Template Content Calendar

MONTHLY THEME: Health Harms

Sunday Monday Tuesday

1/1/2017 1/2/2017 1/3/2017

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Theme

Facebook

Twitter

1/8/2017 1/9/2017 1/10/2017

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Facebook

Twitter

1/15/2017 1/16/2017 1/17/2017

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Facebook

Twitter

1/22/2017 1/23/2017 1/24/2017

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Facebook

Twitter

1/29/2017 1/30/2017 1/31/2017

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Facebook

Twitter
late Content Calendar

Wednesday Thursday Friday Saturday

1/4/2017 1/5/2017 1/6/2017 1/7/2017

1/11/2017 1/12/2017 1/13/2017 1/14/2017

1/18/2017 1/19/2017 1/20/2017 1/21/2017

1/25/2017 1/26/2017 1/27/2017 1/28/2017

2/1/2017 2/2/2017 2/3/2017 2/4/2017
 Sample Themes

My Organization Our Shared Interests My Friends

Promote Twitter Chat Tobacco Facts Execute Twitter Chat

Campaign Image / Petition Share Twitter content (top

DM or KOL Quote
Ask tweets)

DAC Image / Petition Ask Top Performing DAC Post Fan Quote: why they quit

DM or KOL Quote Industry Accountability Fan questions

Campaign Fact News Story Thank fans -- show impact

Fan Quote: Why they're

Sign up for Email
involved

Follow on other channels

(Twitter, etc.) Fan Quote: tobacco-free future

Organization news
 Template Content C
Sunday Monday Tuesday
11/1/2015 11/2/2015 11/3/2015

Key Dates
Theme Campaign Infographic News Story Fan question
If you recently quit smoking
U.S. Pediatricians agree: or would like to quit, share
Raising the smoking age to
It's time to raise the your #1 reason why below!
21 will save millions from
smoking age to 21
starting this nasty habit!
Facebook nationwide. Photo credit: Tobacco-Free
Twitter Assembly
Character Count

0 0 0

Image

Link http://bit.ly/1GhOOXL
11/8/2015 11/9/2015 11/10/2015
Key Dates Twitter Chat
Tobacco Industry News Promote Twitter Chat Top Tweet from Chat
Theme
Facebook Promote Twitter Chat
Twitter
Great point from
Did you know investors say
Join us today at 3 pm for a @thomaslindi: “Pipe-sharing
we're in the "Golden Age" of
#TwitterChat about the in shisha smoking may also
#tobacco? Read more:
health harms of #tobacco! transmit infectious diseases
http://read.bi/1PRpriP
such as TB and hepatitis"

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99 77 126
Image

Link
http://read.bi/1PRpriP

11/15/2015 11/16/2015 11/17/2015

Key Dates Twitter Chat
Industry Accountability Promote Twitter Chat Top Performing DAC Post
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Facebook
Twitter
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Image
Link
11/22/2015 11/23/2015 11/24/2015
Key Dates Twitter Chat
Fan Quote Promote Twitter Chat Fact: Health Harm
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Facebook Promote Twitter Chat
Twitter
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Link
11/29/2015 11/30/2015 12/1/2015
Key Dates Twitter Chat
Theme Top Performing DAC Post Promote Twitter Chat
Facebook
Twitter
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Link
emplate Content Calendar Outline
Wednesday Thursday Friday Saturday
11/4/2015 11/5/2015 11/6/2015 11/7/2015

Great news! A bill has

#FactFriday: Over 5
Top Performing DAC Postbeen introduced
Campaign to raise
Update Fact: Healtha Harm We loveFan
Jesse from CA's
Quote
million deaths year are
the tobacco sale age to reason to quit: "I quit
the result of direct
21 nationwide. Like this over 5 years ago
Great #ReasonNotToSmoke tobacco use -- over 500
post to thank U.S. because our son was
from @The Real Cost! people an hour.
Senator @Brian Schatz born. I couldn't put his
and Congresswoman health at risk due to my
Photo credit: Tobacco
@Diana DeGette for their habits."
Control Nigeria
work!

0 0 0 0

11/11/2015 11/12/2015 11/13/2015 11/14/2015

Campaign Image /
Fact: Health Harm DM or KOL Quote Fan Mention/Quote
Petition Ask

Over 165,000 children die Call @WhiteHouse now: .@SenBrianSchatz on

High-fives to
every year from infections 202-456-1111. Tell Pres #tobacco: "Hawaii was
@staceykawakami for
and asthma caused by Obama: Finish rules for the 1st state to raise the
calling on President
secondhand smoke. That's e-cigs, cigars! smoking age to 21. It's
Obama to finish rules for
165,000 too many! #NoTobacco4Kids time for the nation to
e-cigs!
#ProtectOurKids #kidscantwait follow our lead."

132 116 134 89

 11/18/2015 11/19/2015 11/20/2015 11/21/2015

Tobacco News + Petition

DAC Image / Petition Ask Top Tweet from Chat Fact: Health Harm
Ask
Petition Ask

0 0 0 0

11/25/2015 11/26/2015 11/27/2015 11/28/2015

Share post ask // Campaign DAC Image / Petition

Tobacco Industry News Top Tweet from Chat
fact Ask

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12/2/2015 12/3/2015 12/4/2015 12/5/2015

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 Sample Themes
My Organization Our Shared Interests
Tobacco Facts: Advertising, Smoke-Free,
Promote Twitter Chat Health Harms, Warming Labels, Tobacco
Industry, Taxation
Campaign Image / Petition Ask DM or KOL Quote

DAC Image / Petition Ask Top Performing DAC Post

DM or KOL Quote Industry Accountability

Campaign Fact News Story

Sign up for Email
Follow on other channels
(Twitter, etc.)
Organization news
Healthy Living
Inspiring Reasons to Quit
International Successes

Behind the Scenes

Campaign Updates
 My Friends

Execute Twitter Chat

Share Twitter content (top tweets)

Fan Quote: why they quit

Fan questions

Thank fans -- show impact

Fan Quote: Why they're involved

Fan Quote: tobacco-free future

Content Resources URL
Digital Advocacy Center http://digitaladvocacycenter.com/
Tobacco News http://www.tobacco.org/

Hashtags
#Tobacco
#NoTobacco
#TobaccoFree
#QuitSmoking
#TobaccoControl
#Health
Decision Maker Facebook

Key Opinion Leaders Facebook

Traditional Media Facebook

Twitter

Twitter

Twitter