WiFi Analytics: From
Location Presence to
Behaviour Insight
WiFi Analytics
Introduction
Regardless of the organisation you are in, retail, hospitality,
education, government or otherwise, insight into end-user
patterns and behavior while at your premises is increasingly
crucial to business planning. However, organisations often lack
end-user visibility once they have entered their premises. What if
you could use analytics gathered from end-user WiFi data to
increase profitability and business efficiency? What if data like the
path taken by the end-user, their dwell time at various locations,
who they interact with, and the patterns of behavior of repeat
versus first time visitors could be captured?
NCS’ WiFi Analytics module enables you to ingest WiFi data to
uncover and capture these valuable insights to improve your
understanding of end-user behaviour. This could be coupled with
advanced analytic models like predictive modelling and cluster
analysis to identify factors which affect end-user behavior, as well
as uncover specific patterns of behavior for the various segments
for custom targeting efforts. From these insights, it would allow
your business to better understand the end-user, and tailor
strategies to stay ahead of the competition.
Challenges
Increasing competition in every industry requires
better understanding of end-user behavior, yet
current data collection methods are very limited
Visibility on end-user is limited once they have
entered the premises
WiFi data is easily available but often underutilized
Solutions
IntelliSURF™ and WiFi Analytics
Product Highlights
Automatic and systematic approach to collecting
and analysing WiFi data
Develop deeper insight into segmented end-user
activity on premises. Insights gained would aid in
decision-making or strategic planning, so as to
administer the appropriate response in a timely
manner
Greater awareness of shifting trends and social
interactions within the premises
Cutting-edge algorithms to build highly effective
models
How It Works
The module extracts discrete WiFi usage data from end-user
mobile devices to detect unique visitors, their location and track FEATURES BENEFITS
end-user movements. The module is able to detect WiFi signals
based on signal strength measured from multiple access points, For Retail • Measure footfall and
and a large volume of data can be collected from each device Understand customer complete customer journey
multiple times during its time on the premises. behavior while in store. • Visualise new vs. repeat
customer patterns
• Target shoppers better by
The data collected is analysed to simplify the complex location understanding missed sales
data and deliver clear, meaningful insight to the property owner,
including dashboards on end-user behavior, advanced analytics
insights, and the ability to parse data by segment over any time For Transport • View peak usage times, and
Improve vehicle planning staff demand
frame or designated zone within the premises.
efficiency and passenger • Identify demographic type
satisfaction. usage and link to specific
events

For Hospitality
Solution Views
• Understand the number of
Understand guest guests using mobile devices

WIFI ANALYTICS
behavioural patterns. • View common dwell areas
• Discover amenity usage
patterns
• Compare and contrast
across various properties
/ Smart Toilet Analytics

For Facility Management • Measure footfall and

Identify employee
movement patterns and
interactions.
potential facility bottlenecks
• Visualise movement
patterns and social
interactions
• View common dwell areas
and meeting room usage

For Education • Understand room usage

Understand student/faculty patterns and device
behavior and interaction on prevalence
campus. • Visualise interactions
between students and
students with staff
• Correlate student behavior
Correlation of multiple factors such as number of associated with academic success
clients, total throughput, upstream/downstream traffic, etc. to
gain insights into WiFi usage.

The company, product names, images and pictures displayed are protected under copyright laws and owned by
their respective owners. Reg. No. 198101793G. Copyright © 2016 NCS Pte. Ltd. All Rights Reserved. 20160725NCS

A location-based graphic reading revealing an abnormally high

WiFi usage detected at 2am in the morning.

Interested to find out how NCS can help you gain insights
from WiFi analytics to aid decision-making or strategic
planning? Speak to us at surfnation@ncs.com.sg or
scan the QR code to visit www.ncs.com.sg/intellisurf to
find out more.

E surfnation@ncs.com.sg W www.ncs.com.sg