CognionPhase2 PDF

Cognion BRANDING
STRATEGY 02
11.20.2013
Agency proprietary and confidential. For Signum Nutralogix presentation purposes only.
TABLE OF CONTENTS 2
OVERVIEW Initial Thoughts 3
LANDSCAPE Targets 4
CREATIVE Taglines 9
Look & Feel 19
Visual Tone 56
strategy Competitor Space 79

Strategic Partnership 80
Why ___ ? 81
Project Naming Tone Date 11.21.2013 MA3 Agency proprietary and confidential.
Client Cognion Phase 02 For Signum Nutralogix presentation purposes only.
INITIAL THOUGHTS 3
THINGS TO KEEP IN MIND BEFORE WE GET STARTED
- The design concepts represented in this deck are not final. They represent possible
directions that, if selected, will be fully developed once we determine pack/bottle.
- We have matched different designs with different packs, it’s only to show possible
end product executions.
- We are presenting some directions that we don’t think will work, but still feel it’s
important for you to see and to discuss our process of elimination thinking.
- The taglines fit for some names and not others. Depending on which direction we
take, we will link up the appropriate tag with its name.
AND YES, we have a favorite. It will be obvious when you see it!
OUR TARGET
FOR FAMILIES 5
FOR SENIORS 6
FOR ATHLETES 7
FOR ADULTS 8
TAGLINES
10
Lifelong Brain Health.
Lifelong Brain Support.
Lifelong Memory Support.
11
Your brain for life.
12
You are what you think.
13
You’ve only got one.
14
Think about it.
15
Stay in the game.
16
Everyday Brain Health.
17
Live smart.
18
For life.
LOOK & FEEL
20
COGNION 21
Dietary Supplement
Proven Science: Suggested use: take one daily with food.

Protects and stabilizes
Supplement Facts
the Tau Protein, ensuring Serving Size 1 Tablet
the structural integrity Servings Per Container 30
of Microtubules, Amount Per Serving % Daily Value*
resulting in functional, Vitamin B6 (as pyridoxine HCI) 1.6 mg 80%
viable Neurons. Folic Acid 400mcg 100%
Vitamin B12 (as cyanocobalamin) 10mg 167%
Magnesium (from 100mg megnesium citrate) 16g 4%
Coffee Bean Extract (EHT) 75g %
*Daily Value not established.
Store in a cool dry placewith the lid tightly closed.

Do NOT purchase is the seal is broken.
This statement has not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure,
or prevent any disease.
Alzheimer’s Other ingredients: dicalcium phosphate,

Drug Discovery microcrystalline cellulose, croscarmellose sodium,
Foundation
stearic acid, coating (hypromellose, talc, titanium
risk-free dioxide, polyethylene glycol, saccharin sodium, natural
flavor, sucralose), magnesium stearate and silica.
Clear Benefits: MANUFACTURED IN USA

Cognitive Performance
Mental Acuity
Cardio-Protection
30
Anti-Diabetic Distributed by: Signum Nutralogix, Inc. 7 Deer Park Drive
Anti-Cancer Suite H, Monmouth Junction, NJ 08852
Sports Performance tablets CognionMD.com
22
COG 23
Suggested use: take one daily with food.

Supplement Facts
Serving Size 1 Tablet
Servings Per Container 30
Amount Per Serving % Daily Value*

Vitamin B6 (as pyridoxine HCI) 1.6 mg 80%
Folic Acid 400mcg 100%
Risk-free Benefits: Magnesium (from 100mg megnesium citrate) 16g 4%
Cognitive Performance Coffee Bean Extract (EHT) 75g %
Mental Acuity
Cardio-Protection
Anti-Diabetic
Anti-Cancer Alzheimer’s
Other ingredients: dicalcium phosphate,
Sports Performance Drug Discovery
Foundation
microcrystalline cellulose, croscarmellose sodium,
dioxide, polyethylene glycol, saccharin sodium, natural
Proven Science: flavor, sucralose), magnesium stearate and silica.
Protects and stabilizes the
Tau Protein, ensuring the
Distributed by: Signum Nutralogix, Inc. 7 Deer Park Drive
structural integrity of Suite H, Monmouth Junction, NJ 08852
Microtubules, resulting in
functional, viable Neurons. Cog.com
Do NOTpurchase is the seal is broken.
This statement has not been evaluated
by the Food and Drug Administration.
This product is not intended to diagnose, treat,
cure, or prevent any disease.
MANUFACTURED IN USA
24
COG 25

