Table 2.

A typical basket price for Big Baza

Big Bazaar pricing is closer to DMart or be
Products (pricing in INR) Qty
DMart

Ashirvad Atta 10kg

Dawaat Rozzana Super rice 5kg
India Gate Classic basmati 5kg
Dhara Sunflower oil 5ltr
Mother Dairy ghee pouch 1ltr
Toor dal (private label) 1kg
Masoor dal (private label) 1kg
Madhur Sugar 1kg
Girnar Royal tea 1kg
Bournvita Jar 1kg
Realfruit juice 2ltr
Tropicana 100% fruit juice 1ltr
Pantene Pro V Silky shampoo 650ml
Pears Pure and Gentle soap 3*125
Parachute hair oil 500ml
Colgate Total Advance 2*120g
Rin Detergent Powder 6kg
Harpic Plus toilet cleaner 1ltr
Lizol lavender floor cleaner 975ml
Total
Profit club discount (Max INR200/m)
Total including discounts
Big Bazaar premium (+)/discount
Big Bazaar vs DMart vs Big Basket for products
art or better
Dmart Big Bazaar

325 325
315 295
960 941
475 471
415 399
77 88
75 71
41 45
180 175
327 318
74 66
103 77
275 213
140 134
187 179
120 113
70 81
 146 144
154 122
4,759 4,565
-200
4,759 4,365
4,365
g Basket for products where

Big Basket Big Bazaar vs.

DMart
Big Bazaar premium (+)/d
321 0
325 -20
1,075 -19
490 -4
448 -16
80 11
75 -4
55 4
1 -5
378 -9
77 -8
126 -26
237 -62
159 -6
193 -8
114 -7
150 19
 156 -2
164 -32
4,924 -194
-200
4,924 -394
-9.00%
 Big Bazaar vs. Big
Basket
r premium (+)/discount (·) _
4
-30
-134
-19
-49
8
-4
-10
174
-60
-11
-49
-24
-25
-14
-1
-61
 -12
-42
-359
-200
-559
-11.40%