UNIT 3 –

ASSIGNMENT 3
CYBER
BULLYING
By Holly Roberts
Introduction
■ Introduction to me
My name is Holly Roberts and I have been developing ideas for a
documentary. I have researched into cyber bullying to create a
one hour programme that I will try to air on Channel 4.
■ Introduction to my programme
My programme will be addressing the topic of cyber bullying.
Cyber bullying is an issue that will only get worse as time
progresses since more and more people are creating social
media accounts at a younger age. Research has already
found out that the number of people have been cyber bullied
has increased significantly over the past few years. I would
like my programme to tell people how to spot cyber bullying
and what to do if they are cyber bullied.
What is Cyber Bullying?
■ What is Cyber Bullying?
Cyber bullying is a form of bullying that happens on the internet.
Cyber bullying usually occurs on social media sites such as Facebook
and Twitter.
■ Forms of Cyber Bullying
Harassment – sending offensive or intimidating messages to
someone to make them feel embarrassed or humiliated
Denigration – sending false information about someone that is
damaging and degrading
Flaming – when someone purposely uses extremely rude or
offensive language to purposely start an argument
Impersonation – when someone hacks onto another persons social
media account and posts embarrassing and offensive material
Outing and Trickery – when someone tricks a person into revealing
secrets about themselves and then sending that information onto
other people
Cyber Stalking – when someone sends constant massages to
another person
Exclusion – when a person is left out of a group message on purpose
 Channel 4
■ Information about Channel 4
Channel 4 was set up under the ‘Broadcasting Act 1981’
Channel 4 broadcasts across all of the UK, however some parts of Wales
receive S4C instead
Other channel and platforms that are related to Channel 4 are E4, More
4, Film 4, 4 Seven, 4 Music, and All 4
Channel 4 is publicly owned and it is funded by adverts
Channel 4 broadcasts other documentaries such as Dispatches
■ Most popular shows

Current Top 3 shows on Channel 4 Viewers (millions)

Great Celebrity Bake Off for Stand Up to 4.19

Cancer
Gogglebox 3.77

24 Hours in Police Custody – 2.92 million 2.92

 The Programme

■ Title
Cyber Bullying: Social Media’s Curse
■ Target Audience
The target audience will be for 16 to 35 year olds.
However it may be relevant to people who are not in that specific target group.
■ Day
Thursday
■ Time
9pm
 Programme Structure
■ Opening Music
‘Best Documentary Background Music For Videos | Cinematic Music’
Track 8 – ‘Forgotten Piano Dreams’
https://www.youtube.com/watch?v=_PybCKpaw3U
■ Introduction
The presenter/the talent will be in a town centre and will open the
programme by saying the title of the documentary.
They will then go say the topics and questions that will be covered in
the programme.
■ Adverts
There will be 4 sets of adverts every 15 mins
The advert breaks will last for about 3 minutes long
■ Closing Credits
At the end, there would be a small introduction into the next
documentary in the series.
There will be a song over the credits.
 Programme Structure
■ Documentary is introduced
■ What is cyber bullying?
Beginning
■ Can cyber bullying be stopped?
■ Break
■ What are the different types of cyber bullying?
■ Break Middle
■ What are the effects of cyber bulling?
■ Examples of the effects of cyber bullying
■ Break
■ Facts and statistics about cyber bullying
■ Break End
■ Is social media to be entirely blamed for cyber
bullying?
■ Can cyber bulling be stopped? (continued)
Budget Analysis
Total Budget: £40,000
■ Camera (Sony PXW-FS7) ---------------------- £11,799
■ Camera Operator ---------------------------------- £2,240
■ Lighting -------------------------------------------------- £609
■ Crew/Staff --------------------------------------------- £7,000
■ Talent ----------------------------------------------------- £10,000
■ Extras Fee ---------------------------------------------- £150
■ Editing Software (Adobe Software) ------ £2000
■ Loyalty Fees (Copyrighted Music) -------- £1,400
Total of £35,198
Which leaves £4,802
Location
■ Where will it be filmed?
It will be filmed on mostly on location

Parts will be filmed in Stockport Town Centre and Manchester

Interviews with experts or specialists will be done in their

office/building.

