Académique Documents
Professionnel Documents
Culture Documents
Contents
01
Introduction 4
About Mason Frank 5
In Numbers 6
02
Survey Methodology 8
Key Findings 9
Survey Demographics 10
03
Experience & Certification 12
Skills - Salesforce® Trailhead 14
Working with Salesforce ®
16
Spotlight on Products 18
Diversity 20
Sentiments on the Salesforce® Ecosystem 22
Movement 24
Benefits 26
Contractor & Freelance Focus 27
Salary Tables 28
04
Testimonials 34
Mason Frank International Salesforce® Salary Survey 2018
©2018 Frank Recruitment Group. All Rights Reserved Candidate Search 38
5 Mason Frank International Salesforce® Salary Survey 2018 6
Mason Frank International’s annual Salesforce than any other recruitment agency.
James Lloyd-Townshend
Chief Executive Officer
Frank Recruitment Group
7 Mason Frank International Salesforce® Salary Survey 2018 8
Access
to more than
IN NUMBERS By understanding your business, culture and your needs, we are able to deliver
applicants who best fit your organization, with 85% of candidates staying in their current
position for over two years. We only introduce organizations to shortlisted candidates
who have been educated on your business, want to work with you and possess the
190,000 Mason Frank International
right technical, cultural and interpersonal skills. Our processes are carefully streamlined;
so much so that the majority of candidates we put forward are invited to interview.
We achieve this by working closely with both candidates and clients to maintain and
has a strong track record exceed our excellent levels of customer service and satisfaction.
across the entire Salesforce
Each response has been validated using robust statistical analysis and automated
data validation rules in order to be included in the results set. Any data profiles
Salesforce Trailhead - page 14
that do not pass our validation rules and statistical analysis, or that are deemed
questionable, incomplete, or duplicate were removed in order to provide meaningful
results.
96%
96% of survey respondents who
This data has been winsorized to produce a tighter mean salary; however, no are Trailhead users stated that they
adjustments have been made to industry, location or employer type which may have hold at least one Trailhead badge.
an impact on the figures quoted.
In some freelance cases, a range has been quoted to account for fluctuations based
on seniority, industry, and location. The level of seniority for permanent salaries is
split into junior, medium, and senior, and is based on years of experience in working
with Salesforce®.
Diversity - page 20
44%
44% of female respondents believe
Breakdown of Data Points that men are rewarded a comparatively
greater salary than women.
Number of Registered Vacancies ....................................................... 22,022
33%
33% of Salesforce® professionals
plan to leave their current
employer in the next 12 months.
11 Mason Frank International Salesforce® Salary Survey 2018 12
SURVEY DEMOGRAPHICS
Geographical Split of Survey Results Employment Status Employer Type
57% 2%
United Kingdom Italy
12% 2%
Permanent - Full Time 86% Partner / Solution Provider /
38%
Consultancy
Permanent - Part Time 1%
India Poland End User / SFDC Customer 52%
Freelance / Contractor 9%
Other
6%
4%
Australia Spain
4% 1% Consultancy
9%
Hospitality & Travel
2%
EXPERIENCE
& CERTIFICATION
Total Years of Experience Salesforce Experience Top 10 Salesforce Certifications
1 2 3
Platform Sales Cloud®
Administrator
App Builder Consultant
Salesforce Certifications
certifications for
Being certified would give me leverage their employees
when negotiating.
Administrator / Houston, USA
compensation.
Business Analyst / Idaho, USA
15 Mason Frank International Salesforce® Salary Survey 2018 16
SKILLS
Salesforce Trailhead
How many Trailhead badges do you hold?
interactive, online tutorials. As you earn Salesforce® Trailhead badges you can reach a
9% 18%
number of Trailblazer ranks, from Scout to Ranger.
49% of respondents told us how many badges they held, with Adventurer being
the most common Trailblazer rank. See our graphic on the opposite page for a full
50 Badges
breakdown of ranks held by respondents.
