Académique Documents
Professionnel Documents
Culture Documents
INDEX:
1. INTRODUTION
HR FUNCTION
MANPOWER PLANNING & WORK BREAK DOWN
HR OBJECTIVE
RECRUITMENT
RECRUITMENT POLICY
RECRUITMENT OBJECTIVE
RECRUITMENT PRINCIPLES
TRAINING
COMPANY BELIVES
STEPS IN TRAINING PROGRAMME
5. PROJECT REPORT
INTRODUCTION
ROUTE RIDING
OBJECTIVE DURING ROUTE RIDING
EVERY DEALER SURVEY “E.D.S.”.
OBJECTIVE OF E.D.S.
AVAILIBILITY ANALYSIS OF DISTRIBUTER
ANALYSIS REPORT
CHANNEL ACTIVATION.
MICHAEL PORTERS FIVE FORCE ANALYSIS
PROJECT:AVAIBILITY CHECK
FORMAT SAMPLE
ISSUES AND ACTION.
6. SUGGETIONS
7. CONCLUSION
8. BIBLIOGRAPHY
INTRODUCTION
The product that has given the world its best-known taste was born in
Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local
pharmacist, produced the syrup for Coca-Cola®, and carried a jug of the
new product down the street to Jacobs' Pharmacy, where it was sampled,
pronounced "excellent" and placed on sale for five cents a glass as a soda
fountain drink. Carbonated water was teamed with the new syrup to produce
a drink that was at once "Delicious and Refreshing," a theme that continues
to echo today wherever Coca-Cola is enjoyed.
Thinking that "the two Cs would look well in advertising," Dr. Pemberton's
partner and bookkeeper, Frank M. Robinson, suggested the name and
penned the now famous trademark "Coca-Cola" in his unique script. The
first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal,
inviting thirsty citizens to try "the new and popular soda fountain drink."
Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings,
with the suggestion "Drink" added to inform passersby that the new
beverage was for soda fountain refreshment. During the first year, sales
averaged a modest nine drinks per day.
During the past decade, the Coca-Cola system has invested more than US$ 1
billion in India
Coca-Cola is one of the country's top international investors
In 2003, Coca-Cola India pledged to invest a further US$100 million in its
operations
Coca-Cola business system directly employs approximately 6,000 local
people in India
In India, they indirectly create employment for more than 125,000 people in
related industries through their vast procurement, supply and distribution
system
Virtually all the goods and services required to produce and market Coca-
Cola locally are made in India
COMPANY POLICY
For them, Quality is more than just something we taste or see or measure. It
shows in their every action. They relentlessly strive to exceed the world's
ever-changing expectations because keeping their Quality promise in the
marketplace is their highest business objective and their enduring obligation.
More than a billion times every day, consumers choose their brand of
refreshment because Coca-Cola is...
The Symbol of Quality
Customer and Consumer Satisfaction
A Responsible Citizen of the World
COMPANY VALUES
The heart and soul of their enterprise have always been their people. Over
the past century, Coca-Cola people have led their success by living and
working with a consistent set of ideals. While the world and their business
will continue to change rapidly, respecting these ideals will continue to be
essential to their long-term success.
Nothing is more important to their success than integrity. This begins with
insisting on absolute quality for every one of their products, and acting with
a strong sense of accountability in everything they do.
Coca-Cola people have always known that building and nurturing their
relationships with other people and the world around them is an essential
part of their work. No matter how big or complex their business becomes,
they must always demonstrate complete respect for each other.
A large part of their relationship with the world around them is their
relationship with the physical world. While they have always sought to be
sensitive to the environment, they must use their significant resources and
capabilities to provide active leadership on environmental issues,
particularly those relevant to their businesses.
As they have expanded over the decades, the company has benefited from
the various cultural insights and perspectives of the societies in which they
do business.
Much of their future success will depend on their ability to develop a
worldwide team that is rich in its diversity of thinking, perspectives,
backgrounds and culture. Coca-Cola is the world's most inclusive brand
and Coca-Cola must also be the world's most inclusive company.
Quality Commitment
The Coca-Cola system adheres not only to national laws on food processing
and labeling, but also to our own strict standards for exceptional quality
PROMOTION
Brand Ambassadors:-
HR FUNCTION
Some of the main functions of HR/ Administration and how they are carried
out at coca cola.
