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To cite this Article Cannon, Peter R. , Hayes, Amy E. and Tipper, Steven P.(2010) 'Sensorimotor fluency influences affect:
Evidence from electromyography', Cognition & Emotion, 24: 4, 681 — 691, First published on: 12 June 2009 (iFirst)
To link to this Article: DOI: 10.1080/02699930902927698
URL: http://dx.doi.org/10.1080/02699930902927698
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COGNITION AND EMOTION
2010, 24 (4), 681691
BRIEF REPORT
Peter R. Cannon
Bangor University, Bangor, and University of Plymouth, Plymouth, UK
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Fluency of visual processing induces affective responses, with easier-to-process stimuli being
preferred (Winkielman & Cacioppo, 2001). The present study extends this research to the motor
domain by investigating the effect of sensorimotor fluency on affective reactions to objects in a
categorisation task. In fluent stimulusresponse (sr) trials, grasp-compatible objects were presented
on the same side of the screen as the response hand; in non-fluent trials, grasp incompatible objects
were presented on the opposite side of the screen to the response hand. Affective responses were
measured implicitly using face muscle activity (electromyography). As predicted, participants
exhibited greater cheek muscle activity (associated with smiling) in trials with sr compatible
responses compared with incompatible responses. These findings support hedonic models of fluency
in which fluent processing elicits direct emotional experience, and suggest that models of hedonic
fluency should take into account the integration of the motor system in visual processing.
Within psychology there has been a history of targets. One explanation for this effect is based
investigating the relationship between perceptual on fluency of perceptual processing: repeated
processing and the emotional evaluation of exposures facilitate stimulus processing, and this
objects. For example, in the mere exposure effect increased perceptual fluency results in a more
(Zajonc, 1968), increased frequency of exposure to positive affective rating of the target (Bornstein &
objects produces more positive evaluations of D’Agostino, 1994). That is, it has been proposed
Correspondence should be addressed to: Peter Cannon, School of Psychology, University of Plymouth, Plymouth PL4 8AA,
UK. E-mail: peter.cannon@univ.bangor.ac.uk
This research was supported by Economic and Social Research Council grant RES-000-23-0429 awarded to SPT and AEH.
This study was designed and data were collected at Bangor University. The manuscript was written at Bangor University and
the Universtiy of Plymouth. Peter Cannon is now at the University of Cambridge.
We thank Mike Tucker, Piotr Winkielman, and two anonymous reviewers for their comments on this manuscript.
# 2009 Psychology Press, an imprint of the Taylor & Francis Group, an Informa business 681
http://www.psypress.com/cogemotion DOI:10.1080/02699930902927698
CANNON, HAYES, TIPPER
that our emotion systems are sensitive to the the stimulus and the required response that leads
dynamics of cognitive processes, and that factors to the stimulusresponse (sr) conflict, with faster
that result in faster and more efficient processing reaction times and more accurate responses when
will increase positive affective responses. Support- the grasp-compatible features of the stimulus
ing this theory, other manipulations that facilitate match the required response (e.g., Symes, Ellis,
object perception besides prior exposure have been & Tucker, 2005). For example, Tucker and Ellis
shown to influence affective responses. For ex- (1998) demonstrated that when judging whether a
ample, subliminal priming, high figureground range of graspable objects (e.g., a frying pan) were
contrast, and longer viewing time have all been inverted or not, responses were faster and more
demonstrated to increase positive affective ratings accurate if the handles of the pans were oriented
(Reber, Winkielman, & Schwarz, 1998). toward the response hand. As with the Simon
Research investigating the relationship be- effect, the grasp affordances appear to be auto-
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tween processing fluency and affect has primarily matically computed, in the sense that they are not
focused on the fluency of perceptual processes. relevant to the participant’s main task goals.
However, the visual system is highly integrated These sr compatibility procedures were com-
with other neural systems, including the motor bined in the present study so that participants
system. Evidence for the integration between responded to objects under two different condi-
vision and action has been demonstrated in tions. The first was the sr compatible response
studies of patient behaviour (e.g., Goodale, condition in which the stimulus object was
Milner, Jakobson, & Carey, 1991; Humphreys, presented on the same side of the screen as the
Riddoch, Forti, & Ackroyd, 2004); additional response key and the object’s handle was oriented
evidence is provided by experiments that manip- towards the response hand. The second condition
ulate task-irrelevant features of stimuli, such as was the sr incompatible response condition, in
the Simon effect (Simon & Small, 1969), or object which the stimulus object was presented on the
affordances (Tucker & Ellis, 1998). Owing to opposite side of the screen to the response key and
the reciprocal relationship between vision and the object’s handle was oriented away from the
action, it is logical to assume that the fluency of response hand. As with previous Simon effect and
perceptual processing can be more broadly con- object affordance experiments, the sr compatible
strued as the fluency of the sensorimotor system. condition was predicted to facilitate responses
If this is true, then varying sensorimotor fluency compared to the sr incompatible condition,
by manipulating the ease of response toward resulting in faster and more accurate responses.
