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Shrinkhala-The Operations Ambit

SJMSOM, IIT Bombay proudly presents “Shrinkhala” as a part of Avenues „2010, the
annual international Business festival of SJMSOM, IIT Bombay. It provides an
opportunity to the teams to manage various components of the value chain ranging
from the supplier to the distributor as they grapple with intermittent information
about demand, supply, inventory levels, quality etc.

The game is designed to test the participants on their forecasting skills, decision
making skills and analysing skills, how they approach the problem and how well
verse they are with the current and future trends of supply chain.

The event will be judged by the stalwarts from industry & academia .With problems
from industry brought to the table, event provides an opportunity for the budding
managers of supply chain to prove their mettle by providing innovative but feasible
solutions.
“The best supply chains aren't just fast and cost-effective. They are also agile and
adaptable, and they ensure that all their companies' interests stay aligned”-
Hau L. Lee, US Professor of Operations
Event Details: -

The event will be held in 3 stages for students of all B-Schools across India

• Online Simulation Supply Chain Game

Stage-1 • 40 teams will move to the next Stage

•Case study based - Participants will submit their operations plan

•5 teams whose plan shows the maximum profitabilty along with feasiblity will be
Stage -2 chosen for stage 3

•Final Presentation about the Case has to be delivered in front of judges

Stage -3 •The team which comes out with the most effective plan wins.

“The hidden hand of the market will never work without a hidden fist”
By Thomas Fredman
Time Lines:
Particulars Date & Time
Registration Begins 26th Sept 2010(9 A.M)
Registration Ends 29th Sept 2010(11:59pm)
Trial Run for Simulation Game 30th Sept/1st Oct 2010
Simulation Game 2nd /3rd Oct 2010
Result of Simulation and Case study launch 4th October 2010
Deadline for the submission of the solution 11th October 2010,
of case study 11:59 pm
Declaration of the selected teams for stage 3 15th October 2010,
11:59 pm
Final On-Campus Round 23rd/24th October 2010

* All times are Indian Standard Times (IST)

Prizes:
Prizes Worth 50000 to be won

General Rules:
 A team can have a maximum of 2 members from the same institute

 Event is open only for B –Schools students

 Any number of teams can participate from an institute

 One student cannot be part of more than one team

 Registration for Shrinkhala involves the following steps:

 For registrations

Check the Registrations Link at the Shrinkhala page under the head
Events at http://www.sjmsom-avenues.com

 First 200 teams registered will be allowed to participate in the Simulation

Game

 Timings for the Trial run &simulation round will be communicated to the
registered teams

 No change in the team structure is allowed after the team is registered.

  Shortlisted Teams can download case study from

http://www.sjmsom-avenues.com/ >> Events >> Shrinkhala

 All results will be declared on the avenues website http://www.sjmsom-

avenues.com/. Selected candidates will be informed through e-mail also.

 The decision of the organizers of the event and the panel of judges will be final
and will be binding on all the participants.

 Travel Reimbursement will be done for the teams coming to the campus for final
round.

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For further details forward your queries to: shrinkhala@sjmsom.in

Or Contact:

Devesh Yadav -+91-9920152686

V.P Singh-+91-9619231341