In order to ensure that cock cola gets the best manpower, and is able to
manage with the best least possible number of employees, each position and
job at coca cola across all departments and locations is broken down into
specific tasks in order that each is defined in proper manner. This removes
ambiguity and increase clarity besides giving the HR department the exact
number of person required to man the various operation or functions.
Every organizational system consists of departments, units and divisions.
Traditionally, these organizations are broken down into three separate levels.
The first level is the organizational at which decision making, policies,
procedures, firm structure, job design and other organizational decisions are
made. The second level is the business process level, where the various
departments within the business interface. The third level is the performer’s
level, at which most work is accomplished.
The work Break down Structure plays an importance role in carrying out job
responsibilities of each personnel and each position and will make the
performer as an active an efficient service provider and increases their
overall performance capacity and capability
OBJECTIVES:
POSITION:
While the term job is descriptive- it describes the activity in which the
person is likely to be engages, a specific point in the organization (in the
specific of hierarchy) is called the position. Position is evaluative i.e. it
describes the level, power authority, sanction, the person is carrying out of
the job assigned to him.
RESPONSIBILITY:
To perform the job, every person has been assigned position and his or her
role is defined. To perform the job efficiently and effectively the person
should be willing to take up responsibility. The responsibility is intended
with the job profile / job description of the person holding different position
in the department.
ROLE CLARITY:
Role is the largest concept in the area of relationship of individual and the
organization. Role is a position a person occupies as defines by expectations
form a significant person in the organization, including the person himself.
In the other words, a position becomes a role when defined by various
expectations from the position. Role may therefore keep changing from time
to time with changes in technology, challenges in the environment, people
and the competencies of the role holder.
WORK BREAKDOWN:
BETTER SERVICES:
Work break down gives us a clear picture of the roles, responsibilities, job
description etc. which would help to select the right person at right time at
the right place. This in turn help the HR personnel to understand his role
better and thus give better services to the customer.
RECRUITMENT
Recruitment Policy:
Employees are most important assets of the company. It is necessary that this
asset must be properly selected, placed and retained. Recruitment is
therefore, endeavor to select right person for the right job at the right time.
The “recruitment policy” involves a commitment by the employer to find
and employ the best qualified persons for each job, to retain the best and the
most promosing of these hired, to offer opportunities for life time working
careers, and provide programmes and facilities for personnel growth on the
job. The new employee therefore should match the requirements and also
should have the potentials to grow in the organization.
Recruitment Objective:
Recruitment Principles:
Thus coca-cola has its own effective training procedure for imparting to its
employees. Various training techniques like class room training, interactive
video training, lecture, conference, programme instruction and on the jog
training are used at coa-cola.
PRODUCTION DEPARTMENT AT COCA-COLA.
INGREDIENT DELIVERY
Sweetener
Team of professionals, work on selecting, auditing,
sampling, testing, approving and then authorizing the
sugar suppliers and the list of such authorized suppliers
with approved sugar lots and along with the certificate of
analysis are sent across to all the bottling unit for
procurement.
Secret Formula
Created in special concentrate plants, it's delievered,
held and used under strict controls to maintain its
integrity and security. Each unit of concentrate is
specially identifiable to allow the "history" of each
component to be researched at any stage of production,
storage or use.
CO2 Formula
When delivered to the plant, carbon dioxide, or CO2,
comes in cylinders for easy delivery and storage. But
what is it? In essence, it's a colorless and odorless gas
that provides the "fizz" for our beverages. But it's also a
by-product of our breathing and used by plants and trees
to produce oxygen.
Water
Since water is a key component to all our beverages, its
quality is critical. And, since public water quality varies
around the world, each plant further treats the water it
uses. This means that before water is added to any of our
beverages, it's rigorously filtered and cleansed. We then
continuously sample the water to ensure it meet our
standards.
Materials
Ingradients are not the only things delievered to the
plant. Other materials such as bottles, cans, labels and
packaging are also delievered. Our plants in India use
refillable bottles, CANS, PET etc. in the Production
Process, When bottles and cans are delievered to the
plant, they are carefully inspected to ensure that they
meet our exacting standards. Once these have passed
initial inspection, they move on to be washed and/or
rinsed.
WASHING AND RINSING
Secret Formula
Our secret formula is... still secret! That's right, the
secret formula remains a mystery to the millions of
people in nearly 200 countries who enjoys our refreshing
beverages everyday. Even though we can't tell you the
secret, you can be sure that "LIFE TASTES GOOD"
with Coca-Cola.
