Business Communication-MB0023

Q1. The non verbal communication can enhance verbal communication by:

1. Modifying speech
Non-verbal communication has a significant effect on what is communicated. Modifications
include:

 Positioning of body relative to other people and things

 Shape of whole body
 Movement of limbs, head and fingers
 Micro-movement of muscles
 Skin color and texture
 Voice pitch
 Texture of voice tone
 Speed of speaking
 Sweating
 Bodily smells (eg. pheromones)
Speech modifiers are particularly significant when taken combination with speech and
when used at key points in speech, for example in creating emphasis.

2. Replacing speech
Communication can be done without speaking. For example:

 Pointing with feet, legs, hands, head or whole body

 Gestures with fingers, hands and arms.
 Tilting of head
 Movement of any combination of the 90 muscles in the face.
Replacement for speech can be direct one-for-one gestures with clear meaning or may be
less obvious or conscious movements that signal requests, attitudes and intent.

3. Controlling conversation
Conversation is a process of turn-taking in talking. Non-verbal signals are used a great
deal in requesting, offering and managing control of who is speaking. This includes:

 Butting into speech to take control.

 Speaking louder or faster to retain control.
 Pausing to allow others to butt in.
 Stopping to request others to speak.
 Leaning forward and moving to request speaking.
 Looking away or moving back to show non-readiness to listen.

Q2. The Lateral or horizontal communication is more important today than vertical
communication because Vertical communication in classical management hierarchy can be
upward or downward between a superior and a subordinate. Functional communication or
communication within a function or department also comes under this category. While,
horizontal communication is also cross functional communication. Interdepartmental meetings
are a mechanism for formal facilitation of horizontal communication. The communication that
takes place within the organization can be categorized as interpersonal when it is taking place
between two persons, and as interactive when more people are involved.

Q3. Oral business presentation is a powerful way of presenting your ideas to others and is usually called
for when a written memo or report will not be sufficient to do the job. A written report tends to be less
persuasive and may also be set aside without being read, whereas an oral presentation commands
attention and fetches immediate feedback. Besides, approval for important ideas is rarely without a
face-to-face explanation.

a) Purpose of the presentation- To inform the students and create awareness about
developments and progress on EduNext Portal.
b) Developing a key idea-The key idea of presentation is a statement that expresses the
main message to be conveyed to the audience. It is differ form statement of purpose, in
that purpose is generally meant for yourself as the presenter, while the key idea is
mentioned to the audience at the beginning of the presentation.
c) Audience Style-Making a good presentation alone is not enough. It also has to be a
tailored to the listeners, in such a way that they understand and appreciate it.
d) Delivery style-Once the presentation is ready in terms of content, it is necessary to
ensure that it will be delivered effectively, by selecting an appropriate style of delivery.