15% 10 Badges
What our respondents said:
5 Badges
27%
I love Trailhead! It is very exciting to be able to learn so much about 14%
Salesforce® on your own, gain skills on different components, and
apply that knowledge on different projects.
Administrator / Atlanta, USA
1 Badge
I didn’t know how much Salesforce® could do outside of Sales Cloud
until I went through Trailhead. I am excited to learn everything it can 13%
do and the opportunities that will arise from gaining this knowledge.
Internal Functional Consultant / Toronto, Canada
None
4%
17 Mason Frank International Salesforce® Salary Survey 2018 18
Not sure 3%
71% of partner respondents expect the number of 79% 48% 37% 29%
Salesforce projects to increase over the next year,
Salesforce®
Sales Cloud®
Lightning
52% 40% Over the last year, the top three CRM vendors from which
employers have migrated were Microsoft Dynamics CRM,
Service Cloud® Marketing Cloud Oracle Siebel, and SAP CRM.
42% 33%
19 Mason Frank International Salesforce® Salary Survey 2018 20
Lack of budget (43%), the perceived cost outweighing the benefits (33%) and a lack
custom applications at their current employer. of internal knowledge and/or skills (17%) were reported as the main objections to
adopting Wave Analytics.
21 Mason Frank International Salesforce® Salary Survey 2018 22
DIVERSITY
Breakdown by Gender Do you feel valued at work?
44% of female
1.6% did not specify their gender, respondents believe men
whilst 0.4% of respondents
identified as transgender. NO are rewarded a greater
YES
salary than women
Female Male
Globally, there was a
smaller proportion of female 82% 18% despite being of equal
skill and experience.
28% 70% respondents this year (28%)
compared to last year (33%).
Sentiments on Company Diversity Do you feel your employer is an equal rights employer?
78% 39% Yes, but I would like better childcare and maternity options
17%
Feel that the company they work for Do not feel that there is an equal
is gender diverse with both genders balance of male and female
being equally represented. representation at senior board level.
Equal Rights
Employment
HALF of all respondents reported that their company
workforce includes people with a disability. Respondents commented in
our open ended responses
that there is a lack of female
leadership and management;
women need to be seen
83% 53%
more across executive and
managerial positions in
Salesforce® teams.
Reported that their employer has Stated that their employer has clear Employers: take note!
a workforce of various cultural policies to support people of different
backgrounds. gender identities.
23 Mason Frank International Salesforce® Salary Survey 2018 24
SENTIMENTS ON THE
SALESFORCE ECOSYSTEM What our respondents said:
45% 21% 34% I believe Salesforce® is the leader of cloud systems. Reliability is
the most important feature. It's not a closed system and it’s easy
to get technical information about Salesforce®. Therefore, it's
Of the 21% who answered ‘No’, one third had not heard of easy to understand what Salesforce® does for both customers
Salesforce® Ohana, whilst 10% believed it was only relevant and professionals. Salesforce® supports technical experts. So, the
to Salesforce® employees.
Salesforce® professional community can grow rapidly.
Business Analyst / Turkey
37%
to continue diving deeper into
19% 17% the Salesforce® ecosystem and
continue learning and growing.
Administrator / North Arlington, USA
Salesforce.com 3%
Success Community 3%
25 Mason Frank International Salesforce® Salary Survey 2018 26
MOVEMENT
Top Five Countries Respondents Would Relocate To Years Spent Working for Do you expect to be working
Current Employer for your current employer in
12 months’ time?
