ABOUT US

EDISON Group, one of the fastest growing conglomerates in Bangladesh,

founded with the aim of enhancing all aspects of life for the customers with
powerful brands, reliable products and services. The group has diversified its
portfolio by investing in Technology, Communication, Power, Building solutions,
Real estate, Electronics, Value Added Service and Footwear sectors in
Bangladesh. Presently EDISON Group has diversified Strategic Business Units
under the categories namely: Mobile, Building solutions and Electronics,
Footwear and Business Associates.
MANAGEMENT
 AMINUR RASHID
Chairman

Graduating from IBA & having more than 18 years of

illustrious career, Mr. Aminur Rashid has been the
driving force in creating new businesses, nurturing them
and growing them to become market leaders as well as
trend setters. He started his career through SIEMENS
Bangladesh Ltd. (100% subsidy of SIEMENS AG,
Germany) and within 8 years of time, he became the
Director of Industry & Consumer Products Division
where he worked for more than 11 years & after that he
started his own venture.
Under his direct supervision and guidance, EDISON
Group has become one of the prominent groups in
Bangladesh within a very short period of time. He is one
of the creators of SYMPHONY Mobile. Despite being
Chairman of the group, he is actively involved in every
aspect of business and plays a vital role in giving
successful direction for the growth of the group. Mr.
Rashid is leading the group to be well structured with
proper corporate governance and is directly guiding the
group to become the top brand in Bangladesh.
JAKARIA SHAHID
Managing Director

Every business needs people for stability and smooth

operation, whose presence inspires people and
provides the guidance to reach their goal. Mr. Jakaria
Shahid is one of those people who like the captain of a
ship, always helps to maintain the smooth business
operation of the group. He has more than 18 years of
illustrious career through which he has contributed in
shaping businesses. As a financial expert, he brought
stable high growth in each and every business of the
group. He did his MBA in Accounting. He started his
career from SIEMENS Bangladesh Ltd. where he was
the General Manager of Industry & Consumer Products
Division. Mr. Jakaria Shahid worked there for more than
10 years and left SIEMENS to start his own venture.
With his direct guidance, the EDISON Group has
successfully reached its target and is continuing to do
so. His personnel management system and efficient
coordination policy is helping the group grow smoothly.
He is a people-oriented leader with experience, skills
and calmness to get the best out of his people for the
overall improvement of the group, as well as for the
people of the organization.
MD. MAKSUDUR RAHMAN
Senior Director, Business Operations

Maksudur Rahman has over 18 years of experience in finance, management,

accounting, strategic planning, supply chain, business operations and
organizational risk management arena. He is a post graduate in commerce as
well as professional cost and management accountant (FCMA). Previously, he
had been serving in different senior managerial positions of leading MNCs like
Grameenphone, Warid Telecom and Airtel Bd Ltd. As a business driven
financial professional, he is playing a very strong role for the continuous growth
of EDISON Group. “Passion for Business” is his thought process.

ASHRAFUL HAQUE
Director, Marketing

Ashraful Haque did his MBA from IBA, University of Dhaka and has acquired
over 18 years of experience in FMCG industry. Apart from creating RADHUNI
and RUCHI brands, he also worked extensively in establishing some other
brands such as: ORSaline, Panther, Sensation, PRAN & SureCash. He is now
in charge of creating and nourishing country’s number 1 mobile handset brand
SYMPHONY. He is committed to continuous improvement through learning and
innovation. His method of achieving goals lies chiefly in making people
envision the objective through transformative leadership focusing on energizing
and engagement.

IRFANUL HUQ
Deputy Director, Sales & Distribution

Irfanul Huq has the capacity to build segment specific channel structure to cater
all the target customer and can ensure nationwide presence including deep
rural penetration, driving sales, attaining visibility leadership through
operational excellence. He is one of the committed professionals with more than
19 years of experience in the field of sales & distribution. During this period he
has exposure in various reputed organizations like MGH Group, PBTL,
RanksTel, Airtel and bKash. He holds an academic background in Marketing.
He has exposure in different international and local workshop & training.

AHMED PASHA
Director, Strategic HR & IT

Ahmed Pasha is one of the strategic leaders who is contributing for the
continuous growth of the group since its inception. Before joining the group, he
had a dynamic career in renowned companies like Nielsen, SIEMENS and
some other prominent companies since 2001. Mr. Pasha did his MBA from IBA
after completing Masters in Economics from University of Dhaka. He has a
visionary instinct to make HR a strategic business partner. Organizational and
employee development is at the core of all his activities.
S.M. MORSHED-UZ-ZAMAN
Director, Customer Service

S. M. Morshed-Uz-Zaman is a Customer Service & IT Service Management

professional with 17 years of track record in leading multinational Telecom, IT,
Mobile Financial & Device industries in Bangladesh. He also possesses vast
experience in business process, technology integration and people-focus
leadership from Grameenphone, GPIT, bKash and SYMPHONY Mobile in senior
management role. Moreover, he holds an academic background in management
and has participated in a lot of international trainings & workshops.

