Welcome to the Age of Big Data

Andy Hirst VP SAP

Fuad Mohamed - VP Emirates NBD
Clemens Praendl SVP SAP
“Data is the
new Oil ”
– Clive Humby
Users Data

75 %
2020 need access
+80 %
per year

2014 40 %
need access

2012 20 %
have access
 The Intelligent Bank

Better understand and serve customers

Mitigate risk & comply with regulations

Real Time Financials

State of the art experience

Real-time data platform

Unwire the business
Enable new experiences
Predict & Visualize
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Bringing together multiple technologies creates value

BIG Risk

+ Data
Analysis + Finance
Customer
HR
FS Context

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Compelling Value 5
Public
 Six „Laws‟of Big Data
• The faster you analyze bank data , the better the predictive
value. Industry Moving from Batch to real time
• Maintain one copy not dozens of your data – the more you
copy and move the less reliable
• Use more diverse data , not just more – internal and external
social data
• Data has value far beyond what you originally thought – do
not throw away data.
Eg Payments traffic data
• Put data and humans together to get the most insight – an
art not a science sometimes
• Solve a real banking pain point – Where having real time data
creates value

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Key opportunity areas for Big Data Customer
Scenarios in Banking
Segmentation and Campaigns
Identify , target and track performance e of
campaigns. Run detailed segmentation
models and visualize results
360 View of Relationships
360 view of corporate product portfolios,
managing the customer lifecycle, real-time
product recommendations, to empower
corporate officers at point of interaction
Customer Sentiment Analysis
Effective “voice of the customer”
capture, web traffic ,social media monitoring
with proactive engagement and brand
awareness
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Large Scale Branch
Reporting
Understanding branch performance,
product sales vs target , net money
inflows
Transactions Analysis
Monitor , track and take action on
transaction information in real-time
to make new real time offers to better
service and meet the needs of the
client
Payment Channels Data
Capture and analyse data from new
payment channels to aggregate and
sell to third parties or to better inform
internal marketing strategy
Public 7
Commonwealth Bank of Australia

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Mr. Fuad Mohamed
VP Emirates NBD

Clemens Praendl
SVP EMEA Analytics SAP
Questions

1 What scenarios
are driving the 2 What
infrastructure 3 What is the
ROI for 4 How important is
real-time info to
Big Data projects do you need to ENBD for Emirates NBD?
In ENBD? establish in these
ENBD to cope projects?
with
data surge?

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Questions

1 What are the

trends you see 2 What are some
of the current 3 How can
banks reduce
driving current challenges with
the risk in Big
scenarios projects Big Data
projects Data projects

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Questions

Advice for those embarking

on Big Data projects ?

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Thank You!

Clemens Prandl
Senior Vice President of EMEA Business Analytics
SAP Deutschland AG & Co. KG
Homberger Strasse 25
D-40882 Ratingen, Germany