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0 Executive Summary
The primary profits stream for the business will come from computer repair
services to the general public, and also from the sales of my book,
SOLUTIONS TO COMPUTER VIRUSES (How To Rid Your Computer of
viruses, Maintain it and Recover Lost Files). As computers have become a
necessity for many people on a day to day basis, the business will be
immune from harmful economic changes as people will continue to require
computer repairs in any economic climate. The business will generate
revenues from per repair fees plus accessories sales related to the repair of
computers. A secondary stream of revenue for the business will come from
maintenance of computers and installations of computer systems and
software for the customers. Also website design and networking will be an
added source of income for the business. This segment of the Company’s
operations is expected to generate approximately 15% of the business’
aggregate revenues.
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1.2 The Financing
The shop will be owned by Petrinus Onuoha. Mr. Petrinus has four years of
experience in the Information & Communication Technology industry.
Through his expertise and his already-gotten client connections, he will be
able to bring the operations of the business to profitability within its two
months of operations. Mr. Petrinus specializes on software aspect of the
computer repairs, so he will work with Mr. Peter Nwadibia, who has a
diploma in computer science, specializes on hardware, and has got six years
experience in the hardware repair business. Our website designer and
networking engineer will be on contract bases. To this respect, we have
Chima Ogbonna ans Ifeanyi Ogidi respectively. There will be a sales clerk
who will always register every computer that comes into the company for
repairs.
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1.5 Expansion Plan
Mr. Petrinus expects that the business will aggressively expand during the
first six months of operation. He intends to implement advertising
operations that will effectively target individuals and small businesses
within the target market.
At this time, the Computer Repair shop requires N500,000 (five hundred
thousand naira). Below is a breakdown of how these funds will be used:
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3.0 Products and Services
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The Company’s secondary business unit is installations, customization and
maintenance of computers for our customers. These will enable the
computers of our customers to run fast and serve them well in a good
condition.
Another unit of the company is the unit that will run website designing,
programming and networking of our customer’s systems.
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4.2 Competitive Analysis
There are no computer repair companies in the area where this business
will be located, except for two which are about 5 kilometers from the
location of this business and they run on sales of accessories only. This
implies that am bringing to the area a business that has been in want by the
people, students and lecturers living and working around the area. The
competition will not be strong because our services are already speaking
volumes for us, which is the main reason we want to have a location point
so as to consolidate the relationship we have already established between
us and our customers, and also gather more customers. Also, since our
software and the services we render with them are the most needed because
of its uniqueness, our customers will not hesitate to seek our services. Our
services are not exorbitant because we seek to deliver quality services and
at the same time redress the bad name fake and incompetent computer
repair engineers earlier smeared on the business. There has not been a
book like the one I have on computer repairs and maintenance, so the
books is another way of teaching our customers how to do some of their
maintenance works by themselves, so they will be fascinated by the idea
and rush to have a copy of the book, and even recommend it to the friends.
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The Computer Repair Company intends to maintain an extensive
marketing campaign that will ensure maximum visibility for the business in
its targeted market and beyond. The book will be sold not only around the
target market or in Owerri, but it will be distributed to major markets like
Onitcha main market and Ariaria Aba market. As a writer who has
published and sold a book before, Mr. Petrinus is experienced in book sales
and knows the nook and crannies of the business of book sales.
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5.3 Pricing
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6.0 Management Biographies
• The Owner will acquire N500,000 of debt funds to start the business.
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• The loan will be paid within three years with interest as agreed by the
bank.
• The Computer Repair Business will have an annual revenue growth
rate of 30% per year.
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