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To cite this article: Tanya Bondarouk, Rainer Harms & David Lepak (2015): Does e-HRM lead
to better HRM service?, The International Journal of Human Resource Management, DOI:
10.1080/09585192.2015.1118139
Article views: 90
ABSTRACT KEYWORDS
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The literature suggests that e-HRM has the potential to improve HRM ser-
vice quality (Kovach, Hughes, Fagan, & Maggitti, 2002), which is seen as the
experiences (intangibles) provided by HR specialists for internal customers (line
managers and employees). Customers of HRM services rely on what is intangi-
bly exchanged between HR professionals and HR customers (Schneider, Brief,
& Guzzo, 1996). Further, HRM services are produced and simultaneously con-
sumed, making it impossible to ‘stock’ HRM services as inventory. This forces HR
specialists to demonstrate responsiveness to individual customer demands, and
to see them as receiving rather than demanding (Meijerink & Bondarouk, 2013).
However, since customers are not paid for their participation in HRM service pro-
duction, their participation clearly poses challenges for management. For example,
line managers need to be ‘socialized’ into the HR roles that a new e-HRM situation
expects them to fill (Chung & Schneider, 2002). In the light of this discussion,
e-HRM is seen as one of the channels that can support the below characteristics
of HRM services: intangibility, simultaneity and customer participation.
Despite the optimism accumulated by scholars about the possibilities of e-HRM
enhancing HRM services (Bondarouk & Ruël, 2009; Haines & Lafleur, 2008;
Kovach et al., 2002; Ngai & Wat, 2004), the literature indicates an important
remaining concern.
That is, the empirical findings suggest that the adoption of IT does not always
realize improved HRM services (Ruël & Van der Kaap, 2012; Stone et al., 2015;
Tansley, Kirk, Williams, & Barton, 2014). For example, Gardner, Lepak and Bartol
(2003) discovered that rather than freeing up the time of HR practitioners, the
introduction of e-HRM simply led to an increase in technology-related activities
that replaced administrative ones, without any improvement in HRM services.
Other studies have shown that HR professionals did not use the information that
became available to support HRM services provision (Dery & Wailes, 2005), that
e-HRM technology was primarily used to support routine administrative HR tasks
(Haines & Lafleur, 2008; Hussain, Wallace, & Cornelius, 2007) and that line man-
agers failed to socialize into HR roles as services providers (Reddington & Hyde,
The International Journal of Human Resource Management 3
the technology. We follow this with a discussion on e-HRM strength and HRM
strength as key antecedents. Then, we discuss the roles that usage frequencies
and appropriation play in the relationships between the two key antecedents and
e-HRM service quality. Following this, we present and discuss the results of a
quantitative analysis of these relationships in our public service setting.
of networks, interactions and relationships (Vargo & Lusch, 2008). The IT sub-
stream argues that HRM services create value through configurations of actors
and shared information and technology (Maglio & Spohrer, 2008), and through
approaching consumers/actors as being proactive, connected, creative and well
informed (Berthon, Campbell, Pitt, & McCarthy, 2011; Prahalad & Ramaswamy,
2004). Transformative service research (Baron et al., 2014) suggests that HRM
could enhance organizational goals by addressing consumer perspectives such
as well-being and quality of life (Rosenbaum et al., 2011). Inspired by operations
management research, with its focus on a macro-perspective in service delivery,
HRM services are viewed as successful if demand and capacity are well balanced
and if service waiting time is well managed since both have direct positive effects
on a firm’s financial performance and customers’ satisfaction (Boudreau, 1991;
Rust, Zahorik, & Keiningham, 1995; Schmenner, 1995; Taylor & Fullerton, 2000).
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Services management research has two important implications for HRM ser-
vices. Firstly, that HRM services are experiences (i.e. intangible) provided by HR
specialists for internal customers (line managers and employees), and, secondly,
that these customers are well informed, proactive and engaged with IT. Seeing
HRM through the services lens urges HR specialists to respond strongly to individ-
ual customer demands, and to see customers as receiving rather than demanding
(Bowen & Greiner, 1986) and as contributing to HRM service co-production
(Meijerink & Bondarouk, 2013; Skaggs & Youndt, 2004).
