01 GROW YOUR

ECOMMERCE EMPIRE

TABLE OF
CONTENTS
10 Shopify Stores With 10X ROI 02
Shopify + WooCommerce Business Growth Resources 25
Sumo’s Top 10 Ecommerce Marketing Strategies 25
Sumo Ecommerce Pricing Plan Discount 26
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ECOMMERCE EMPIRE

For Shopify And WooCommerce Store Owners...

These 10 Shopify Stores Generated 10X ROI

With One Simple Marketing Strategy.
Here’s How You Can Copy It...

From The Desk Of Sumo

Austin, TX.

Dear Sumo-ling,

Do you want to grow your email list? Ah, yes please Sumo.

Do you want to turn your visitors into new customers? Obviously.

Just one problem.

With the over 100,000+ eCommerce sites who grow their business with Sumo, there’s one thing
we’ve learned that is certain with all stores:

It Doesn’t Matter How Good Your Ecommerce

Marketing Skills Are, People Will Abandon Your Cart

It’s like Taco Tuesdays at Sumo; it will always happen.

But you want to know what’s rare? Having one cart abandonment strategy (that you use on your
Shopify cart and checkout pages) that you know will work over and over again.

Fortunately, we uncovered one strategy used by 10 different Shopify stores, that’s proven to
recover anywhere from $7,000 to $311,000 in sales, from visitors abandoning their
Shopify cart.
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ECOMMERCE EMPIRE

Your ability to execute this strategy to recover abandoned carts and turn them into new
customers, is the only thing stopping you from getting up to 36.2% more customers to go from
cart to purchase.

On average, across Sumo’s top 10 Shopify customers, we see an average reduction in cart
abandons of 9.54% for new customers. If you do the math, for every 10,000 people who leave
with items in their shopping cart, that’s an extra 954 new customers you’re missing out on.

And that’s not even taking into account all your return buyers.

Not having this strategy prevents you from growing your Shopify store as fast as you wish
it would.

Not having this strategy is very literally costing you money.

The Strategy: When someone visits your cart OR checkout pages, then leaves the
page, you can offer them a percent off, dollar off, or free shipping as an incentive for
them to purchase.

Here’s what it looks like:

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Will it get you NEW customers? Yes.

Why? Sumo’s tech nerds use cookie-based technology to only show the cart abandonment
incentive to people once.

That means people who buy without trying to leave your cart don’t see the popup, and pay your
normal price. Everyone else will see your popup, so you can incentivize them to purchase.

This automatically stops you from annoying your website visitors and showing discounts to
returning customers (unless they use a different device, clear their cookies, or use incognito
mode).

Here’s what it looks like (anyone on one of your web pages containing the word “cart,”
“checkout” or “checkouts” who tries to leave, will see your popup):
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ECOMMERCE EMPIRE

It’s like having a 24/7 salesperson watching the mouse movement of every website visitor. Right
when your customer is about to leave your store, your salesperson jumps into action with an
irresistible offer to buy.

Here’s how Sumo’s top ten Shopify stores are using the strategy.

Shopify Store #1:

The Horse

Industry : Accessories (Leather Goods)

Company Size : 2-10 Employees
Cart Abandonment Strategy : 10% Off
Sumo Design Template : Impress
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Results

� Views: 20,701 (number of people who showed an intent to exit and were shown the cart
abandonment popup)
� Email Conversions: 7,749 (how many people entered their email on the popup form)
� New Customers: 3,868 (how many people of the “views” above purchased instead of
leaving)
� New Sales: $311,585.73 (how much sales came from people who purchased using the
discount code)

Total Paid For Sumo : $543.02

Total Sales From Sumo : $311,585.73
ROI : 573X

Shopify Store #2:

M2S Bikes

Industry : Bikes (Electric)

Company Size : 2-10 Employees
Cart Abandonment Incentive : 10% Off
Sumo Design Template : Impress
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Results

� Views: 843
� Email Conversions: 187
� New Customers: 34
� New Sales: $69,179.28
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Total Paid For Sumo : $852.13

Total Sales From Sumo : $69,179.28
ROI : 81X

Shopify Store #3:

Loly In The Sky

Industry : Clothing (Shoes)

Company Size : 11-50 Employees
Cart Abandonment Incentive : 10% Off (plus A/B testing $100 Off and Free Shipping — see
how they run their discount test here)
Sumo Design Template : Space
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Results

� Views: 8,764
� Email Conversions: 2,835
� New Customers: 923
� New Sales: $48,337.52

Total Paid For Sumo : 412.18

Total Sales From Sumo : $48,337.52
ROI : 117x

Shopify Store #4:

Ice Age Meals

Industry : Food (Paleo)

Company Size : 2-10 Employees
Cart Abandonment Incentive : 10% Off
Sumo Design Template : Imagine
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Results

� Views: 1,753
� Email Conversions: 708
� New Customers: 257
� New Sales: $47,155.46
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Total Paid For Sumo : $744

