Recommended readings for DM: Books: Understanding Digital Marketing Strategies for Engaging the Digital Damian Ryan Marketing Generation, Kogan, 2012 Marketing In The Age of Your Online Strategy Is Your Business Strategy, Vanessa Fox Google Wiley, 2010 Web Analytics 2.0 The Art of Online Accountability & Science of Avinash Kaushik Customer Centricity, Wiley, 2010 Epic Content Marketing How To Tell A Different Story, ..., And Win More By Joe Pulizzi Marketing Less, McGraw Hill 2014 Growth Hacker A Primer On The Future of PR, Marketing, And Ryan Holiday Marketing Advertising, Portfolio Penguin 2014 A Social Strategy How We Profit From Social Media, Princeton Mikolai Jan University Press, 2014 Piskorski Contagious Why Things Catch On, New York, NY, Simon & Jonah Berger Schuster, 2013