CO2 Adding
Adding CO2 or carbon dioxide gas, is the final touch that
carbonates the beverages. Carbon dioxide not only gives
our beverages their effervescent zest, but it also adds to
the distinctive and familiar taste everyone has come to
expect from our beverages.
FILLING
LABELING
Once the bottles have been filled and capped, they move
on to be labeled. A special machine dispenses labels
from large rollers, cuts them and place on the bottles.
For special labels such as commemorative bottles for
football championships, the labels are sent to the bottling
plants for approval, then used for packaging. Depending
on the occasion, some of these special bottles will go
only to the specific locations. For example, a national
football championship bottle will be sent only to the
hometown or state of the championship team.
INSPECTION
BOTTLING
In flavors only 200 ml and 300 ml is manufactured and filled
along with 300 ml Kinley soda in Aurangabad.
P.E.T, Diet Coke, all cans, kinley soda 200 ml, all come
from pune or sometimes from Nashik plant.
Maaza comes from Wada thane district, as the alphanso
product of konkan region is utilized for its manufacturing.
PROJECT REPORT
ROUTE RIDING:
This was the first phase of my assignment were I have to do route
riding for all the distributors in Aurangabad city. They are:
CHHABDA
KRUSHNA
HIND
JAY
GULATHI
AAKASH
The day starts with the distributors place with some objective like:
Increase Sale
Check POS/Signs available.
POS visible and in good condition.
Display of empty crates outside outlet, minimum of two crates
required to be displayed outside the outlet.
Cooler purity
1. Cooler must be in working condition
2. Cooler must have neat visible decals or some form of company
signage.
3. Cooler must be visible to customers in shop. It should be seen
from the entrance of the store.
4. Cooler must be pure with the company’s brand.
Brand pack availability, means all the brands are available in the store.
Warm product display of RGB and PET brands, means the display
should be such that it should be visible to the customer.
Cooler top display of product.
Rack purity means the rack which is given to the stores should be
pure, visible and merchandised.
Schemes if any for that day should be properly conveyed to the stores
owner so that they can purchase more than their ability for that day,
and also with a view that if the stock is full in the store no other
competitor will able to penetrate in that store.
Management of frequency of the vehicle should be there to avoid lack
of availability in any store. For example if the vehicle is visiting twice
a week say Monday and Friday, and till Wednesday the store is in the
need of the product then the frequency of the vehicle should be
increased.
For display inside the store company provide some gifts, it has to be
seen that they get their gifts at time and they should also make it sure
that the display is at the right place.
When the stock is given to the stores it has to be seen that the crates
OBJECTIVE OF E.D.S
To know all the outlets in a given area or under that dealer.
To know the outlets belong to which channel.
To further communicate with the outlet owner with hope to activate
the store.
Through E.D.S., we can also get to know whether the outlet is
seasonal or it is permanent, takes our product throughout the year.
Availability Status of the company’s product.
Increase sale
Availability status.
Cooler and rack purity
Warm and Empty Display.
Conveying schemes to outlets.
Plan out frequency of the vehicle so that all the outlets should be
given proper visit.
Checking of out side signage.
Checking of Combo-Tran slide Board.
Checking of Sun Pack Boards.
Checking of Visi coolers and visi dycles.
Rack display and Header.
Printing of Menu cards.
Banners and POP material.
Outlet Keeping it 85 35 40 40
Brand/Pack 200 % 250/300 % 500 % 1.5 %
ko 31.25 25 26 18
tu 88 80 80 80
fx 72.15 60 66 48
sp 80 80 74 70
li 33 24 32 40
ks 26 26
mz 60 72
CHANNEL ACTIVATION
Fruit Juices
Water
Existing Competitors
Others Cold Beverages
Pepsi
R C Cola
Bargaining Power Bargaining power
of Suppliers Parle of
Buyers
The bargaining Other Local Brands
power of suppliers is The bargaining
very low. As the coca power of buyers is
cola company have very high due to the
developed captive presence of various
suppliers & entered brands and also the
into a contract. So the unorganized sector.
company is not at the This gives the buyer
mercy of the a wide variety of
suppliers. brands to choose
Threats from New Entrants from. There is
additional pressure
As there is no report of any new company entering the from buyer to
Beverage market. introduce schemes
and reduction in
cost.
Project title: Availability Check
Objective
3. To find Pack wise & Brand wise availability of Coca Cola India(CCI) &
Pepsi Cola India (PCI) products.
Sample Unit
The sample unit consists of all the type of outlets such as Eating & Drinking
spots, Grocery Shops, Bakery, Sweet marts and others.