Supplement Facts


DIE TARY SUPPLEME NT

Risk-free Benefits:
Mental Acuity Distributed by: Signum Nutralogix, Inc. 7 Deer Park Drive
Cardio-Protection Suite H, Monmouth Junction, NJ 08852
Anti-Diabetic
Alzheimer’s Anti-Cancer Cog.com
Drug Discovery
Foundation Sports Performance
Proven Science: Do NOT purchase is the seal is broken.
Protects and stabilizes the This statement has not been evaluated by the
Food and Drug Administration.
Tau Protein, ensuring the This product is not intended to diagnose,
structural integrity of treat, cure, or prevent any disease.
30
tablets
functional, viable Neurons. MANUFACTURED IN USA
26
PRINCETON TAU 27

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RE-WIRE 29
30
Proven Science:
Protects and stabilizes the Tau
Protein, ensuring the structural
30 integrity of Microtubules, resulting
tables in functional, viable Neurons.
Supplement Facts
Alzheimer’s
Servings Per Container 30 Drug Discovery
Foundation

D I E TA R Y S U P P L E M E N T flavor, sucralose), magnesium stearate and silica.
D E C A F F E I N AT E D
Risk-free Benefits: Cognitive performance
and mental acuity, cardio-protection, anti-diabetic,
Distributed by: Signum Nutralogix, Inc. 7
anti-cancer and sports performance.
Do NOTpurchase is the seal is broken. Deer Park Drive Suite H, Monmouth
Junction, NJ 08852
Rewire.com
30
RE-MIND 31
risk
free Proven Science: Protects and stabilizes
the Tau Protein, ensuring the structural
TM
integrity of Microtubules, resulting in

functional, viable Neurons.

Supplement Facts
Distributed by: Signum Nutralogix, Inc. 7 Deer Park Drive Suite H, Monmouth Junction, NJ 08852
Alzheimer’s
Drug Discovery
Foundation Vitamin B6 (as pyridoxine HCI) 1.6 mg 80%

MANUFACTURED IN USA
Cognitive performance and dioxide, polyethylene glycol, saccharin sodium, natural
mental acuity, cardio-protec- flavor, sucralose), magnesium stearate and silica.
tion, anti-diabetic, anti-cancer D E C A F F E I N AT E D
and sports performance.
30
tablets This product is not intended to diagnose, treat, cure, or prevent any disease.
Dietary Supplement re-mind.com
32
THINKING CAPS 33
risk-free
Proven Science:
structural integrity of
Alzheimer’s
Drug Discovery
Foundation

Supplement Facts


Clear Benefits: Distributed by: Signum Nutralogix, Inc. 7 Deer Park Drive
Cognitive Performance Suite H, Monmouth Junction, NJ 08852
Mental Acuity thinkingCaps.com

Cardio-Protection Store in a cool dry placewith the lid tightly closed.
Anti-Diabetic Do NOTpurchase is the seal is broken.
Anti-Cancer
30
Sports Performance
Dietary Supplement tablets
34
ASSEMBLY 35
Proven Science: Protects and stabilizes

assembly.com

Supplement Facts

Alzheimer’s
Drug Discovery
Foundation Other ingredients: dicalcium phosphate,
Risk-free Benefits: dioxide, polyethylene glycol, saccharin sodium, natural
Mental Acuity
Cardio-Protection D E C A F F E I N AT E D
Anti-Diabetic
Anti-Cancer Store in a cool dry placewith the lid tightly closed.
Sports Performance Do NOTpurchase is the seal is broken.

30
Dietary Supplement MANUFACTURED IN USA

tablets
36
MYND 37
Alzheimer’s
Drug Discovery
Foundation
Supplement Facts
®


Vitamin B6 (as pyridoxine HCI) 1.6 mg
30
80%
tablets Magnesium (from 100mg megnesium citrate) 16g 4%
Risk-free Benefits:
Cognitive Performance *Daily Value not established.
Mental Acuity
Cardio-Protection
Anti-Diabetic microcrystalline cellulose, croscarmellose sodium,
Anti-Cancer stearic acid, coating (hypromellose, talc, titanium
Sports Performance dioxide, polyethylene glycol, saccharin sodium, natural
flavor, sucralose), magnesium stearate and silica.
Proven Science: Distributed by: Signum Nutralogix, Inc. 7 Deer Park Drive
Protects and stabilizes the Suite H, Monmouth Junction, NJ 08852
structural integrity of Cog.com
functional, viable Neurons. Store in a cool dry placewith the lid tightly closed.
This statement has not been evaluated
by the Food and Drug Administration.
This product is not intended to diagnose, treat,
MANUFACTURED IN USA
Dietary Supplement
38
SMART 39
Proven Science
Protects and stabilizes the Tau
Protein, ensuring the structural

