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Why benchmark? With whom can you benchmark? What can you bench-
mark?
There are three types of benchmarking:
Benchmarking can help you…
• Process benchmarking involves identification
• Analyze and improve your processes. of best practices.
comparative data from similar units within Phase One: Identifying and examining your own
your organization. While this may be the easi- processes.
est, data may be limited.
• Which processes are most critical to your
• Benchmarking with competitors involves com- success?
parison with similar organizations in the same
field. Data collection may be difficult, but • Which processes provide the greatest opportu-
American Productivity and Quality Center’s nities for improvement?
Benchmarking Code of Conduct (see Addi-
tional Resources below) may facilitate the ex- • How are these processes currently performed?
change of information. Can you map the processes?
• What ideas for new approaches, services, or • A willingness to learn from others
products are triggered by what you learn about
other organizations’ approaches? • A long-term approach