Source of information
Process
Formulated data collection format for outlets.
Facts
Qty./Brands E1 E2 E3 E4 E5 E6 E7 E8 G1 G2 G3 G4 G5 G6 G7 G8 O1 O2 O3 O4 O5 O6 O7 O8
200 Thums Up
Coca Cola
Fanta
Limca
Sprite
300 Thums Up
Coca Cola
Fanta
Limca
Sprite
600 Thums Up
Coca Cola
Fanta
Limca
Sprite
1. 5 Thums Up
Coca Cola
Fanta
Limca
Sprite
2. 25 Thums Up
Coca Cola
Fanta
Limca
Sprite
Kinley Soda
300 Kinley
600 Kinley
1.5 Kinley
250maaza
KINLEY (Water)
Service
Display Board
Point Of Sale
Wall PAINTING
Rack
Pure
Impure
200 Pepsi
Mirinda (O)
7up
Mountain Dew
300 Pepsi
Mirinda (O)
7 Up
Mountain Dew
600 Pepsi
Mirinda (O)
7 Up
Mountain Dew
Dukes (Soda)
1.5 Pepsi
Mirinda (O)
7 Up
Mountain Dew
2 Pepsi.
Mirinda (O)
7 Up
Mountain Dew
Duke (Soda)
200
300
1.5
2
250 Dukes
Aqua Fina
Service
Display Board
Point Of Sale
Wall Painting
Rack
Pure
Impure
Data Analysis Formats
Pack wise Summary
Sprite
Limca
7 UP
Mountain Dew
Thums Up
Coke
PEPSIsi
Fanta
Mirinda (O)
Maaza
Dukes Mango
Kinley Soda
Dukes Soda
200ml 200ml
Thums Up Pepsi
Coca Cola Mirinda (O)
Fanta 7 Up
Limca Mountain Dew
Sprite
300ml 300ml
Thums Up Pepsi
Coca Cola Mirinda (O)
Fanta 7 UP
Limca Mountain Dew
Sprite
600ml 600ml
Thums Up Pepsi
Coca Cola Mirinda(O)
Fanta 7 Up
Limca Mountain Dew
Sprite Slice
200 ml
300ML 300 ml
600ML 600 ml
1.5LTR 1.5 ltr.
Maaza 250ML Dukes(M)250ML
Kinley (Water)1 ltr. Aquafina(1 ltr)
Advertising Summary
CCI PCI
Display board
Point of sale Material
Wall Painting
Action - There should be uniform policy defined for all the Distributors
regarding amount of credit they can give to their customers and about
accepting competitor’s empty bottles.
Issues – There is no proper Route Coverage Plan thereby may lead to non-
delivery of goods to certain outlets.
Action – There should be proper Route Coverage Plan for each route
showing the location & name of the outlet to be covered & it should be
given to Route Agents so that no outlet get left on the route while delivering
goods.
SOME OF THE PHOTOGRAPHS WHICH I TOOK DURING MY
PROJECT WORK.
THEASE OUTLETS SHOWS THE DISPLAY OF COMPANYS
PRODUCT. DISLPAY OF VISI-COOLER, RAKS, MAAZA RAKS
WITH THEIR HEADERS.
THESE PHOTOGRAPHS ARE TAKEN FROM SOME OF OUR E&D OUTLETS IN
AURANGABAD, SHOWING THANDAPOINT LOOLYPOP BOARD, DISPLAY OF
TRANS-COMBO BOARD, OUT SIDE SIGN BOARD, MENU CARD, MENU
BOARD AND WALL DISPLAY.
THESE TWO OUTLETS SHOWING MAZZA VISI COOLER AND
WALL PAINTING ALONG WITH OUT SIDE SIGN BOARD.
Suggestions
Action – There should be proper Route Coverage Plan for each route
showing the location & name of the outlet to be covered & it should be
given to sales man so that no outlet get left on the route while delivering
goods.
Issues – Brands like coke and limca do not have a good hold in the
market, so their sale graph is low.
Action – Sales man should see that all the brand should be given in
the outlets, with the strong brands these weaker brands should be
pushed to have all the brands availability.
Conclusion
It gave the idea about the exact work done by the Managers and also
about the vocation they do in contemporary.
BIBLIOGRAPHY
www.coca-colaindia.com
Personal Departments.
Company Manuals.
Live reports when on project.1
Information collected from distributors and company officials.
OBJECTIVES OF IN-PLANT TRAINING