MAJOR ABDUL MALEQUE MIAZEE, PSC

Director, Corporate Affairs

Major Miazee (retd.) served Bangladesh Army for 26 years including 3 years
in MIST as General Staff Officer Grade – II. He is qualified from Defense
Services Command and Staff College and also did his Masters from National
University. He also served in the United Nations as a military observer in
Tajikistan and Contingent Member in Sierra Leone. Before joining EDISON
Group, he was security and fire consultant in Bangladesh Export Processing
Zones Authority (BEPZA) under the prime minister’s office. For last 5 and half
years, he is with the group as Head of Corporate Affairs.

JAFRUL ALAM KHAN

Business Director, Electronics and Appliances Division

Jafrul Alam Khan has over 26 years of experience in the field of Company
Management, New Business development, Retail Chain store development, Sales
Management, Marketing & Customer services division of Electronics business.
During his long and magnificent career he has worked with several high profile
multinational and local companies like Transcom Electronics Limited, Singer
Bangladesh Limited, Pathfinder Group Karachi, Pakistan and JFCO Trade
International limited. He has completed his M.Com in Accounting from
Chittagong University and EMBA in Marketing from IBA (DU). As a professional
he believes in achieving goal with team playing approach.

MOHAMMAD LAKITULLAH
Business Director, Elevator and Marine Solutions

Mohammad Lakitullah is a skilled Electrical Engineer and obtained

Management Course (EMBA) from DUKE University, North Carolina, USA and
having 21 years of magnificent career with SIEMENS, a German multinational
company and around 10 years as an entrepreneur. Mr. Lakitullah has been
proactive in sharing his knowledge and experience in every wings under
EDISON Group although his concerned company is EDISON Power
Bangladesh Ltd. and its division Elevator & Marine Solutions.
Under his supervision and guidance the division has grown tremendously.
Despite conducting his own department his activity involved in every aspect of
new businesses incepted and initiated with EDISON Group.
BRIG GEN TASADDEK HOSSAIN
Senior Director, EDISON Properties Ltd.

Brig Gen Tasaddek Hossain has served in the Bangladesh Army for 30 years
and after his retirement in 2009, has since been working in the field of Property
Management in the Real Estate sector of Bangladesh. He started his career
working for Labaid Properties Ltd. and since 2016 has been working as a Sr.
Director for EDISON Properties Ltd. His tenure in Army has instilled in him
determination, commitment and integrity which have made him a strong
individual and a capable professional.
Since joining EDISON Properties Ltd, Mr. Tasaddek is successfully overseeing
the operations of properties and is working to ensure the department operations
surpasses the industry standards.

MATIUR RAHMAN
Director, Finance, Planning and Controlling

Md. Matiur Rahman, FCA, FCMA has over 20 years industry experience in
Planning, Strategic Management, Financial Accounting and Cost Management
with more than 10 years’ in the world’s leading multinational company G4S Plc
where he served as CFO and Company Secretary. He joined the EDISON
Group in December 2016 as Director – Planning, Controlling and Strategies.
Besides Bangladesh, he has served in UK, USA and Australia and is well
travelled in many countries across Asia, Middle East and North America.

FRANCO COLOMBO
Director, EDISON Footwear

Franco Colombo is one of the most senior, experienced and only foreign
member in EDISON family. Graduated in Electrotechnics from Bernocchi
Industrial High School in Legnano, Italy, he started his career in 1976. He has
more than 40 years of working experience in the shoe industry. He has worked
for many multinational companies and was employed in different countries.
Currently he is working as the Business Director of EDISON Footwear, the first
manufacturing venture of the Group. His inclusion has brought world class
expertise in EDISON Footwear.

ENGR. ABUL BASAR

Director, PEtelCO

Engr. Abul Basar, B. Sc. Engg (EEE) is serving as the Director at PEtelCO, a
concern of EDISON Group and involved himself more than15 years on this
relevant field. Engr. Basar earned a vast knowledge on designing,
manufacturing, tendering, commissioning of Power and Distribution
Transformer/substation along with marketing & sales leading experience.
With his engagement as Director, PEtelCO's clients benefited from engineering
strategic ability to quickly convert abstract missions into tangible action plans
with coherent creative that serves the bottom line.
MAHMOOD AKBAR BHUIYAN
Director, Hexagon Technologies Ltd.

Mahmood Akbar Bhuiyan is the Managing Director of Hexagon Technologies

Limited. He obtained Masters in several disciplines at home & abroad and
served both in government & corporate sectors. He had remarkable success
while serving in public and private sectors at various appointment in various
capacites.

