- Make Up For Your Friend’s Weakness
- Communicate From The Heart To The Heart

WITH WHO
- Kid’s Best Friend Eggbots, the living robot!

WHERE
- In The Stunning Village, Eggville
 Project Profile

 Story Line

Various Eggbots
When the gang defeats the villain eggbot at the end of
the episode, the villains lose
control and the eggbot returns to
his normal self. Each villain eggbot
is unique, and our viewers will be
excited to find out what they were like
before they were turned evil.
 Sample Storyline
Unidentified Sandstorm
Rickey’s gang make an emergency landing in the middle of the desert due to
strong wind and find the town and the desert are threatened by the unusual
wind
Hoodwinks want to blow away the whole desert by sandstorm to find the
portalbot. The villains converts a core of wind-eggbot into a dark core and amplify
the wind strength.
Finally a giant Sandstorm -Eggbot appears and begins to destroy everything with
a terrifying sandstorm. Rickey gets in Tarutun’s core and starts to fight the giant
sandstorm eggbot.
Remembering a wall of canyon nearby, Rickey/Tarutun lead the Sandstorm -Eggbot
toward the canyon. Because the wind –strength is changed too high by Bree, the
Sandstorm loses control and crash hard into the canyon and bounce right back!!!
Remembering a wall of canyon nearby, Rickey/Tarutun lead the Sandstorm -Eggbot
toward the canyon. Because the wind –strength is changed too high by Bree, the
Sandstorm loses control and crash hard into the canyon and bounce right back!!!
 Sample Storyline 2

A Suspicious Snowman
Snow fell on the glaciers all through the night. Rickey’s gang have landed on the snow.
Rickey & Tarutun went out on patrol and met with a snowman, crying hopelessly. His
body got stuck to the ground under the heavy snow.
Rickey gang sweep snow off and help him to get out of snowdrift. However Lia has
doubts about what the snowman’s up to.

Lia disappeared all of a sudden. Everybody is so anxious about her. Snowman told that
he saw her earlier at the other end of the road to the deep forest where the ground is
warm and she was hiding a strange thing. Tarutun didn’t believe him. Lia would never go
there by herself and who can believe the ground is warm??? However Rickey thought the
strange thing sounds like a portalbot and suggested them to go check it. Tarutun
disagree with him saying snowman is a liar. The small quarrel has erupted into a big
argument and at last, Rickey follows snowman to the forest by himself.

(conti.)
 Sample Storyline 2

A Suspicious Snowman
(conti.)
It turned out that who has been waiting for Rickey in the forest were Bree & Mark gang.
In fact, Bree sent snowman to our team and make them apart from each other. As Rickey
found the truth and that they have detained Lia, he regretted for not listening his friend.
At this moment, Tarutun appears. He has followed him because he worried about his
friend very much.

As soon as Tarutun showed up, snowman starts to draw snowballs into his body from all
directions. He grows bigger and bigger…finally becomes a massive snowman. He fires
huge snowballs to Tarutun. Tarutun instantly fights back however the fight is against him
because his core, Rickey couldn’t help him at all.

Suffering from a guilty feeling, Rickey notices some steam rising from the ground and he
looks around. Now clouds of stream rises from the ground. Realizing it, Rickey shouts to
Tarutun, “ Tarutun, run toward steam over there, NOW!” As Tarutun does what Rickey
said, snowman runs after him. However hot water exploded out of a geyser on his way
and melt him down!

An adorable snowman eggbot with a good core comes out of the melted villain.
Creative Team
Executive Producer
CEO of NHC MEDIA
- EORI
- Bristol Expedition
- Magic Kid Masuri
- Brush Your Teeth, Pompom
- Crash B-daman
- Iljimae
Writer
- EORI
- TV Drama, ‘School’
- TV Drama, “ The report of new
generation, Na”
- Author of Children’s behavior
 Creative Team

Director

AFRICA a.F.r.I.c.A _Grand Prize_TAF (2004)

Marketing Plan
 Marketing Plan

Brand Management

Step 1 Eggbot Animation

Period : 2013 ~ 2014
Producer/distribution : NHC MEDIA CO., LTD
Main objective : To establish the brand value of Eggbot
Action plan : Int’l co-production. K-pop star singer

Step 2 Full-scale OSMU & Enter the Global Market

Period: 2014 ~ 2015
Producer/distribution : NHC MEDIA CO., LTD
Main objective : To establish the brand value of Eggbot
Action plan : Global distribution & sequential products release

