Académique Documents
Professionnel Documents
Culture Documents
Component
1 2 3 4 5 6 7
F_price -.11
.088 -.067 .059 .088 .254 .820
4
F_battery back .
.033 .270 .136 -.308 .123 .654
304
F_harddisk .
.436 .492 .167 .130 .060 .331
335
F_warranty .
.276 .436 .000 .128 .361 .089
125
F_wireless .
.220 .002 .133 .026 -.016 .119
834
F_bluetooth .
.189 .383 .001 .421 -.332 .207
536
F_LAN .
.089 .149 .093 .155 -.061 -.060
852
F_Graphcard .
-.039 .069 .102 .722 .255 -.136
313
F_soundqual .
-.048 .422 .214 .277 -.058 .052
536
F_webcam .
-.207 .173 -.099 .380 -.167 .511
390
F_CD/DVDwrit .
.105 -.008 .089 .132 .351 .031
er 787
F_Powrsav .
.131 .815 .043 -.035 .097 .069
139
F_weight .
.180 .213 .637 -.021 .247 -.043
323
F_scrnsize .
.152 .363 .701 .284 .216 -.038
002
F_Fcerecog .
-.059 -.298 .698 .038 -.092 .362
112
F_Oprtngsyst .
.274 .071 .246 -.046 .773 .154
m 053
F_Durablty . .214 .333 -.091 .228 .732 .131
008
F_shockabsor -.06
.237 .597 .388 .063 .275 -.090
bnt 6
F_LockFacility .
.556 .302 .534 .160 .019 .073
080
F_Heatabsrber .
.469 .397 .462 -.029 -.034 .095
280
F_resolution -.03
.249 .051 .069 .397 -.098 .255
4
F_gaming .
.183 .095 .521 .512 -.230 -.041
225
F_videocard .
.071 -.010 .081 .841 .134 .013
105
F_brand .
.778 .010 .071 .033 .316 .199
008
F_Aftrsalesser .
.700 .241 -.066 .220 .197 -.215
vice 146
F_Aesthetics .
.679 .451 .173 .100 .099 -.071
082
F_colour .
.614 -.010 .296 -.111 .113 .058
407
Extraction Method: Principal Component Analysis. Rotation Method:
Varimax with Kaiser Normalization.
a Rotation converged in 15 iterations.
ScreePlot
10
6
Eigenvalue
0
1 3 5 7 9 11 1
3 15 17 19 21 23 25 27
Component N
umber
Kaiser-Meyer-Olkin Measure of
Sampling Adequacy. .671
From the table it is found that KMO value is greater than 0.5, thus
findings are desirable.
Here the p-value of .000 which is less than .1, therefore null hypothesis is
rejected.
2
Eigenvalue
-2
1 3 5 7 9 11 13 15 17 19 21 23 25 27
Component Number
Component
1 2 3 4 5 6 7 8
F_price .002 .197 .011 .177 .871 .006 .033 .109
F_battery
.313 .153 .246 .043 .639 .290 -.354 .091
back
F_harddisk .633 .539 .190 .274 .246 .045 -.101 .043
F_warranty -.36
.106 .435 .404 -.198 .267 .155 .371
3
F_wireless .856 .101 .020 .177 -.084 -.097 .294 .164
F_bluetooth -.03
.784 -.106 .095 .257 .120 .150 -.104
1
F_LAN -.17
.867 .072 .150 .108 -.166 .096 .028
7
F_Graphcard -.09
.258 .048 .174 .307 -.121 .060 .828
6
F_soundqual -.39
.728 -.102 .263 -.012 .213 .149 .076
2
F_webcam .725 -.301 -.151 -.183 .142 .359 .116 .198
F_CD/DVDwri .634 .354 .052 -.043 .040 .146 .503 -.02
F_Powrsav -.26
.417 .370 .229 .321 .200 .239 -.370
2
F_weight .221 .467 .519 .316 -.115 .141 .010 .060
F_scrnsize .106 .328 .689 .470 .010 .241 -.023 .108
F_Fcerecog .
