FEBRUARY 2018

Facebook
Ads
How to create your first

Campaign Ad

Presented by: Kenneth Inui, SPEECOM

 Creating
Facebook ads

Location Age group Interests

generations
Know Your Brand
Know your audience

Know your competition

Know yourself
 3 Types of
Facebook
Ads Format
SINGLE
IMAGE AD
Design Recommendations

File type: jpg or png

Image ratio: 9:16 to 16:9

Images that consist of more

than 20% text may

experience reduced delivery.

Learn more about text in

images.

Text: 125 characters

Video Ad
Design Recommendations

Upload the highest resolution

source video available

Video Ratio: 9:16 to 16:9

Video File Size: 4GB Max

Video Length Minimum: 1

second

Video Length Maximum: 240

Minutes

Video Captions: Optional but

recommended

Video Sound: Optional but

recommended

Text: 125 characters 

Slideshow Ad
Use high-quality images

and avoid grainy images.

Use images that are all the

same dimensions, ideally     

1280 x 720 pixels or an

image ratio of 16:9, 1:1 or

2:3

If you use images of

different sizes, your

slideshow will be cropped

to be square.
FACEBOOK
A D V E R T I S I N G

TRADITIONAL
 THE TREND
SALES PERFOMANCE

2,000

1,500

1,000

500

0
A/W 19 S/S 19 A/W 20 S/S 20

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