Step 3 To Become a Global IP & Additional Season

Period: 2016 ~ 2017
Producer/distribution : NHC MEDIA CO., LTD
Main objective : To become a popular global IP
Action plan : To expand global distribution, additional season, Eggbot theme park
 Marketing Plan

 Business Strategies

Int’l Co-production
Plan 1
Low Risk, High Quality, Market share

Multi-platform distribution home and abroad

Plan 2
NHC global networks, Pre-sales home and abroad, New media

Plan 3 Strategic OSMU business home and abroad

Sequential products release, Korea & SEA as primary markets

Plan 4
Continual promotion thru Contents Market
Continual on/off promotion, joining contents markets home and abroad
 Marketing Plan

 Marketing Points

Point 1 Exciting Animation for kids

To fulfill market’s need for kids animation and substitute pre-school animations

Point 2 To Fulfill Market’s Need for New Character

To substitute car-toys that has been strong since 2010

Point 3 Character-Driven Animation

To make effective and easy to generate spin off contents (Apps, Games)

Point 4 K-POP Star Marketing

Title song by a K-pop star singer
 Marketing Plan

 Product Development Plan

Primary Items Publishing

TOY Stationeries

TV Series Food/Beverage

Smart Contents
Shoes/Bags

Accessories

Living Goods

Simultaneous development Gradual development Clothing

with the show

Other related product

 Marketing Plan

 Action Plan _ Korea

Categories Action Plan

Terrestrial TV KBS, SBS, MBC

TV Tooniverse, Champ, Anione TV, Daekyo Kids TV, Jei

Cable TV
TV, Disney Korea
IPTV SK Broadband, KT
Publishing
Yearim, Applebee
(Story book, Coloring, Art Bok, Stickers)

Toy Academy Plastic Model, Nicetoy, Korea Toy &

(Plastic toy, Figure, Puzzle, Game, Collectable toys) Puzzle

MD Stationeries
Pooreon fancy, Kumhong fancy
(Note, Diary, School Supplies)

Food
Lotte Confectionery
(Beverage, Bread)

Other product
Kids café
(Family Goods)

Smart Contents
Spin off Waterbear soft, PCN
(E-book, Apps, Games)
 Marketing Plan

 Promotion Plan _ Korea

Date Critical Juncture B to B B to C
05 Children Day

07 Summer Vacation, Character Fair On/OFF line promotion Attending The Character Fair
2013
08 Summer Vacation

12 Christmas Christmas Event

05 Children Day

07 Summer Vacation, Character Fair Attending The Character Fair

2014
08 Summer Vacation

12 Christmas Christmas Event

New Semester, Eggbot TV

03 New Semester & Broadcast Event (On/off)
Broadcast

05 Children Day Children Day Event

Summer Vacation, Character Attending The Character Fair

2015 07 Fair, Business information
session , Business session

08 Summer Vacation Summer Vacation Event

12 Christmas Christmas Event

03 New semester New Semester Event

05 Children Day Children Day Event

2016 07 Summer Vacation, Character Fair Attending The Character Fair

08 Summer Vacation

12 Christmas Christmas Event

 Marketing Plan

 Int’l Market Participation

Q1 Q2 Q3 Q4

HK Licensing Show
Character Licensing
(Hongkong) MIPJR
Fair(Seoul)
& MIPCOM
MIPTV
HK Game & Toy Fair (France)
SPP
(Hongkong) (France)
(Seoul)
AAS
Cartoon Connection (Korea/Malaysia/Sing
BCWW
Korea KMCM apore/Australia)
(Seoul)
(Korea & EU)
(Seoul)
ATF
Ace Fair
Nuremberg Toy (Singapore)
(Kwangjoo/Korea)
show
(Germany)
 Marketing Plan

 Business Schedule (Animation production – 21 months after the funding closed)

2012 2013 2014 2015

Categories
2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q

Funding

Animation Pilot

Project development Eggbot Animation

Korea
Broadcast
Int’l

Smart Working with licensees Release

Contents
Working with licensees Release
Toy

Stationeries Working with licensees Release

Others Working with licensees Release

On/Off line promotion, Participating int’l markets

Promotion
Financing Plan
 Financing Plan

 Estimated Budget

(Unit : USD)

