A Feasibility Study

of

In Partial Fulfilment of the Requirements for the Degree of

Bachelor of Science in Business Administration

Major in Business Management

By:

Aivanne Gem U. Mangabang

Rizalyn O. Esporlas

Maria Carmela D. Persia

Chris Joyce B. Merencillo

October 2016
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APPROVAL SHEET

This feasdibility entitled “Rice Coffee with Fruit Creamer” have been prepared and
submitted byAivanne Gem Mangabang, Rizalyn Esporlas, Maria Carmela D. Persia,
and Chris Joyce Merencilloin partial fulfilment of the requirements for the Degree of
Bachelor of Science in Business Administration Major in Business Management has been
examined and is recommended for oral presentation.

Prof. Mayeth T. Salandanan

Adviser

Approved by the PANEL OF EXAMINERSon oral presentation on XXXXXXXXX with

the grade of__________.

Member Member

Chair

Accepted in partial fulfilment for the Degree of Bachelor of Science in Business

Administration, major in Business Management

Prof. Roxanna A. Castro

Dean, College of Business Administration
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ACKNOWLEDGEMENT

We would like to express our deepest gratitude to Prof. Mayeth T. Salandanan, for

her full support, expert advice, and for her thoughtful questions and comments that were

valued gently until this work came to existence.

AGM/RE/MCDP/CJM
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EXECUTIVE SUMMARY
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TABLE OF CONTENTS

DESCRIPTION
Title Page
Approval Sheet
Acknowledgement
Executive Summary
Table of Contents

CHAPTER 1: INTRODUCTION
Background of the Study
Project Proponents
Proposed Named of the Business
Type of Business Organization
Location of Head Office and Production Faculty
Statement of the Problem
Objectives of the Study
Significance of the Study
Research Methodology
Sample Survey Questionnaire
Survey Results
Review of Related Literature

CHAPTER 2: MARKET ASPECT

Introduction
Market Description
 Target Market
Market Segmentation
Demand Analysis
Supply Analysis
Demand - Supply Analysis
Current Marketing Condition
List of Competitors
Proposed Marketing Programs
Positioning Strategy
Unique Selling Proposition
Sales Strategy
Channels of Distribution
Future Plans and Strategic Opportunities
Marketing Forms

CHAPTER 3. MANAGEMENT ASPECT

Introduction
Company Goals and Objectives
Short Term Goal and Objectives
Mission Statement
Vision Statement
Form of Business Organization
Manpower Requirements
Job Title, Description and Specification
Organizational Chart
Compensation and Benefits
Monthly Basic Salary of the Philippines
 Schedule of Salary Payment, Cut Off Periods
and Manner of Payment
Management Forms

CHAPTER 4: TECHNICAL ASPECT

Introduction