Supplement Facts

Alzheimer’s Vitamin B6 (as pyridoxine HCI) 1.6 mg 80%
Drug Discovery Folic Acid 400mcg 100%
Foundation
MANUFACTURED IN USA
Other ingredients: dicalcium phosphate, microcrystal-

line cellulose, croscarmellose sodium, stearic acid,
coating (hypromellose, talc, titanium dioxide,
Risk-Free Benefits: polyethylene glycol, saccharin sodium, natural flavor,
Cognitive performance and
sucralose), magnesium stearate and silica.
mental acuity, cardio-protection,
anti-diabetic, anti-cancer and Distributed by: Signum Nutralogix, Store in a cool dry placewith the lid tightly closed.
sports performance. Inc. 7 Deer Park Drive Suite H, Do NOT purchase is the seal is broken. This statement has not been
30
Monmouth Junction, NJ 08852
thesmartpill.com
evaluated by the Food and Drug Administration. This product is not
Dietary Supplement intended to diagnose, treat, cure, or prevent any disease.
tablets
40
ON 41
30
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, ant er a Proven Science:
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Supplement Facts
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tables

TA RY S U
Vitamin B6 (as pyridoxine HCI) 1.6 mg 80% Alzheimer’s

Drug Discovery
Folic Acid 400mcg 100% Foundation
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Distributed by: Signum

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This statement has not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat,
42
LIFE 43
Alzheimer’s Proven Science:

Drug Discovery
Foundation

structural integrity of
®
Greatly Suggested use: take one daily with food.

reduces risk of
CTE*, Alzheimer’s, Supplement Facts
and Parkinson’s. Serving Size 1 Tablet
The everyday smart pill. Vitamin B6 (as pyridoxine HCI)

1.6 mg 80%
Do NOTpurchase is the seal is broken. Coffee Bean Extract (EHT) 75g %
This statement has not been evaluated by the Food and *Daily Value not established.
Drug Administration. This product is not intended to
diagnose, treat, cure, or prevent any disease.
Risk-free Benefits: Other ingredients: dicalcium phosphate,
MANUFACTURED IN USA Mental Acuity
Cardio-Protection dioxide, polyethylene glycol, saccharin sodium, natural
Anti-Diabetic flavor, sucralose), magnesium stearate and silica.
Anti-Cancer
Sports Performance Distributed by: Signum Nutralogix, Inc. 7 Deer Park Drive
30
tablets
Dietary Supplement meforlife.com
44
OPEN 45
Proven Science: Protects and stabilizes

30 Supplement Facts
Distributed by: Signum Nutralogix, Inc. 7 Deer Park Drive Suite H, Monmouth Junction, NJ 08852
tablets Servings Per Container 30

Alzheimer’s Vitamin B12 (as cyanocobalamin) 10mg 167%
Drug Discovery
Foundation

MANUFACTURED IN USA
Cognitive performance and mental

acuity, cardio-protection, anti-diabetic,
anti-cancer and sports performance. This statement has not been evaluated by the Food and Drug Administration.
Dietary Supplement re-mind.com
46
ME 47
me
Greatly
reduces risk of
CTE*, Alzheimer’s,
and Parkinson’s. ®
for life.
Proven Science:
Supplement Facts
Tau Protein, ensuring the Serving Size 1 Tablet
structural integrity of Servings Per Container 30
Microtubules, resulting in Amount Per Serving % Daily Value*
functional, viable Neurons. Vitamin B6 (as pyridoxine HCI) 1.6 mg 80%
Store in a cool dry placewith the lid tightly closed. Alzheimer’s Vitamin B12 (as cyanocobalamin) 10mg 167%
Do NOTpurchase is the seal is broken. Drug Discovery
Foundation Magnesium (from 100mg megnesium citrate) 16g 4%
This statement has not been evaluated by the Food and
Drug Administration. This product is not intended to
diagnose, treat, cure, or prevent any disease.
Risk-free Benefits: Coffee Bean Extract (EHT) 75g %
Cognitive Performance *Daily Value not established.
MANUFACTURED IN USA Mental Acuity Other ingredients: dicalcium phosphate,

Cardio-Protection stearic acid, coating (hypromellose, talc, titanium
Anti-Diabetic dioxide, polyethylene glycol, saccharin sodium, natural
Anti-Cancer flavor, sucralose), magnesium stearate and silica.
Sports Performance Distributed by: Signum Nutralogix, Inc. 7 Deer Park Drive
30
tablets
Dietary Supplement meforlife.com
THE BENEFITS UP-FRONT 48
PROVEN SCIENCE 49
THE TRUST 50
51
52
53
OFFENSE/DEFENSE 54
me
Proven Science:
Protects and stabilizes
the Tau Protein, ensuring
the structural integrity
of Microtubules,
resulting in functional, for sports.
viable Neurons.
tablets
Alzheimer’s
Suggested use: take one daily with food. Drug Discovery

