BWBB3053 1

Semester A161

BWBB3053 Marketing Financial Services

Group Assignment (25%)

Instruction:

You are required to form a group with a minimum number of FOUR and to produce a
written report of less than 15,000 words. Oral presentation will be conducted after the
submission of the report. Each of group members is required to participate in the
presentation and will be conducted in the classroom. The oral presentation should take
about 15-17 minutes, leaving 3-5 minutes for questions from the audience at the end.

Task:

1) Product Innovation: create an innovative financial product to satisfy the bank

customers’ existing and future needs.

‘Innovation happens when someone improves on or makes a significant

contribution to something that has already been invented. Take the iPhone, for
example: Steve Jobs and his team at Apple did not invent the mobile phone — they
significantly improved on it’.

2) Apply 4 steps in marketing management strategy.

Assessments will be based on the following criteria:

Item Remark Evaluation

i. Written Project  Not more than 15,000
Paper words (between 5
to15 pages)
ii. Oral Presentation  Time: 5 – 10 minutes
in-front of class. Dates
will be assigned later.
20% – Point of discussions
5% - individual presentation based
on the contents and how well the
topics are being delivered.

Requirements:

Please use Font Times New Roman, size 12; 1.5 spacing and ‘Justify’ paragraph and
must be consistent throughout the paper. Your references must follow the APA Format.

SUBMISSION DATE: 24 NOVEMBER 2016