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The paper is about a sustainability proposal on sustainable working approach and mainly
dwells on an environmental issue that is related with work sustainability. Important points related
to addressing the issue and usher in positive outcome have been presented here. It is a well-
Introduction: .................................................................................................................................... 2
Strategies: ........................................................................................................................................ 3
The scenario talks about sustainability business prospect and thereby create a proposal for
sustainability business approach relating to the business contract between Regency Hotel
Complex and that of the Regency Stadium, Croydon (Kricsfalusy, George and Reed 2018). The
problem that is being intended to address is banquet packaging for the stadium which cannot be
recycled. However, the background information on the same can be provided here to make the
prospect more clear. In a recent football match the major sponsor of the stadium hosted a
corporate box in the stadium and some major clients were disappointed that the banquet
packaging was not able to be recycled and that this was unacceptable to the passionate
environmentalists (Kricsfalusy, George and Reed 2018). The paper thereby focuses on the
banquet packaging system that is not environment friendly and at the same time tries to put into
forefront the proposal for ushering in a sustainable business approach. Improvements need to be
made so that the sustainability in work can be promoted (Epstein and Buhovac 2014). There is a
need to conduct an analysis on the current work process or practice and gather data about this so
that an improvement prospect can be ushered in. to dwell on this area and better this work
approach or the issue important points like resource management practices and resource usage
needs to be taken into consideration (Kricsfalusy, George and Reed 2018). Other than this an
analysis on current business prospect, current staff recommendation and suggestion prospect,
corporate sponsorship prospect and some others also needs to be analyzed so that an idea about
the present scenario as well as the issue can be received (Epstein and Buhovac 2014). However
resources would also be required in this prospect to address the issue and that includes fund,
management idea, selection of good resource for the banquet responsibility and some others. In
order to solve this problem a systematic analysis is to be done along with discussion with the
corporate sponsor and also the catering resource that is responsible for the banquet packaging
(Epstein and Buhovac 2014). As far as funding for the recycling plan is concerned, the sponsor
Year, out of which a budget of 20% would be allocated for the implementation of recycling
program, that will include setting up a fully functional program and will also help in reducing the
energy usage as proposed in the recent audit report. So as mentioned, to put forth the plan of
recycling program, it is also required to have a recycling strategy in place along with the proper
business plan to use the funding in a proper and economical way. My role here is that of a board
member to analyze the issues, complain and put forward the verdict or suggestion relating to the
current scenario.
Strategies:
What we are planning here is about setting up a recycling program at the Regency
Stadium, in order to reduce the wastage done by the banquet packages and other waste materials
spilled during the events at the stadium. For that we will be following up the;
2) Business Plan; that will be used in systematically utilizing the funds as per the requirement.
Our first priority is to set up the recycling strategy, and the plan for the same. Putting up the
recycling process in place, especially at a place like sports venue/auditorium is a tedious and
tricky task, as it needs the involvement of different segments like; Top Management, Operational
Staff, Cleaning staff and last but not the least awareness among the Spectators/visitors. In order
to put forward the recycling strategy we need to move by the following srategies;
1) Placement of trash and recycle bins at the Stadium venue strategically and pairing them
when required.
6) Involvement of Sponsors.
8) Going organic
However a brief about the selection or the sourcing of these methods can be put forward (Epstein
and Buhovac 2014). Different websites, texts, books and journals about sustainable working
approaches have been studied in the context and based on the reading of those, the strategies
have been formed here. These strategies will help in addressing the environmental issue. The
environmental issue here is usage of improper banquet packaging and process of recycling the
waste, and this is something that does not go well with the environment or a national and reputed
stadium in Australia (Kricsfalusy, George and Reed 2018). The issue of current Banquet
Packaging is they are not recyclable or hard to recycle, most probably because of the use of
Plastic in the packaging, however there are certain recyclers available who are willing to recycle
the plastic materials as they cut them in small pieces and make them reusable for different
purposes. Recycling strategy is all about recycling the waste material in this case the food
packets into something else or into some new objects and materials and thereby will also help in
reduction of greenhouse emission (Epstein and Buhovac 2014). The strategy of recycling will
help in supporting the environmental cause as well and will also help the organization or the
management of the stadium to work with sustainable business practice approach. Recycling is
one of the options that have been proposed by a staff member and the board is yet to decide on
this (Kricsfalusy, George and Reed 2018). However this strategy or recycling goes perfectly apt
with the issue where the banquet packages would be given a new form without being mixed with
the environment and thereby prohibiting the contaminating of the surrounding, but this need
proper awareness among the users as they have to place the waste in the bin which is made
specifically for that. The other option available with us is, use of other banquet packaging system
rather than the current, following environmental law and others (Epstein and Buhovac 2014).