RIAZ AHAMED
Director, Pink Creative

Riaz Ahamed started his career as a pilot in Bangladesh Air Force. Later on he
switched into media arena and became an eminent actor, producer, model &
television presenter. He appeared in more than 100 Bangla films and bagged
numerous awards including three “National Film” awards and seven “Meril
Prothom Alo” awards. Having high exposure into media for more than 15 years
he decided to lead an advertising agency.

MD. ELIAS
Assistant Director, Generator

Engr. Md. Elias completed his B.Sc in Mechanical Engineering from RUET and
has been excelling in the power sector for more than 19 years. Before joining
EDISON Group, he had worked in renowned multinational companies such as
DAEWOO & SIEMENS. He is a committed professional in the field of sales &
service of power generation. During this period he had exposure in various
reputed organizations like Philips, Novartis, SGS, South Breeze, Gazi Group
as well as leading banks like SIBL & Islami Bank. He works efficiently with a
prominent vision to become the leader in power sector of Bangladesh through
continuous growth, innovation & leadership.
MD. AFZAL HOSSAIN KHAN A S M SHAHINUL HAQUE MD. MOKHLESUR RAHMAN
Sr. General Manager Sr. General Manager General Manager
Finance and Accounts Admin and Logistics Corporate Planning and Audit

MD. AMRAN HOSSAN BIKASH BROMHA F.M ABDUL HAFIZ

General Manager Sr. General Manager, HBU Sr. General Manager, Head of
Commercial EDISON Logistics, EDISON Express Technical Service and Development
& E2E Logistics

ABUL KALAM AZAD ALI RAYHAN NURERZAMAN CHOWDHURY

Deputy General Manager General Manager General Manager, Properties
Mobile Accessories EDISON Project Business
MASUD RANA MD. NURUZZAMAN SHAHREAR SATTAR
GM & Head of Business Additional General Manager COO, Pickaboo.com
Home Appliances EDISON Footwear

TOUFIQUL ALAM QUAZI JAHIR UDDIN

COO, Pink Creative Head of Sales, Additional
General Manager, Sales & Operation
 VISION,
MISSION &
VALUES
VISION:
To be a responsible, respectable and prominent Company.

MISSION:
Delivering difference to be the best in every market we serve, to
the benefit of our customers and our stakeholders.

VALUES:
We are customer driven through product quality, service
excellence, consumer benefit and experiences, reasonable
price and profit.
We are employee oriented through dignity and respect,
competitive salary and benefits, performance driven reward
system, open, fair and transparent culture, career growth,
personal development and empowerment.
We are socially responsible through environment friendly
activities, commitment to the people and the society.
We are ethical & transparent through compliance to
applicable laws, showing integrity and ethical standard both
internally and externally and by avoiding conflict of interest.
We value our stakeholders through trust and respect to our
partners (local and foreign vendors, lenders and channel
partners), win-win situation and long term partnership.
BRANDS &
BUSINESS
UNITS
MOBILE BUSINESS

SYMPHONY – a brand of EDISON Group, undoubtedly soars ahead of its

competitors in the mobile handset industry of Bangladesh at an indomitable
pace. Despite entering the market only at the end of 2008, SYMPHONY has
gradually secured its position as the market leader in the smartphone
industry and as the fastest growing leading mobile handset brand in
Bangladesh. SYMPHONY relentlessly pursues to set the benchmark for
exemplary service and stable, consistent solutions, which made the brand a
market leader in the handset segment in 2010. The brand utilizes its
distribution network which is the widest in Bangladesh, an aggressive
pricing strategy, and incomparable after-sales services while capitalizing on
contemporary features and styling and upholding international standards.
SYMPHONY has hence become the most preferred choice for the people of
Bangladesh and plays a vital role in changing their lifestyles. The principle
aim of the company is to continually serve its most valued premium assets –
its customers – by consistently providing exceptional customer service and
simultaneously looking for innovative ways to deliver value to them.
SYMPHONY concentrates on its after sales service through all possible
standard channels with high accessibility to ensure quality customer service,
focusing on ‘continual service improvement process’, which is based on
customer feedback through its own countrywide service channel.