4
2
5 YES
1
67%
1 United States
2 United Kingdom
3 0 - 3 years 74%
3 Australia NO
4 - 6 years 14%
4 Canada
7 - 10 years 7% 33%
5 Germany More than 10 years 5%
1 2 3
Lack of Lack of Need new
career/promotion salary/earnings
1 Salary 2 Culture prospects increase
challenges
68%
Yes No Not
Trainer 108,025 117,839 132,018 110 - 150 Developer / Programmer 119,719 141,626 165,812
Technical Architect 147,708 159,826 171,278
Marketing Driven
SAN FRANCISCO, CA
Marketing Automation Consultant 72,827 95,281 110,256 87 - 125
Administrator 107,607 115,975 133,994
Email Marketing Specialist 55,210 76,747 85,488 58 - 86
Business Analyst 111,615 127,887 140,756
Marketing Operations Specialist 76,689 95,815 105,393 59 - 90
Consultant - Functional 115,900 139,041 158,748
Marketing Automation Specialist 71,517 82,251 102,013 -
Developer / Programmer 119,727 148,880 161,262
Technical Architect 141,217 152,107 181,801
31 SALARY TABLES SALARY TABLES 32
Technical Knowledge Driven Junior Mid Senior Range (p/d) Technical Knowledge Driven Junior Mid Senior
Consultant - Functional 45,302 56,692 66,798 500 - 690 Consultant - Functional 50,580 65,846 85,579
Consultant - Technical 50,359 60,983 72,566 500 - 690 Consultant - Technical 50,551 68,503 85,785
Consultant - Technical & Functional 51,382 63,571 70,235 500 - 690 Consultant - Technical & Functional 53,213 73,561 87,733
CRM Manager 42,884 55,522 70,162 250 - 440 CRM Manager 62,648 71,113 85,899
Developer / Programmer 47,037 60,694 75,655 500 - 690 Developer / Programmer 55,734 68,295 80,887
Pre-Sales Consultant 45,500 55,555 66,843 -
Pre-Sales Consultant 55,933 64,590 80,981
Administrator 34,756 40,426 50,297 250 - 440
Administrator 38,732 48,041 63,101
Functional Lead 55,777 65,995 77,265 560 - 690
Solution Architect 64,847 90,615 113,449
Technical Architect 86,481 104,485 125,915 625 - 940
Technical Architect 75,636 100,654 120,224
Solution Architect 61,123 70,479 91,534 625 - 875
Tester 45,517 52,483 60,955 310 - 500 Experience Driven
Experience Driven
Project Manager - 76,123 91,609
Project Manager 60,744 82,797 98,497 565 - 875 Business Analyst 48,526 55,679 80,628
Business Analyst 42,429 55,778 62,321 500 - 690 Programme Manager - 83,117 104,472
Marketing Driven
FRANCE AUSTRALIA
Position Permanent (€) Freelance (€) Position Permanent ($)* Freelance ($)
Technical Knowledge Driven Junior Mid Senior Range (p/d) Technical Knowledge Driven Junior Mid Senior Range (p/d)
Consultant - Functional 38,363 45,579 53,845 480 - 780 Consultant - Functional 115,687 130,624 150,231 950 - 1,200
Consultant - Technical 40,333 50,503 58,785 480 - 780 Consultant - Technical 120,739 140,778 160,254 950 - 1,250
Consultant - Technical & Functional 38,674 48,257 56,733 720 - 840 Consultant - Technical & Functional 125,946 145,994 165,635 1,000 - 1,250
Developer / Programmer 41,657 51,746 60,411 540 - 780 CRM Manager 110,386 125,915 140,912 -
Administrator 38,312 45,335 56,251 480 - 660 Developer / Programmer 120,769 140,317 160,247 1,000 - 1,350
Technical Architect - 80,599 97,583 720 - 840 Administrator 84,258 118,247 130,651 800 - 1,100
Solution Architect - 60,665 75,139 780 - 960 Technical Architect 160,537 210,791 250,944 1,200 - 1,500
Tester - - - 480-600 Solution Architect 150,531 170,554 190,319 1,200 - 1,450
Project Manager 49,251 55,965 68,550 720 - 840 Project Manager 120,689 145,574 170,888 1,100 - 1,400
Programme Manager - 95,983 98,798 840 - 1,080 Business Analyst 110,561 125,862 140,543 950 - 1,200
Business Analyst 38,583 48,386 63,817 480 - 780
Sales Driven
Marketing Cloud Consultant 40,419 51,983 60,799 840 - 1,080
Sales Operations 51,826 65,292 81,859 -
Practice Lead 220,575 260,961 300,398 -
* Excluding superannuation
35 Mason Frank International Salesforce® Salary Survey 2018 36
TESTIMONIALS
“Without hesitancy, I can say we are VERY happy “Our consultant was professional, responsive and
we worked with Mason Frank.” understood all aspects of our business.”
