Subject Code: IM602

Subject Name: E-Business Management

Faculty: Himanshu Joshi

Course Description
After several ups and downs, E-business finally able to develop an appropriate ecosystem. The
e-Commerce market in India has enjoyed phenomenal growth of approx. 60% in the last five
years (2010 onwards).
Key factors driving the growth story of e-Commerce in India include:
 Considerable rise in the number of internet users
 Proliferation of Mobile Phones and Social Media technologies
 Development and acceptability of Digital payment platforms
According to EY India11, over a period of time, India’s consumer-facing e-Commerce market
(B2C-C2C) grew at a whopping CAGR of 63% by 2015 to reach a market size of US$ 10 billion.
The number of users making online transactions in India is expected to grow to approx. 40
million in 2015.Venture capitalists (VC) and private equity players have demonstrated their faith
in the growth of e-Commerce in the country resulted in the significant increase in the total
investments.
The market potential clearly defines the demand for talent in the domain and hence need for
training in various aspects of E-Business models. The course provides an overview of E-Business
models, applications, decisions and issues. Further, the content focuses on the organizational
issues related to conducting business online with special emphasis on e-commerce. It discusses
components of e-business, various e-business models, technology infrastructure, Internet and
the Web, online security, electronic payment systems, e-business marketing, and ethical &
social issues related to e-business.

Today, more than a half of the world’s population is cell phone users. Mobile commerce is the
use of mobile communication for business services. It allows services to be delivered to people
anytime anywhere based on users’ needs in specific context. The new development of smart
phones has promoted the information systems into a new era of ubiquitous computing and social
media. Similar to e-commerce, where the success of Internet gave rise to many new
businesses, m-commerce is also spawning new businesses and business models.
The students will get an opportunity to develop and launch his / her own e-business model and
track its growth online.

1
http://www.ey.com/IN/en/Industries/Technology/Re-birth-of-e-Commerce-in-India
Course Objectives

By the end of the course, students will be able to:

 Outline a basic model of the Internet technology infrastructure
 Assess E-business strategies and applications, including online marketing, E-
Government, E-Learning and global E-Commerce
 Discuss the significance of Web 2.0 content and social networks in E-Commerce
 Differentiate electronic marketplaces and give examples of E-tailing products and
services
 Compare different E-Business strategies, including market segmentation
 Categorize advantages and disadvantages of different online payment options
 Discuss policy issues and tax issues in E-Commerce
 Understand the trends, m-commerce value chain and various types of mobile applications.
 Explain fundamental characteristics of m-commerce markets and emerging business
models
 Understand online security and privacy issues to assess existing websites
 Develop knowledge of the major E-Commerce revenue models

Course Outline:

1. Overview of Electronic Commerce (EC) and E-business

2. Types of E-Business models (B2B, B2C, B2G, C2B, C2C, Auctions, and Lending models
etc.) and e-Marketplaces (Auctions, Portals etc.)
3. B2B Commerce, EDI, E-Tailing Products and Services (Marketing and Online Consumer
Behavior)
4. Effective Website Design, Web 2.0, Social Networks and Search Engine Optimization
5. E-Business Security and Privacy
6. Payment Solutions and Order Fulfillment (Dynamic Pricing models)
7. E-Business Strategy and Global Issues
8. E-Business Analytics
9. E-Business Laws including Consumer Laws
10. Entrepreneurship and E-business, Mobile, Social Media and Future Trends

Project

Conceptualize, develop and launch an e-business model in a group

using open source tools and technologies which they would present at
the end of the course.

Teaching Methodology

Case on leading e-business models, e-business success

stories would be used to teach the course. Hands on e-
business tools would also be discussed. In addition to
that course would include assignments, projects,
quizzes and exams. Leading practitioners from the
industry would share their experiences.
Method of Evaluation

Case Discussion and Presentation - 10%

Project and Presentation - 25%
Quizzes - 15%
Mid Term - 20%
End Term - 30%

Text Book

o E-Business and E-Commerce Management : S: Strategy, Implementation and Practice

2013, by Dave Chaffey
OR
o E-Commerce – Business. Technology. Society. (4/e), Laudon Kenneth C. and Traver
Carol G, Pearson Education