UNIVERSAL SOLAR BATTERY

CHARGING STATION

Bangladesh University of Professionals (BUP)

Mirpur Cantonment, Dhaka-1216
UNIVERSAL SOLAR BATTERY CHARGING STATION

Course Title: Marketing Management (MKT 8401)

Prepared for:
Md. Farhan Faruqui
Assistant Professor
Faculty of Business Studies

Prepared by:
Shuva Saha (Ev 16013030)
A K M Asif Ahmed (Ev 16013040)
SharminSiddiquie (Ev 16013042)
Md. Ashraf Uddin Chowdhury (Ev 16013048)

Bangladesh University of Professionals (BUP)

Mirpur Cantonment, Dhaka-1216

December 08, 2017

 ACKNOWLWDGEMENT

We express our deep gratitude to the creator, who created us and nurture in this transitory world.
We also express our gratitude to him for giving us an opportunity to successfully complete our
term paper as a partial requirement for the course of Marketing Management of MBA
(Professionals) program.

We acknowledge our sincere gratitude to our honorable course teacher Md. Farhan Faruqui,
Assistant Professor, Bangladesh University of Professionals. Whose kind and proper guidance
made us possible to prepare this report. We are indebted to him for his excellent supervision and
guidance who has given us the chance to prepare term paper on “Universal Solar Battery
Charging Station”

Finally, we would like to express our gratitude to all the people who helps us by providing their
valuable assistance and time during term paper.
 LETTER OF TRANSMITTAL

Dec 07, 2017

Md. Farhan Faruqui

Assistant Professor
Faculty of Business Studies
Bangladesh University of Professionals (BUP)
Mirpur Cantonment, Dhaka-1216

Subject: Submission of term paper report for the course of Marketing Management
(MKT 8401)

Dear Sir:

Here is the report of our term paper you asked to prepare for the fulfilment of our course
requirement.

We have prepared the term paper titled “Universal Solar Battery Charging Station”.
During preparing the report we worked with utmost enthusiasm and applied our knowledge and
effort. We have tried hard in preparing the report and tried to make the report clear and
comprehensive within constrains.

We are very glad as we get the opportunity to make this report. We appreciate having this task.
If you need any kind of assistance interpreting this report or further explanation, we will be glad
to provide it accordingly.

Yours Sincerely

Shova Saha (Ev 16013030)

A K M Asif Ahmed (Ev 16013040)
Sharmin Siddiquie (Ev 16013042)
Md. Ashraf Uddin Chowdhury (Ev 16013048)
 Table of Contents
ACKNOWLWDGEMENT ............................................................................................................................ iii
LETTER OF TRANSMITTAL .......................................................................................................................iv
EXECUTIVE SUMMARY ........................................................................... Error! Bookmark not defined.
CHAPTER 1: ..................................................................................................................................................... 7
1.1 ORIGIN OF THE REPORT: ................................................................................................................ 7
1.2 HISTORICAL BACKGROUND: ......................................................................................................... 7
1.3 PURPOSE OF THE REPORT:............................................................................................................. 7
1.4 LIMITATION: ........................................................................................................................................ 7
1.5 SCOPE ..................................................................................................................................................... 8
1.6 METHODS OF COLLECTING INFORMATION ........................................................................... 8
CHAPTER 2: ..................................................................................................................................................... 9
2.1 CORE IDEA ............................................................................................................................................ 9
2.2 PROBLEM IDENTIFICATION .......................................................................................................... 9
2.3 MISSION ................................................................................................................................................. 9
2.4 VISION .................................................................................................................................................. 10
2.5 OBJECTIVES ........................................................................................................................................ 10
CHAPTER 3: ................................................................................................................................................... 11
3.1 DESIGN & DEVELPOMENT PLAN ................................................................................................ 11
3.2 TARGET MARKET ANALYSIS ........................................................................................................ 12
3.3 MARKETING STRATEGIES ............................................................................................................. 13
CHAPTER 4: ................................................................................................................................................... 15
4.1 OPERATION PLAN: ........................................................................................................................... 15
4.2 COMPETITOR ANALYSIS: .............................................................................................................. 15
4.3 SWOT Analysis ..................................................................................................................................... 16
CONCLUSION ........................................................................................................................................... 17
RECOMMENDATION ............................................................................................................................. 18
REFERENCE ................................................................................................................................................... 19
 EXECUTIVE SUMMARY

Bangladesh has a great opportunity to utilize the solar energy because it receives 4-5 hours per
day of solar energy with about 300 days of annual sunshine. Till now solar energy is only used
in the household, small business and some other uses such as irrigation and fish drying because
of the lack of commercial usages. If the solar energy is used in commercially in Bangladesh then
it could be a revolution in the next future.

