Académique Documents
Professionnel Documents
Culture Documents
• Goal: Buy-in
– Investors
– Employees
– Customers and partners
• Critical Attribute: Focus
– What do you want remembered?
• Result: Motivate
– Listener wants to hear more
13
The 12 Slides
1- Overview
2- The Problem
3- The Solution
4- Opportunity and Market
5- Technology
6- Unique Competitive Advantages
7- Competitive Landscape
8- Go to Market Strategy
9- Financial Roadmap
10- The Team
11- Current Status
12- Summary
Copyright © 2007 Deloitte Development LLC. All rights reserved. 14
Why 12 Slides?
• Goal of the first meeting is to get the second
meeting
– Increase receptivity and find your champion
• Focus
– What are most important factors?
• Efficient use of time
– Convey the basics
– Time is limited
• YOU are the real story
– Don‟t hide behind slides
• Order of slides will depend on your situation
Copyright © 2007 Deloitte Development LLC. All rights reserved. 15
Introductions
• Begin by introducing your team
– 60 seconds or less
– Save team detail for later
• Mention any common links
– Referral sources, other relevant contacts
Fake
*Billions Annually $70K
Payables
Lost
Deleted Chart
*Up to 40%
of Accounts
$100K
wasted IT time
Copyright © 2007 Deloitte Development LLC. All rights reserved. * IDG Group Study
23
Slide 3: The Solution
Intrusion Detection
Access Control
Easy Integration
EXECUTE
ANALYZE OPTIMIZE
PLAN
Customer Mgmt
Inventory Web Store
Business Applications
Supply Chain
Data
Flow
Copyright © 2007 Deloitte Development LLC. All rights reserved. 29
Technology Overview
Strategic
Management
Capability
Acme
Company A
Company B
Company C
Company D
Company E
Company F
82%
F1000
DIRECT SALES
Investment Sought
$5M Series A: Now
$5M Series B: 12-18 months after Series A
Use of Proceeds
Get product into Beta/GA, implement with 1-3 beta customers
Build solid pipeline, sign initial partnership deals
Stage scaling of Sales / Prof Serv / Engineering / G&A
July
2002 Close A-round
Copyright © 2007 Deloitte Development LLC. All rights reserved. 41
What‟s Behind the Financial Slide?
• Deep understanding of the business model
• Be prepared to discuss key assumptions
– Revenue analysis – market penetration and timing
• Top-down (supportable percentages)
• Bottom-up (pipeline, revenue by customers,
validation)
– Expense analysis
• Validate with comparable companies, as available
– Other (capital equipment, A/R & A/P turnover,
etc.)
• Detailed proforma backup (P&L, cash flow, balance
sheet, use of proceeds & headcount)
Copyright © 2007 Deloitte Development LLC. All rights reserved. 42
Slide 10: The Team
• Previous relevant accomplishments
– Include academic credentials
• How does this team work together?
• Be honest - who‟s missing?
– Discuss your hiring plan to fill key slots
• Relate to unique competitive advantages
• Emphasize what YOU bring to the table
– The CEO is the most critical team member
– Demonstrate your competence through your
presentation
52
Copyright © 2007 Deloitte Development LLC. All rights reserved. 53