Total Sales From Sumo : $47,155.46
ROI : 63X

Shopify Store #5:

Proper LBC

Industry : Clothing
Company Size : 2-10 Employees
Cart Abandonment Incentive : 10% Off
Sumo Design Template : Postcard

Results

� Views: 8,714
� Email Conversions: 661
� New Customers: 213
� New Sales: $27,036.25
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Total Paid For Sumo : $490.68

Total Sales From Sumo : $27,036.25
ROI : 55X

Shopify Store #6:

Touch Dolls

Industry : Clothing
Company Size : 2-10 Employees
Cart Abandonment Incentive : 10% Off
Sumo Design Template : Space
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Results

� Views: 22,875
� Email Conversions: 2,179
� New Customers: 381
� New Sales: $27,017.41

Total Paid For Sumo : $347.20

Total Sales From Sumo : $27,017.41
ROI : 77X

Shopify Store #7:

Minnie Rose

Industry : Clothing
Company Size : 11-50 Employees
Cart Abandonment Incentive : 25% Off
Sumo Design Template : Space
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Results

� Views: 622
� Email Conversions: 121
� New Customers: 48
� New Sales: $12,458.48

Total Paid For Sumo : $730.40

Total Sales From Sumo : $12,458.48
ROI : 17X
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ECOMMERCE EMPIRE

Shopify Store #8:

William Painter

Industry : Accessories (Sunglasses)

Company Size : 11-50 Employees
Cart Abandonment Incentive : 20% Off
Sumo Design Template : Space

Results

� Views: 2,629
� Email Conversions: 209
� New Customers: 74
� New Sales: $11,873.84
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Total Paid For Sumo : $726.21

Total Sales From Sumo : $11,873.84
ROI : 16X

Shopify Store #9:

Right Channel Radios

Industry : Accessories (Radios)

Company Size : 2-10 Employees
Cart Abandonment Incentive : 5% Off
Sumo Design Template : Postcard
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Results

� Views: 2,453
� Email Conversions: 163
� New Customers: 81
� New Sales: $10,089.53

Total Paid For Sumo : $741.47

Total Sales From Sumo : $10,089.53
ROI : 13X

Shopify Store #10:

Flyte

Industry : Home (Lights)

Company Size : 2-10 Employees
Cart Abandonment Incentive : 20% Off
Sumo Design Template : Space
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Results

� Views: 222
� Email Conversions: 32
� New Customers: 18
� New Sales: $7,045.61

Total Paid For Sumo : $676.36

Total Sales From Sumo : $7,045.61
ROI : 10x
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Who’s Cart Abandonment Incentive Converts The Best?

Here’s a summary of all ten Shopify stores data with conversion rates from view to email and
view to customer, so you can see which Shopify stores cart abandonment incentives are
converting the best:

Conversion Rate Conversion Rate

Shopify Store Incentive (View To Email) (View To Customer)

Ice Age Meals 10% Off 40.4% 36.2%

The Horse 10% Off 37.4% 18.7%

Loly In The Sky 10% Off 32.3% 10.5%

Flyte 20% Off 14.4% 8.1%

Minnie Rose 25% Off 19.5% 7.7%

M2S Bikes 10% Off 22.2% 4.0%

Right Channel Radios 5% Off 6.6% 3.3%

William Painter $20 Off 7.9% 2.8%

Proper LBC 10% Off 7.6% 2.4%

Touch Dolls 10% Off 9.5% 1.7%

As you can see, Sumo’s top Shopify stores have proven it’s possible to reduce cart abandons
anywhere from 1.7% to 36.2% (average = 9.54%). For every 10,000 people who abandon your
cart, that’s an extra 170 to 3,620 new customers.

Let me show you exactly how Sumo’s highest ROI Shopify Store does it.
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Sumo’s Highest ROI Shopify Store

The Horse got 573x ROI using Sumo’s new cart abandonment strategy. They generated 3,868
new customers, and $311,585.73 in new sales. Here are the three optimizations they made to
get those results:

1. Sumo Popup Design: The popup you see when you try to abandon the cart is one of Sumo’s
highest converting popup designs called “Impress.” Sumo’s two top sales Shopify stores use
this design. Also, the copy used on the headline perfectly matches the exit-intent behavior,
telling you to wait before you leave the checkout page, and get 10% off to finish your order.

2. Sumo Success Popup: The Horse use a Sumo Success Popup (i.e., a popup that appears
after you enter your email to get the 10% discount) with a button you can click that
automatically applies the discount to your checkout.
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Note: Delivering the discount in this way helps increase your conversions from email opt-in
to sale, but it can sometimes lead to people getting a discount code using a fake email. If you
want to prevent codes going to someone who didn’t enter their actual email, you can
integrate Sumo with BriteVerify to verify every email you receive from Sumo, for a penny
per email.