Due to the lagging of fuel, electric vehicle is one of the most popular vehicles in Bangladesh.
There are a lot of electric vehicle like three wheeler rickshaw, easy bike, charging motor bike
etc. are increasing day by day. Not only electric vehicle but also batteries are used in different
way, some are IPS and some are used in machineries. In present system all batteries are charged
by electricity. Most of the user charged the batteries through illegal lines which increase the load
shedding. So that government tries to stop the electric auto rickshaws. In resultant, increase
unemployment.
CHAPTER 1:

1.1 ORIGIN OF THE REPORT:

Each group under the subject “Business Communication” of MBA (Professionals) course has to
prepare and submit a “Term Paper” as partial fulfillment of the program. So this term paper is
prepared for Mr. A H M Yeaseen Chowdhury, Associate Professor of Faculty of Business
Studies at Bangladesh University of Professionals for the course of Business Communication.

1.2 HISTORICAL BACKGROUND:

During the past decades process orientation has been an increasing trend in business
improvement. Business Process Management (BPM) is a popular way of increasing process
orientation in organizations, often with process automation and some kind of IT-system,
Business Process Management System (BPMS).

The boost of process orientation and BPM has spread to organizations operating in various
industries. Process automation is attractive to organizations since it can save time, money and
increase quality. The IT-consultancy industry has experienced an increased demand for
information about, and services within BPM. The automation has greatly used in the industry
level. And its extensive use in the small and medium business is increasing day by day.

1.3 PURPOSE OF THE REPORT:

1. To find out the way how we can incorporate the automation system in our small or
medium scale business process
2. To find out the benefit of Business Process Automation
3. To find out the challenge of integrating automation in the business process

1.4 LIMITATION:

There are some limitations in our study. We faced some problems during the study, which are
given below:

1. Lack of Sufficient records, publications & facts.

2. Employee of different business organization yet don’t have sound technical knowledge
about automation.
3. More field study is needed to find out the impact of business process automation.

1
1.5 SCOPE
More field work on the impact of automation in the business process will bring more fruitful
result as how it is feasible with medium and small scale business process. More research is
needed to find out the how the productivity and sells changes before and after the integration of
automation in the business process.

1.6 METHODS OF COLLECTING INFORMATION

Though there are not sufficient research work business process automation we try our best to
collect the information from the following resource:

I. Different Reports

II. Research Publications

III. International Books

IV. Websites
CHAPTER 2:

2.1 CORE IDEA

The basic flow chart of universal battery charging solar station is given below.

Solar Energy Solar Cell Control Panel Battery Electric Vehicle

The core idea of the solar charging station is that the charging station owner will have some set of
batteries and those are charged by the system which will be supplied by a rental basis. That means the
user takes the charged battery for his vehicle and gives the uncharged battery to the station by paying only
amount of charging as a rent.

The main propensity of this station to charge the batteries by the use of natural power, reduction of illegal
lines, serves in the time of national grid fault & load shedding as well as charged the batteries with a very
small amount of money. It is also save the time of charging of the electric vehicle owner.

2.2 PROBLEM IDENTIFICATION

There are some problems identified in the time of taking interviews of owner of electric vehicle
and owners of three wheeler rickshaws. The problems are:

1. Most of batteries of three wheeler rickshaws are old enough. The owner of charging
station supply new batteries by taking the old one only getting the payment for charging
as a rent. Here is a problem is that, if the rickshaw puller does not come back to the
station anymore it could be a loss for charging station owner.
2. Initial investment is moderate.

2.3 MISSION
To serve the people, improve the social condition as well as economic growth of the country.
2.4 VISION
To be the most admired and trusted organization through excelling in everything we do and
following ethical business practices.