In 2015, EDISON Group launched a new brand named ‘Helio’ to cater the
premium segment of mobile handset market. Equipped with unique features
and innovative technology, it aims to attract technologically updated
customers through user friendly apps and hardware.
• Helios (in Homeric Greek) was the personification of the Sun in Greek
mythology.
• Helio is related to sunshine to provide brightness to the materials it is
related.
• That is how the name is related to this premium brand.
• As premium segment (mainly more than 15K priced handset users)
comprise of more than 20% of industry value, so EDISON Group needed
another brand which will not be for mass.
• Helio has been introduced as the brand for only premium segment
customers.
EDISON ELECTRONICS

EDISON Electronics Limited, a sister concern of EDISON Group started its

journey from November 2013. The main focus of the company is to sell
Multi Brand Mobile Handsets & Mobile Accessories from its own &
franchisee brand outlets named as “EDISON Smart Plug In”. Currently the
company has over 160 Brand outlets which serve customers almost in all the
divisional towns and major district towns. The Brand outlets are focused to
ensure customer satisfaction with wide range of product line and services.
Original handsets are displayed and sold to the end customers from a very
soothing environment by the most customer friendly executives.
Goal: To establish its stores, as the number one customer destination outlets
by providing reliable and durable products & services.
Mission: To provide reliable and durable product solutions to meet the
changing lifestyle requirements of consumers.
To be the predominant and undisputed industry leader in the field of mobile
handsets & communication devices.
To develop an organization with core competency in retail, with particular
attention to complete customer satisfaction at every level and at par with the
best global standard practices.
To drive performance through passion, teamwork and
innovation and be committed to adding value to all our employees
through regular training, thus creating invaluable assets of our human
resources.

CURRENTLY A SMART PLUG IN BRAND OUTLET HAS THE

BELOW SPECIALITIES:

1. Smart & educated, customer friendly brand outlet executives.

2. Smart Plug In outlets are equipped with demo tables where customers
can have live experience of the segment-wise product and accessories
displayed with price and features.
3. Smart Plug In outlets provide free applications/Software/Games to the
customers.
4. Smart Plug In outlets team works as “Sales advisor”. Brand Outlet Sales
team provides feature wise competitive benchmark for SYMPHONY and
other branded handsets, which ultimately help customers in their purchasing
decision.
5. All Smart Plug In outlets have electronic POS machines which allow
customers to purchase products through credit cards (VISA/MasterCard &
AMEX).
6. Our Smart Plug In outlets sell products only at company fixed price.
7. All Smart Plug In outlets’ sales invoices are prepared online.
EDISON PROJECT BUSINESS
Efficiency for Buildings through intelligence
EDISON Project Business is a dynamic and multifocal Business Unit of
EDISON Electronics Ltd. Formed with the prominent expertise of the industry,
it aims to serve air conditioning products of premium quality as its core
business for the valued customers.
Where the new generation commercial and residential buildings require the
latest technologies for least cost & high energy efficient, most flexible and
green solution, EDISON Project Business has its complete basket of products
and solutions including VRF, Chiller and Unitary air conditioning units,
Power Solutions, Fire Detection & Protection, Access Control and Security
System, Building Automation, Lighting and Lighting Control System etc.
which add value and increase efficiency of the buildings. The building
products and solutions are best in quality, safe & durable, energy efficient
and competitive in price offering providing a complete intelligent building
solution for the clients.
VRF AC – Modern Energy Efficient Cooling Solution
With the introduction and implementation of VRF AC system for the
commercial and residential building, the cooling technology became easier,
cheaper and most importantly environment friendly. Samsung’s new 3rd
generation technology adopts dual inverter compressors with vapor
injection system. It gives powerful, quick cooling and heating with minimum
energy consumption.

Features and Benefits:

1. 35 - 40% Energy Saving
2. 10 - 15 % fresh air
3. Equal cooling distribution
4. Environment Friendly (R410 Gas)
5. Central Control System/BMS
6. Longer Pipe Distance (equivalent pipe length
1000 m & Height difference 110 m)
7. Space saving for Modern Buildings through
compact design.