objects should also influence affective responses Participants’ affective responses were measured
to these same objects. using two techniques: an explicit measure and an
In the Simon effect, responses to stimuli implicit measure. Explicit affective ratings were
are faster and more accurate if the stimulus and only collected in the final block of trials at the end
required response are spatially compatible of the experiment using a liking scale (see Bayliss,
and slower and less accurate when the stimulus Paul, Cannon, & Tipper, 2006, for a similar
and response are spatially incompatible (Hommel, procedure). Affective responses were measured
1995; Simon & Small, 1969). This is the case implicitly by recording facial muscle activity using
even when the spatial location of the stimulus is electromyography (EMG) during the speeded
irrelevant to task demands. For example, when response task. This technique measures the elec-
reporting the colour of a stimulus with left and trical activity relating to muscle tension and can be
right key presses, responses are faster when used to assess the expressions of emotion, with
responding with the right hand if the stimulus is higher electrical activity being related to greater
presented on the right side (near the responding muscle activity. As with previous electromyo-
hand). In the object affordance effect it is the graphic investigations of fluency, the activity of
conflict between the grasp-compatible features of the zygomaticus major cheek muscle, associated
result as supporting the common view that master CRT viewed at approximately 50 cm. The
positive and negative affect are subserved by stimulus set consisted of images of 28 household
separable systems, and, moreover, as indicating objects, 14 associated with the kitchen and 14
that perceptual fluency selectively acts on the associated with the garage. Each original photo-
positive affect system. In contrast, Topolinski, graph was converted into a black and white image,
Likowski, Weyers, and Strack (2009) found and then selectively re-coloured using the colour
effects in both zygomaticus and corrugator balance tool in Adobe Photoshop to create four
muscles in more complex tasks examining se- different coloured variants (blue, green, red, and
mantic associations between word triads. It was yellow); these photographs were then horizontally
assumed that the sensorimotor processes in the mirrored to create eight different exemplars of
present task were more similar to the simple each object. Each participant responded to a left-
perceptual tasks of Winkielman and Cacioppo handed and right-handed version of each object,
(2001). If this proved to be true, then sr one version was always sr compatible, and a
compatibility would selectively increase zygoma- different coloured version was always sr incom-
ticus activity in the absence of an effect for patible. This resulted in 56 objects in each block.
corrugator activity. The colourcompatibility pairing for each object
This is the first study to test whether remained consistent throughout all five blocks for
sensorimotor fluency evokes positive affect mea- each participant, although the colourcompatibility
sured implicitly using EMG. Importantly, muscle pairings were randomised between participants.
activity was recorded in the earlier blocks of the For example, a single participant would encounter
experiment before the explicit liking rating task the same 56 objects in all 5 blocks of the
was introduced. In this way, any EMG effects experiment. If they responded to a blue sr
associated with sensorimotor fluency reflected compatible coffee mug and a red incompatible
affective reactions actually experienced during coffee mug in the first block, then the sr
the execution of the responses. This avoided compatible coffee mug would always be blue in
the remaining four blocks and the sr incompa-
the alternative possibility that arises when sub-
tible coffee mug would always be red.
jects give explicit liking ratings to the stimuli,
namely that EMG effects might be a conse-
quence of making the explicit affective judge- Design
ment, which could produce an apparent effect of The sr compatibility (and resulting sensorimotor
fluency simply owing to task demands rather fluency) of the response was determined by both
than to any experienced affective responses to the orientation and location of the target stimulus.
fluency. In the sr compatible conditions, objects were
presented on the same side of the screen as the and were not aware that facial muscle activity was
response hand and the object’s handle was grasp being recorded.