2.5 OBJECTIVES
 To reduce the pressure on national grid.
 To charging the batteries in a green way.
 Faster customer satisfaction.
 To reduce the load shedding.
 To make popular the renewable energy.
 To increase the customer mobility.
CHAPTER 3:

3.1 DESIGN & DEVELPOMENT PLAN

A new entrepreneur may designed and developed a solar battery charging station for charging
station for charging the batteries of auto rickshaws, which would be completely independent of
the national grid. The solar charging station not only takes a significant role for city and rural
people but opens a way to help boosting up the socio economic condition of Bangladesh.

PV CHARGE BATTERY
ARRAY CONTROLER

Charge controller may be fat chargers; it is higher power units, designed to charge in less than 4
hours. These chargers require active charge termination and often have advanced features such
as battery test, bad battery recovery and automatic maintenance. There are several ways to
charge batteries from DC power source. Solar panels require a special type of charging called a
solar charge controller. In this system charge controller needed 4 nos. These are able to take
whatever power is available from the solar panels, condition that power and transfer it to the
battery. These chargers are specially designed to deal with the uncertainty of the available input
power.
3.2 TARGET MARKET ANALYSIS
Demographics  Most of the users are the owner of Electric motor bike and driver of easy
bike and auto rickshaws.
 Now a days a large number of users in this sector all over the country.
 Most of the time the owner and the user directly make the purchase
decision.
 The users basically are the driver of easy bike and auto rickshaws but the
user of electric motor bike is not negligible also.

Geography  Most of the easy bike and auto rickshaws are available in the rural area.
 But a large number of easy bike are available in the Dhaka City.
 Electric bike users are available in the city area.
Behavior profile  All day long the users come to the station and interchange the battery when
needed.
 Customer uses our station for recharging their vehicle’s battery because it is
environment friendly, low cost, no need charging time, reduces the hazard of
the users etc.
 The users will not care about the brand because there are no alternatives of
ours.

Buying  There are a lot of sensitivities of the buyers such as price, quality, brand,
sensitivities product feature, customer experience, convenience, credit term and so on.
 From that Convenience is the most important for our customer. If only one
time we introduce our customer with our station and the advantage of using
our station then the customer will definitely use the charging station.

Size of target  Initially the customer will be moderate.

Market
 Electric vehicle is the fastest growing vehicle in Bangladesh so
hopefully universal solar battery charging station will be the next generation
refueling station for vehicle.

Trends in target  Most of the users want to save the time and availability of the battery charge
Market for travel anywhere.
 So it is the best way to solve the above two issue of the customer.
3.3 MARKETING STRATEGIES
A well-designed marketing plan which given below can raise awareness of the business, attract
more customers and boost sales.

Step 1: Review the Market

Bangladesh is a developing country. So for any developing country energy business is the most
profitable business. If we can produce power through improving our society then the
development will go faster. The competitor in this sector is less than any other business sector in
Bangladesh. There is no competitor in this business in two mega city Dhaka & Chittagong. The
services of ours are the need of the client. So that here is an advantage, the customer will find
ours to get the service. Our services give the customer more mobility and more relaxation. We
have a great potential market this business.

Step 2: Overview of the Target Customer

Most of the users are the owner of Electric motor bike and driver of easy bike and auto
rickshaws. Now a days a large number of users in this sector all over the country. Most of the
time the owner and the user directly make the purchase decision. The users basically are the
driver of easy bike and auto rickshaws but the user of electric motor bike is not negligible also.

Here, you can include a simple list of information about our customer, some basic demographic
info and some more detailed information as it relates to our product, such as:

 Age: 22 ~ 45
 Gender: Male
 Any buying characteristics: No specific characteristics
 Decision maker or primary buyer Owner himself.
 Target customer’s motivation for buying: Want to save money
 Where do they get our information: Magazines, Trade Shows, Newspapers, The Web,
etc.
Step 3: Business Goals
Very briefly, list our company’s goals for the upcoming year. Our goals should be:

 Sensible
 Measurable
 Achievable
 Realistic
 Time Specific
We start our business with 50 numbers of batteries. We can serve 18 to 20 people in a day. We
should increase our number of batteries and the service in year by year. As well as we can
increase our business to supply the Solar System for home appliance also.

