JIMENA ZUMAETA

Mobile: +44 7391677315 | 61 Stanhope Gardens, London SW75RF| e-mail: olga.zumaeta17@imperial.ac.uk

PROFILE
• Strong analytical and presentation skills: presented valuable insights based on hard data to drive decisions about
brand and trade marketing optimization projects to a leadership team monthly
• Always seeking for new and better ways to meet a team’s needs; received a company award for designing a new
way of work in a context of market uncertainty
• Capable of injecting humour into every situation to ensure a good work environment
• Special talent for communicating and harmonising with people of different professional styles and nationalities;
worked for 2 years outside my home-country in a multinational cluster alongside people from all over the world

EDUCATION
2017-2018 Imperial College Business School, London
Msc Business Analytics & Big Data
Core Modules: Machine Learning, Statistics & Econometrics, Optimisation & Decision Modelling, Retail Analytics
2006-2011 Universidad del Pacífico – Lima, Peru
Bachellor in Business Management (14.12/20 overall grade)
Marketing Specialization
Core Modules: Market Research, Product Development, Distribution Channels & Pricing, Promotion Development

WORK EXPERIENCE
2016-2017 BRITISH AMERICAN TOBACCO CHILE Demand Planning & Insights Analyst – Argentina
Market
• Analysed key subjects monthly and presented diagnosis and conclusions to a top management team to drive action
plans involving brand and trade marketing divisions
• Elaborated business’ cases based on consumer insights to forecast product launches sales
• Improved response times to analysis and reporting needs, 2 days to 3 hours, creating a new way of work
• Improved forecast accuracy from 75% to 90% by accurately examining each region’s performance in Argentina
2015-2016 BRITISH AMERICAN TOBACCO CHILE Planning & Information Analyst – Chile & Peru
• Interpreted accurately market share and distribution indicators through monthly reports to track competitive
landscape; highlighted a brand’s record share in a small region setting a bench mark for business cases
• Consolidated and reported official sales figures securing accuracy and consistency of information through all
company levels contributing with the year-end sales planning
• Led a new platform of reporting and information consulting project; learned different ways of working from 3
countries to design ad hoc trainings to each one
2014-2015 BRITISH AMERICAN TOBACCO PERU Demand Planning & Insights Analyst – Peru & Bolivia
• Put across channels’ performances monthly to trade marketing to cascade information through all company levels
• Evaluated promotions’ evolutions in groceries and KKAA channels monthly; determined activities’ efficiency
according to performance and cascaded findings
• Upgraded dashboards and reports to fulfill new global guidelines requirements first tested in Peru
• Boosted forecast accuracy ratio, 80% to 92% by setting a sales orders calendar for BAT’s exclusive distributors;
attained it by presenting positive impacts to the most important distributor owner
• Consolidated, processed and evaluated scanning data of 10 main convenience stores in Bolivia, provided most
valuable competitive overview in a context of low research-budget
2013-2014 BRITISH AMERICAN TOBACCO PERU Trade Marketing Representative – KKAA & Groceries
• Maintained and helped develop BAT’s CRM program for small stores in Lima through weekly visits to 90 clients;
implemented promotions and negotiated publicity contracts thanks to client engagement
• Achieved savings of 14% on advertising budget creating an attributes matrix for POS quality evaluation purposes
• Managed the Travel Retail Account; ensured product stock and layout in Lima airport
• Supervised 3 vendors on daily and monthly results; supported sales closings with difficult clients
• Executed a successful material standardization plan in 130 petrol stores
2011-2013 BRITISH AMERICAN TOBACCO PERU Sales Assistant
• Developed relational database in Excel supported by Access that gathered main sales KPIS of each month
• Facilitated relevant information to the Lima sales area managers to trigger action plans using Business Objects
• Gained commercial awareness in monthly field visits alongside vendors in every area of Lima

ADDITIONAL SKILLS AND ACHIEVEMENTS

IT SKILLS
• R, Python, SQL, Tableau, Machine Learning Algorithms, Visual Basic, Business Objects, Computer Science
(Stanford Online Course)
LANGUAGES
• Spanish (Native), English (Fluent), French (Conversational)
INTERESTS AND ACHIEVEMENTS
• “BAT STAR”, a British American Tobacco recognition, for delivering highly valuable analysis and guarantying
accuracy of information in a context of market uncertainty after a tax hike in Argentina
• British American Tobacco’s logistic global recognition for a successful team work on shipping efficiencies to
Argentina due to forecast improvements
• Attended leadership camp from 2002 until 2006. Awarded with Senior Leader Distinction
• Cardio- Box classes three times a week