Fast Forward

Entrepreneurial Value Creation Process

Introduction & Conceptual Overview

September 2010
Fast Forward - Overview

Introduce Best Practice Model to Entrepreneurial Value Creation

Become an “idea magnet” to attract inventors and early stage ideas/businesses

Critically evaluate, refine and filter best candidate ideas for further development and
funding

Monitor execution phase – extend primary strategy into a continuous strategy model

Leverage strengths of group members as resources to assist in meeting Newco tactical
business objectives

Ideation and Business Generation (“BG”) Practice

Operate as an Idea Magnet/Generator

Similar in some respects to an Early Stage VC

An Idea Factory – Prepare the Best Ideas for Market

Focused in Technology Sector

Target Pure Idea Stage to 1MM Annual Revenue

Both Internal & External Source of Business Ideas

Leverage Tadpole Partner Skills (Finance, Legal, Strategy, IP Management)

Entrepreneur in Residence Model

Dedicated Fund to invest in Portfolio

Use IP Trust Wherever Applicable

Scholarship Opportunities for Student Inventors
Fast Forward - Principles

Entrepreneurial Value Creation
Practice

Access, Refine, Strengthen Ideas for
Success

Target Pure Idea Stage to Revenue
Generation

Operate as an Idea Magnet/Generator

Prepare Only the Best Ideas for Market

Internal & External melding of ideas

Focus in Technology Sector
Scholarship Opportunities for Student
Fast Forward - Value to Entrepreneurs

In-House Technical, IP, Strategy Resources

Business Start-up Specialists

“Best Solutions” Approach

Exploit “Highly Probable” Opportunities

Founder’s Focus on Core Competencies

Fast Forward - Core Competency

Value
Value Creation
Creation

Business
Business ideas
ideas are
are advanced
advanced through
through aa
critical
critical analysis,
analysis, stage/gate
stage/gate process
process
designed
designed to to efficiently
efficiently evaluate—at
evaluate—at
incremental
incremental cost—the
cost—the potential
potential for
for
funding,
funding, developing,
developing, and and marketing.
marketing.
Selected
Selected ideas
ideas are
are seeded
seeded with
with capital
capital
and
and management
management and and equity
equity is
is shared
shared
by
by the
the “idea”
“idea” group.
group.
 Fast Fwd
“Value Math”
Idea
IdeaMagnet
Magnet

Iterative
IterativeIdea
IdeaRefinement
Refinement

Capital
Capital

+ Business
BusinessLaunch
LaunchBlueprint
Blueprint

Rapid
RapidTransformation
Transformationof
of Premier,
Premier,Well-Tuned
Well-TunedIdeas
Ideas
into
intoMarket-Ready
Market-ReadyProducts
Products
 Fast Fwd
“Value Creation”
“Idea Magnet”

“Best of the Best”

Value
ValueCreation
CreationPractice
Practice Ideas

Portfolio of Programs

Company
Company11//Project
Project11 Company
Company22//Project
Project22 …… Company
CompanyNN//Project
ProjectNN

Equity Participation
Option: investors invest across ventures and may Option: IP may be placed into an IP Trust for
elect to fund in different proportions further value extraction
entrepreneurial Value Creation Practice
Ideas

“Idea
“IdeaFunnel”
Funnel”

idea
idea
 Rough Framework
Re-work
 Develop Story Re-work
 Present to Group
P
11ststLevel
Level Re-Evaluate Archive
Triage Re-Evaluate Archive
Triage F F
 Rough BP P
 Project Numbers Re-work
Re-work
 Present to Group
P
22ndndLevel
Level Re-Evaluate Archive
Re-Evaluate Archive
Triage
Triage F F
 Full BP
 Arrange Funding P
Refine
 Assemble Mgmt Team Refine
 Develop Prototype
Test
Test Evaluate
Evaluate
Market
Market F
P

Market Launch
Fast Forward
Core Competencies

In-House Technical Expertise

Business Start-up Specialists

Problem Solving from a Strategic,
Tactical, and Technical Perspective

Accelerated Critical Analysis of Ideas
to Yield Highest Value Approach

Outsourced “Business Guidance
System”
Fast Forward – Technology Markets

Information Technology

Personal Media / Communications

Environmental Science

Alternative Energy Solutions

Supply Chain Software

Education / Enrichment
 BG versus VC Model
VC Model:

Source of capital and guidance (sometimes) for qualified
business ideas

Ideas are introduced by third parties to VC entity

Reactive: wait for ideas & business plans to come to them

Seek large slice of equity in return for $$$

BG Model:

Source of capital and guidance (always) for qualified business
ideas

Ideas can be introduced/incubated “in house”

Best ideas fleshed out and modified (as needed) for
successful outcome

Capital and management (personnel and/or work product)
offered by same team
 Fast Forward – The Goal

Transform the “best of the best” ideas
into marketable products/services
within a “Newco”