HUMANS & ROBOTS

PREDICTABLE NEW BUSINESS ACQUISITION

www.humansandrobots.io
GET THINGS DONE
01. GLOBAL NETWORK OF ON-DEMAND
JOURNALISTS & SALES CONSULTANTS
02. SALES CAMPAIGNS THAT WORK
03. ANALYTICS, REPORTING & MACHINE LEARNING
FOR IMPROVED CONVERSION RATES
OVER 98% OF TOP-LEVEL DECISION MAKERS DO
NOT RESPOND TO COLD OUTREACH OF ANY KIND.
THIS INCLUDES EMAIL, COLD CALLS, RETARGETED
ADS, AND SOCIAL MARKETING. WE LEVERAGE A
NETWORK OF ON-DEMAND CONSULTANTS AND
JOURNALISTS TO TAKE IN-PERSON MEETINGS
AND CLOSE SALES FOR OUR CLIENTS. AT A
FRACTION OF THE COST OF MAINTAINING A
BUSINESS DEVELOPMENT TEAM, OUR CLIENTS
GAIN PREDICTABLE AND SCALABLE NEW
BUSINESS AROUND THE WORLD.
 THE SERVICE

SALES CONSULTANTS MANAGED ANALYTICS &

& JOURNALISTS CONVERSATIONS REPORTING

.01 .02 .03

HOW IT WORKS
01. PURCHASE TIME
02. CHOOSE YOUR
MARKETS
03. GROW YOUR SALES
 BASIC

Pricing
$
1.49
/minute

/minute
Scalable pricing and flexible + 10% of Sales Revenue

contracts allow our clients to

build sales on any budget. UNLIMITED, MANAGED RELATIONSHIPS

INDUSTRY ACCESS

DATA COLLECTION & SCHEDULING

ANALYTICS & REPORTING

 I. INDUSTRY EXECUTIVES
01. Enriched Contact Data Collected
02. Journalist Media Campaign Initiated
03. Interviews Set with Primary Decision
Maker Executives

ENGAGEMENT II. JOURNALISTIC MEDIA

01. Independent Journalists Interview

TIMELINE 02.
Decision Makers
Content Produced
03. Decision Makers Referred to
Independent Consultants

III. SALES CURATION LEVEL I

01. Independent Consultants Assess Real
Need
02. Opportunities Passed to Primary Sales
Consultants (PSC)
03. Non-Buying Prospects’ Relationships
Managed
 IV. SALES CURATION LEVEL II
01. Primary Sales Consultant Meets with
Decision Maker
02. Needs Assessed, Questions Answered,
Relationship Developed for Sale
03. Technical Q&A Meeting Set with Client
Team
“ Before anything else,
preparation is the key to
success ” V. NEW CLIENT ONBOARDED
01. Primary Sales Consultants and Client
Teams Take Final Meetings
02. Technical Questions Answered
03. New Businesses Onboarded
04. Sales Commission Collected
Explained
Industry Executives
One of the primary issues
facing business owners today
is gaining access to primary
decision makers. We begin
with highly-enriched data
collection and then leverage a
network of journalists to
initiate new campaigns with
dramatically- higher response
rates than other forms of
outbound marketing.
Journalistic Media
Journalistic media leads to
higher response rates than all
other forms of marketing; it
also creates lasting
relationships. Our network of
independent journalists
interviews primary decision
makers to assess sales
viability for indirect business
referrals or continued
relationships.
Sales Curation Level I
Executives with immediate
need are referred directly to
an independent business
consultant for
initial needs assessments
meetings. These short
meetings are used to
determine realistic sales
viability for a direct business
referral.
Sales Curation Level II New Business
Sales qualified leads (7+/10)
are referred directly to client
company’s Primary Sales
Consultant (PSC). The PSC
initiates a formal sales
process in person or via web
conference. PSCs create a
relationship with the buyer,
develop a shared vision, and
manage high-value sales.
Executives are then
introduced directly to the
client company for any
technical Q&A that is outside
of the scope of Primary Sales
Consultant. Questions are
answered, relationship with
client company is built, final
sale is concluded, and new
client is onboarded. We
collect our commission.
 COMPETITION

UNIVERSAL AVENUE FREELANCER UPWORK

- Direct on-demand salesforce - Freelancing marketplace - Outsourcing marketplace
- $10M USD in Series A - $37.5M USD in Series B - $168M total investment
- Based in Stockholm, Sweden - Based in Sydney, Australia - Based in Mountainview, CA

Key Differentiation Key Differentiation Key Differentiation

- No Demand Generation Tool - Not sales/business development - Non-curated sales/business
- Low-Value (in-person, focused development focused
unprompted), door-to-door sales - High disparity in quality - Generalist marketplace for
outsourcing
 MARKETS

$933B $183B 58%

IT Services Spending Direct Sales Marketers plan to increase lead
in 2017 Industry generation budget next year

That figure is predicted 71% of companies say 53% of marketers say half their
to grow to over $1 closing more deals is budget or more is allocated to lead
trillion by 2019 their top selling priority. generation
Four Year
Revenue
Projections

WE ANTICIPATE STEADY GROWTH OVER THE FIRST FOUR YEARS,

CONDITIONED BY HIGH MARKET DEMAND AND RELATIVE
SCARCITY OF DIRECT COMPETITORS. GROWTH FIGURES
ACCOUNT FOR COSTS OF INTERNATIONAL EXPANSION
Startup
CONDENSED STARTUP EXPENSES COST

MARKETING/PROMOTIONAL EXPENSES $153,500

Expenses
LOCATION/ADMINISTRATION EXPENSES $60,500

APP DEVELOPMENT (ANDROID & IOS) $53,000

EMPLOYEE SALARIES $172,000

LEGAL EXPENSES $10,000

CONTINGENCY FUND $25,000

TOTAL EXPENSES $474,000

WE ARE RAISING $477K IN SEED FUNDING TO INCREASE

CURRENT GROWTH ACCELERATION.
 Leadership Team
New York & Warsaw

Michael Looney Stefan Tompson Matt Edmund

CEO CMO VP of Sales
 Investment Contacts
Humans &
Robots Mike Looney, CEO
e. mike@humansandrobots.io
www.humansandrobots.io
p. 970.682.3668
sk. mloons

Stefan Tompson, CMO

e. stefan@humansandrobots.io
p. +48.730.901.993
sk. stefan.tompson