The concept of HRM strength was introduced by Bowen and Ostroff (2004) and
is mainly built on signalling and attribution theories. From a signalling theory
perspective, an HRM system is considered strong, provided employees agree
that it is highly distinctive, consistent and based on a wide consensus within an
organization (Bowen & Ostroff, 2004). Signalling theory sees all organizational
activities as being perceived as signals sent by the organization. As such, HRM
systems need to signal values and characteristics through their e-HRM that influ-
ences the opinions of their customers as to what it would be like to work for the
organization (Celani & Singh, 2011).
The concept of HRM strength addresses how the HRM system is designed and
administered to send signals to employees that enable them to create a shared
meaning of ‘the desired and appropriate responses and form a collective sense
6 T. Bondarouk et al.
of what is expected’ (Bowen & Ostroff, 2004, p. 204). This shared meaning rep-
resents the strength of the HRM system, and refers to the extent to which it
induces consistent (rather than ambiguous) expectancies regarding appropriate
response patterns. A congruent array of HR practices that provides a clear message
as to the behaviours that are expected, supported and rewarded can influence
organizational behaviour (Schneider et al., 1996) and lead to the achievement of
organizational goals.
From the attribution theory perspective, Bowen and Ostroff (2004) argued that
individuals will make attributions regarding cause–effect relationships if three
conditions are met. First, there needs to be a sufficient degree of distinctiveness
(the event–effect covariation is highly observable). Here, the distinctiveness of
HR practices is interpreted as the relevance of HRM, and refers to whether the
situation is defined in such a way that individuals see the situation as relevant to
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the goal and to the legitimacy of the HRM authority such that the individuals
will consider behaving in line with expectations (Sanders, Dorenbosch, & de
Reuver, 2008). Second, there needs to be consistency (the event–effect relationship
presents itself consistently across modalities and time), which refers to internal
uniformity among HR practices. Here, Delery (1998) offered an exemplary study
of HR consistency. Third, there has to be a consensus (individuals share a common
view of the event–effect relationship), and users and policy-makers need to agree
on this relationship (Fiske & Taylor, 1991; Sanders et al., 2008). Here, distinctive-
ness, consistency and consensus are three meta-features that characterize both
the HRM message sender and the HRM message itself (Bowen & Ostroff, 2004).
An HRM system that scores highly on all these meta-features is by definition a
strong HRM.
In the past, the HR field has tended to assume that HRM strength was both
necessary and sufficient to deliver clear and transparent HRM messages about HR
policies and practices, and thus was sufficient to improve HRM services (Bowen
& Ostroff, 2004; Delmotte, De Winne, Gilbert, & Sels, 2007; Liao, Toya, Lepak, &
Hong, 2009). This would suggest a direct and positive relationship between HRM
strength and HRM service quality as represented in our first hypothesis:
Hypothesis 1: There is a positive relationship between the HRM strength and the qual-
ity of HRM services.
However, as we will argue, the use of e-HRM is likely to mediate this relationship.
As noted by Bowen and Ostroff (2004, p. 206), ‘HRM practices can be viewed as a
symbolic or signaling function by sending messages that employees use to make
sense of ’. An e-HRM application provides a stage on which HRM can accumulate,
store and make messages available to employees. As such, the usage of e-HRM
can be seen as a mechanism through which HRM practices impact individual
perceptions of HRM services because e-HRM offers an interface and facilitates
communication between HR professionals and their customers. In line with these
arguments, we suggest that the frequency of using e-HRM tools is a potential
The International Journal of Human Resource Management 7
mediator in the relationship between the HRM system’s strength and the quality
of HRM services, leading to out next hypothesis:
Hypothesis 2: The positive relationship between HRM strength and the quality of
HRM services is mediated by the frequency of e-HRM use.
Hypothesis 3: There is a positive relationship between the strength of e-HRM and the
quality of HRM services.
At the same time, the frequency of e-HRM use may influence the extent to which
e-HRM strength influences the quality of HRM services.Hypothesis 4: The positive
relationship between the strength of e-HRM and the quality of HRM services is medi-
ated by the frequency of e-HRM use.
(DeSanctis & Poole, 1994, p. 126). In line with AST, the spirit of e-HRM is viewed
as the ‘general intent with regard to [the] values and goals underlying a set of
structural features’ (ibid.). IT is seen as becoming established through a process
of social construction by users. Hence, we do not view e-HRM technology as a
purely technical product of design, but as grounded in, and constituted by, its users
(Ruël et al., 2004). Users may choose to work with e-HRM technology in various
ways, for example, by directly using technologies, making judgements about them
or displaying different attitudes towards the technology.