Ranges: Outdoor Unit: 8 HP – 120 HP

Indoor Unit: 0.6 TR – 8 TR
EDISON TECHNOLOGIES

HOME APPLIANCES
EDISON Group, as the sole country representative, is proud to bring the
world renowned brand, SIEMENS, with its home appliance products. For
over 150 years, SIEMENS has been the leading innovator in home
appliances, and is a name at the cutting edge of many key technologies.
SIEMENS, originating in Germany, is the number one brand in Europe and
occupies third place across the globe in terms of revenue with regard to
free-standing & built-in kitchen appliances.
SIEMENS home appliances stand for values such as functional &
environment-friendly qualities, dependability and perfection, for
well-designed products that function as reliably as they are durable.
SIEMENS has become synonymous with remarkably transparent & provable
end-user benefits and products are made of materials that are truthfully
identified and declared.
SIEMENS offers a full range of home appliances including refrigerators,
washing machines & dryers, dishwashers, gas cookers, ovens, hoods, hobs,
air-coolers and many more items to take care of the food preparation,
laundry and house cleaning. Thereby SIEMENS truly enhances your home &
kitchen experience.
In 2017 EDISON Technologies introduced SYMPHONY branded air
coolers in its Home Appliance category.
EDISON ACCESSORIES
Mobile accessories department started its business as a supporting unit of
SYMPHONY Mobile from November, 2011. Judging by the high potentiality
of this market, the management of EDISON Group decided to provide full
concentration in this business unit from January 2012. Since then, this
growing business unit is serving the market with more than 50% growth rate.
Mobile accessories started the business with three categories only - Battery,
Charger and Earphone. Currently, Accessories has more than 200+ running
SKUs in the market which fall under 10 categories ranging from MMC card,
Power bank, OTG Pendrive, Flip Cover and back cover, Cover glass,
Bluetooth speaker and selfie stick. There are more than 130 dealers and
10,000 retail coverage in the market.
Providing best quality product within a competitive price is the main
concern. QC team always checks the quality of the product prior to launch
in the market. After sales service is a high priority and that’s why the team
is also working to provide best after sales service in the market. Comparing
with others, it has the lowest product return rate from the market.
Customer satisfaction is always the priority and the accessories team is
rigorously working for that.
Recently EDISON became the official distributor for JBL and Harman Kardon
brand accessories.
SECURITIES & IT
Securities & IT Accessories department started from June, 2014. Considering the
high potentiality of this market, the management of EDISON Group decided to
provide full concentration in this business. Since then, this growing business unit
is serving the market with more than 30% growth rate.
Securities & IT Accessories department started with CCTV Surveillance
products and IT accessories like HDD, networking products. Currently it has
near about 100+ running SKUs in the market. It has the categories of CCTV,
Access Control, Installation accessories.
The team emphasizes a great deal on providing best quality products in a
competitive pricing and continuously works towards achieving this
objective. R&D team always checks the quality of the product to ensure
customer satisfaction. In comparison to the other suppliers it has the lowest
return rates from the market, which proves the quality concern EDISON
keeps for its customers.
EDISON POWER

EDISON Group gained the trust of the people by becoming the

custom solution specialist through providing various types of
Elevators & Escalator etc. as an authorized distributor of ISUZU
elevator and escalator in Bangladesh.
ISUZU Japan ventured into China as a cost efficient
manufacturing alternative.
The products include: Passenger Elevators, Observation
Lifts, Bed Lifts, Freight Lifts, Machine Room-less Lifts, Home Lifts,
Dumbwaiters, Stair Lifts, Escalators, Conveyers and Auto Car
park system. Also Isuzu is capable of manufacturing hydraulic
lift upon customers’ request.
SWITCHGEAR COMPONENTS (LV)
In an electric power system, switchgear is the combination of electrical
disconnect switches, fuses or circuit breakers used to control, protect and
isolate electrical equipment. Switchgears are used both to de-energize
equipment to allow work to be done and to clear faults downstream.
Catering the full range of the SIEMENS LV switchgear components ranging
from a 2A MCB to 6300A ACB in addition to other items like contactors,
fuses, etc.
Why SIEMENS
• SIEMENS is the only manufacturer with a comprehensive range of
standard and integrated product portfolio.
• Technological competence and multi-industry expertise which are the
factors for business success of the client.
• Lowest maintenance requirement of the products.
• Cost savings, in terms of space savings due to compactness, and
modularity of most of the products.
• High safety feature standard.
Power Engineering Technology Company Bangladesh Ltd. is one of the
growing companies with the products of Substation and its equipments such
as Transformer, HT (High Tension) Switchgear, LT (Low Tension) Switchgear,
PFI (Power Factor Improvement Plant. Emphasizing on valued clients’ interest
the PEtelCO sharply committed to meet the client’s requirements in the most
beneficial way. PEtelCO became a concern of EDISON Power in the year
2016.
PEtelCO pledge to use its resources effectively to solve the problem with the right
and perfect solution for the project with service, spare support system, integration
or system management and monitoring control. It is always looking to go the
extra step to ensure client’s satisfaction with long term good relationship.
PEtelCO is also ready to give service round the clock, all year long.
PEtelCO started making world class Substation i.e. Distribution and Power
Transformer, Switchgear and its equipments incorporating with a number of
high skilled, qualified and committed engineers and technicians. It’s
engineers are closely related with international professional bodies
like IEEE, ASME and accordingly updating technologies with latest
developments and also designed on requirements of valued customers
according to IEC (International Electro-technical commission), ANSI
(American National Standard Institute), BS, VDE so on.
PEtelCO’s Transformer rates from 5 KVA to 10,000 KVA among this
Distribution Transformer rates from 5 KVA to 10,000 KVA system voltage
11kv or 33 kv.
BUSBAR TRUNKING SYSTEM
BUSBAR TRUNKING SYSTEM (BBT system, 25A-6300A) involves distribution
of electrical power using set of copper/Aluminum bus bars enclosed with
high degree of protection against any ingress of foreign bodies.
Why BBT system:
• Cost savings: space savings, installation cost and time.
• Modularity: flexibility in design for future modifications.
• Simplicity: Transparent in network layout and easy to estimate from
the design.
• Safety is ensured through avoiding high concentration of insulating
materials used in cables and conductors which poses a high risk of fire due
to a very high level of combustive energy. Proper end connection ensures
no overheating contacts nor burning of cable ends.
EDISON MARINE
SOLUTIONS
EDISON Group ventured in the Marine field and
Offshore field industry with the acquiring of business
unit with more than eight years experience. The business
unit has technical expertise in marine deck equipment,
marine environmental solutions equipment, all sorts of
class valves, marine generator, HVAC solutions from
Europe and China.
DIESEL GENERATOR
EDISON Power a member of EDISON Group, was established in the year
2008 as “VibroPower Bangladesh Ltd.” with the aim to provide custom
energy solutions to its customers. From its inception, the venture is doing
tremendously well and gained the trust of the people by becoming the
custom power specialist.
Energy ensures growth. Just as plants need solar energy to grow, the world
economy needs electrical energy to grow. After all every factory in the world
is powered by electricity. And the electricity would have been generated
from a variety of sources such as solar, wind, hydro, coal, nuclear, diesel,
petrol, bio-material, natural gas, etc. Yet with all of its nature’s resources, it
is not enough to match the developing pace of humanity.
Considering all of these reasons EDISON Power supports to generate the
energy that can ensure the regular home and industrial performance.
EDISON Power remains deeply committed to continued growth so that it can
keep on serving its customers efficiently and adequately.
EDISON PROPERTIES

