BRAND BUILDING STRATEGY

Storytelling

Daily for 5 months and this has given us back

the trips with our grandchildren, the tranquility
of being able to move, without any worries, and
the joy of knowing that there is no no excuse to
stop living the present.

Daily changed our lives in a positive way.

A través de un storytelling se observa y se logra entender el comportamiento humano. En

este caso, la relación emocional que genera el producto en el consumidor.

Personality
Our slogan is "There are no excuses to stop" which suggests that
our potential consumers are people who are not allowed to
perform certain activities because they fear having a related
inconvenience; so this product gives them the confidence and
courage to return to their daily activities, where there is no excuse
to stop doing what they like.

The colors of the brand are blue and white, which give the
consumer a feeling of purity, tranquility, and that as the product
generates confidence, in terms of the hygienic theme of the
product.

Promise

The promise of value that is created for our clients has been created through the following
ideals:
 Must convey a convincing benefit
Through our products the customers before the first use will feel confidence and peacefules
to perform daily activities
 It must be authentic and credible
The promise of value is possible because just by using the product, the promise will be
fulfilled, thanks to the added values it has.

 Must be maintained.
The product through time will be innovating and changing but always for the benefit of the
consumer so this way it will be maintained and even better the promise will increase.

insigths
 With added Honesty is part of our
We promise The personality values we will be main pillars, without the
Our target of our brand is the · 1 brand of need to make misleading
need a product confidence
very linked to diapers for advertising the
and adults, being the consumer himself will
that can peacefulness our promise,
which is brand of see that the promise of
provide safety to perform preference value is met, increasing
reflected in our
and thrust daily activities slogan, design among sales and giving success
competitors to the brand.
and colors

Brand scheme

PROMISE EXPERIENCE
STRATEGY FRESHNESS
STORY