The arguments above are summed up in the concept of appropriation: the
physical and mental activities that users of a technology carry out while selecting
from the potential set of technological options, represented by the intention and
technical features, for day-to-day practices (DeSanctis & Poole, 1994; Ruёl, 2001).
Appropriation can be regarded as the ongoing institutionalization of e-HRM by
its users: the process of interpreting an e-HRM value and the manner of its use
by drawing upon relevant meanings of e-HRM technology from personal, insti-
tutional and social sources (Jasperson, Sambamurthy, & Zmud, 1999).
AST thinking has recently been introduced into the e-HRM field in the earlier
mentioned research by Ruël and Van der Kaap (2012). Their study showed that
the appropriation of e-HRM and its frequency of use were both positively related
to HRM value creation. Building on this finding, we explore the role of different
appropriation regimes in e-HRM outcomes. Here, we restrict the study to con-
sidering the faithfulness of appropriation, and define this as e-HRM utilization in
line with the intentions of the principles designed into the e-HRM system. Several
scholars have found that the clearer the intention of a technology is to its users, the
more loyally they appropriate it, the more they perceive it as useful and easy to use
and the more they use the technology in a task-oriented way (Bondarouk, 2006;
Chin, Gopal, & Salisbury, 1997). During their active use of e-HRM, employees,
line managers and HR specialists may all influence the adoption of the technology
and, thus, its impacts on the intended e-HRM outcomes.
The International Journal of Human Resource Management 9
HRM quality
H5
Frequency of
e-HRM use
Appropriation Appropriation
H2
of e-HRM of e-HRM
Figure 1. Hypothesized relationships between HRM strength, frequency of e-HRM use,
appropriation and HRM service quality.
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Appropriation Appropriation
H4
of e-HRM of e-HRM
Frequency of
H6 e-HRM use
e-HRM quality
Figure 2. Hypothesized relationships between e-HRM strength, frequency of e-HRM use,
appropriation and HRM service quality.
Some researchers, while examining the content and outcomes of HRM strength,
have focused on understanding the perspectives of different groups of organi-
zational members. Differences in HRM interpretation have been found that led
to differences in performance between line managers and employees in service
organizations (Liao et al., 2009) and in the construction sector (Bondarouk,
Looise, & Lempsink, 2009); between line managers and trade union representa-
tives (Delmotte et al., 2007); and even within a single group of employees in the
service sector (Nishii, Lepak, & Schneider, 2008). However, e-HRM researchers
have yet to consider people’s interpretations of their work that involves e-HRM
technologies as a potential factor in the link between HRM strength and HRM
service quality. Further, the potential and conditional mediation effects of working
with e-HRM tools have yet to be investigated.
Building on these rationales, we argue that, in a situation where e-HRM is
utilized, the extent to which the e-HRM tools are appropriated may influence the
10 T. Bondarouk et al.
mediating effect of the frequency of e-HRM use (Figure 1). Messages originating
from HRM may become clearer and more consistent if targeted employees work
appropriately with e-tools. We therefore propose that the moderating effect of
e-HRM usage in the relationship between HRM strength and HRM service quality
is contingent upon the degree of appropriation:
Hypothesis 5: In situations with a high degree of appropriation, the mediating effect of
the frequency of e-HRM use in the HRM Strength–HRM Service Quality relationship
is stronger than that in situations with a low degree of appropriation.
We also build on the notion that the technology is open to different interpre-
tations by its users (Orlikowski, 2000). That is, although e-HRM software tools
generate the same messages for all users (line managers, employees and HR pro-
fessionals), it is possible that these messages are understood differently. Here, an
example involving the London Ambulance Service (LAS) illustrates the impor-
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Method
Contextual background and sampling
We have applied purposive sampling by selecting a case based on our knowledge
of a population and the purpose of our study. The research was conducted within
a Belgian ministry where the introduction of an e-HRM project had a seven-year
history. As a part of the HRM reorganization, and following careful preparation,
customization, weekly meetings with key users, training courses and feedback
The International Journal of Human Resource Management 11
vided us with rich data. In total, we spent two years onsite and we were granted
access to archival documents, held conversations with various stakeholders, par-
ticipated in many project meetings and discussed the intermediate results of the
research. Second, the survey for our study was carried out roughly two years after
DeBOHRA’s launch. This timing fitted with the findings of Ruël et al. (2004), who
concluded that an e-HRM maturity of two years created a ‘comfortable research
zone’. More recent HRM system introductions are considered not to be sufficiently
mature to study their appropriation, and e-HRM systems that have been in use
for more than three years have usually achieved stable usage.
