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Evaluating the Intensity of Rivalry (Mark an X in the appropriate box for each factor.)
What % of industry’s products are sold at discount? 100% 75% 50% 25% 0
Explanation/Source of Data: _____________________
Low Med. High
Customers’ ability to recognize brands from industry
Explanation/Source of Data: _____________________
Low Med. High
Degree of switching Costs
Explanation/Source of Data: _____________________
Dyer, J. H., Godfrey, P., Jensen, R., & Bryce, D. (2016). Figure 2.4, Strategy tool: Evaluating the intensity of rivalry [Table]. In Dyer, J. H., Godfrey, P., Jensen, R., & Bryce, D., Strategic
management: Concepts and tools for creating real world strategy (41). Hoboken, NJ: Wiley. Reprinted by permission of Wiley.