Digital

Marketing
Service Profile of Emerald

www.digitalmarketing.vn
About Us

Name: Emerald - A member of Masso Group

Address: 30 Dang Tat, Dist. 1, HCMC
Website: www.emerald.vn
www.digitalmarketing.vn
Tel: +84 8 62751580
Email: info@emerald.vn
Our Philosophy

- Share with and add values -

Our Vision

Leading agency in

Digital-Based
Communications
Our Mission

Help clients in Vietnam

succeed in brand building
and business operation via
digital-based
communications activities.
The Team

Mr. Nguyen Trung Thang (MA)

Mr. Nguyen Khoa Hong Thanh

Ms. Denise Thi (MA)

Mr. Tom Vu

Mr. Nguyen Hai Long
Nguyen Trung Thang (MA)

Thang is the founder of Masso Group, acting as Chairman
and key shareholder of Emerald. He has multi-year
marketing experience in a blue chip company on the local
and Asian market. His last posting before founding Masso
Group was Business Development Manager for Shell East
Zone, where he participated in retail strategy and business
development within 40 Asian countries.

During his working time in Asia, he got an extensive

working experience with McKinsey & Company, the world
leading consulting company. Expert in both consumer and
retail marketing, particularly marketing communication and
strategy, Thang has solid records in elaborating marketing
strategies, numerous marketing and brand communication
projects are under his supervision for International and
Vietnamese companies.
Nguyen Khoa Hong Thanh

Thanh is a co-founder and Managing Director at Emerald.

He has six year experiences in communications, public
relations and journalism, especially new media trends in
marketing communications and public relations.

Before joining Emerald, Thanh has been working for

VinaGame JSC., Venus Communications, B-Pro, Tuoi Tre
Newspaper, etc.

Thanh holds a B.A. in International Economics from

Diplomatic Academy of Vietnam (formerly the Institute for
International Relations).
Denise Thi (MA)

Denise (Ms.) is a co-founder and Account Director at

Emerald. She holds an MA in Media & Public Relations from
Newcastle University, UK.

Denise’s specialism is PR 2.0 (a.k.a e-PR, online PR), viral

marketing and Corporate Social Responsibility (CSR). Denise
officially joined in the industry as a Marketing Manager
Assistant for the South branch of Hanoi Telecommunication
JSC., since 2007.

Currently, Denise also takes part in several PR/Marketing

training courses as a lecturer and guest speaker at Business
Management Group training center.
Tom Vu

Vu has eight-year experiences in brand communication

arena. Tom has worked as brand and product management in
International FMCG companies such as Foster Beer, Foremost
milk.

In addition, Tom has accumulated significant experience in

brand management of other consumer product categories
such as OTC, Chocolate… His experience and creativity is
very valuable in brand building activities for clients.
Nguyen Hai Long

Long is specialized in Search Engine Markreting (SEM)
including Pay Per Click Adverstising as well as Search
Engine Optimization.

Long has managed marketing campaigns for 77 clients

while working as a Search Marketing Expert. Most of the
clients are big brand companies such as, Samsung,
Toshiba, Adidas, HSBC, ANZ, BMW, Nissan, Suzuki, SYM,
FV Hospital, Dat Xanh Binh Duong, Dat Xanh Dong A,
Liberty Insurance, Apollo,American Standards,…etc

Long has got 2 certificates from Google, Google Analytics

Certificate and Google Adwords Certificate which indicate
that he is globally recognized stamp of approval certifying
essential AdWords and Analytics knowledge.
Digital Marketing
Emerald Digital Marketing

Emerald Digital Marketing is a marketing agency acting for

customer-centric, not brand-centric activities.

To us, marketing is the process of acquiring, retaining and

growing profitable customers.
Objectives

Help clients gain benefits in customer-

centric activities by creating and
maintaining a meaningful level of
customer engagement.