At the time of the research, 1310 people were employed at the ministry. Overall,
91% of the ministry’s staff had access to DeBOHRA, and our potential research
population was thus 1236 users (the other employees were waiting for the tech-
nical installation of DeBOHRA). Of the potential sample, 19.6% were senior and
line managers or IT and HR specialists, and the remaining 80.4% were employees
without managerial responsibilities. We were sensitive to the fact that non-mana-
gerial employees might judge e-HRM differently to managers and HR specialists.
Therefore, we limited our population to the 994 employees who did not have
managerial responsibilities but used DeBOHRA. From these, we identified a strat-
ified random sample of 320 that reflected user demographics in terms of gender
(56% female), origin (51% Dutch language users and 49% French language) and
educational level (44% master level, 16% bachelor level, 23% higher vocational
education and 17% high school).
To maximize the response rate, we employed response facilitation techniques
such as pre-notifying potential participants, publicizing the survey and its goals,
establishing the survey’s importance, careful design and sending reminders
(Rogelberg & Stanton, 2007). The selected users were invited to participate in
the research by a personal email. The questionnaire was available online for a
period of four weeks, during which time the potential respondents received three
reminders. In total, we received 140 completed questionnaires, a 43.75% response
rate, with respondents not differing significantly from the population in terms
12 T. Bondarouk et al.
of gender, origin and education level. Since we used a forced entry design, all the
returned forms were fully complete.
Given that the information on both the dependent and the independent var-
iables came from the same informants, the subsequent analysis ran the risk of
common method variance. While we side with Spector (2006) in believing that the
issue of common method variance is often overstated, we ensured that respondents
knew that they would remain anonymous and we spatially separated questions
on the dependent and independent variables to make it more difficult for them to
infer logical answers (Podsakoff, MacKenzie, Lee, & Podsakoff, 2003). Further, a
Harman single-factor test revealed that neither a single factor nor a general factor
accounted for the majority of the variance. As such, we believe we do not have
common method variance problems.
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with e-HRM tools is effortless (four items were used, such as the reverse item
‘Interacting with e-HRM requires a lot of effort’). Intrinsic data quality measures
the quality of the information in its own right, independent of the specific HRM
context (three items: e.g. ‘The data on the e-HRM site are reliable’). Contextual
data quality evaluates the quality of the information as applied to the specific
HRM context (three items: e.g. ‘The data on the e-HRM site are up-to-date for
my HR activities’).
Both the above constructs, HRM strength and e-HRM strength, were oper-
ationalized as higher order constructs, with the lower level consisting of the
scores for the conceptually distinct lower order constructs as determined by an
exploratory factor analysis with Varimax rotation. The factors for the lower order
constructs were derived from an additive composite of the scale scores used to
provide the higher order constructs. In that sense, the higher order constructs
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In terms of the reliability of our measurement items, all but two of our lowest
level constructs had Cronbach’s alphas above 0.7, a level that indicates acceptable
reliability. The remaining two, HRM consensus and e-HRM appropriation, fell
only slightly below this a threshold.
Analysis methods
Initially, OLS regression was used to test a direct effects model. We separately tested
the proposed relationships on all three dimensions of HRM service quality (Tables
2 and 3, column 1).
The mediating effects model was based on the test logic of Baron and Kenny
(1986). Further, a Sobel test for the significance of the indirect effects was carried
out (Preacher & Hayes, 2004). The Sobel test is seen as superior to the Baron and
Kenny (1986) test logic because it directly tests the significance of the indirect (i.e.
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mediated) effect. The upper (UL) and lower levels (LL) of the regression coeffi-
cients were calculated based on a thousand iterations in a bootstrapping model.
If the confidence interval (here, 95%) spans ‘0’, then a mediation hypothesis is
not supported.
