KINGFISHER SCHOOL OF BUSINESS AND FINANCE

Last Updated
Term School Year
2 2011 - 2012

PRELIMINARY ASSESSMENT OF
FEASIBILITY STUDY PROPOSAL
/Business Process Improvement/ Reengineering
(To be accomplished by Business Communication – Technical Writing/
Methods of Business Research Students)

Please use this form or electronic equivalent. Attach additional sheets as necessary.
Name of Cresca C. Castro
Researcher
Degree BS Accountancy
Address Gueset, Bugallon, Pangasinan
09565796306 Email Address:
C phone no.
crescacastro@yahoo.com
Research
Title
KAHIT SAAN
Duration of Study: 8 months
Brief Background/ Concept Description
(Summarize the essence of your business)

Research (Describe your research goals and objectives)

Objectives / General:
Statement of
the Problem

Specific:

 Opportunity (Why is this business project a good opportunity? What evidences / gut feel do you have
(Significance to support the demand? What is the potential size of your market? What are the critical
of Research) trends and how will your company exploit them? What is the compelling need?)
Kingfisher School of Business and Finance Preliminary Assessment of Feasibility Proposal

 Product / (Describe the product or service that makes it unique. How is the product or service to be
Service produced, delivered, and qualified to compete?)

 Value (Who is your target market? What are the benefits to the target market?)
Proposition

 Marketing (What are the key elements of your marketing strategy?)

Strategy

 Competitive (Who is your competition? What is your competitive advantage?)

Advantage

 Management (Who is the management team and why will they make a success of the venture?)
Team
Kingfisher School of Business and Finance Preliminary Assessment of Feasibility Proposal
Methods and (Briefly describe your research design)
Techniques

Sources of (Write at least (5) recent references)

information

Identifying  What business must we get into? What does the market need (market potential)?
business
opportunities
 Is there a GAP between supply and demand?

 Capitalize on available resources.

 Explore forward-backward industry linkages.

 If we went into this business, would it assure us of a fair return?

 Indicators in screening business options:

 Ease of entry
 Degree of risk involve
 ROI

Signature of the Researcher Date: November 6, 2017

Researcher
Recommended for Presentation: Approved by:

MS. MAYBELLE ANN S. LOPEZ, MBA MR. AUGUSTUES P. LAMBINO, CPA, MBA
Faculty Adviser Academic Dean
Date: Date:
Academic It is the mission of Kingfisher to train its students in the highest levels of professionalism
Integrity Policy and integrity. In support of this goal, academic integrity is highly valued at Kingfisher and
violations are considered serious offenses.

Examples of violations of academic integrity include, but are not limited to the following:
1. Plagiarism – using ideas, data or languages of another without specific of proper
acknowledgement. Example: copying text from web site without quoting or properly citing
the URL page.
2. Cheating – using or attempting to use unauthorized assistance, materials, or study aids
during the examination or other academic work. Examples: using a cheat sheet in quiz or
exam, altering grade exam and resubmitting it for a better grade.
3. Fabrication – submitting contrived or improperly altered information in any academic
requirements. Examples: making up data for a research project, changing data to bias its
interpretation, citing non-existent articles, contriving sources.