Maximize revenue potential while building

brand loyalty based on trust and personal
relevance.
How We Are Different

Traditional Emerald Digital

Agency Model Marketing Agency Model
How We Are Different

Our core principles:

 Businesses must connect with customers on a
deeper level.
 Effective customer lifecycle management is a
strategic, not just tactical, endeavor.
 Employee engagement is a necessary
precursor to customer engagement.
 Marketing must be measurable.
What We Do
• Customer Insight
Plan • Strategies

• Creative Portfolio, Search Friendly Web Design

Create • Technical Services

• Search Engine Marketing, Display Marketing, Email

Communicate Marketing, Social Marketing, Viral Marketing

• Web Analytics
Report
Digital Marketing Chart

EVENTS

Keywords
Viral Marketing Microsites

Email Mobile
Marketing Marketing
Digital Brand ID Online/Offline
SEO/PPC
Gaming
MEDIA

E-Commerce D.B.C

PR
Digital-Base Online Seeding
Communicati
Flash ons User Generated
Game/Animation Content
Social Media Online
Blog/Forum
Advertising
Marketing
Online
SMS Marketing
Reputation
Online PR

ACTIVATION
Services

Viral Marketing
Online PR

Email Marketing
Online Advertising

SEO/PPC & Analytics
Online Event

Social Media Marketing
Technology Services

Mobile Marketing
Creative Services
How We Work

1 2 3 4 5

Insight Strategic Design/Create Implementation Optimization

•Information •Engagement •Program Launch •Program
Framework Programs:
Gathering •Customer •Campaign Measurement/
•Key Metrics Customer/ Management Learning
Segmentation
•Data Analytics Employee •Performance Tracking •Program
•Profiles/
•Customer/ •Creative Enhancement
Personas
Employee •Message/ Content •Continuance
•Organizational
Interviews •Measurement Plan Planning
Blueprinting
•Engagement •Lifecycle
Mapping Engagement
•Summarize Strategy
Findings/ Gaps
Our Clients & Partners
Case Study

• Two-year retainer up to now

• Retainer contract includes:
• Strategic counsel
• Media Relations
• Digital Marketing Advisory
Strategic Counsel

Government Relations
 Tie-up relations with government
representatives and educational
organizations for better relations.
Strategic Counsel

Corporate citizenship
 Give a hand to IT classes of Nghi
Luc Song Centre, belonging to
Central Associate of Educational
Encouragement.
 Fund of Education Scholarship and
other studying facilities
Media Relations

Maintain news coverage

regularly
 Average of 30 pieces of news per month

 70% targeted editorial articles work

efficiently

Tie-up relationship of
distributor, Kaspersky brand
and reporters, journalists.

Workshop for Journalists when
launching new product/
version.

Handle crisis with the media in-
time.
Digital Marketing Advisory

Website enhance advisory

 Newsroom & Communication channel
 Customer support & Hotline services
 Online purchase portal
 Digital Marketing Advisory

Community building &

Management
 Recruit members/ fans for Kaspersky
VN site
 Administration & Create activities for
the community
• Mini-contest for members
• Offline and workshop to review on new
version
• Kaspersky Knight of Honor club

 Connect the local site with the regional

one
Digital Marketing Advisory

Community building & Management

 Social Poll 2008 vs. Social Poll 2009
Digital Marketing Advisory

Online Viral
Campaign
 Online Content development
• Online contests
• Viral clip (Fun & message-
attached)
 Digital Marketing Advisory

Online Viral Campaign
 Spreading clips & message on=
• Kaspersky site
• Other ICT relevant forums
• Social platforms.
Digital Marketing Advisory

Social Media use

 Recruit fans on various social
platforms
• Twitter
• Facebook
 Over 2000 fans on Facebook since
July 2009
 Content marketing apply
 Gain instant feedback
Digital Marketing Advisory

SEO enhance
 Google search result improve
 9,730,000 results for web search
 643,000 results for Vietnamese language
web search
Contact Us:

“We are more than happy to add values

to your business…”
---/---
Emerald Digital Marketing

Mr. Thanh Nguyen Ms. Denise Thi

Managing Director Account Director
Email: thanhnkh@emerald.vn Email: denise.thi@emerald.vn
Mobile: +84 9 27 37 47 57 Mobile: +84 904 666 115
 Contact us ASAP for further
information or a valuable toolkit!

www.digitalmarketing.vn
www.digitalmarketing.vn