compatible, and in the sr incompatible condition Within the first four blocks the procedure was
the object was presented on the opposite side of as follows. Participants initiated trials by pressing
the screen to the response hand and the object’s the spacebar. Following a 250 ms blank screen, a
handle was oriented away from the response fixation cross was displayed in the centre of the
hand. The present study did not attempt to cross screen for 1500 ms; an image of a kitchen or garage
the Simon and object affordance effects, and object then appeared to the right or left of the
always used these conditions combined (i.e., both fixation cross for 300 ms followed by a blank screen
compatible or both incompatible). Key mappings for 1700 ms. The categorisation response could be
were counterbalanced across participants. made within the 2000 ms following stimulus onset
There were 56 trials in each block, which and immediately after the end of the blank screen
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consisted of 28 repeats of the 2 sr conditions, for feedback regarding the accuracy of the response was
a total of 280 trials over 5 blocks. Blocks were provided by one of two audible tones that signified
deliberately short to ensure that participants did correct or incorrect responses. To end the trial, a
not become bored during the experiment as this blank screen was displayed for 250 ms followed by
would result in yawning and inattention. the message ‘‘relax’’ that was displayed for 2000 ms.
This procedure is displayed in Figure 1, left panel.
The procedure for block 5 was identical to that
Procedure
of the first four blocks until the accuracy feedback
After giving informed consent, the participant was was given. Following the blank screen after
fitted with the EMG electrodes, as described accuracy feedback, the trial stimulus was redis-
below. A cover story of ‘‘recording brain activity’’ played but with a liking scale in the centre of the
was implemented to prevent participants from screen (see Figure 1 right panel). The participant
realising that their facial muscle activity was being was asked for a rating from 1 to 9 of ‘‘How much
recorded. Participants were debriefed at the end did you like that object?’’ with 9 at the top of the
of the experiment including the nature of the scale and the label ‘‘Like very much’’ and 1 at the
electrodes, and these were demonstrated so that bottom of the scale and the label ‘‘Don’t like at
participants could see their facial muscle activity on all’’. This value was reported verbally and entered
screen. This also gave the experimenter an oppor- by an experimenter blind to the condition on a
tunity to assess whether the EMG apparatus separate keyboard.
was measuring muscle activity correctly. No parti-
cipants guessed the purpose of the electrodes or
EMG recording
the nature of the experimental hypothesis.
In blocks 14 participants were asked to Facial muscle activity was recorded from the zygo-
categorise with left and right key presses pictures maticus major (cheek) and corrugator supercilii
of everyday objects as either belonging in the (brow) muscles using pairs of silver/silver chloride
garage or belonging in the kitchen. Participants electrodes on the left side of the face. Electrode sites
were instructed to respond as quickly and as were cleaned with alcohol swabs and prepared
accurately as possible. In block 5 there was an by rubbing electrode gel into the contact site
additional task; this was to rate how much they (Fridlund & Cacioppo, 1986). After the electrodes
liked the object that they had just categorised. The were attached, the participant had their visual
key feature of this design is that participants were acuity and colour vision tested and completed the
not aware that they would be asked to rate the Autism-Quotient questionnaire (Baron-Cohen,
objects while responding in the first four blocks Wheelwright, Skinner, Martin, & Clubley, 2001)1
1
The AQ data was not used in the current study, but was collected for participant selection in other studies.
Figure 1. Left: a compatible response to a garage item taken from blocks 14. Facial EMG activity was recorded for 2500 ms starting from 500 ms prior to stimulus onset. Right: the liking
scale presented after each response in block 5.
685
CANNON, HAYES, TIPPER
while the experimenter waited for the muscle responses, F(1, 23)4.88, p.04. Response
activity to settle to baseline level (this took speed reduced across blocks, F(4, 92)30.67,
approximately 10 minutes). pB.001, independent of the Compatibility factor
Electromyographic activity was recorded using (p.24). Also as predicted, categorisation errors
a BIOPAC MP100 system with two EMG100C were less for Compatible (M3.1%, SD3.6)
electromyographic amplifiers at a sampling fre- than Incompatible (M4.9%, SD6.4) response
quency of 2 KHz. Raw EMG data were filtered trials, F(1, 23)4.80, p.04. As with the
online with a high pass filter at 10 Hz, a low pass response speed data, performance improved across
filter at 500 Hz, a notch filter at 50 Hz, and were blocks, F(4, 92)2.85, p.03, and matching the
amplified by 5000. These data were then RT data there was no interaction of Block by
integrated, rectified, and recorded onto the hard Compatibility (p.46).
disk for offline analysis. These recorded data were
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remains an open issue as to whether effects of changes in explicit liking ratings due to perceptual
motor fluency can be detected in both corrugator fluency without any reference to the affect system.
and zygomaticus muscles. Further work, perhaps Rather, participants experience a change in pro-
requiring more complex and effortful processing, cessing fluency, and then attempt to explain this
might detect corrugator effects. experience via the explicit task demands of
It is interesting to observe that compatible evaluating the stimuli. In this account there is
objects were not explicitly liked more than no direct emotional experience, only a subsequent
incompatible objects. A similar experiment in- reinterpretation in terms of possible emotions.