Step 4: Marketing Tactics

Some of the tools we may use for advertising:

• Flyers • Newspaper ads • Charity events

• Brochures • Television ads • Networking
• Business cards • Infomercials • Contests
• Gift certificates • Radio ads • Seminars
• Catalogs • Magazine ads • Sweepstakes
• Posters • Movie ads • Special events
• Postcards • Articles • Agents
• Door hangers • Sales letters • Word-of-mouth
• Newsletters • Media releases • Classified ads
• Banners • Trade shows • Yellow pages
• Signs • Public speaking • Door-to-door
• Window display • Social Media
CHAPTER 4:

4.1 OPERATION PLAN:

Installations Need installation in one time. If any problem occurs in the any part of
the station then it is need to reinstall.

Maintenance Small maintenance is needed daily such as clean the solar panel,
changing the water of the batteries etc.

Supervision The station is always under the supervision of a diploma supervisor.

Training Before recruiting the job, the supervisor and labor are both will take
training on solar station which is arranged by station owner.
Operation Hours 14 Hours (7.00 AM ~ 9.00PM)

Support There may be a full equipped support team or maintenance support

may incurred from third party vendor.

4.2 COMPETITOR ANALYSIS:

FACTOR UNIVERSAL SOLAR COMPETITOR Customer
CHARGING STATION (Electricity Powered Perception
Charging Station)
Profile Only Batteries are charged Electric vehicle owner
in the station and Supplied comes with vehicle at
to the customer. the charging station and
put it for charging

Sector Power & Energy Power & Energy

Drawbacks Low High

Type service Charged Batteries Charging the Batteries

Charging No time needed. Only Whole night the Electric Low time
Time Interchange the batteries. Vehicle charge the
batteries in the station.

Required Low space required Large space required Interested in

Because no place needed to because the vehicle stay interchanging
 Space stay the vehicles. the whole night at station the charged
for charging batteries rather
than whole
night charging
in the station.

Price Low Low

Quality Good Good

Reliability Moderate Moderate

Sales Method Rent Charge Basis

4.3 SWOT Analysis

Strength  Alternative of electricity.
 Renewable source of energy.
 Pollution free environment.
 Quick operation procedure.
 Govt. interest on renewable energy.

Weakness  Initial install cost is quite high than.

 Initially there is not enough scope to cover all types of Electric
Vehicle.
 Bad weather condition
Opportunity  New technology, new opportunity
 Ease the burden of nation electricity grid.
 Low cost funding possibility from banks.

Threat  Potential location.

 Lack of knowledge about the importance of renewable energy.
 CONCLUSION
A new entrepreneur may designed and developed a solar battery charging station for charging
station for charging the batteries of auto rickshaws, which would be completely independent of
the national grid. The solar charging station not only takes a significant role for city and rural
people but opens a way to help boosting up the socio economic condition of Bangladesh.

Our proposed social business plan is that the batteries are charged by the solar energy in a
commercial way that’s called universal solar battery charging station

Whatever the future of Solar energy holds, it’s become integral to business progress and if a
company doesn’t embrace the trends, its competitors soon will.

FINDINGS
1. There is lack of solar station. So we have to create more location for solar station.

2. General people do not have enough idea about renewable energy. So we have to organize
more trainings & seminars for them.

3. Electricity does not meet with the demand capacity. So we have to more concentrate on solar
capacity to meet with demand at minimum level.

4. To keep the environment with pollution free, we have to increase the use of solar energy.
 RECOMMENDATION
Here are some recommendations that must be followed before integrating an existing business
process system to solar energy.

1. Before integrating solar system in the business process, a business culture should be created
that embraces solar system is must.
2. Everyone should have some knowledge of renewable energy to operate solar system.
3. During the implementation of solar tools we should find out the easy process first to execute
it.
4. Consulting with a reliable partner before integrating the business process to solar system.
 REFERENCE

1. http://www.dhakatribune.com/bangladesh/2016/12/04/breb-announces-solar-powered-
charging-stations-easy-bikes/
2. https://www.businesshabit.com/businesshabit/solar-power-companies-in-
bangladesh.html
3. http://www.theindependentbd.com/printversion/details/31323
4. https://energybangla.com/govt-to-set-up-6-solar-charging-stations-for-aasy-bikes/
5. http://www.daily-sun.com/arcprint/details/108960/10000-families-get-power-connection-
at-Keraniganj/2016-01-24
6. http://www.daily-sun.com/printversion/details/109863/Solar-Battery-Charging-S