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Sustainable business practices have become a mandate operative function of any organisation. Right from the
conclusions of koyoto protocol of UNFCCC to recent pollution in Delhi city emphasizes every organisation has to follow
the business practices in such a way to reduce pollution and uplift the welfare of the society. Many conferences, debates
are conducted and bills are implemented across the world to protect the community welfare and environment
prosperity. Considering those inferences, the Department of Management Studies, Manonmaniam Sundaranar
University organizes many activities like mass rally which happened in February 2017, lectures, and debates, news
reviews in order to create awareness about sustainable business practices, environment friendly products, green
marketing initiatives, alternate sources and reengineering of minds. In line with that we are happy to inform and invite
you to “Second International Conference on Sustainable Marketing Strategies – Issues and Challenges” which is
scheduled on 14-15 December 2017 in our premises to discuss the possibilities and suggestions for better
implementation of sustainable practices. Corporate have started claiming that they are competitive by focusing on their
environmental conscious practices, customers have started thinking about preferring green products, Internal customers
have started cherishing their organization’s environmental practices, architects have started implementing
environmental friendly designs and more so the Governments have started considering the environmental friendly
proposals.
Since the conference focuses on disseminating the ideas and discussions, all the papers considered for presentation
will be published as conference proceedings with ISBN. We are also happy to inform you that the selected papers will
be double peer reviewed and published in leading UGC approved journals with ISSN.
Innovative strategies
Under these backgrounds the Department of Management Studies thought about considering this academic year
2017-18 to be environmental friendly year.
The idea is to convey this message to the public and the target groups for their ultimate benefits. We believe and also
live by the note “If one person changes, the world can be changed”. With this confidence, we cordially invite you to
participate in this conference to share your ideas. Come let’s change the world. Everything is possible.
Scholars Rs. 1000, Academics Rs. 2000, Corporate Rs. 2500, Foreign delegates USD 50
Important dates:
Last date to send extended abstract: 06 October 2017 (domscon17@gmail.com and pravimsu@gmail.com)
Notification of abstract acceptance: 13 October 2017
Sending of full paper: 13 November 2017
Dates of conference: 14-15 December 2017
Dr. P. RAVI
SECRETARY
ONBEHALF OF CONFERENCE TEAM
GUIDELINES FOR EXTENDED ABSTRACT SUBMISSION
The authors are requested to send their abstracts by following the guidelines as stipulated below to facilitate quick
process of review
The abstract should be of extended in nature. This may include title, statement of problem, objectives,
methodology, data analysis, findings, suggestions and the possible managerial implications
The paper may be conceptual or empirical in nature
Length of the extended abstract should be between 800 words and 1500 words
Front page should carry Title, Name of the author (s) and their complete affiliation (s) with contact details
The font used should of Times New Roman, Size 12 and with portrait page having 1 inch margins on all sides of
pages
Line spacing should be 1.5
All the tables and the pictures should be numbered
References should follow APA style
The extended abstract should be sent to (domscon17@gmail.com) and (pravimsu@gmail.com)
Please mention ICOSMS 2017 as the subject while sending e-mail for extended abstract submission and for any
clarifications
The authors are requested to send their full paper by following the guidelines as stipulated below to facilitate quick process of
review
The paper should contain title page with complete details of affiliation, statement of problem, objectives, methodology,
data analysis, findings, suggestions and the possible managerial implications
Authors should certify that their paper has not accepted or published elsewhere in any of the conferences or journals.
Length of the full paper should not be beyond 5000 words
Front page should carry Title, Name of the author (s) and their complete affiliation (s) with contact details
The font used should be Times New Roman, Size 12 and with portrait page having 1 inch margin on all sides of pages
Line spacing should be 1.5
All the tables and the pictures should be number ed
References should follow APA style
Please mention Author(s) full name and affiliation on the backside of the DD and send to Dr .P.Ravi, Associate Professor,
Department of Management Studies, Manonm aniam Sundaranar University, Tirunelveli - 627012, Tam ilnadu