To test for any moderation of the mediation effects, we investigated whether
the frequency of usage mediated the relationships between both e-HRM strength
and HRM strength and the dependent variables. Here, we applied a moderated
mediation analysis (Preacher, Rucker, & Hayes, 2007) to test whether the impacts
on performance of e-HRM strength and HRM strength were mediated by the
frequency of usage under various levels of appropriation. Here, as a first step,
we split the sample into two based on the level of appropriation and calculated
mediation models for the two groups with low and high levels of appropriation
(see Aiken & West, 1991 for a discussion on the split-sample method). Next, we
compared the regression coefficients of the two models to identify any differences
in the mediation effect. In addition to this sub-group approach, we then tested for
moderated mediations using the method suggested by Preacher et al. (2007) that
treats the mediator as a continuous variable and avoids the perceived drawbacks
of the sub-group approach (Edwards & Lambert, 2007).
Results
The correlations calculated from the data indicate significant positive relationships
between the constructs (Table 1). Given that some of the independent variables
were correlated, we checked for potential multicollinearity. The diagnostics show
that the highest value for the Variance Inflation Factor is 2.206, well below the
critical threshold of 10.
The International Journal of Human Resource Management 15
Table 2a. HRM strength and the quality of the HRM service environment.
III: mediation and
III: mediation and high appropri-
I: direct effects II: mediation low appropriation ation
Age −.229** −.230** −.323** −.121
Education −.042 −.035 −.011 .128
Years of working −.061 .059 −191# .109
HRM strength .672*** .656*** .707*** .583***
Frequency .066 .051 .100
R2 = .513*** R2 = .517*** R2 = .564*** R2 = .466***
df = 139 df = 139 df = 61 df = 61
LL = −.0055 LL = −.0054 LL = −.0140
UL = .0214 UL = .0158 UL = .0491
**p < .01.
***p < .001.
The results using the direct effects models indicate a good overall model quality,
explaining between 44.7 and 51.3% of the variance in the dependent variables
(R2 values in Tables 2(a)–(c), column 1). The coefficients of HRM strength (column 2) are
all strong (between .606 and .686) and significant at the 1% level.
The mediation effects model failed to find any mediation linked to frequency:
in no instance was the coefficient for HRM strength reduced. This finding was
supported for all three performance variables by the Sobel test’s insignificant
scores and by the insignificant results for conditional indirect effects at specific
levels of the moderator (Preacher et al., 2007).
The moderated mediation models also fail to show any significant evidence of
mediation effects in either the low or the high appropriation regimes, again with
insignificant Sobel test scores. That is, no significant changes can be identified at
the level of the individual coefficients.
16 T. Bondarouk et al.
Table 2b. HRM strength and the quality of the HRM service interaction.
III: mediation and
III: mediation and high appropri-
I: direct effects II: mediation low appropriation ation
Age −.015 −.014 .060 −.139
Education −.023 .019 .050 .044
Years of working .033 .035 −.004 .122
HMR strength .686*** .697*** .663*** .700***
Frequency .042 −.006 −.097
R2 = .458*** R2 = .460*** R = .425***
2
R2 = .470***
df = 139 df = 139 df = 61 df = 61
LL = −.0100 LL = −.0104 LL = −.0451
UL = .0111 UL = .0118 UL = .0169
***p < .001.
The direct effects models show a good overall model quality, explaining from 18.4
to 46.6% of the variance in the dependent variables (see the R2 terms in Tables
3(a)–(c), column 1). The e-HRM strength coefficients are all strong (between .395
and .610) and significant at the 1% level.
The mediation effects model again also failed to identify any mediation linked
to frequency: the coefficient for e-HRM strength was not reduced in any of the
cases. This finding was supported by the insignificant Sobel test scores for all three
performance variables and by the lack of significant conditional indirect effects at
specific levels of the moderator (Preacher et al., 2007). The moderated mediation
models also again failed to indicate mediation effects in either the low or the high
appropriation regimes, with insignificant Sobel test scores for both regimes.
Discussion
Recent e-HRM studies suggest that IT are pushing HRM into a new position
in organizations by supporting HR decisions and services by providing ade-
quate descriptive and prognostic information. Electronic recruiting, training,
The International Journal of Human Resource Management 17
Table 3a. e-HRM strength and the quality of the HRM service environment.
III: mediation and
III: mediation and high appropri-
I: direct effects II: mediation low appropriation ation
Age −.144 −.150 .227* .076
Education −.052 −.040 .083 −.190
Years of working .178 −.106 −.066 −.177
e-HRM strength .428*** .401*** .492** .223#
Frequency .130 .069 .213#
R2 = .281*** R2 = .279*** R = .390***
2
R = .215*
2
Table 3b. e-HRM strength and the quality of the HRM service interaction.