The talent/the presenter may express opinions out side of the

place where an interview has just taken place.
Reccee
■ What will take place?
The reccee will need to go into Stockport Town Centre and any
other buildings that will be filmed in.
They will need to check the suitability of the places.
This will need to highlight any problems that might occur such as
the place may need extra lighting.
They also need to make sure that there appropriate facilities in
the places that will be filmed in
■ When?
This will take place near the time of the filming
About a week to two weeks before filming
 Facilities
Things Required / Facilities Required:
■ Camera
■ Lighting
■ First Aid Kit
■ Catering
■ Access Ramps
■ Parking
■ Toilets
Talent – Jo Brand
■ Cost: £10,000
■ She used to be a psychiatric nurse for 10 years
■ In these 10 years she has dealt with people who are
clinically depressed, and people who suffered with
alcohol and drug abuse.
■ It would be interesting to see her perspective of cyber
bullying and its effects since she was a psychiatric
nurse.
■ She has previously been the presenter of programmes
and has a good personality.
 Proposed Production Schedule
■ Planning
Planning the filming, collecting the equipment, planning the interviews may
take 2 to 3 weeks
The documentary will be filmed over a month
The editing could take 3 weeks to a month
■ Interviews
Interviews with experts or specialists
Interviews with people who have been victims of cyber bullying
Interviews with the talent
■ Studio Filming
Most of the documentary will be filmed on location
Parts may be filmed in a studio if there is no where else appropriate to film
■ Editing and Publishing
The documentary will be edited on Adobe Premiere Pro
It will also be published using this software
It will be published in the file format MPEG-4
Secondary Research – Quantitative
Government Statistics
■ 3 in 4 of 12 to 15 year olds have a social media account
■ 1 in 8 young people are bullied or have been bullied on social media
■ 54% of the young people surveyed where victims of cyber bullying on
Facebook
■ 15% of parents in the UK thought that their children were safe on the
internet
■ 41% of young people thought that hate incidents had increased with in
twelve months
■ 37% of the people who had been surveyed had had their social media
account hacked
■ 1 in 4 children have experienced something upsetting on a social
media site
 Secondary Research – Qualitative
Attitudes to Media Products
■ In America, Facebook has fallen out of popularity with teenagers.
It’s been described as annoying, but is seen as weird not to have it.
■ Twitter has completely been abandoned by teenagers. Many do not
see the point in it.
■ Snapchat is popular amongst teenagers as it has been described
as having a lot less social pressure than other sites.
Responses to News Coverage - ‘Social Media Sites ‘failing’ to
tackle cyber-bullying’
■ “it might cost them some money” … they are “out to make cash”
■ “Arguably, children & young people imitate what they see older
people do.”
■ “Just turn it off. Live your life away from your phone and you stop
trying to appear individual and cool online then you wont get
bullied.
You are ordinary...sorry. “
 Primary Research – Quantitative
Questionnaires
■ 10 out of 10 people said that they use Facebook
■ 2 out of 10 people said that they where cyber bullied
■ 100% of the people who where cyber bullied reported it
■ 3 out of 10 people said they had cyber bullied someone else

Number of people who have cyber bullied Number of people who have been cyber
bullied

Have cyber bullied Have not cyber bullied

Have been cyber bullied Have not been cyber bullied
 GENDER
Other

Primary Research – Quantitative

Male

Questionnaires Female
■ 3 out of 10 people where male – they all had cyber bullied
someone

■ 5 out of 10 people where female – 2 of them where cyber

bullied

■ 3 people had their first social media account at the age of 12

– they where the only people who had cyber bullied

■ 2 people had their first social media account at the age of 8

- they where the only people who had been cyber bullied
 Primary Research – Qualitative
Questionnaires/Types of Questions
1. "Hacked onto my Facebook account and posted awful comments to
various people - causing people to defend themselves by attacking me.“
2. " told my parents as I was worried because it was not me posting the
hateful comments, and yet I was receiving the abuse. They called one of
the 'victims' parents to try to sort it out".

1. "People left horrible voicemails, threatening."

2. "because I've always been told to do so."

■ "I normally call my friends names on the internet when playing video
games."
■ "Me and my mates made a new group on Snapchat without someone as a
joke”
 Audience Research
Age
1. 88% of 18-29 year olds are on Facebook
2. 84% of 30-49 year olds are on Facebook

1. 36% of 18-29 year olds are on Twitter

2. 23% of 30-49 year olds are on Twitter

1. 59% of 18-29 year olds are on Instagram

2. 33% of 30-49 year olds are on Instagram

Gender
1. 83% of women are on Facebook
2. 75% of men are on Facebook

1. 25% of women are on Twitter

2. 24% of men are on Twitter

1. 38% of women are on Instagram

2. 26% of men are on Instagram
Market Research
Competitor Analysis
■ Facebook has about 2.1 billion users
■ Twitter has about 330 million users
■ You Tube has about 1.5 billion users
■ Facebook, Twitter, and YouTube have help pages about how to spot
cyber bullying and then how to deal with it.
■ Facebook and Twitter have accounts dedicated to preventing cyber
bullying
■ YouTube’s site also has videos about cyber bullying
Advertising Placement
■ Facebook and YouTube advertise their social media sites
■ Facebook uses more traditional forms of advertisement
■ Facebook also had a TV advertisement for ‘Live Video Streaming’
■ YouTube advertises on their own site – 6 second advert before the main
video
 Hard-Hitting Facts and Statistics
■ 1 in 3 people that use the internet are children
■ Within 12 months, help lines saw a 77% increase on cyber
bullying reports
■ 25% of the people surveyed admitted that they had also been
physically followed by the person
■ 81% of young people think bullying online is easier to get away
with than bullying someone in person
■ Girls are twice as likely to be cyberbullied than boys
■ 30% of victims have turned to self harming
■ 30% of children who have been bullied have suicidal thoughts
■ 10% of children have attempted to take their own lives due to
bullying
Evaluation
What is important to think about
■ The different types of cyber bullying
■ The effects of cyber bullying
■ The actions that need to be taken to prevent cyber bullying
■ Who is really at fault with cyber bullying
What research will be useful for the documentary
■ Facebook is the most popular social media site
■ 1 in 3 people that use the internet are children
■ 30% of victims have turned to self harming
■ 10% of children have attempted to take their own lives due to
bullying
■ Girls are twice as likely to be cyberbullied than boys
Final Pitch
Why choose my documentary?
■ It is worth while
■ It will be going over a current and relevant topic
How will it benefit the public?
■ It can give people more insights into who is more at risk
■ Advise on how to deal with cyber bullying will be given
■ It may mean that people start to take cyber bullying more
seriously
■ If the people who run the social media sites see the
documentary, they may be more inclined to make changes to
the sites
Is it a worth-while topic?
■ Cyber bulling is likely to get worse as more people use social
media
■ It is a topic that needs to be taken more seriously
Thank you For Listening