Internship Report

On
An Evaluation of Human Resource Management Practices
of Noorient Limited.
 UTTARA UNIVERSITY
School of business

Internship report
on
An Evaluation of Human Resource Management Practices
of Noorient Limited

Submitted To
Dr. Nazrul Islam
Professor & Dean, School of Business
Uttara University

Submitted by
Habibul Hasan
ID: M21511121002
Batch: 36th
Program: MBA
Major: HRM
Uttara University

Date of Submission:
 LETTER OF TRANSMITTAL

To
Dr. Nazrul Islam
Professor & Dean, School of Business
Uttara University

Subject: Submission of Internship Report on “An Evaluation of Human Resource

Management Practices of Noorient Limited”

Dear Sir,
It has been a pleasure for me to submit herewith my internship report, which has been
prepared under the smart and dynamic leadership of personality like you. This report is an
integral part of our academic courses in completion of the MBA program which has given me
the opportunity to have an insight into the an evaluation of Human Resource Management
Practices of Noorient Limited.

In completing the report I have tried my best in imparting every available details of the
Noorient Limited avoiding unnecessary amplification of the report.

Yours faithfully

..........................
Habibul Hasan
ID: M21511121002
Batch: 38th A
Program: MBA
Major: HRM
Uttara University

i
 SUPERVISOR’S CERTIFICATE

This to certify that, the Thesis report on “An Evaluation of Human Resource Management
Practices of Noorient Limited” is done by Habibul Hasan as a partial fulfillment of the
requirement of Master of Business Administration degree from Uttara University.
I have gone through the report; He has accomplished the report by himself under my
supervision.
This paper has been prepared under my guidance and is a record of the bonafide work carried
out successfully.

I wish him every success in his future endeavor.

-----------------------
Dr. Nazrul Islam
Professor & Dean, School of Business
Uttara University

ii
 DECLARATION OF STUDENT
I, Habibul Hasan, the student of Master of Business Administration (MBA) Batch: 36th ,
bearing ID: M21511121002 major in Accounting from Uttara University would like to
solemnly declare here that an internship report “An Evaluation of Human Resource
Management Practices of Noorient Limited” has been authentically prepared by me. While
preparing this internship report, I didn’t breach any copyright act intentionally. I am further
declaring that, I did not submit this report anywhere for awarding any degree, diploma or
certificate.

..........................
Habibul Hasan
ID: M21511121002
Batch: 36th
Program: MBA
Major: HRM
Uttara University

iii
 ACKNOWLEDGEMENT
The completion of the report gives me much pleasure to express my gratitude forward to
preceptors who obligated me to accomplish such a task. It is not my own credit in this
endeavor.

It was a great pleasure for me to be assigned under the guidance of Dr. Nazrul Islam,
Professor & Dean, School of Business, Uttara University. I am very grateful to him. I would
like to express my utmost gratitude to him for his help throughout the preparation of this
report and for guiding and supporting though the conduction of the research.

I would also like to thank Noorient Limited for giving me the opportunity to do me internship
in the organization.

I will also like to take the opportunity to thank all those people of Noorient Limited who have
helped me from time to time in preparing this report. I thank them for expending their
valuable time and co-operation, and apologize to them for the inconvenience I caused them
by barging in their regular routine and disrupting their daily work.

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 EXECUTIVE SUMMARY
This report presents the work experience on a multinational digital HRM organization known
as Noorient Limited This internship report is based on the three month long internship
program that I had successfully completed in Neko Ltd. (Noorient Limited) under Digital
Client Division from September 18, 2014 to December 18, 2014 as a requirement of my
MBA program. As being completely new to the practical and corporate world setting, every
hour spent in the Digital Client Division gave me some amount of experience, which is very
precious for my career ahead. In the first part the general introduction on "Asiatic Events
Marketing Limited and Neko Ltd." and well as its mission, vision, aspiration, values,
services, area of operation, services offered by the Neko Ltd. and how departments work like
HR recruiting process of new digital account executive, the basic functions of the client
service department like maintain relationship with the clients and prospects, creative
department work and HRM departments support. In the second part chapter one the rationale
of the study is discussed, statement to the problem and objective of the study along with
literature review is incorporated. On the chapter two the methodology of the study, limitation
and scope is clearly mentioned. In chapter three I tried to highlight the work, job duties that I
had to perform as an intern under an account executive where I was provided with lots of
assigned duties regularly and provided some authority to make decisions on behalf of my
supervisor. In the later chapter four I showed finding and provided analysis of the study,
which was based on 'Maintaining Brand Communication through Digital Social Media' under
the supervision of Cookie, jar Limited, next I tried to narrow my focus on social media in
Bangladesh and its impact on marketing and brand communication, further I showed the
importance of social media compared to other medium of brand communication and its
benefits and after that I explained how digital communication firms in Bangladesh are
operating and dealing with clients. I also incorporated in this report presence of brands in
social media in Bangladesh, their strategy and objective. In the fifth and sixth chapter I
included a summary of the report and suggested Improvement for brands in social media, my
company of internship and university. At last you will find the reference and in the appendix
further studies that I have not included in my report. Before drawing any conclusion based on
this report it may be noted that the report was prepared in a very short time and there are
lacking in the data. However, still the report may be useful for designing any further study on
maintaining brand communication in social media.

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 TABLE OF CONTENTS
Title Page No.

Letter of Transmittal i

Student’s Declaration ii

Supervisor’s Certificate iii

Acknowledgement iv

Executive summary v-vi

Table of Contents vii-ix

CHAPTER-01: INTRODUCTION 01-11

1.1 Introduction

1.2 Background of the Study

1.3 Objectives of the Study

1.3.1 Broad Objectives

1.3.2 The Specific Objectives are:

1.4 Company Profile

1.4.1 Brief Profile of the Company

1.4.2 Product and Services of NEKO Group of Company

1.5 Major difficulties face for accomplishing internship

CHAPTER-02: DESCRIPTION OF THE 12-18

TOPIC

2.1 DESCRIPTION OF THE TOPIC

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2.2 Development of Human Resources

2.3 Human resources planning:

2.4 Recruitment

2.5 Employee Relations:

CHAPTER-03 : DATA COLLECTION AND 19-20

PROCESSING

3.1 Sources of data collection

3.1.1 Primary Data:

3.1.2 Secondary Data:

3.2 Sample Size and Population:

3.3 Data processing methods

CHAPTER-04 : RESULT AND DISCUSSION 21-29

4.1 SWOT ANALYSIS

4.2 Analysis

CHAPTER-05 : FINDINGS, 30-32

RECOMMENDATIONS & CONCLUSION

5.1 Recommendations

5.2 Conclusion

CHAPTER-06 : INTERNSHIP EXPERIENCE 33-36

6.1 Experience

6.1.2 My Internship

vii
6.1.3 The nature of the internship

6.1.4 Observations

Bibliography 37

Appendix 38

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