Mason Frank fully understood our need for a Salesforce® expert to move us
When we first started the conversation of hiring a consultant, I expressed my
beyond our beginner skill levels. Our consultant was professional, responsive and
company’s apprehension due to previous negative experiences working with
understood all aspects of our business in hiring someone to take us to the next level.
recruiters. However, working with Mason Frank to find our new Salesforce®
It was a pleasure working with Mason Frank.
consultant was excellent and we are very happy that we did so as he was the perfect
addition to our team. Thanks so much for supporting us through this process and
helping us to grow our business! Ginger Simpson
Chief Operating Officer
Now without hesitancy, I can say we are VERY happy we worked with Mason Frank to amaZulu
find Ryan. He has been extremely responsive, knowledgeable and shows an all around
willingness to understand our business and what we hope to get out of Salesforce®.
Thanks so much to you and Ryan for helping us at Jillamy expand our Salesforce®
and to ultimately grow our business!
Meghan Kish
Assistant Manager of Sales and Marketing
Jillamy Inc., DBA Mode Transportation
David Samuels
I was particularly impressed by the speed with which Mason Frank was able to source
Chief Financial & Administrative Officer
candidates for the role - particularly as the role had been open for a month at the time. I
REDF
would definitely recommend them to anyone looking to hire a Salesforce® professional.
Roxanne McGrath
Talent Acquisition Manager
Cell Signalling Technology
37 Mason Frank International Salesforce® Salary Survey 2018 38
TESTIMONIALS
“Great service... quick and efficient turnaround “Mason Frank really understood the requirements
for interviews and follow-ups.” and culture fit that we were looking for.”
Excellent service provided by our consultant. I was impressed at the responsiveness of Mason Frank, from our initial conversation and
Great shortlist of candidates provided, throughout the hiring process. They really understood the requirements and culture fit
quick and efficient turnaround for that we were looking for.
interviews and follow-ups, and a
straight forward administrative I mentioned to my consultant if he meets any ‘stars’, to send them across and he made
process after successful candidate a great last minute addition which meant we saw two great candidates for the final
selected. round interviews... just a shame we couldn’t appoint them both! This demonstrated his
commitment to working on the role until it was filled, and not be complacent that we
Linda Maxwell were already scheduled to meet candidates he had put forward. For what was a difficult
Head of Technology & role for us in a direct search, your team have made it feel like a breeze!
Business Solutions
ICS Learn Joti Chana
Head of HR
“Our new hire was an amazing Fairtrade Foundation
find and I’m so happy to have
him on our team. Mason
Frank were very helpful “Mason Frank have delivered exceptional talent.”
throughout the process.”
We have worked with Mason Frank International for almost a year now and are
Lisa Ditto delighted with the work carried out so far. die.interaktiven GmbH & Co. KG are agile
Senior Salesforce Analyst business specialists that focus on business transformation and implementation of
Cybereason complex online strategy projects. Mason Frank International understand the high
standards and requirements that our company has and they have delivered exceptional
talent to help us deliver excellence to our customers.
Hendrik Adam
CEO
die.interaktiven GmbH & Co. KG
39 Mason Frank International Salesforce® Salary Survey 2018 40
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