III: mediation and
III: mediation and high appropri-
I: direct effects II: mediation low appropriation ation
Age .067 .066 .151 −.101
Education .007 .010 .119 −.124
Years of working −.146 −.145 −.244# .034
e-HRM strength .395*** .388*** .472*** .156
Frequency −.032 .011 .075
R2 = .184*** R = .184***
2
R = .280***
2
R = .067
2
compensation and many other HRM areas have unlocked a world of possibilities:
by introducing new actors to HRM, by involving line managers, by supporting a
range of HRM services, by offering greater flexibility in HRM and hence by gener-
ally inaugurating the ‘era of e-HRM’. In theory, there is a sound basis for believing
that e-HRM should facilitate improvements in the HRM service provided by HR
specialists to employees and line managers (Ruël et al., 2004).
18 T. Bondarouk et al.
Theoretical contributions
Our first contribution stems from our examination of technological and HRM
impacts on HRM service quality. Here, we introduced a new concept, e-HRM
strength, to reflect those characteristics of an e-HRM technology that ensure a
strong HRM message is conveyed to and from e-HRM users. We base our argu-
ment for this on HRM and e-HRM strengths. HRM is considered strong if it
ensures unambiguous HR messaging through the distinctiveness, consistency
and consensus of the HRM system. Similarly, e-HRM technology is considered to
be strong if it ensures unambiguous, relevant and easy-to-use messaging for end
users. Overall, this work provides evidence that both e-HRM strength and HRM
strength have significant explanatory powers in terms of the three considered
aspects of HRM service quality. Testing the direct effects indicated that the models
had a good overall quality, explaining between 44.7 and 51.3% of the variance in
the dependent variables (for HRM strength) and 18.4 and 46.6% of the variance
in the case of e-HRM strength. Albeit with some caution, we can say that HRM
strength seems to play a stronger role than e-applications in HRM service quality.
Nevertheless, one should not underestimate the role of technological properties:
they also had a strong explanatory power in the level of HRM service quality.
Our second contribution is in responding to the call by e-HRM scholars to
examine the role of e-HRM usage, specifically e-HRM appropriation and fre-
quency of use, in contributing to e-HRM outcomes in organizations. This contri-
bution is intertwined with the application of the concept of e-HRM appropriation
borrowed from AST. We argued that the potential advantages of e-HRM would be
dependent on how the e-HRM technology was used. In other words, we expected
to find that employees’ appropriation of e-HRM would play a moderating role
The International Journal of Human Resource Management 19
ing that HRM is expected to have a greater value if users work with e-HRM as
intended, rather than just use it more often. In our study, we did not look at these
direct relationships but explored the moderated effect of e-HRM appropriation in
the frequency of use-dependent relationships between e-HRM and HRM strengths
and HRM service quality.
The theoretical contributions of our findings relate particularly to our use of
AST. When DeSanctis and Poole (1994) proposed AST, their objective was in part
to explain the conflicting findings in Group Support Systems (GSS) research and
found an explanation for the lack of consistency in the ‘observed differences …
attributable to the fact that different groups use GSSs differently’ (ibid., p. 140). It
might similarly be useful for e-HRM researchers to identify how and why different
social groups of users (line managers, employees without managerial responsi-
bilities and HR professionals) work with e-HRM based on social and physical
contexts. A group will work on certain tasks supported by e-HRM applications,
and structuring will occur as the group chooses to use (or not) various features
of e-HRM applications. Many such processes may occur without group members
being overly conscious of their appropriation of e-HRM. IT researchers have
shown that the appropriation pattern may lead to observable group dynamic
processes that, in turn, may affect IT implementation outcomes (Chidambaram,
1996; Chudoba, 1999; Kahai, 1997). Taking inspiration from AST studies, e-HRM
research might benefit from examining group processes such as leadership, coor-
dination mechanisms, relational developments and hierarchical (re)structuring,
as well as their influence on appropriation and, eventually, on e-HRM outcomes.
It has been shown that, over time, the outcomes of appropriations and of imple-
mentations may be mutually reinforcing. This opens another avenue for e-HRM
researchers in that they could observe e-HRM implementations over a lengthy
period and assess the mutual interactions between appropriation, group mech-
anisms and outcomes.