EDISON Properties Ltd (EPL) started its journey in Real Estate sector in the
Year 2014 with the patronization of EDISON Group. Today EDISON
Properties Ltd is playing a significant role in the ever demanding
residential and commercial space development sector. EDISON Properties
Ltd has the vision to offer a different experience through utilizing the latest
technology and maintaining a safe work place.
A group of dedicated experts, comprised of professional architects,
engineers and experienced customer support officials is the key to offer the
tag line “Experience the Difference” for EDISON Properties Ltd.
EDISON Properties Ltd is committed to provide quality living through highest
quality construction, passionate architecture and most importantly customer
satisfaction. EDISON Properties Ltd pledges to establish lifelong relationship
with the Customers by gaining their trust through responsiveness. EDISON
Properties Ltd desires to out shine every other Real Estate company in
Bangladesh with its carefully crafted designs, efficient use of time and material.
EDISON FOOTWEAR

EDISON Footwear Limited is the first manufacturing business of EDISON

Group. It started its journey in 2015. EDISON Footwear has a fully
compliant factory with capacity of average 6,000 pairs per day. Its ultimate
goal is customers’ satisfaction by providing them quality products and
ensuring on-time deliveries. EDISON Footwear is flexible enough to produce
a wide variety of products in leather and synthetic which includes shoes and
boots for both men and women. A group of Italian and local experts are
handling entire operation. Italian designers are taking care of sample
developments and new collection development.
SPECIALITIES:
• Experienced product development & production engineering team.
• Best price & quality.
• Separate buyer inspection/working room for each buyer.
• Privacy for customers’ product & design.
• Separate quality assurance & quality control team.
• All machines and equipment are from Italy to confirm quality product.

EDISON FOOTWEAR OFFERS:

• 100% social & safety compliance throughout the factory.
• Cooperative and transparent management.
• Production capacity of 6,000 pairs per day & can be increased based
on demand.
• Separate TPR and PVC outsole production unit.
• Environment friendly high standard raw materials.
• Timely delivery of goods.
• Separate and expert product design and commercialization team.
• Own testing lab to ensure quality.

WE ARE COMMITTED TO PRODUCE HIGH QUALITY SHOES TO ENHANCE CUSTOMERS

CONFIDENCE ON EDISON FOOTWEAR AS WELL AS FOOTWEAR INDUSTRY OF
BANGLADESH. OUR ULTIMATE GOAL IS TO BE THE LEADER OF FOOTWEAR INDUSTRY
IN BANGLADESH.
EDISON LOGISTICS