Categories Sub-categories Budget Rate(%) Note

Director, Producer, Storyboard, Script,

Pre-Production 1,092,000 30.80
Design, Artwork

Main-Production Directors, 2D, 3D, Compositing 1,716,000 48.40

Title song, Voice actor, Music, Effect, K-POP

Post-Production 312,000 8.80
Mixing Star singer

Prototype(Apps, toys), Style guide,

Marketing/promotion 425,000 12.00
Promotion

Total 3,545,000 100

• Total Budget USD3,545,000. (USD68,173/epi)

• Promotion & marketing expense included
• Production period : 21 months
 Financing Plan

 Financing Plan & Investment Proposal

(Unit : USD)

Categories Fund secured Investment Rate Note

Leading Investment
Venture Capital - 354,500 10% under discussion

KBS, CJ E&M
Korea Networks - 709,000 20% under discussion
(50%)
Govern. Grants - 354,500 10% KOCCA

NHC MEDIA 354,500 - 10%

Int’l
(50%) Int’l Investor 1,772,500 50%
Fund secured +
Sub Total 354,000 3,191,000 Investment

Grand Total 3,545,000 100%

Wish to acquire a 50% of the budget USD1,772,500

 Financing Plan

 Revenue Share

(Unit : USD)

Investor Ownership(%)
Catego
Investment Note
ries Investment
World Revenue Korea Revenue
Rate

Int’l 1,772,500 50 70 0
Distribution
Korea 1,772,500 50 30 100 Fee 30%

Total 3,545,000 100 100 100

 Investor Ownership (Open to discuss)

1. Int’l Investor : a 70% of World Revenue(except Korea)

2. Korean Investor : 100% of Korea Revenue, a 30% of World Revenue(except Korea)

Int’l Investor recoupment plan: a 70% of world revenue

 Financing Plan

 Estimated Return On Investment

(Unit: USD Million)

Int’l Investor Korean Investor

Categories Total
World (Except Korea) World (Except Korea) Korea

Estimated
9,774.00 9,774.00 3,390.00 13,164.00
Revenue
Distribution Fee
2,932.20 2,932.20 1,017.00 3,949.20
(30%)

Net Sales 6,841.80 6,841.80 2,373.00 9,214.80

Profit Sharing
70% 30% 100% 100%
Rate
Estimated Net
4,789.26 2,052.54 2,373.00 9,214.80
profit

Estimated ROI 270.20% 115.80% 133.88% 259.94%

1. Int’l Investor’s Estimated ROI 270.20%

2. Korean Investor’s Estimated ROI 249.68%

 Financing Plan

 Estimated Revenue

(Unit : USD)

Categori
Territory Y 2015 Y 2016 Y 2017 Y 2018 Y 2019 Note
es

Korea 390,000 - - - -
TV
revenue World 247,000 114,400 676,000 - -

Sub total 637,000 114,400 676,000 - -

Korea - 500,000 1,000,000 800,000 700,000

Licensing
World 308,200 1,417,000 2,912,200 2,604,000 1,495,000
revenue
Sub total 308,200 1,917,200 3,912,200 3,404,000 2,195,000

Total 945,200 2,031,600 4,588,200 3,404,000 2,195,000 13,164,000

1. To break into Europe & North America markets is the key to maximizing returns
(expected to enter around 2017)

2. Estimated BEP _ First half of 2017

 Financing Plan

 Revenue Breakdown _ TV rights revenue

(Unit : USD)

Sales Penetration
Territory Category Sales breakdown
projection Time

Korea TV Right 10,000 X 26 / 1,500 X 26 / 500 X 26 390,000 2015

Middle East TV Right 500 X 26 X 3 39,000 2015

Taiwan,
TV Right 2,000 X 26 52,000 2015
HongKong
Singapore TV Right 1,000 X 26 26,000 2015
Malaysia TV Right 1,000 X 26 26,000 2015
Vietnam TV Right 1,000 X 26 26,000 2015
Thailand TV Right 1,000 X 26 26,000 2015
Other Asian
TV Right 600 X 26 X 2 31,200 2016
Countries
Australia TV Right 1,200 X 26 31,200 2016
Japan TV Right 2,000 X 26 52,000 2016
South America TV Right 1,000 X 26 X 2 52,000 2016

