Nume: Surugiu

Prenume: Madalina-Daniela
Grupa: V
Domeniu alocat: Comunicare de brand

Institutie / Companie
aleasa: Tefal
SCOP:
Analiza SWOT

S:

W:

O:

T:

OBIECTIVE: Masurare (KPI)

Tip Actiune PR (eveniment,

campanie, program)

Motivatie alegere tip

actiune

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 Nume:
Prenume:
Grupa:
Domeniu alocat:

Denumire Stakeholder

EXEMPLU ONG X

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Surugiu 0
Madalina-Daniela 0
V 0
Comunicare de brand 0

Legitimitate Urgenta Situatie specifica

Influenteaza alti stakeholders Mare / Mica Poate fi educat / persuadat

4
 Strategie de comunicare

Nu se activeaza / intalniri 1:1

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 Nume: Surugiu 0
Prenume: Madalina-Daniela 0
Grupa: V 0
Domeniu alocat: Comunicare de brand 0

Objective Stakeholder Importance

AWARNESS & High Opinion And

Exemplu Consumers
CONSIDERATION High Influence

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 Specific
Strategy
objective

For them to acknowledge that To raise awareness about our

NQ is good for their children, messages and gain
for them to become our consideration for our product
supporters and instant cocoa

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 Message
The main messages

NQ – ally for parents when comes to raising healthy and

happy kids

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 Message
The secondary messages Reassurance

IRON improves children’s mental development NQ - the only instant cocoa with added IRON on
Benefits of a balanced iron intake the market
NQ is gluten free
NQ has a balanced sugar content (half of the
sugar comes from the milk)

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 Tactics Period

Brunches with mothers May, August, October

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Estimated resources Planned KPI
KOL cost Reach Tonality Engagement

Psychologist - 400 euro / brunch No. of participants

Parenting blogger - 400 euro / No. of feebacks on FB
brunch page
Nestle Nutritionist
VIP
Doina Plesca

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 Nume: Surugi 0
Prenume: Madali 0
Grupa: V 0
Domeniu alocat: Comuni 0

Jan Feb

Stakeholders
PR on-going communication plan mapping
Exemplu

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Feb Mar Apr

Event for
Internal
journalists
event
and bloggers

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pr May Jun

Article/Press 1st brunch

release - The with
benefits of cocoa mothers

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Jul Aug Se
Cooking bloggers/vloggers activation
2nd Event for
brunch journalists
with and
mothers bloggers

Birthday surprizes powered by Quicky

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Sep Oct

Interview with
business
magazine

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 Nov Dec

Article/Press
release - The
benefits of cocoa

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