Like I have mentioned above the number of process included in the recycling strategy because,
the implementation of process like recycling cannot be dependent only on one method, it’s a
inclusion of number of methods and practices, if one is not working 100% then there are other
methods which are supporting the process, implementing the various process brings the
flexibility to the system and provides wide area for operations. As per the Australian
Government any business causing harm to the environment or is polluting the environment is not
legal and all the organizations need to follow a certain standard in their business approach that
does not have adverse impact on the environment (Kricsfalusy, George and Reed 2018). The
strategic processes that I have pointed out will be helpful in achieving these benchmarks since
When we need to evaluate the strategy, the one thing that is going to help us is the
evaluation of disposed material. The evaluation strategy will be used with whatever process or
strategy we are going to follow for the recycling program. As we have pointed out the 9 different
1) The first one is placement of the recycling bins. It is the most cost effective and common
method, it is used in most of the public places and even at the homes, where the
segregation of the waste is done on the basis of their type, weather it’s a reusable waste
or not. This requires minimum investment and also people are already educated about the
2) The second strategy is Maximizing the waste reduction, this can be a very method to
chalk out the waste material, and start using the material which is either reusable or easily
disposable, but the only problem with that it require involvement of multiple operations
team, like the base of our issue is banquet packaging, so the packaging company has to
change their complete operations accordingly and also the machinery and technology
used for packaging will be different to the current process. It is time talking and
expensive process.
3) The next thing we can consider is Maximizing the recycling, this strategy can be useful
with our core issue of the waste management of the Banquet packaging, but this need
external support of packaging vendors and help haulers who help us in managing the
waste material, also haulers can benefit from the recovery they can made from the waste
material.
Education of fans and other stake holder is necessary but it won’t be helpful without the
recycling setup in place, like the once we discussed in above points. However incorporation
of the Organic items and reusable/recyclable products can be put in place with proper
Now as far as budgeting is concerned we have already mentioned that out of the sponsors
contribution the 20% can be used for the recycling program. The estimated budget can be
used in the process of a) Training and education of the people involved in the process, b)
Purchase of the new products, like machinery if required, separate bins as per the
configuration, this will juice out the maximum segment of the budget with approximately 40-
45% will go into the product and item purchase, c) Strategic placement and installation of the
items purchased so they can be used maximum of their capabilities without impacting the day
to day operations, once the locations are finalized the installation will be easy and will not
incur much of the cost it won’t affect the budget by more than10% of the total. d) However
communication and marketing is the other aspect which will be required, it will act as the
part of the training program as it will let the people know about the process stadium is
following to make it clean and more environment friendly, and marketing is always on the
higher side of the budget like as purchasing of the product and will need the 30-35% out of
On the basis of the above discussion, what I will be prosing is the use of the new trash and
recycle bins, this is the most cost effective, easy to implement and operationally effective
process. Though it also required some learning and training, and the strategic placement of
bins to implement the Zero waste criteria, but operationally and thinking about the long term
prospect it is the best process. However it can also help the management and visitors to get
some earning from the trash as there are companies who sponsor their trash bins and make
them in the form of kiosk so that user can throw the waste in them and in turn the user get
paid some amount, it is very innovative and effective process which help in promoting the
Stakeholders of the stadium can be defined in two categories on the basis of Stadium and internal
operations;
Our primary task here is the information gathering from the later, there are number of ways the
information can be gathered from the customers, about the changes are proposed at the stadium;
1) Making the group of local volunteers who will share the details with the customers and
take their feedback about the changes being proposed and how it is going to make the
2) Scheduling the camps at local colleges and school, and making them educate about the
waste management and recycling process, and how this is going to help for the long term
future of the stadium. Kids can also easily influence the other members of their
3) Distributing the leaflets and also screening about the recycling programs on the big
screen in the city, this will attract the attention of lot of customers.
These are few of the methods which can be used for information gathering and also can be most
operation can be scheduled to take their input and understanding their take on how to make the
Setting Targets:
For setting up the targets we will be using the S.M.A.R.T. goal setting process, that will
help us to bifurcate the targets in small segment which are easy to follow-up and achieved in a
planned way.
As we will be putting a plan for the Recycling process we have to be specific, about which plan
and strategy we are following, here we are going with the placement of Trash and Recycling
bins, we have to be very particular about the installation of the same, in a way that they can be
used to their maximum. We should know what we are recycling and how it is going to recycle, a
proper blueprint is being made about the program. While implementing the plan, the proper
knowledge and study of the waste management and recycling has to be done, so that we can
achieve the Zero waste target of ours, it includes the how the recycling process is done and how
much operational effort it required, the complete process should not affect the event and day to
day activity of the arena. If the impact of the activity is not measured then it will result in the
We have all known about, how effective the bin system is and if bins are properly marked and
customers are properly educated about the system, then it very successful, we also have the
option of changing the banquet packaging, but with that also waste management system needed
to be placed and it is not 100% reliable, so with proper education and learning of the bin
management the bin system of waste management is the most reliable system and it can be
implemented within the quickest of time, completing the demand of the sponsors and
Implementation Plan:
As we have already mentioned above that implementing the banquet packaging module from the
current form to the recyclable one, requires the proper waste management and placement of bins
is the core of that process, only by replacing the packaging won’t help the recycling process.