North America TV Right 10,000 X 26 / 1,500 X 26 / 500 X 26 390,000 2017

Europe TV Right 5,000 X 26 X 2 / 500 X 26 X 2 286,000 2016

Total 1,427,400
 Financing Plan

 Revenue Breakdown _ Licensing Revenue

(Unit : USD)

Territory Category Sales breakdown Sales projection

Toy Operated toy, Figure, Collectable toys 1,000,000

Publishing Coloring, Art book, Comic book, sticker 300,000

Food Cookies, frozen dessert 200,000
Korea
Stationeries Stationeries, Fancy 500,000
Family goods Clothing & kids café (indoor, outdoor) 1,000,000
subtotal 3,000,000

(Unit: USD Million)

Y 1 after release 3 Yrs after release

Territory/Category
Target Market Sales
Target Market Share Royalty Rate Estimated Royalty Estimated Royalty
Size projection
Toy 9,000,000 0.10% 9 8% 0.72 2.16

Publishing 9,000,000 0.05% 4.5 8% 0.36 1.08

North Food 7,000,000 0.05% 3.5 5% 0.175 0.525

America Stationery 5,000,000 0.03% 1.5 8% 0.12 0.36

Clothing 5,000,000 0.03% 1.5 8% 0.12 0.36

Sub total 1.495 4.485

 Financing Plan

 Revenue Breakdown _ Licensing Revenue

(Unit : USD Million)

3 Yrs after
Y 1 after release
release
Territory/Category
Target market Target market Sales proj
Royalty rate Estimated royalty Estimated Royalty
size share ection
Toy 7,000,000 0.10% 7 8% 0.56 1.68

Publishing 7,000,000 0.05% 3.5 8% 0.28 0.84

Food 5,000,000 0.05% 2.5 5% 0.125 0.375

Europe
Stationery 3,000,000 0.03% 0.9 8% 0.072 0.216

Clothing 3,000,000 0.03% 0.9 8% 0.072 0.216

Sub total 1.109 3.327

Toy 2,000,000 0.10% 2 8% 0.16 0.48

Publishing 2,000,000 0.05% 1 8% 0.08 0.24

SEA Food 1,000,000 0.05% 0.5 5% 0.025 0.075

&
Australia Stationery 900,000 0.03% 0.27 8% 0.0216 0.066

Clothing 900,000 0.03% 0.27 8% 0.0216 0.066

Sub total 0.3082 0.9246

Producer Profile
Producer Profile

History>
NHC MEDIA Founded – Oct. 1st 2008
Certificate of Venture Company (No. 20120103954)
Selected as the best next exporter by SBA(Seoul Business Agency)
Selected as the best project for EORI by Gyeonggi Content Agency
Won Popularity Award for EORI by KCCIA(Korea Character Cultural Industry Association)

Projects>
<Magic Kid Masuri> - TV series, KBS
<Brush Your Teeth, Pompom> -TV series, KBS
<Crash B-daman> - TV series, KBS
<Iljimae> - TV series, SBS

Original Creation>
<EORI> - TV series, KBS, Daekyo kids TV, KBS Kids TV, etc.
<Eggbot> - TV series, Boys 7~9, Adventure
<Eco & Roco> - TV series, Kids 3~5, Environment
 Producer Profile

 EORI

KBS 2TV Top rating

Capital Area 1.3%
Seoul 2.5%

Format : TV series (10 min X 78 epi)

Target : Kids 5~8
Korea-Malaysia co-production
Genre : Edutainment
Production Year : 2010~2012
 Producer Profile

 EORI Licensing Status _ Korea

<Play EORI> 1, 2, 3 Plush <EORI Animal Hat series>

APP
/ Waterbear Soft Toy / Dream C&C
<EORI E-Flimbook>
/ SmartEbook.com(Japan)

<EORI>1 & 2 Stationery/

DVD
/ NI Entertainment Clothing/
Others

Stationery / Content Hub

Clothing / Inplay
Others
 Producer Profile

 EORI Licensing Status _ Korea

Theme SeoulLand <EORI Action Zone>

Park

LotteLia kids memu & EORI toy

Collaboratio
n Promotion
 Producer Profile

 EORI Licensing Status _ Malaysia

MPH PUBLISHING Carnival _ EORI Comic Book Publication Event

 Producer Profile

 EORI Season 2 Global Launching Event

2012 SPP NIGHT _ Intercontinental, Seoul

Please contact :

Christine Yu
hjchristine@hotmail.com
82-2-2624-2831
82-10-8367-4199