In our study, we only investigated one social group of e-HRM users: employ-
ees. This was to an extent because, in our view, a possible explanation for the
20 T. Bondarouk et al.
for future e-HRM research would be to split the sample based on the nature of
the tasks they perform through e-HRM, as one cannot assume that the same job
tasks are being executed by all employees when it comes to e-HRM.
Turning to research methods, we would suggest that e-HRM researchers
attracted by AST ideas to broaden the scope of the approach. An analysis of
AST-based studies reveals that most of them investigate the use of technology
through an input process–output framework, where input and output variables
are measured through questionnaires, and other factors are controlled during
the experimental setting (Pozzebon & Pinsonneault, 2001). We based our study
on an in-case survey. Adopting a mixed method approach, for example, com-
bining an experimental setting, with coding schemes for diverse usage patterns,
with discourse analysis could offer a new perspective to e-HRM research on the
deeper patterns of e-HRM use by different groups. This suggestion concurs with
Marler and Fisher (2013) who noted that only five studies in their literature review
were experimental in nature, and that there was no ‘cross-fertilization of research
approaches’.
When considering e-HRM usage, we also examined the role of frequency of
use, assuming it would mediate the relationships between the strengths of both
e-HRM and HRM and the HRM service quality. The fact that we did not find
empirical evidence for this proposed mediation suggests a new path for research:
to investigate the process itself – to explore which process variables might be rel-
evant. McMullen and Dimov (2013) conceptually addressed the various ways in
which researchers study the ‘process’ concept. In our study, we opted to represent
the process using our ‘appropriation’ and ‘frequency of use’ variables, and placing
these in a moderated mediation model. As such, we interpreted the process as ‘a
category of concepts’ (McMullen & Dimov, 2013). However, there are other empir-
ical ways to view a process, such as ‘a sequence of events of activities’ (McMullen
& Dimov, 2013). We see a limitation of our approach as that it did not allow one
to adopt a real-time process perspective. Our findings are limited in that while
they do show that mediation (process as a category of concept) does not appear
The International Journal of Human Resource Management 21
to take place, they do not reveal in detail the ‘passing of messages’ (process as a
sequence of events or activities).
Our third contribution concerns HRM service quality, which many studies have
observed to be one of the most important consequences of e-HRM (Bondarouk
& Ruël, 2013; Marler & Fisher, 2013; Ruël et al., 2004; Strohmeier, 2009; Van
Geffen et al., 2013). We borrowed a consolidated three-dimensional framework
from Brady and Cronin (2001) and conceptualized HRM service quality as the
customers’ perceptions of HRM interaction quality, HRM environment quality
and HRM outcome quality. We concluded that the perceived quality of HRM
services is unaffected by the extent of appropriation or by the frequency of using
the e-HRM system, regardless of which components of HRM service quality we
chose as the dependent variable (environmental quality, interaction quality or out-
come quality). This conclusion conflicts with those IT studies that relied solely on
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efficient, high in quality and able to provide long-term opportunities within and
across organizations for targeted users. As such, future research should aim to
improve the understanding of this phenomenon and to contribute to its progress
in terms of its content, design, implementation, interaction with the organizational
context and consequences.
We recognize that our findings need to be viewed in the light of their several lim-
itations. We only partially applied AST to a new context (e-HRM) and, therefore,
it is desirable to investigate the qualitative changes and boundaries of this theory
through further e-HRM research. By introducing the concept of appropriation to
e-HRM research, our study and the work of Ruël and Van der Kaap (2012) offer an
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Practical implications
Our results have some clear implications for practitioners. At the risk of sound-
ing as though we are stating the obvious, we repeat that the anticipated benefits
of e-HRM implementation are not always easy for organizations to achieve. In
assessing the impact of two major factors, e-HRM strength and HRM strength,
we saw that HRM strength had a greater effect on HRM service quality. As such,
those responsible for e-HRM in organizations should ensure that HRM systems
(policies and practices) are well designed and well communicated before they
adopt an online system. It is crucially important that HR leaders establish HRM
systems that are highly distinctive and consistent, and that achieve a wide consen-
sus among HR practitioners. While this might seem obvious, this is the first study
to empirically validate, in the context of e-HRM projects, the need to prioritize
the HRM content over the IT content. Given this evidence, those responsible for
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Conclusions
The current study examined the impacts of e-HRM technology, the usage of the
technology and of HRM issues on HRM service quality. Inspired by AST, we
elaborated the concept of e-HRM appropriation and explored its role in the rela-
tionships between both e-HRM strength and HRM strength and HRM service
quality. We used moderated mediation analysis on data from a sample of 140
employees of an administration unit. While we identified strong positive direct
effects of both HRM strength and of e-HRM strength, we failed to uncover the
anticipated direct mediation and contingent mediation effects.