Stadium is the place, where events are happening very often be it a football match or any local
addressing or cultural event, a stadium can not rest so is the stadium management and staff. So
the proposed implementation plan has to schedule with in the gap of two events, because if an
even is cancelled because of the proposed changes, then it will be the loss to the sponsors and
shareholders.
So if a football tournament is not happening in the stadium then, the time frame between the two
events can be extended without cancelling, so the proposal will be made accordingly keeping the
time frame of two months for properly placing the system. As the maximum waste, be it
recyclable or not, is done by food items sold at the stadium, so the implementation of the bin will
To implement the bin installation process, new bin has to be purchased as per the requirement,
like Red for normal waste, Green for recyclable waste and brown for food waste, paper and other
composite items. With that we also be needing the support of the external guys who can help in
placement and installation of the bins are required and proposed to the management.
For this recycling program, we are going to involve the staff members, stadium volunteers and
also the local supporters, this way they can also understand about the changes happening at their
stadium and will help in spreading the news about the new recycling system in place at the
stadium.
As we have seen at the recent football match, the banquet packaging has create a lot of waste and
this is all because of the unavailability of the proper recycling program in place. The sponsors
are not happy with this, that has prompted us to make a recycling program and with that we also
needed to promote the same to the stakeholders. As mentioned above only changing the
packaging will not help, so we are working on the core issue of putting up the trash bins which
are environment friendly. With that we also need to make customer aware of the changes, as in
the implementation plan we have involved the Management staff, volunteers and local proactive
customers, so that they can be made aware of the changes happening in the stadium and can also
There are other process which we are going to follow for promoting the strategy, like a print add
in local newspaper describing what changes has happened at the stadium, again we will follow
the process of distributing the leaflet as it is very effective and common practice of promotion.
Also with the help of volunteers setup the small camps so that more and more people can be
made aware of the changes at the stadium and how these changes are good for their own hygiene
and cleanliness. These process are the most effective and visible once for promoting a program.
Monitoring the plan’s progress:
This can be done by frequent supervision of the implemented strategies its outcome and
also any kind of feedback for the clients, the sponsors and the management (Thorlakson, Zegher,
and Lambin 2018). The tool we are suing for monitoring the performance is “Management by
Objective” (MBO). “Management by Objectives” was first used by Peter Drucker in 1954,( J.
William Pfeiffer., John E. Jones, 1998) this helps in setting up the specific objectives and targets,
as in our recycling program implementation we have set small objectives with the help of
SMART. MOB is a perfect fit for these kind of situation. It will help us monitor those small
targets which we have placed, like delivery of items, colors selected for the product, how the
recyclable material will be transferred from source to destination, are the labeling is as per the
requirement. Also one pilot can be done in the presence of board members, with the help of
management, volunteers and staff members of the stadium and Regency Hotel, that will help us
to show how effectively the system works and the input will be taken by the board if they require
The person who are most interested and excited about the changes at the stadium are
either Customers or the board members, and they needed to be informed about the progress of
the recycling progress. In both the cases the mode of information sharing will be different, whilst
in the case of board members a small meeting and formal email can work, where they will be
made aware of the changes happened and how they are working. On the other hand in case of the
customer, the reporting of the plan’s progress is tricky, here again we will follow the same
method which we have used above for promotion and information gathering, however we will
leave the leaflet this time as it is not a promotion. A group of volunteers is being made which put
up the camps as per the predefined locations and make people aware of the changes happened at
the stadium and how they have to use the system, when they will visit the stadium next. The
word of mouth information is the most effective way of making people understand about the new
However for the students small camps has been placed at the schools and colleges, explaining
how and what changes has been made at the stadium, and also making them understand about the
Evaluation Plan:
For evaluation plan we have focused on three action points as per the process
requirement.
The program objective is very clear to us, that we have to implement the recycling program at
the Regency stadium, the same is being required after the scene during a local football match,
where littering is all over the place. We have decided to put in place the recycling program which
can help to recycle the banquet packaging and also implement the zero waste policy at the
stadium. So whatever waste material is collected sent to recyclers with the help of haulers. For
that we have decided to educate the stakeholders about the new program and also made a pilot
which helps us to understand the feasibility of the success of the changes applied at the stadium.
As far as the current situation is concerned, the recycling program implementation is the success,
however the critical test will come in the actual scenario, for that volunteers and stadium staff
has to be properly trained to take care of the process during the event and should make customer
aware about where to throw the waste and how the waste will be recycled for our own good.
Based on the success of the recycling program, a local water management program will be
placed, which will help to recycle and reuse the water for different purposes, as the stadium
always requires lot of water supply for drainage and field, recycled water can be used for the
same.
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Jacobs, F.R., Chase, R.B. and Lummus, R.R., 2014. Operations and supply chain
Kricsfalusy, V., George, C. and Reed, M.G., 2018. Integrating problem-and project-based
Thorlakson, T., de Zegher, J.F. and Lambin, E.F., 2018. Companies’ contribution to
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