-.098 .133 .151 .033 .235 .176 -.042
781
F_Oprtngsys
-.120 .712 .411 -.144 .228 -.199 .110 .244
tm
F_Durablty -.32
-.002 .783 .231 -.278 .279 .092 .039
7
F_shockabso
.007 .814 .170 .069 -.067 -.002 .019 .040
rbnt
F_LockFacilit
.065 .555 .604 .029 -.098 .270 -.073 .321
y
F_Heatabsrber .242 .548 .248 -.020 -.169 .589 -.186 .196
F_resolution .312 -.125 .105 .185 .187 .821 .169 .039
F_gaming .182 -.066 .135 .879 .152 .044 .129 .056
F_videocard -.20
.455 .059 .118 .574 .189 .167 .395
9
F_brand -.029 .820 .089 .082 .408 -.142 .043 .100
F_Aftrsaless -.47
-.047 .556 .170 .267 .033 .277 .271
ervice 5
F_Aesthetics -.08
.081 .365 .747 .092 .111 .267 .023
8
F_colour -.00
.155 .092 .870 .024 .131 -.172 .173
9
Extraction Method: Principal Component Analysis. Rotation Method:
Varimax with Kaiser Normalization.
a Rotation converged in 14 iterations.
b Only cases for which Gender = Male are used in the analysis phase
RELIABILITY AN A L Y S I S - S C A L E (A L P H A)
No of No of No of No of No of
cases cases cases cases cases
=55.0 =57.0 =56.0 =57.0 =56.0
No of No of No of No of No of
items items items items items=
=8 =8 =5 =2 2
Alpha= Alpha= Alpha Alpha Alpha=
0.8541 0.8371 = = 0.6285
0.8329 0.668
0
Reliabl Reliable Reliab Not Not
e le Relia Reliabl
ble e
* Heat absorbent has been transferred to factor 2 although it comes under
factor 6 according to the analysis as it matches to the factors under 2.
Kaiser-Meyer-Olkin Measure of
Sampling Adequacy. .671
From the table it is found that KMO value is greater than 0.5, thus findings
are desirable
Here the p-value of .000 which is less than .1, therefore null hypothesis is
rejected.
4
Eigenvalue
0
1 3 5 7 9 11 13 15 17 19 21 23 25 27
Component Number
Component
1 2 3 4 5 6 7 8
F_price .019 -.026 -.087 -.013 -.076 .036 -.073 .873
F_battery
.152 .089 -.042 -.072 .862 -.239 -.050 -.003
back
F_harddisk .468 .398 .230 -.006 .410 -.063 -.225 .331
F_warranty .079 -.100 .241 .040 .563 .324 .246 .459
F_wireless .578 .079 .370 -.057 .212 .383 .072 .394
F_bluetooth .734 .086 .234 .275 .336 .246 .179 .063
F_LAN .816 .061 .144 .223 .119 .231 -.109 -.026
F_Graphcard .597 .060 -.140 .576 .138 .146 .177 .015
F_soundqual .337 .767 .124 .183 -.096 .101 .111 -.143
F_webcam .687 .138 .092 .275 -.031 -.033 .175 -.011
F_CD/DVDwri
.688 .144 .121 .110 .019 .100 .546 -.098
ter
F_Powrsav .072 .150 .189 -.181 .718 .234 .314 -.291
F_weight .130 .383 -.031 .056 -.035 .857 -.097 .042
F_scrnsize .083 .815 .098 .110 -.051 .411 .079 .126
F_Fcerecog .134 .269 -.081 .616 -.293 .427 .143 .130
F_Oprtngsyst .346 .083 .043 .094 .197 -.050 .715 -.208
m
F_Durablty .758 .345 .150 -.042 .000 -.334 .120 .062
F_shockabsor
.095 .841 .091 .014 .340 -.004 .142 -.037
bnt
F_LockFacilit
.281 .468 .442 .413 .206 .158 -.037 .119
y
F_Heatabsrbe
.153 .494 .434 .348 .465 .078 -.067 .046
r
F_resolution -.019 .159 .188 .248 -.031 -.079 .603 .427
F_gaming .193 .481 .222 .731 .053 .082 -.019 -.082
F_videocard .196 -.044 .007 .899 -.112 -.116 .142 .004
F_brand .209 .060 .813 -.030 -.258 -.296 .132 .023
F_Aftrsalesse
.492 .262 .601 -.179 -.026 -.221 -.149 .065
rvice
F_Aesthetics .033 .160 .810 .121 .406 .008 .181 -.038
F_colour .134 .077 .854 .055 .146 .279 .048 -.049
Extraction Method: Principal Component Analysis. Rotation Method:
Varimax with Kaiser Normalization.
a Rotation converged in 24 iterations.
b Only cases for which Gender = Female are used in the analysis phase.
Kaiser-Meyer-Olkin Measure of
Sampling Adequacy. .401
Here the p-value of .000 which is less than .1, therefore null hypothesis is
rejected.
An Assignment on ADVANCED
MARKETING RESEARCH
Topic: Factor Analysis
Submitted to
Dr. Mrinmoy Kr Sarma,
Tezpur University
Submitted by