EDISON Logistics Ltd is one of the growing logistics solutions providers in

Bangladesh. It has employees with a wide variety of expertise in the
Logistics, Freight Forwarding, Airlines and Supply Chain.
As a multifunctional service provider, ELL provides customer-oriented,
innovative and advanced solutions according to the requirements of industry
today and tomorrow, and its value added services perfectly complies with
customer’s needs. EDISON Logistics has strong management and man power
resources, managed by a board of directors with extensive experience.
Services Include:
• Air and Sea Freight for Export from Dhaka/Chittagong.
• Air and Sea Freight Import to Dhaka/Chittagong.
• Sea/Air service via Colombo/Singapore/Dubai.
• Warehousing facilities at Dhaka & Chittagong.
• Exclusive Import Rates for Garment Accessories/Fabrics/Mobile/
Electronics/Furnitures etc.
• Ex-Works (Ex W) Service as well as Door Delivery Service for any
Export & Import shipments with C&F & Trucking Services.
NETWORK THAT SERVES THE PEOPLE
EDISON Express Limited is the latest addition for the EDISON family. It
started the courier distribution business in May, 2016 and has since been
running successfully. Each month it has increased the foot steps, from Dhaka
metro it has now reached outer Dhaka and by 2017 it will be a nationwide
courier & parcel service provider.
EDISON Express has the vision to be a multidiversified courier service
provider for Bangladesh with global standard, which no other company has
done before. It will provide first mile pickup with last mile delivery service for
its customers.

Key Product & Services

• Courier and parcel services:
> Same day delivery
> Next day Delivery
• Fulfillment Services
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DELIVERY PROCESS

03
Packing

02 04
Supervising Transportation

01 05

Receiving Delivery
Product

Commitments
• Dedicated delivery van to ensure delivery within 6-7 hrs within Dhaka.
• Professional delivery man for each vehicles to ensure maximum safety of
your products.
• All vehicles are new and using VTS for constant control and safety.
• Experienced dedicated distribution manager to ensure one stop world
class services.
• 50% delivery time reduction compared to any other Delivery service
company.
• Smart automation is in progress for tracking, notification and
confirmation.
• Future delivery to be continued all over the country to ensure most cost
effective, faster and quality service with 100% of product safety & security.
• Coverage area: All over Bangladesh.
MOMAGIC BANGLADESH LTD.

EDISON Communications & MoMagic Technologies Hongkong Ltd., a joint

venture, is aiming to provide device VAS in Bangladesh market. MoMagic
Bangladesh aims to tap into the rapidly growing VAS market of Bangladesh.

Currently MMBD is offering different one stop device VAS solutions like:
1. Sales Tracking & Reporting - Companies learn actual sales & most
importantly channel stock accurately.
2. Apps Store - MMBD is capable of addressing customers’ utility &
entertainment need through apps, games & contents.
3. Preloaded Games - MMBD has the capability to preload segment wise
games for fun & entertainment through its strong IT team.
4. WAP Portal - MMBD arranges contemporary contents available for
customer on a regular basis.
5. Third Party Apps - MMBD has the strength to embed & distribute
international & local applications in devices to serve utility & fun for end
users.
6. Channel Sales/Stock Automation - MMBD can ensure an organized
distribution network starting from lifting till end users’ activation data &
analytics.
7. Retail Branding/Promotion on Apps & Contents - MMBD can promote
end user benefitting applications at the outlet level by educating & activating
these applications.
8. OTA Push Advertisement: MMBD can push Over the Air notification of
any product image/Apk through banner add into symphony mobile. A new
evolution in Digital promotion.
9. Speedy Dial: The Speedy Dial is an Internet browser widely used by 10
MN monthly active users in symphony mobile.
10.Matinee App: MMBD Brought the fastest on demand video streaming
app into symphony mobile by which user can enjoy the latest movies/Music
Videos/Drama etc.
PICKABOO.COM

The Online Destination for

Mobile & Electronics
Pickaboo.com is a Bangladeshi B2C E-Commerce platform for Electronics
Products, headquartered in Dhaka, Bangladesh. Pickaboo.com started its
operation in 2016 till now retailing large range of Electronic Products such
as -Mobile & Tablets, Desktop & Laptop, Home & Kitchen Appliances,
Gadgets, and Accessories etc. This e-store carries over 100 brands and
more than 7,500 products. A relatively late starter in the space, this platform
has revolutionized in terms of E-Commerce business in Bangladesh through
exclusive launchings, innovations in service and partnering with Strategic
stakeholders. Innovation & Service are the specialty of Pickaboo.com
PINK CREATIVE

Pink Creative Limited started in April, 2017 with a passion of taking

challenges and creating new ones in advertising sector. Being a sister
concern of EDISON Group, Pink Creative Limited has competitive
professionalism by birth. That is why, the team is assembled with experts
who exhibit youthfulness, energy, creativity, dedication and most
importantly talent.
Being industry veteran, these people can give the client marketing and
brand communication solution, different dimensional ideas on advertising.
Young leadership makes us ready to take any kind of creative challenges
from clients according to their requirements. Client’s demand is always top
on our priority list. Although we are young, experience is our strength. So,
doing business is not our only concern as we care for the quality which is
worthy. We are carrying an inspiration of satisfying clients with interesting
and different works which will be profitable and make a connection to the
people that will be beneficial for clients and their customers. Pink Creative
Limited tries hard to understand your necessity. That is why our target is to
put a smile on your serious face with our excellence. Instead of being
monotonous, we find pleasure and have fun to do serious work like this as it
is our passion too. So, we always stay in a competitive mood to finish works
faster than ever. So, client can easily say goodbye to the worries about
getting their jobs done on time! With a noble intention to deliver satisfactory
works, we want to be the next leader competing other creative Medias
running in the present market. In this journey, cordiality is our main asset
which makes us different from others by giving our clients a homely feeling
to find a trusted solace in business. Thus we have become more like a family
rather than being traditionally corporate only.
HEXAGON

