Gnanam School of Business

SUMMER INTERNSHIP
GENERAL GUIDELINES FOR SUMMER INTERNSHIP

1. Students shall take up the Summer Internship with all sincerity from (04-06-2018).
2. Students shall take prior permission from companies for their internship including
accommodation. No single day will be wasted for searching accommodation or
companies.
3. Students are advised to give the joining report duly signed by the company guide to the
faculty supervisor on 15.06.2018.
4. The first review meeting will be on 04.07.2018. Students must present themselves with
a broad outline on that day.
5. The students shall be punctual in reporting to organization every day. They shall
observe the timings (Check in / Check out) as indicated by the organization. Please
adhere to the timelines strictly
6. The students shall be in touch with the mentors throughout the period of the internship
7. The students shall make sure to achieve the targets, sales objectives
8. Dress formally/appropriately on all days
9. The students shall adhere to the instructions by the organization meticulously.
10. The students shall maintain perfect discipline and conduct themselves in a dignified
way. They shall uphold the traditions of our Institute. They shall not pick up quarrel
or enter in to any argument with the employees of the organization.
11. Students shall not cause any damage to the property of the organization while
undertaking the Summer Internship.
12. The students shall spend the time in the organization usefully; concentrating on the
Summer Internship work with utmost sincerity.
13. It is proposed to pay a visit by the Placement In-charge to the organization while the
student is pursuing the Summer Internship. Any adverse report received by our faculty
from the organization will be viewed seriously.
14. They shall also get to know the significant achievements and milestones crossed, special
R&D efforts, specific management techniques for successful running of business etc.
15. They shall keep a record of what they have learnt (like a diary/log) on a day to day
basis and mail a report for each week on or before every Sunday to the faculty
supervisor in department for his review, evaluation and feedback. Format will be
provided to the
16. They shall obtain a satisfactory Summer Internship completion and “Attendance
Certificate” from the head of the organization or any appropriate authority and
“Completion Certificate” certifying that the Summer Internship was undertaken by
the student for the entire period allotted for the same. Completion Certificate has to be
included in the report.
 17. Soon after completion of the Summer Internship each student shall submit a record of
work done, knowledge and exposure gained, in the form of a written report. The rough
draft of written report should be submitted during the commencement of 3rdSemsester
(on or before 18.07.18). The final report should be submitted on or before 1st August
2018. It is for this reason; the students are advised to maintain a diary/log on a day to
day basis, so that compilation at the completion of the Summer Internship may not pose
any problem. Once the weekly reports are consolidated, preparation of the final report
for submission would be easy.
18. The date will not be extended to anybody for any reason
19. Those who do internship in Trichy &Tanjore should stay at the GSB residence

Objectives for the internship

Objectives Activities Deliverables
Organization  Good understanding of the company you are To be part of the printed
Study interning with project report
 Understanding core business of the organization
 Chart key personal, marketing channels,
policies etc.
Core  Keep a record of weekly achievement, daily Hand written daily work
Activity activities, company guide’s observations and book on an 80 page ruled
remarks note
 Any corrective steps and training sessions that
you require as a knowledge gap filling exercise
Strategy  Make company vs industry analysis To be a part of the printed
 Carry out a SWOT, PEST and five force model project report
Winding up  Tie up a loose end in your project
 Tie up any loose ends in your deliverables at
company
 Secure internship certificates from the company
 Ensure you have company guide signature on
workbook

Do’s Don’ts
1. Arrive on time at the organization 1. Don’t skip on any day without prior
2. Be persistent, not annoying permission from both company and
3. Know that you won’t be doing the college
fun stuff at first 2. Don’t expect to be best friends with your
4. Manage yourself and volunteer for boss
everything 3. Don’t make comments on how broke you
5. Be resourceful and take initiative are
 6. Write things down-listen and take 4. Don’t give unsolicited negative feedback
notes 5. Don’t be sensitive
7. Predict Needs 6. Do not dress as if you are on a night out
8. Find a trusted advisor, build 7. Don’t misuse the facilities extended by
network the company

Important Dates to Remember

May 25, 2018 Last Date for getting confirmation for Internship
June 04, 2018 First day at Company
July 4, 2018 Third Semester, First Working day and First Review
July 2&3, 2018 Orientation Program
July 15-22, 2018 Vacation
August 1, 2018 Report Submission and Presentation

Deliverables:
 1 copy of the typed and bound format and the PPT format of the report has to be
submitted on 18th July, to the mentors for the review
 Corrections/ changes to be incorporated and 3 copies of the final version of the
report and PPT to be submitted on 1st August, 2018
 Project Viva-Voce will be on the 3rd of August 2018 for all students in 3 panels.

Writing Style
1. Reports should be as long as they need to be—no longer
2. A table or figure should be inserted into the report only after referring to them in the
text
3. Reference to a figure should have a brief description and what/how it contributes to
the point
4. References must be numbered in the order that they are cited
5. A suitable font is Times New Roman, 12.5pt
6. A uniform verb tense should be used throughout the report, preferably past tense
7. Since the reports are formal, the first person (singular “I” or plural “we”) should not
be used
8. All pages, including figure pages, should be numbered consecutively
9. Overly long sentences should be avoided. Two or more short sentences should be
used instead
10. Needlessly fancy presentation (bold, italic or underline or color) should be avoided
unless it truly enhances the clarity of the report
Sales Internship Report Format
Ch. Sections Descriptions
No
1 Introduction 1.1 Overview
1.2 About the Industry
1.2.1 PEST Analysis
1.3 About the Company
1.3.1 Product Offering
1.3.2 Organization Structure
1.4 Five Force Model
1.5 Product Life Cycle- Where is the Product
2 Understanding 2.1 Customer  Transformation Process(with
Marketing Segmentation, Targeting respect to the chosen firm)
Strategy and Positioning  Process design of the firm
2.2 Marketing Channel  Capacity Planning &
2.3 Marketing Mix Excecution
2.4 Company’s Value  Plant/Facility Layout
Chain/ Supply Chain  Quality Control - Tools &
2.5 SWOT Techniques in place
2.6 Selecting a Product  Safe Measures provided
Market Growth Strategy-
 Supply Chain Process &
Ansoff Matrix
Logistics - Inbound &
2.7 BCG Matrix
outbound
 Inventory control Techniques
adopted
 Materials Management -
Practices adopted
 Stores Management
 Best Practices adopted in the
organisation related to
Operations Management
3 Core Activity 3.1 Summary of sales Internship- My Experience
of the 3.2 About the product/service handled
Internship 3.2.1 About the role in the organisation
3.3 Achievements
3.3.1 About the targets defined to you
3.3.2 The numbers achieved
3.3.3 Any reorganization and reward
3.4 Outcomes and learning
3.5 Gaps and way to bridge gaps
 Internal Evaluation
Actual Marks
Activity Target Date Remarks Max Marks
Date Awarded
Getting Permission from
25-05-2018 5
Company

Register at Company 04-06-2018

Broad Outline 15-06-2018 5

Finalizing Topic 15-06-2018

Draft Final Report 18-07-2018 5

Project Report 01-08-2018 10

Internal Marks Awarded by Guide 25
e
Evaluation Criteria Max Score
Choice of Organization (whether relevant to the 5
student’s Specialization
Presentation Skills (includes the presentation aids) 10
Coverage of Departments at the Organization in 10
Organization Study
Training Diary (Hand written notes during training) 10
Problem Definition, Data Analysis and Interpretation 15
Report 25

Cumulative Score for the Organizational Study (Max. 100)

Guide Company Guide CEO