Foundation
Supplement Facts

Vitamin B6 (as pyridoxine HCI)
Folic Acid
1.6 mg
400mcg
80%
100%
OFFENSE DEFENSE
D I E TA R Y S U P P L E M E N T
Coffee Bean Extract (EHT) 75g % Greatly reduces risk
*Daily Value not established. of CTE*, Alzheimer’s, Store in a cool dry
placewith the lid tightly
Other ingredients: dicalcium phosphate, and Parkinson’s. closed. Do NOT purchase
microcrystalline cellulose, croscarmellose sodium, is the seal is broken.
stearic acid, coating (hypromellose, talc, titanium Risk-free Benefits: This statement has not been
dioxide, polyethylene glycol, saccharin sodium, natural Cognitive Performance evaluated by the Food and Drug
Administration. This product is not
flavor, sucralose), magnesium stearate and silica. Mental Acuity intended to diagnose, treat,
Distributed by: Signum Nutralogix, Inc. Cardio-Protection
7 Deer Park Drive Suite H, Anti-Diabetic
Monmouth Junction, NJ 08852
Anti-Cancer MANUFACTURED IN USA
offenseDefense.com Sports Performance
55
VISUAL tone
57
enhance me nt ®
58
me mory ®
59
ti me ®
60
mo me nt. ®
61
improve me nt ®
62
achieve me nt ®
63
I gotta be me ®
64
me everyday. ®
65
It’s on me ®
66
at the end of
the day it’s just
me ®
67
CT E
68
me for life. ®
69
memory enhancement
70
me ®
71
me mory ® me for life. ®

TM
by by
72
achieve me nt ® enhance me nt ®
by by
73
74
75
76
77
78
competitor SPACE 79
STRATEGIC PARTNERSHIP 80
81
Why ME?
It cuts to the heart of the matter. “My life. My thoughts. My actions. My family.
My work. My experiences.” Together, these things make up the journey of life.
The ME experience. And at the end of the day, the end of that journey, every
emotion, feeling, experience and memory is yours alone. My life. My emotions.
My feelings. My journey. My memories. ME. That is ME. The total sum of it all.
The idea should make you shudder and make you pause. It is the modern 21st
century version of “I think, therefore I am”. It essentially defines your existence.
Who is ME? What is ME? I am ME.
ME for ME
It speaks to the most important person in your life.
It boils it all down to the essential truth.
There’s nothing more personal.
THANK YOU

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Cognion BRANDING

OVERVIEW Initial Thoughts 3

strategy Competitor Space 79

THINGS TO KEEP IN MIND BEFORE WE GET STARTED

Lifelong Brain Health.

Lifelong Brain Support.

Lifelong Memory Support.

Your brain for life.

You are what you think.

You’ve only got one.

Think about it.

Stay in the game.

Everyday Brain Health.

Proven Science: Suggested use: take one daily with food.

Store in a cool dry placewith the lid tightly closed.

Alzheimer’s Other ingredients: dicalcium phosphate,

Clear Benefits: MANUFACTURED IN USA

Suggested use: take one daily with food.

Amount Per Serving % Daily Value*

Suggested use: take one daily with food.

Amount Per Serving % Daily Value*

Other ingredients: dicalcium phosphate,

flavor, sucralose), magnesium stearate and silica.

Suggested use: take one daily with food.

Vitamin B6 (as pyridoxine HCI) 1.6 mg 80%

Folic Acid 400mcg 100%

Vitamin B12 (as cyanocobalamin) 10mg 167%

Magnesium (from 100mg megnesium citrate) 16g 4%

Coffee Bean Extract (EHT) 75g %

*Daily Value not established.

Other ingredients: dicalcium phosphate,

microcrystalline cellulose, croscarmellose sodium,

stearic acid, coating (hypromellose, talc, titanium

dioxide, polyethylene glycol, saccharin sodium, natural

flavor, sucralose), magnesium stearate and silica.

Distributed by: Signum Nutralogix, Inc. 7 Deer Park Drive

Suite H, Monmouth Junction, NJ 08852

Suggested use: take one daily with food.

Other ingredients: dicalcium phosphate,

integrity of Microtubules, resulting in

Suggested use: take one daily with food.

Other ingredients: dicalcium phosphate,

Dietary Supplement re-mind.com

Suggested use: take one daily with food.

Amount Per Serving % Daily Value*

Other ingredients: dicalcium phosphate,

Mental Acuity thinkingCaps.com

Anti-Diabetic Do NOTpurchase is the seal is broken.

Dietary Supplement tablets

Proven Science: Protects and stabilizes

integrity of Microtubules, resulting in

Amount Per Serving % Daily Value*

Sports Performance Do NOTpurchase is the seal is broken.

Dietary Supplement MANUFACTURED IN USA

Suggested use: take one daily with food.

Serving Size 1 Tablet

Amount Per Serving % Daily Value*

Suggested use: take one daily with food.

Amount Per Serving % Daily Value*

Other ingredients: dicalcium phosphate, microcrystal-

in functional, viable Neurons.

Greatly reduces risk of

Amount Per Serving % Daily Value*