Prototype/Testing/Execution

Team CAREY: Amirul, Clara, Rebecca, Elena, YuJie

CONTENTS ➔ Campaign Collaterals/Visuals
➔ Style/Tone of Fed by FedEx
➔ Examples
➔ Outline of Consumers engagement
Goals:
❏ To address food wastage in
Singapore

❏ Alleviate hunger in Indonesia and

Philippines
Project Main Core Value

Caring
Colour Scheme: Bold/Vibrant
Tone of Voice: Empathetic & Engaging
Brand Logo & App Logo
 Tagline
We care to deliver
 Consumer Engagement Platforms

Advertising Platforms: (Social Media) Facebook ad/Banners, Outdoor ad(Bus stop ads), Lift Ads
 Ad mockup
Bus Stops + MRT
(OOH)
Interior Lift Ads (OOH)
 Social Media Ads (Digital)
Facebook Ad mockup Instagram Ad mockup
 Storyboard (Sketch) for Video Outline

Introduction Body Conclusion

- Intro to Fed by FedEx (in-depth) - FedEx delivery process
- Statistics on food waste
- How it works for donor - How Foodbank plays a part
- Stats on poverty rate in PH & ID
- End user engagement
- Images on poverty among children - Conclude
- B-rolls on poverty
- Intro to Fed by FedEx
App Interface
Stock Images & B-rolls for Video

…and more
 Thanks!

Any questions?
 References/Credits
1. 'Flood the Love' crossfit event to raise money for flood victims. (n.d.). Retrieved from
https://www.stgeorgeutah.com/news/archive/2012/09/24/flood-of-love-crossfit-event-to-
raise-money-for-flood-victims/

2. Fundraiser Poster. (n.d.). Retrieved from

http://kardas.klmphotography.co/fundraiser-poster/

3. Ramadan Food Baskets. (n.d). Retrieved from

http://icnadallas.org/ramadan-food-baskets/

4. Save food for world relief. (n.d). Retrieved from

https://commons.wikimedia.org/wiki/File:Save-food-for-world-relief-usfa.png