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— this, despite clear and unambiguous statements to the contrary by both of us.
Here again, Sanderson seems determined to make a messy and complex world fall
into neat and ideologically satisfying patterns. lam not persuaded, however that this
is what sociology really needs as it stands on the threshold of the twenty-first
century.
This work can be read as a review of collective behavior theories from LeBon to the
present or as the launching of McPhail's own effort to reforge thinking in the field.
McPhail's premise and the source of his title is that early discussions of collective
behavior, beginning with the work of LeBon and including sociologists Park and
Blumer, created the myth of the "madding crowd." He sees that myth as per-
petuated in the work of a number of social psychologists (he discusses Floyd Allport
and Miller and Dollard in detail), and as finally challenged by Turner and Killian's
theory. The bulk of the book — the first four of six chapters — is an account of the
evolution of collective behavior theory through an explication of the works of those
scholars and of other recent contributors to the field (Carl Couch, Richard Berk,
Charles Tilly, and John Lofland) whom McPhail credits as having moved beyond the
myth. The final two chapters comprise McPhail's reformulation.
The myth to which McPhail refers is that individuals are transformed in a
crowd, losing their individuality and capability of rational response. He carefully
and effectively dethrones that position as well as Allport's individualistic version of
the myth, which asserts that the madness-in-common in crowds is a product of
shared individual dispositions simply intensified by the presence of others similarly
disposed.