With the thought of diversification of business, HEXAGON industries Ltd has

become the member of EDISON Group. From the perspective of CSR and
National Responsibility as well, EDISON Group has created HEXAGON
Industries Ltd. where there will be only Green projects and the automated
Brick & Ceramic industry will be one of the icon of that total portfolio.
The goal is to extend its market leadership position in the building materials
industry and to be the customers‘ choice by providing consistent high
quality, reliable and innovative products with a constant focus on strong
customer service.

This will be achieved by:

• Investing in new capacity and optimizing output to take advantage of
structural imbalances in the markets.
• Penetrating markets further through the development of innovative
products.
• Expanding the existing product portfolio through organic investment.
Continuing to focus on a safe working environment that has the development
of employees and customer service at its core.
CSR

APAN (Association for Poor Advancement Needs) is a charitable

organization largely supported by EDISON Group. APAN extended its
helping hand to the most vulnerable and marginal people of Bangladesh
throughout its 16 years of development journey. It has tried to reach the poor
people who are actually in an acute crisis with the proper justification. Today,
people see APAN as an invisible hand for their poverty alleviation.
APAN plays a significant role in the time of disaster and adverse natural
calamities of Bangladesh through its relief and rehabilitation activities.
APAN helped more than 30 thousands cold affected people in last year.
Arranged food for 4 thousand families in northern part of Bangladesh
(Kurigram, Lalmonirhat, Gaibandha) in 2016. Besides these APAN is
contributing in education and health. Provided stipend to students who are
poor but meritorious. Emergency donation for immediate treatment. Many
people rescued from serious diseases like - Kidney, Cancer, Heart and many
others with the support of APAN.
YEARLY TURNOVER
Figure in $ (mn)
Forecasted
Actual

Growth in %

24%
11%
21% 5%

40%

18%
414%

414%

29 149 176 247 298 312 347 432

2010 2011 2012 2013 2014 2015 2016 2017

GROWTH IN EMPLOYEES
AND OFFICES
Total Employees 2353
Forecasted
Actual

1754

1361
1056
799
584 600
310

2010 2011 2012 2013 2014 2015 2016 2017

No. of Offices/Centers
59 83 91
Forecasted
Actual 55
51
45 46
37

2010 2011 2012 2013 2014 2015 2016 2017

CREDIT RATING
Emerging Credit Rating Limited, the reputed credit rating company in
Bangladesh has rated EDISON Group. Initially, in the financial year,
2011-12, EDISON got AA- rating. In the long term which is considered
as high grade rating and EDISON’s rating continuously gets upgraded
each year.

Forecasted
Actual
AA+ AA+ AA+

AA+
AA
AA-

2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017

MILESTONES
Launched SYMPHONY brand. Became country representative
2008 of SIEMENS Home Appliance.

Introduced EDISON Power (Generator). Formed EDISON Group.

2009

SYMPHONY became market leader.

2010

Started SYMPHONY Accessories.

2011

Started VAS business with Momagic (India). Awarded “Excellence in mobile

handset and best partner-2012” by MediaTek. SYMPHONY introduced
2012 android Smart phone and Tablet. The group has been rated as AA.

Introduced EDISON Electronics Ltd and EDISON Logistics Ltd.

Awarded “Best quality for mobile handset in Bangladesh” by MediaTek. The group
2013 has been rated as AA+.

Introduced EDISON Properties. Awarded “Best Brand Award” as 5th Local Brand by
Bangladesh Brand Forum. SYMPHONY launched Firefox OS. Crossed 1 million mobile phone
2014 sales in 1 month 1st time in Bangladesh. Launched EDISON Securities.

SYMPHONY launched Android One. Launched Helio.

2015 SYMPHONY became No. 1 Bangladeshi brand. Started EDISON Footwear.

Sustained No. 1 Handset brand position.

2016 Pickaboo started its operation.

Started Substation factory, Auto brick project and SIEMENS

2017 Component Business. Pink Creative Limited started its operation.
BANKING AND
FINANCIAL PARTNERS
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FEW OF OUR
CORPORATE CLIENTS
Rangs Babylonia, Level 6 -9,
246 Bir Uttam Mir Shawkat Road (Tejgaon Link Road),
Tejgaon I/A, Tejgaon, Dhaka-1208
T +880 2 8878057, 8878058
www.edison-bd.com