24 T. Bondarouk et al.
Disclosure statement
No potential conflict of interest was reported by the authors.
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Notes on contributors
Tanya Bondarouk is a full professor of Human Resource Management at the University of
Twente, the Netherlands. Since 2002, she has been busy with the emerging research area
of Electronic HRM. Her main publications concern an integration of Human Resource
Management and social aspects of IT Implementations. Her research covers both private and
public sectors and deals with a variety of areas such as the implementation of e-HRM, man-
agement of HR-IT change, HRM contribution to IT projects, roles of line managers in e-HRM
and implementation of HR Shared Service Centres. She has conducted research projects with
the Dutch Ministry of Interior and Kingdom Relations, Dow Chemical, Ford, IBM and Shell.
Among her current research projects are Implementation of HR Shared Service Centres at
the Dutch Ministry of Defense and the Belgian Federal Public Health Service. Since 2006,
she is involved in organizing European academic workshops on e-HRM and international
workshops on HRIS.
Rainer Harms is an associate professor of International Entrepreneurship, University of
Twente, the Netherlands. His research interests are (international) entrepreneurship, firm
growth and innovation management, where he cooperates with international scholars and
Entrepreneur of the Year e V Germany. Rainer was a visiting professor at WU Vienna, UAB
Barcelona and Hochschule Lichtenstein (research). Since 2010, Rainer is the Research Group
Leader for International Entrepreneurship at NIKOS.
David Lepak is a professor of Strategic HRM; his research focuses on the strategic man-
agement of human capital as well as managing contingent labour for competitive advan-
tage. He has published numerous articles on these topics in the Academy of Management
Journal, Academy of Management Review, Journal of Management, Journal of Management
Studies, Human Resource Management Review, Research in Personnel and Human Resource
Management, among others. He is an associate editor of Academy of Management Review
and currently serves on the editorial boards of Academy of Management Journal, Human
Resource Management, Journal of Management Studies, Human Resource Management Journal
and International Journal of Learning and Intellectual Capital.
The International Journal of Human Resource Management 25
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Appendix 1. (Continued).
Criteria and scale
First order Second order: definitions Third order: items source
Usage of Appropriation of e-HRM – • I use the e-HRM tools in accordance Four items based on
e-HRM continuous, progressive and with what manuals (documentation) Ruёl (2001)
mutual adjustments, accom- state is intended α = .612
modations and improvisations • IT experts would not agree with the Var. Expl. = 46.64%
between the technology and way I use the e-HRM tools®
the users • I use the e-HRM applications differ-
ently from the initial purposes®
• I do not use the e-HRM applications
in an optimal way®
Frequency of e-HRM use – the • I use e-HRM in my daily work Two items – self-con-
extent of actual usage of the • I use e-HRM very intensively structed
system α = .757
Var. Expl. = 80.67
Perceived Quality of HRM service environ- • The HR services are performed Three items based
HRM ment – the reliability of the correctly the first time on Brady and Cronin
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service HRM (Brady & Cronin, 2001) • The HR services guarantee error- (2001)
quality free administration α = .819
• The HR department provides its ser- Var. Expl. = 73.53%
vices at the time it promises to do so
Quality of HRM service interac- • The HR department is willing to Three items based
tions – willingness and respon- provide a service on Brady and Cronin
siveness of HR professionals • HR professionals inform employees (2001)
at the HR–customer interface exactly when new HR activities will α = .701
(Brady & Cronin, 2001) be carried out Var. Expl. = 63.16%
• When I need advice on HR issues,
the HR department helps me quickly
Quality of HRM service out- Since the introduction of e-HRM: Five items – self-
comes – effects following the • Duplication of HR documents is constructed.
introduction of e-HRM minimized α = .736
• Administration of HR documents Var. Expl. = 83.15%
is efficient
• I feel that I get too much HR-related
information®
• I can access HR personal informa-
tion at my earliest convenience
• E-tools help to take care of routine
HR transactions
Note: ® signifies a reversed item.