vestigating gaze cueing (Bayliss et al., 2006) The present data cannot be explained in this way.
successfully reported an explicit liking effect for Furthermore, the lack of an effect when liking was
objects that were the target of an eye gaze. This measured with an explicit Likert scale also does
study used the same stimulus set as the present not support this account; these data therefore
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study, over six blocks, with explicit ratings made support the hedonic model, in which fluency
in the final block using the same rating scale as produces a direct affective experience (Reber
the present study. This suggests that the lack of an et al., 1998; Winkielman & Cacioppo, 2001;
explicit liking effect was not a methodological Winkielman, Schwarz, Fazendeiro, & Reber,
artefact, and may demonstrate an implicit affec- 2003).
tive process. Positive affect may not have been In the perceptual domain, it has been proposed
consciously accessible using the present explicit that the function of a fluency-related affective
measure, although this is not to suggest that it will signal is to provide information about the state of
not influence subsequent behaviour. Therefore processing and the environment, and to act as a
the lack of effect when explicit verbal reports are reward that might facilitate continued cognitive
required does not challenge the conclusion that processing (Winkielman & Cacioppo, 2001). In
efficient sensorimotor processing results in the the motor domain, affect evoked by fluent motor
experience of positive affect. actions likely acts as a reward that facilitates the
Although previous studies have shown that learning of optimal action patterns (Hayes, Paul,
sensorimotor fluency can affect decision processes Beuger, & Tipper, 2008). For example, positive
such as personal-trait assignments (e.g., Bach & affect following action execution may have
Tipper, 2007; Tipper & Bach, 2008), this is the important implications for sequence learning
first study to show that sensorimotor fluency findings (e.g., Willingham, Nissen, & Bullemer,
evokes positive emotions that can be detected 1989). In Willingham and colleagues’ work,
using direct recording techniques that do not participants were required to press a specific key
require conscious report. It is critical to note that whenever it was indicated by a corresponding
participants were unaware that their emotional light. Responses were faster when the pattern of
reaction was of any relevance to the experiment. responses follows a repeated sequence, even when
Their sole goal was simply to categorise objects as the participant was unaware that there was a
quickly and accurately as possible; during the four pattern. If positive affect such as occurred in the
blocks when EMG were recorded, they had no present study also occurs whenever participants
knowledge of the explicit liking rating task that make a rapid response in sequence learning tasks,
they would perform in the final block. Therefore then it is possible that this positive affect acts as
we can be confident that we are detecting an internal source of positive reinforcement for
emotional responses that are implicit and not that behaviour, moderating efficient sequence
affected by task demands. This is of importance as learning. That is, we may detect small changes
it challenges accounts that argue that processing in our cognitive processes through affective feed-
fluency does not directly affect emotional reac- back and these positive feelings guide the devel-
tions. For example, as reviewed by Winkielman opment of efficient behavioural patterns. This has
and Cacioppo (2001), some models account for been described as the feeling-as-information
heuristic (Schwarz, 1990), and in the current psychophysiological and individual differences
study we hypothesise that this helps the system approaches. Personality and Social Psychology Bulletin,
detect subtle differences in sensorimotor fluency, 27, 889898.
and adapt behaviour appropriately. Hayes, A. E., Paul, M. A., Beuger, B., & Tipper, S. P.
(2008). Self produced and observed actions influence
In summary, the data presented here support
emotion: The roles of action fluency and eye gaze.
previous studies in which ease of perceptual
Psychological Research, 72, 461472.
processing results in the direct experience of Hommel, B. (1995). Stimulusresponse compatibility
positive affect. These findings also extend pre- and the Simon effect: Toward an empirical clarifica-
vious research into fluency by demonstrating that tion. Journal of Experimental Psychology: Human
efficient action increases positive affect. Perception and Performance, 21(4), 764775.
Humphreys, G. W., Riddoch, M. J., Forti, S., &
Manuscript received 20 February 2008 Ackroyd, K. (2004). Action influences spatial per-
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Revised manuscript received 25 February 2009 ception: Neuropsychological evidence. Visual Cogni-
Manuscript accepted 18 March 2009 tion, 11(23), 401427.
First published online 12 June 2009 Reber, R., Winkielman, P., & Schwarz, N. (1998).
Effects of perceptual fluency on affective judge-
ments. Psychological Science, 9(1), 4548.
Schwarz, N. (1990). Feeling as information: Informa-
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