3. Sumo Automatic Email Responder: In case people have an issue on the success popup or
get distracted, The Horse use Sumo’s Automatic Email Responder. Sumo’s email system
makes sure the email gets delivered to the inbox with the subject line “10% Off Your Order
Today Only.”
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Of all the subject lines we’ve seen, this subject line has proven to be the best performing
generating a 54.6% open rate.

One Shopify store saw what The Horse were doing and copied their strategy — except they
made one small tweak to their popup that doubled the conversion rate from 18% to 36%.

One Copywriting Tweak You Can Make To Double

Your Cart Abandonment Conversion Rate

Ice Age Meals gets 36.2% of people who view their cart abandonment popup to convert into a
paying customer using this copy and design:
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To outconvert The Horse (who get an 18.7% conversion rate), they simply removed the image,
made the copy on the popup clearer, and added benefit-driven copy to let people know that
they’ll also “get notified of any future sales.”

Combining The Horse and Ice Age Meals strategies together, Sumo came up with an action plan
for any eCommerce store to reduce cart abandons, and get massive results right away:

Action Plan

1. Create a cart abandonment popup.

2. Use a headline similar to “Don’t go! Get 10% off now!”
3. Use a description similar to “Enter your email for 10% off. We’ll also notify you of any
future sales.”
4. Create a success popup that automatically adds the discount code to the checkout
with one-click.
5. Create an automatic email responder to give people a reminder about using their
discount code, with a subject line similar to “10% Off Your Order Today Only.”

This strategy works so well we coded it into Sumo as a SHORTCUT. That means you can click
one button, then follow three simple steps to install it on your site.

Get Sumo’s New “Plug & Play” Shopify Cart

Abandonment Shortcut (Also Works With WooCommerce)

The bad news: you’re always going to have some cart abandons.

The good news: you can stop up to 36.2% of people who abandon your cart using Sumo’s new
“Reduce Cart Abandonment” shortcut inside Sumo 2.0.
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Here’s how you can do it:

1. Buy the Sumo ECOMMERCE plan by clicking here

2. Go to “Shortcuts” on the left-hand-side of the Sumo web app
3. Select the “Reduce Cart Abandonment” shortcut

Follow the step-by-step instructions to set up your own cart abandonment strategy. In three
minutes or less you’ll have the same cart abandonment strategy on your Shopify store, that The
Horse used to generate 3,868 new customers and $311,585.73 in new sales. They’ve been
using it for less than three months, paid $543.02 for Sumo, and already have a 573x ROI.

You can tweak your copy to match Ice Age Meals highest converting popup, like I showed you.
Or you can use one of Sumo’s built-in copy templates that are all proven to convert.

If you’re a small eCommerce business, this is THE strategy that is proven to 10x your marketing
investment. Plus, the whole strategy has already been set up for you inside Sumo (everything
from the high-converting popup design to the automatic email responder), you just need to
select it and follow the steps.

If you don’t have the Sumo eCommerce plan yet (which is required to get access to the
“Reduce Cart Abandonment” strategy), click here to get it then install the strategy on your site.

I look forward to hearing about your Sumo-sized results soon!

Your Friendly Neighbourhood Sumo

P.S. This strategy only works on Shopify and WooCommerce stores. More eCommerce
platforms will be supported in the future.

P.P.S. Still not sure if this strategy will work for you? Use our eCommerce ROI calculator to find
out your ROI.
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ECOMMERCE EMPIRE

Shopify + WooCommerce
Business Growth Resources

Shopify Business Growth Resources:

� The 23 Shopify Apps You Need to Know About

� 7 Most Successful Shopify Stores (Ecommerce Inspiration Guaranteed)
� Shopify Store Launch Checklist
� How Shopify Increased Revenue 90% in 365 Days

WooCommerce Business Growth Resources:

� 11 Best WooCommerce Plugins That Make Your Store A Conversion Machine

Sumo’s Top 10 Ecommerce

Marketing Strategies

1. Ecommerce Instant Discount Strategy (Result: $335,288 In 1 Year)

2. Ecommerce Product Referrals Strategy (Hint: Spend $500. Make $4,950)
3. Ecommerce Product Commercials Strategy (Hint: One-Of-A-Kind Videos)
4. Ecommerce Influencer Marketing Strategy (Hint: Better Than Buying Shoutouts)
5. Ecommerce Marketing Qualified Leads Strategy (Hint: 573 MQLs With Crickets)
6. Ecommerce Gift With Purchase Strategy (Hint: 1,636 Orders Generated)
7. Ecommerce Mobile Optimization Strategy (Hint: Thumb-Targeted Button)
8. Ecommerce Discount Testing Strategy (Hint: $ vs % vs FREE Shipping)
9. Ecommerce Affiliate Traffic Strategy (Hint: Dream 10 Affiliates)
10. Ecommerce Penny Product Upgrade Strategy (Hint: 1¢ Bottle Of Wine)
26 GROW YOUR
ECOMMERCE EMPIRE

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