As a part of requirement of MBA program of School of Management, Tribhuwan

University (SOMTU), I have decided to conduct a study on “Brand Preferences

survey of ‘shampoo’. For this I would like to request you to for the contribution of
your valuable time on responding to the question attached in the following section.
I would also like to assure you that the information provided will be used for
academic purpose only.
Q1. Gender
Male – 1
Female – 2
Q2. Age Group
15-25 – 1
26-35 – 2
36-45 – 3
Above 45 – 4
Q3. Occupation
Student – 1
Job holder – 2
Self-employed – 3
Unemployed – 4
Q4. Brand name of shampoo
Sunsilk – 1
Pantene – 2
Head And Shoulder – 3
Others – 4
Q5. If others, please specify the brand of shampoo
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Q6. How often do you use the shampoo?
Daily – 1
Twice a week – 2
Weekly – 3
Monthly – 4
Q7. How much do you spend on monthly basis for purchasing shampoo?
Less than 1000 – 1
1000-2000 – 2
2000-3000 – 3
3000 and above – 4
Q9. What factors motivate you to purchase this shampoo?
Quality – 1
Variety – 2
Price – 3
Brand – 4
Availability – 5
Others – 6
Q10. Rank the following factors in order of 1 to 5 as per their importance in
selection of this shampoo ( 1 for most important, 2 for 2nd important and as the way
5 for least important factor. *select only one in the column)
1 2 3 4 5
Quality
Variety
Brand
Price
Availability
Q11. Mention your satisfaction level towards the following factors of this shampoo

Strongly satisfied Satisfied Neutral Dissatisfied Strongly dissatisfied

Quality
Variety
Brand
Price
Availability

Q12. Have you ever thought of switching other brand of shampoo?

Yes – 1
No – 2
Q13. If ‘yes’ please state the reason behind
……………………………
Q14. Are you satisfied with this brand of shampoo?
Yes – 1
No – 2
Neutral – 3