CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

TABLE 1:
 Are you aware of ACC cement?

Analysis: 100% respondents are aware about ACC cement :

Graph 1:
Category No. of Respondents Percentage(%)
Yes 50 100
No 00 00
Total 50 100

No. of Respondents
0%

Yes
No
100%

Interpretation: All respondents aware of ACC cement because all respondents are
familiar with Wadi
TABLE : 2

2. What comes to your mind when you think of ACC Cement?

Category No. of Respondents Percentage(%)

Strong 10 20.0
Long life 12 24.0
Quality 20 40.0
Value for money 8 16.0
Total 50 100.0

Analysis: Out of 50 respondents 16% respondents said that ACC Cement is value for
money,40% said quality comes to their mind first, 24% respondents said ACC
Cement is long life and only 20% said strong cement.
Graph 2:

No. of Respondents

16% Strong
20%

24% Long life

40%
Quality

Interpretation: out of 50 respondents maximum that is 40% said that ACC Cement is
best quality. Most of respondents used ACC Cement because it’s worth paying for it.
TABLE : 3

3. Which company cement do you prefer most for construction?

Catigory No. of respondents Percentage

Ultra tech 16 32
Acc 20 40
Cormandal king 6 12
Vasavadatta 8 16
Total 50 100

Analysis: Survey showed that 40 % respondents prefer ACC Cement, 32% prefer
ACC, 12% prefer Cormandal king, and 8%, 16% respondents prefer Vasavadatta
cement and Ultratec cement respectively.
Graph 3:

No. of Respondents
Ultratec
16% 32%
12% ACC

Cormandal king
40%
Vasvadatta
cement

Interpretation: Among the cement brands majority of the people of Bellary prefer
ACC Cement for their construction, Ultratec is second preference, and Vasavadatta
Cement is less preferred cement.
TABLE : 4
4. How you come across about ACC Cement?
Category No. of Respondents Percentage(%)
News Paper 15 30.0
Past experience 20 40.0
Hoardings 7 14.0
Wall Paintings 8 16.0
Total 50 100.0

Analysis: Survey showed that 30 % respondents prefer News Paper, 40% of people
came to know about ACC Cement through past experience, 16% of people came to
know by wall paintings and 16% of people came to know about ACC Cement by
Hoardings.

Graph 4

No. of Respondents

14% 16% 30% News Paper

Past experience
40% Hoardings
Wall Paintings

Interpretation: Past good experience of using ACC Cement is the major source
through which consumers came to know about the brand. Wall painting ads are 2nd
major source and the hoardings are the next best source through which consumers
came to know about ACC Cement.
TABLE : 5

5 .Rank the following in order of your preference.

Rankings I II III IV V VI
ACC 23 12 5 4 3 3
Ultratech 14 20 8 4 2 2
Vasavadatta 7 4 10 20 5 4
Cement
Coromandel 6 5 10 10 10 9
Others 0 0 0 0 0 0

Analysis: From the survey we can say that 46% respondents preferred ACC cement
first over other brands, 12% respondents preferred coromandel, 28% preferred ultratec
cement and 14% vasavadatta cements.

Graph 5

I
12%
ACC
14% 46%
Ultratech
28%
Vasavadatta
Cement

Interpretation: Survey showed that majority of people of Wadi prefer ACC first
over other brands.
TABLE : 6

6. Have you used ACC Cement?

Category No. of Respondents Percentage(%)

Yes 50 100.0
No - -

Analysis: 100% respondents are used ACC Cement

No. of Respondents
0%

Yes

100%

Interpretation: Survey showed among the 50 respondents, all 100% of them used
ACC Cement.
TABLE : 7

7. How do you rate ACC Cement?

Category No. of Respondents Percentage(%)

Very bad 1 2.0
Bad 3 6.0
Average 24 48.0
Good 18 36.0
Very Good 4 8.0
Total 50 100.0

Analysis: According to 48% of respondents ACC Cement is average, 36% of

respondents said that ACC Cement is good, 8% respondents said that ACC Cement is
very good,3%,1% respondents persuade that it’s a bad and very bad respectively.

No. of Respondents
2% 7%

39% Very bad

Bad
52% Average
Good

Interpretation: Survey showed that ACC Cement performance is average compare to

other brands because it consumes more time and water for curing.
TABLE : 8

8. What do you think about the price of ACC Cement?

Category No. of Respondents Percentage(%)

Costly 29 58.0
Average 17 34.0
Affordable 4 8.0
Low 0 0.0
Total 50 100.0

Analysis: According to survey 58% respondents felt that price of ACC Cement is
Costly, 8% respondents felt that price of ACC Cement is affordable and 34%
respondents said price
is average.

No. of Respondents
0%
8%
Costly
34%
Average
58%
Affordable
Low

Interpretation: Trough the survey we came to know that price of ACC Cement is
costly compare to other brands.
TABLE : 9

9. Rate the following factors comparing with other brands price ?

Category Very Good Average Not Good Very Bad Total

Good
ACC 8 14 28 0 0 50
Ultratech 15 14 22 5 4 50
Coromandel 12 28 8 1 1 50
Vasavadatta 20 15 12 2 1 50

Analysis: As per survey 56% said that ACC cement price is Average, 28% said
good, 16% said price is Very Good. Were is 22% respondents said Ultratec cement
price is Avg, 28% said Ultratec cement price is Good, 16%, 40% said Coromandal
and Vasavadatta cement price is less.

60

50

40
ACC
30 Ultratech

20 Coromandel
Vasavadatta
10

0
Very Good Average Not Good Very Bad Total
Good

Interpretation: From the survey we can say that ACC cement price is Costly.
TABLE : 10

10.How about Quality

Category Very Good Good Average Not Good Very Bad Total

ACC 28 16 6 0 0 50

Ultratech 28 15 7 0 0 50

Coromandel 8 30 8 6 0 50

Vasavadatta 4 29 14 3 0 50

Analysis: Fro the survey we came to know that 28% people said ACC cement quality
is very good, 32% said ACC quality is good, and 56%, 15%, 7%
said Ultratec, cormandal, and Vasavadatta cement quality is very good.

Very Good
6%

12% 41% ACC

Ultratech
41% Coromandel
Vasavadatta

Interpretation: In Wadi the respondents felt that quality of Acc & Ularatec is very
good.
TABLE : 11

11. How much you satisfied with ACC cement

Category No. of Respondents Percentage(%)

Highly satisfied 7 14.0
Satisfied 35 70.0
Dissatisfied 7 14.0
Highly Dissatisfied 1 2.0
Total 50 100.0

Analysis: during survey it is observed that 70% of ACC cement users are satisfied,
14% of users highly satisfied, 14% of respondent is dissatisfied and 2% highly
dissatisfied.

2% 14
0%
16% 35
7
82% 1

Interpretation: survey showed that among the users of ACC cement majority of
them are satisfied by using it. It is having good quality.
TABLE : 12

12. Which is the most similar cement to ACC Cement?

Category No. of Respondents Percentage(%)

ACC 0 0.0
Cormandal king 13 26.0
Vasavadatta Cements 12 24.0
Ultra Tech 25 50.0
Total 50 100.0

Analysis: 50% of respondents felt that ACC cement is similar to Ultratec cement,
26% respondents felt that it is similar to Cormandal king, 24% of respondents said it
is similar to Vasavadatta cement.

0%

26%
13
50%
12
24% 25

Interpretation: Most of respondents said that ACC cement is similar to Ultratec

cement because of quality and price.